6-8 ................................ Gyft 10-11 .....................K.Michelle 12 .............................Skewby 14 .................... Miscellaneous 15 ...................... Reggie Bean 20 .................Elplegca Mitchell 21 ..........................Young Taz 22 ............. Million Dollar B*tch 23 ............................. Ice Mic 24-26 ................. Memphis 10’s 28 ........ Free Game: Lester Pace
HAPPY HOLIDAYS! Editor: Corporate Cory Sparks Assistant Editor: Amariah Tyler Sales Manager: Ricardo Manager Distribution: Connell Boyland & Reggie Knox Art Director: Audie Adams Cover Photo: Dylan Mire Publishing Consultant: Bryan Deese
CONCRETE Magazine - Memphis 8001 Centerview Pkwy, Suite 205 Cordova, TN 38018
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CONCRETE: Well it’s been a minute since we spoke to you last. What’s been going on with you? Gyft: Well there is no deal with Koch. Let’s clear that up because that’s been a [misconception]. Besides that, pushing the record and I’ve been in the studio a lot recording new music trying to work on this new pre-album. I don’t like to call them mixtapes because it’s all original music. I’ve been doing a lot of shows and just branding the Gyft brand and trying to get it out there nationally. CONCRETE: So as far as the deal with Koch, what happened? Are you able to talk about that? Gyft: Let’s just say they dropped the ball to not make anyone look bad. They just didn’t put a whole lot of effort into it. We never got to the point where we completed the business deal. So, it kind of left us both not tied down to each other where we were able to continue to move forward. CONCRETE: So what has STP been doing for you? Gyft: STP, you know, has pretty much promoted the record and helped it leave outside of the city into other markets with their relationships and expose it to those cities. Fortunately, it’s been a great response and we’ve been getting great feedback and it’s really doing well. CONCRETE: What do you think the difference is between hip hop artists from the 80’s and early 90’s and artists today? Gyft: The difference is there’s nothing special about each person because anyone can do it now. If you go back to the eighties, you could probably count the rappers on your hand. You may have had 10-15 rappers, and now you got maybe a couple hundred thousand. So, when you hear a song most of the time you probably don’t know anything about the artist. Songs come and go and eventually they die out. If you don’t know the artist, then the next song will replace that one. It’ll just be a continuous motion. You’ll hear one song, forget it, and on to the next one. It’s nothing special about the artist anymore. It’s not like they have a talent or anything. Like anyone can go in the studio I believe and if you sit in there long enough with enough people and just keep plugging and plugging, anyone can make a good song even if you can’t rap. You don’t even have to rap anymore you just have a good concept and it’s catchy. Then you have people now that manufacture songs.You might have a writer, the guy that makes the beat, the guy that makes the hook, and then the artist and they just feed it to the artist.
He doesn’t have anything about him that’s going to sell or appeal to the audience. In the eighties, you were more battle-tested. You had to prove to more people that you could rap. Not saying that you have to be a battle rapper but I just feel like you had to go through a little more to prove that you were worthy. But all you gotta do now is make a good song and you’re off to the races and everyone wants to sign you to a deal. CONCRETE: Then you don’t hear from them a year later... Gyft: Yeah, and a year later you’re nowhere to be found. That’s just that shot in the dark when you make that one song. What’s the chance that you’re going to make another one? Most of the time, I just think that song came out at the right time. But what’s going to happen when it’s not the right time, when you have to really show some skill or some talent? Or say something that people are really going to be impressed by? CONCRETE: Ok, as you know, the music industry has been struggling for years and doesn’t look like it will be getting any better. Why get into this game? Gyft: Whatever you do has its drawbacks. If you were a doctor, which is a great ﬁeld to be in that people preach to you, you’re on call all night. I mean, every profession has it negatives. I think good music prevails through anything. I don’t think it’s the fact that people don’t want to buy music. I think it’s the fact that people don’t want to spend their hard-earned money on one song that they like on the radio and the rest is just... it’s not as good as what’s on the radio. So, that’s been kind of a big issue with me and the labels. I don’t to just put this song out and rush an album out because nobody buys an album for a song. They buy it for a personality or an image. They want to know the person. So I feel like if you put out a good product and the people genuinely like you as a person or as an artist or what they see you as, I think you can still be successful.
K. MICHELLE: I just didn’t want to do anything else. I graduated from Florida A&M University. I came back and worked at FedEx and it wasn’t for me. I was very unhappy. I was steady trying to sing and I ended up putting my music on MySpace and within a week the rapper Mase came calling. CONCRETE: You were also quoted saying “I’m from Memphis so I’m a product of my environment.” What did you mean by that? K. MICHELLE: I feel like we’re ﬁghters. A lot of Three Six Maﬁa’s songs said “I’m from a city where they love to hate.” A lot of people in the industry from Jazze to everybody, Drumma Boy and I are extremely tight, Gotti tried to sign me, Nakia tried to sign me. I talked to Boo (Gangsta Boo). It’s just a lot of
people in the industry who feels like theircity does not support them. It’s very painful like for me because my city should be the city that supports me and plays my music and it’s all about politics and things like that. When I say that I’m a product of my environment, I’m a ﬁghter and I feel like we’re go-getters and we’re very strong. I feel like being in that city and that environment we’re made to be tough and we’re made to be strong. I say to be in this game, a lot of stuff I might not have been able to handle if me or my family wasn’t from Memphis. I see people in the game who look like they’re about to break, but I feel like my upbringing, my city as a whole, and having to ﬁght...You know, I had to leave the city to get the deal but I kept the ﬁght of the city.
CONCRETE: Now you said that it was very painful. Is that where the title of your upcoming album, Pain Medicine came from? K. MICHELLE: Well, when I say painful, it hurts us as people representing y’all. It really does. And for me to sit down and talk to each one of them, it bothers us because we’re out here representing Memphis and ﬁghting local DJs to play our sh*t and doing things in other cities where we get so much love. In Atlanta, Atlanta artists go all out for their city. My city doesn’t do that yet. I’m like the ﬁrst R&B singer with a major deal out of Memphis and we’re about soul. We have Stax Music and everything. When people mention R&B music, Memphis should be the name they mention. CONCRETE: I’m so inspired after listening to you. You’re actually the ﬁrst female singer that I have interviewed for Concrete since I started. K. MICHELLE: Oh, thank you! I’m happy! CONCRETE: Anything else you want to say? K. MICHELLE: Just look out the top of the year for my song Met Your Match. Fakin’ It is out now with Missy Elliot and just Twitter me @kmichellemusic and Facebook me. I actually sit there all night long and answer them back.
@amariahshayne: Ok...Proving You Wrong Since ’88 is one of the best mixtapes I’ve heard this year. What was your original idea behind it? @skewby: I really wanted to pay homage to the era of hip-hop that inspired me the most. DJ Crumbz, DJ Charlie White, and I all share a deep love for old school hip hop so we came up with the concept and took it from there. @amariahshayne: Not to be stereotyped, but what separates you from peers like Drake, Kid Cudi, J-Cole or Wale? @skewby: I’m me. We are all individuals. We all have the same goal I believe, which is to give the world better music. Outside of that, I just know there wasn’t one of me when I got here and when I leave they’ll be saying the same thing. @amariahshayne: As far as Memphis is concerned, what do you think about artists who will say or have said that you’re not “street” or “hood” enough? @skewby: I’ve never been concerned with appealing to just one group of people. Period. There is nothing cool about poverty, there is nothing cool about your best friend getting killed, there is nothing cool about a kid having to take guns to school because he doesn’t feel safe. I know what that is, but that doesn’t deﬁne who I am. You can love me, or leave me alone. @amariahshayne: What’s the best advice that you ever remember hearing as far as being in the music industry? @skewby: None. Everybody in Memphis would give me “quick money” advice, or radio advice, or try to give me ways to cheat and get in the game. I never wanted to do that. It wasn’t about being popular at home with a cool song on the radio. There are legends in Memphis that will never be recognized on a national scale. I’m focused on being an artist that makes world music. I don’t know why, but I was never happy with what a lot of people called success. So, I created my own deﬁnition. @amariahshayne: So what are your plans for 2010? @skewby: They are very simple. Do everything I haven’t done yet, and get better. @amariahshayne:I feel ya. Any shoutouts today? Thanks for being a part of my ﬁrst Twitterview! @skewby: No problem! Shout out to anybody who supports me! Shout out to you for taking out the time. Thank you!
CONCRETE: Ok, you have two hot singles that I’ve heard this year. How is life right now? Misc: Good, I’m out of jail. I didn’t know that I was actually that hot to be honest with you. CONCRETE: Well, I don’t know all the details about the charges and everything. Can you kind of clear the air on that? Misc: I had a conspiracy ﬁrst degree murder charge, a criminal intent ﬁrst-degree murder and reckless endangerment charges. So I had like 5 counts of that sh*t. So I did eight months in the county. I had ended up getting probation and had a half a million dollar bond on my head and about the ninth month I ended up getting a $50,000 bond and got out. I ended up taking papers. I couldn’t go to trial on the sh*t. CONCRETE: I remember reading a quote from you saying that you were innocent on the charges. Misc: I am. CONCRETE: So they still convicted you anyway? Misc: No, actually I copped out. All the money I made from the ﬁrst single that I was working, “Still Counting”. All the promoting I was doing and I was doing a road tour with Plies. I was on that tour for about six months and I came back home for two weeks and all the money that I made from that went to me paying lawyers. CONCRETE: So all of that money, everything... Misc: It was gone. I spent everything trying to get out of jail, but I’m here now. CONCRETE: For those who are unfamiliar with your music, what songs are you known for? Misc: Memphis Walk, this song that’s not on the radio Club Banger, She Like It Hot, She Want It Rite Now, and Boss Life featuring Tony Yayo. CONCRETE: Tell me about Mob Ties Records. Is that your company? Misc: Yes, it’s me and my cousin’s label. He’s the CEO – Mob Boss and I’m the Vice President. So he and I ended up starting the label about six years ago. CONCRETE: Now is the new single Swag or Sex? Misc: Swagger Sex. CONCRETE: Swagger Sex? Wow. Misc: Suck my swag. Lick my fresh. CONCRETE: What do you want to change about Memphis music? That is, if you feel there’s anything that needs changing. Misc: Man...To wake up. I don’t know what’s going on with people trying to bring that old style back, that old Memphis sound. If it didn’t work then, what makes you think it’s gone work now? We already had a problem with one city taking our style. They done ran with it and now they on some other sh*t, you feel what I’m saying? We got DJs down here trying to boost that old sound when we got new cats like Novakane, EP, Soda and you got Yung D. I mean, these are cats with new sounds so quit trying to bring that other sh*t back. I feel like these old cats – not to say old but the rappers that was before these new niggas now – I think they really need to sit they ass down and get them a label and start picking these new cats up because I can’t imagine myself rapping at 38. It ain’t gone happen, know what I’m saying? If I know I got the same plugs with these people out of town. I mean everybody knows Fly, Gangsta Blac, Skinny Pimp, Al Kapone, or DJ Squeeky. Everybody knows these people. They got plugs. So what’s to you to make your own label and grab some of these hot niggas and these new niggas and give them some of the same plugs you got? We can break out of that “I want to be on ﬁrst and nobody else” Memphis-ass mentality and do something with this city. Until then, that’s why niggas is leaving and going somewhere else to get their ass on, know what I’m saying? CONCRETE:Anything else you want to say? Misc: Yeah, you can get the mixtape City On Fire on Datpiff.com with all those bangers on it. Check me out on MySpace and Twitter.
CONCRETE: “Hip hop ain’t dead, it lives in Bean.” What’s you movement behind that? R. Bean: The true love for the music, I still go by that theory. It’s like real stories and not just a song. I say it’s in me because it got to a point where you have to carry the torch so to speak. So the music that I grew up on, it was authentic. That’s why I say that it lives in me because I’m going to carry the torch from people that inspired me to do what I do. CONCRETE: Now your shirt says Real Rap. Growing up who were real rappers who inspired you? R. Bean: A lot of people inspired me. You know when I was coming up it was segregated. East Coast was East Coast music and I appreciated a lot of that. West Coast was West Coast music and I appreciated a lot of that, some of them. So you know, the Geto Boys, NWA, KRS-One, Pac, a lot of them. It was a real culture and a real thing to get into. Now, it’s business and the fun is out of it. When I was inspiring and trying to get in the game, it was fun. I was good at what I was doing. Real rap come, like I said, through real stories and real emotions. We still have fun in the ghetto but then it’s real sh*t in the ghetto. So, that’s where the real rap comes from instead of just manufactured music. CONCRETE: What about today? It seems like everybody is randomly beeﬁng with each other. R. Bean: That’s just politicking. You know Hip Hop was spawned from beeﬁng. Plus, niggas ain’t eating. It ain’t the same. Record sales ain’t even the same. So, sh*t I’m in the game so I got to do something. CONCRETE: Since you said everyone sounds the same, how would you describe your music? R. Bean: I mean it’s just reality music. Coming from Memphis, it’s not gone be what you expect. I’ve listened to everybody. I grew up listening to everybody. I’m unorthodox. You can’t put your ﬁnger on what I’m about to do next and that’s just me being inspired by the music. Whatever I like I’m following the sounds. You know I can close my eyes and see different colors. It’s not a script that I’m going by. I might pick 60 songs and Mack might pick 15 out of the 60 and that’s that project. I’m just dropping songs. CONCRETE: So what are you working on right now? R. Bean: I got a couple of albums working. I got this mixtape right now, Real Rap: Volume 1. We got Volumes 2 and 3 and then I got an album. Everything’s done. CONCRETE: Are all of them out right now? R. Bean: No, we’re just gonna do this Volume 1 now and that’s it. CONCRETE: So what plans do you have for the upcoming year? R. Bean: I’m just really trying to get in position right now. Like Pac said, get ya weight up with ya hate. So let me get in position and get my cash right and I’m going to execute. So right now, it’s chess moves. Let me get in and we’ll see from there.
CONCRETE: So tell us about yourself. Elplegca: Boyce Mitchell is the CEO of Music Tree101. Music Tree is a company that I started in 2005 which was originally named Heavy Weighters. It was focused around rapping but when I interned with BET I switched it be more about marketing, promotions, and advertising. Boyce is the business side of me. I’m from the south side of Roosevelt over here and Little Rock and that’s really who I am when I go back home—Elplegca. CONCRETE: Now why did you choose the name Elplegca? Elplegca: Elplegca, without giving too much description to it, was a name given to me that came from across the border. I came from a girl that I went to school with a long time ago. At ﬁrst I was just going to go by real name, Boyce, because that’s what everyone knows me by. At ﬁrst my name was Static but Static Major came out with Lollipop I decided to go by my real name. Then my guy from over there in Ecuador shot me that one and I kind of liked that name better. CONCRETE: How has your “Value Menu” mixtape been received since you put it out? Elplegca: We put out like 4,000 copies and I just gave them out for free. It’s been received really well to the point where I’m going to shoot that ﬁrst single. CONCRETE: You have a song out that I saw called “Walk 2 Da Money.” What message are you trying to convey? Elplegca: Basically, I just feel like in the South everybody is dancing. The only way you can really crack through with a hit is if you’re talking about what everyone else is talking about. You know how people say swag is dead? Well, I’m not trying to kill the dance but I’m just giving you my point of view down here in Little Rock, AR. It’s more to music than just dancing. It’s more personal and about the grinding than it is about these loud colors, snappy beats and catchy hooks. I’m gonna feed it to you if that’s what you want to hear. But when you break down my verse and leave that beat alone, you gonna hear some real stuff. CONCRETE: In addition to music, what else do you do? I read that you were in school. Elplegca: I’m actually about to graduate with a degree in Industrial Technology with a minor in Business Management in December. CONCRETE: So what are you trying to accomplish with a rap career? Elplegca:Rapping is basically what I’m going to use as my political voice kind of like KRS-1, Public Enemy, Whodini and people like that. It’s fun hip hop, but its knowledge hip hop.
CONCRETE: Dubbed as one of the next hottest acts to come out of Little Rock, tell us how you got started in the rap game. Young Taz: Honestly, I been into music for a long time. Rapping is something I love to do. I live for it. I started out freestylin’, rapping over people beating on tables at lunch. When I realized I went hard, I started going on other people’s beats. Then I started killin’ my own. The rest is history. CONCRETE: How long had you been grinding before signing with Next Page Entertainment? Young Taz: I signed to Next Page Entertainment at the end of ‘05 and I been grinding seriously since about ‘02. CONCRETE: Is being an independent artist what you want to be, or are you still looking to get signed to a major label as well? Young Taz: Right now I’ma say independent. If the money and control over my music and promotion deal are right, I may go major. But I feel like my label is strong enough to hold our own in the game. Shout out to my Big Homies. CONCRETE: You’re known for putting out club bangers. What other styles of music are you known for? Young Taz: I’m very versatile. You can listen to any of my records on any CD and you can ﬁnd some club, real-life, for the ladies, just all around one hundred records. I might do a country or a rock song. I’m a well-rounded artist I like to think and have been told. CONCRETE: When I think of Taz, I think of the Tazmanian Devil. Is that how you got your name? Young Taz: Exactly! Young and wild, I’m eating anything in my way—all competition, beats, and performances. CONCRETE: What are you working on now? Young Taz: New street album called “You Thought I Was Sleepin’” just dropped. My label compilation (Young Taz,B-Mack,Mr.3) “Death Before Dishonor” is planned to release mid-December. We got features from Yo Gotti, Yung L.A., Playaz Circle, Lil Boosie, Hurricane Chris, Pimp C, and many more. CONCRETE: For anybody who wants to get in the rap game, what are three things that they should know? Young Taz: Work for it. Don’t look for handouts. Be yourself and stay loyal to your purpose and who you came with.
CONCRETE: Do you think men are intimidated by your personality? MDB: Yes, they really are. They claim they would love to have an independent chick, but they don’t cause we don’t need them. Well, I don’t. I can only speak for me, but I’m sure all my other independent chicks feel the same. I’d rather be alone than to wake up to a loser just to be able to say I got a man. That’s played out ladies. Take charge. 2010 is looking at us. CONCRETE: Who’s a female rapper that you can respect? MDB: Lil’ Kim, for staying ten toes down by not snitching. She did her time and came home. She’s trill, classy, and always ﬂy. Now that’s a million dollar b*tch. CONCRETE: How do you keep yourself motivated in this industry? MDB: I’ve always been self-motivated and determined, but real talk , this has been the hardest mission I’ve ever been on. I commend any and everybody that’s in the industry but my heart goes out to all the locals. This is a mean sport. It will take the breath from you. That’s why I haven’t completely put my heart into it. I have several other companies that pay me because until the right connect comes through, you basically just in your little city or state calling yourself a rapper with a big ass dream and no money following you. So I’m blessed to have other means of making money to where the industry ain’t stressing me out. I want to stay beautiful and wealthy while watching my money grow into my investments. I just do me and if it’s a music day I’m in the studio. CONCRETE: What’s a message you have for all your haters? MDB: Basically, I just consider the source. To those that are envious of me, I keep pushing and shake my head cause what they be talking about doesn’t even matter. I bus hundreds 24/7. The tellers at the bank know exactly how I want my money—no questions asked. That’s power and respect so of course I’m hated. CONCRETE: Any special shout outs? MDB: Thanks to everyone that’s supporting my campaign nationwide. Jermaine Taylor, keep ya head up. A champion could never be a loser. Special shouts out to Concrete, Ricardo, I & E, Grip, Gotti “Mr. 106th & Park.” It’s real. You on ﬁre! I’m prayed up, back against the wall. Keep your eyes open, my album is coming soon. Much love!
CONCRETE: You have an album coming out entitled “Out Here Husslin”. Is that the anthem of your life? Ice Mic: Well yes, because all of my life I was led to struggle, strive, and hustle for what I needed and wanted—somewhat of an ambition. CONCRETE: Who are you working with as far as producers/artists/writers for this album? Ice Mic: As far as producers, I’m working with Marvelous J., Shawty Redd and the homie Javon from Atlanta. As far as artists, I’m working with Young Buck, Yo Gotti, Nicki Minaj, Rick Ross, Calico Jonez, Kahmplex etc. No writers because I write everything myself. CONCRETE: You’re afﬁliated with Calico Jonez. How did you two hook up? Ice Mic: Me and Cali come from sort of the same walks of life. We often ﬁnd ourselves in a lot of the same places at the same time. One day we were introduced to one another at the studio in Atlanta, and we just went from there. CONCRETE: What songs do you have out now that people are really feeling? Ice Mic: Currently I have my 1st hit single out “Trapstar” feat. Yo Gotti, Young Buck, Calico Jonez, and Young Buck. It’s doing well in Arkansas of course, Baton Rouge, Louisiana, Birmingham & Huntsville Alabama, Jackson Mississippi, and Tyler, Texas. CONCRETE: What’s a trend in the hip hop industry that you think needs to be done away with? Ice Mic: I think everybody is sounding too much like the next. At least more than most are. I feel everybody, including myself, is getting tired of the same old same swag. It’s time for a new movement. CONCRETE: Tell us about your label M.A.D.E. Creations. Ice Mic: M.A.D.E. Creations (Money All Day Entertainment.) is a corporation founded upon by myself. I’m building this label from the ground up. My ambition is to elevate it to its peak—into becoming one of the hottest labels on this planet, if not the hottest. CONCRETE: People say that artists from Little Rock often get overlooked. What can you say is the best thing about being from your city? Ice Mic: It’s not about where you’re from... It’s about where you at and what you doing. I’m from Pine Bluff, AR and I reside in Little Rock. Yes, I believe that a lot of artists form Arkansas period are being overlooked but I’m not worried about being overlooked as long as I’m handling my business and doing my job properly and effectively. CONCRETE: If you were to describe the formula for your rap ﬂow, what would be the ingredients? Ice Mic: A little baking soda, in a boiling hot pot mixed with a 1,008 grams, over a medium turned ﬂame. Cool it off and when it comes back you got me. Straight drop—Ice Mic. CONCRETE: Do you have any other projects in the works? Ice Mic: Well yes, as a matter of a fact I do. I have a self entitled mix CD coming out “Trapstar” hosted by Trapoholic that’s mostly and mainly produced by Shawty Redd and also Marvelous J., and Javon. I’m set to release it in about a couple of weeks or so. Also, I’m about to shoot the video to “Trapstar” real soon. CONCRETE: Why should we be checking for you? Ice Mic: I mean everything speaks for itself. I didn’t come to play. I came to make noise and set trends along with Calico Jonez, Kahmplex, and the rest of M.A.D.E. Creations staff. We are the future of hip hop. When we are done you’re going to know we were here—Money All Day Entertainment. CONCRETE: Any last words for our readers? Ice Mic: Yeah. Be humble, stay strong, hold ya head, and everything else will fall in place. You don’t have to like me but you will respect me. Money All Day Entertainment— All about cash gaining. Ain’t no need to try and explain this sh*t.
This Month’s Panelist: Lester Pace Occupation: National Director of Promotions, Interscope Records CEO, Setting the Pace Marketing & Promotions Find Him: www.ThePaceFirm.net CONCRETE: What advice would you give for artists on how to get their music heard or promoted? LP: First of all, I would tell them to always believe in themselves regardless of what anybody tells them. Even if I tell you that your music is not good, don’t take it for face value and just give up on yourself because nobody believes in you like you do. The second thing is to always work on getting better. It’s like that with anybody. You meet an athlete and even if he’s a professional, every year he’s working hard to get better wherever he’s lacking his skills at. A lot of artists need to learn music; not just rapping and singing but they should learn and study music and learn how to read music because that will help them if they learn to create real music. CONCRETE:: Ok, I’m a new artist. What can STP (Setting the Pace) do for me? LP: There are a couple of things that we can do for you. Prime example—Yo Gotti. When I ﬁrst met Yo Gotti his music was only being played in Memphis and probably a few other places in Tennessee. What Setting the Pace did for Yo Gotti was we took his music and exposed it in other markets and radio in Little Rock, Jackson, Mississippi and throughout the south and helped him get airplay and help him get his career where it is today—from a radio and marketing standpoint. CONCRETE: So who are some of your clientele that you have been instrumental in helping them with their careers? LP: Yo Gotti, Roy Jones who did ‘I Smoke, I Drank’ with Magic, D4L, Mike Jones, Boosie, Webbie, Paul Wall and so many others. CONCRETE: There’s so much red tape to go through as far as artists getting their music played on the radio. How can artists make sure that their music gets to the right A&R person in order to get a record deal? LP: We’ve come up with internet website called ImOnTheRadio.com that will launch next year which will allow kids to upload their music and let people from record labels and radio hear their music. At the end of the contest, the winner will get 10-15 stations playing their record throughout the country and also paid studio time. We’re going to launch it probably in the ﬁrst or second quarter of next year. They will be able to upload as many songs as they want for this contest. We will have one for each quarter and it will be within a three month period. In the third month, we will pick the songs to make it to the ﬁnals and they will be judged by the peers over the internet. For the winner, we will market and promote their record in radio in 10-15 markets and that will make labels kind of take a look at this artist. It’s similar to American Idol but it will just be done over the internet. CONCRETE: Ok, so what’s your overall goal of what you’re trying to accomplish with everything that you do? LP: People are putting out music with no substance. The snap artists and those type of artists that the labels are putting out now won’t be around three, four, and ﬁve years from now. I call it the disposable diaper era which you can throw away unlike the cloth diapers that your mom would keep back in the day. I want to build artists careers that will be around for at ﬁve to ten years from now. I don’t want one-hit wonders which we’re really going through right now.