TABLE OF CONTENTS
ACKNOWLEDGEMENTS AND CREDITS................................................................................................................................. III FOREWORD...............................................................................................................................................................................1 1. 2. 3.
BENEFITS OF THE SUSTAINABLE TOURISM STRATEGY ...........................................................................................................2 GUIDING PRINCIPLES AND VALUES ....................................................................................................................................3 PREPARING TOURISM PLAN..............................................................................................................................................4 The Tourism Development Planning in Ungheni ............................................................................................................4 Objectives to be obtained (vision and goals) and priorities of the strategy .................................................................5 Elements necessary for implementing the tourism plan:...............................................................................................6
PART 1........................................................................................................................................................................................7 AN OVERVIEW AROUND THE WORLD: SCENARIO, STATISTIC DATA, TRENDS, EVOLUTIONS....................................................................7 1. The worldwide tourism scenario: trends and vision of tourism.............................................................................7 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8
2.
Tourism is a mainstream of the economy in the future.......................................................................................................... 7 Advanced economies grow faster than expected .................................................................................................................. 9 Tourism Market Trends............................................................................................................................................................. 10 Drivers of tourism growth ........................................................................................................................................................ 11 Tourism and the world economy............................................................................................................................................ 12 World - Key Facts At A Glance .................................................................................................................................................. 12 Continued growth and increasing uncertainty..................................................................................................................... 13 G20 Declaration on Tourism and Economic Development ................................................................................................. 13
The European tourism scenario............................................................................................................................16 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10
Tourism and Europe.................................................................................................................................................................. 16 Statistical data and attitudes for tourism in Europe: Eurobarometer .............................................................................. 17 Emerging Destinations ............................................................................................................................................................. 20 Statistical data and attitudes for tourism in Europe: Euromonitor................................................................................... 20 First priority: promoting tourism sustainability and competitiveness............................................................................. 21 Three main actions.................................................................................................................................................................... 23 European Union Guidelines for European Neighborhood Policy ...................................................................................... 24 Tourism & Travel Competitiveness Index.............................................................................................................................. 26 The positioning of the “brands” ............................................................................................................................................ 32 Tourism & Travel Competitiveness Index of Moldova................................................................................................... 33
PART 2 .....................................................................................................................................................................................34 AN OVERVIEW AROUND THE REPUBLIC OF MOLDOVA: SCENARIO, STATISTIC DATA, TRENDS, EVOLUTIONS ..........................................34 1. The Moldovan tourism scenario: trends and vision of tourism............................................................................34 1.1 2.2
2. 3. 4. 5.
Foreword.................................................................................................................................................................................... 34 Tourism in Republic of Moldova............................................................................................................................................. 35
Travel and Tourism in Moldova: Outlook of the Expert Grup of the Centru Analitic Independent...................44 Travel and Tourism in Moldova: Outlook of the “Hotel & Tourism Management”...........................................46 Top 10 Attractions/Places in Moldova ..................................................................................................................47 Travel and Tourism in Moldova: Outlook of Metrolic:........................................................................................50
THE SUSTAINABLE TOURISM PLAN FOR THE CITY OF UNGHENI .......................................................................................55 PART 3 .....................................................................................................................................................................................55 AN OVERVIEW OF THE CURRENT CONDITIONS OF TOURISM IN UNGHENI CITY AND ITS SURROUNDING AREA: PLANNING FOR TOURISM GROWTH................................................................................................................................................................................55
1.
An overview of the current conditions of tourism in the community (city and surrounding areas) ................55 1.1 1.2 1.3 1.4 1.5
Policies at Regional Level......................................................................................................................................................... 55 Policies at Local Level ............................................................................................................................................................... 55 Geostrategic location and description of the area .............................................................................................................. 57 Ungheni, a historic and cultural city....................................................................................................................................... 57 Tourism in Ungheni – the Current Situation ......................................................................................................................... 60