Annual Report 2011 Social Balance sheet

Page 273

The initiative congregates a great number of

Sponsorships

volunteers who are willing to grant R$10 per

ACE was the official insurance company of the

month, amongst professionals, suppliers, friends

Art Salon 2011, held on A Hebraica club, deemed

and partner companies. The sum collected is

as the most traditional and representative event

rather intended for the Vivenda da Criança

of the art segment all over the Latin America.

project, recommended by Unicef: the qualification

The company also sponsors, since 2009, the young

of new workers in accordance with the Young

tennis player Caio da Rocha Martins, 17 years old,

Learner Law.

who stood the first position in the ranking of the

According

for

each

2M1 category, in 2011, achieving the right to play

the

right

the most competitive category of tennis – the

to a compensation. When 200 young learners

1M1 – that promotes professional competitions.

are employed, Vivenda will not depend on other

In 2010, Caio has already finished the year

donations to keep working its social projects.

standing the first position of the 3M1 category.

young

to

the

employed,

legislation, Vivenda

has

Alfa Seguradora The Campanha Natal do Bem, held on 2011, was

The company Master Mídia Transportadora that

the first social responsibility action of Alfa that

also contributed to the initiative cooperating with

collected donations for two entities that assist

the transport of the items collected.

children who are under treatment for cancer:

In the event of the Casa Modelo of the capital,

Boldrini Hospital, in Campinas (SP), and the Casa

the insurance company counted on the support

Modelo de Apoio à Criança com Câncer, situated

of partner companies, such as, C&C (Home &

in São Paulo.

Building) and the SAT Company that together Mondial

promoted a party held on December 17th, with

Assistance (business partner of the insurance

recreation and the presentation of a juvenile

company) in the transport of the employees,

play written and staged by a group of employees

the panettones and toys donated were offered

from Alfa.

Through

the

participation

of

the

during a party promoted by Boldrini Hospital.

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