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Nick Axelrod Class of 2002

ALUM NAE I PRO FILES by Nancy Shohet West ’84

In the Digital Age T H I S

I S S U E

Styling brands through storytelling

Nick Axelrod Class of 2002 Alex Klickstein Glazier Class of 1989 Benjamin Kennedy Class of 1995

CON CORD AC A DEM Y M AG A ZINE FALL 2015

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ick Axelrod ’02 is quite familiar with the traditional journalism rules in which editorial is in one silo and advertising is in another, and any crossover between the two is seen as suspect at best and malfeasance at worst. After all, he cut his teeth as a journalist at Women’s Wear Daily, which, as he pointed out, is a 100-year-old print newspaper. It’s just that he sees no reason for the next generation of media to stick to the old rules. And those are rules he has been successfully testing for years now, ever since he left his job as senior fashion news editor at Elle to cofound Into The Gloss, a beauty and fashion website that under Axelrod’s co-leadership attracted 800,000 unique visitors each month, generating over 10 million monthly pageviews. Now, having left Into The Gloss in

mid-2014 to start his own eponymous brand development company, he believes his foremost role is as a storyteller. “What’s so exciting right now is how the ways in which brands can tell stories have expanded with the Internet, with social media, with all the places and ways you tell stories,” Axelrod said. “You can do things very differently based on your specific audience.” One of the first projects to catch Axelrod’s imagination when he went into business on his own was the challenge to help create a style brand for Yahoo. “We were starting from scratch; previously there was no Yahoo fashion website,” he said. “The questions I was interested in answering were, how do you create a unique voice and vision? What is Yahoo’s point of view when it comes to fashion and style?”

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Profile for Concord Academy

CA Magazine Fall 2015 Issue  

This special issue spotlights create + innovate: The Centennial Campaign for Concord Academy, including a campaign impact report and coverag...

CA Magazine Fall 2015 Issue  

This special issue spotlights create + innovate: The Centennial Campaign for Concord Academy, including a campaign impact report and coverag...

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