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CONTENTS

The wall of wheels at Longboard Loft, NYC.

Winter 2011, Vol. 1 No. 1

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Welcome To AXS! Our Focus: The Longboard Business

10 New Retail Trend The Longboard Living micro-store in Toronto is gaining success.

12 Insider Info Marie Case of Board-Trac shares some detailed stats on longboarding.

26 Shop Talk Retailers discuss what works, on-line sales and growth of the longboard market.

40 Distributor Roundtable They handle a huge amount of product and sell to many shops. Pay attention to what’s on their minds!

30 The 411 The straight talk on bearings. Part One looks at ABEC ratings, bearing loads and more.

46 Public Profile Just who is Rick Tetz and what is AXS Gear all about? This column explains all.

31 What’s That Skateboard For? 14 Company Roundtable The longboard industry turns its gaze to 2012 and beyond.

Silverfishlongboarding.com shares a popular graphic explaining the multitude of disciplines found within longboarding.

20 Think Different The bike industry rakes in $61 billion per year. Perhaps it's time for longboarding to learn from this marketplace?

That Will Improve Your Longboard Business

50 Book Shelf 32 Industry Insights Mark Brasier has more than 25 years in action sports. In this feature he explains what the snowboard industry can teach the longboard business.

24 Bud’s Column Mr. Stratford is blunt, brash and will support the independent skate shop until his last breath. You have been warned!

47 Five Ideas

34 AXS Profile Bud Smith, a.k.a. Mr. Griptape, has helped cover 30 million skateboards. This is his story.

Three books that will get you thinking and two websites that will either raise or lower your blood pressure.

Visit us online at

axsgear.com Daily updates!

WINTER 2011 | AXS LONGBOARD RETAILER

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AXS Longboard Retailer  

for those who wish to learn about the business of selling and marketing longboards

AXS Longboard Retailer  

for those who wish to learn about the business of selling and marketing longboards