Concierge lifestylemagazine NO 3 EN

Page 1

# 3 | ENG

Grapes and Mallorca Spirit of the nomad Gin: beyond juniper

Welcome to our third issue of Concierge Lifestyle Magazine! After many words, photoshoots and eve-

And we have also had an exciting

rything that has happened in the last two

conversation with the famous islander

years, it feels so good that the world is

Mats Wahlström.

finally starting to open up again. Since the beginning of Concierge Lifestyle Magazine, our idea has been to write about things we would like to read about or experience.

And of course, the next chapter of Sebastian’s South Africa trip. Then we take a look at the ongoing gin trend sweeping the world. Hope you enjoy reading about what

We love to deep-dive geographically, in

we like!

this issue we put the needle of the map on the amazing island of Mallorca! Our food and wine writer Ann Fogelberg

Pat rick Hillbe rg Edit or in Chie f

have visited SonAntem Alaro together with the photographer Carlos Norén.

Ed i to r At L arg e Seb astian Bred b erg


Ed i to r i n Ph oto g ra p hy Ham p us Fo r ss an d er

Kat a r i na B a n gat a 2 0 1 1 6 39 Sto c k h o l m , Swe d en + 4 6 ( 0) 8 6 4 0 8 5 4 0 ma i l @ co n ci e rg e l i fest y l e ma gaz i n e. co m

Ed i to r i n Adver ti si n g Phi li p K rantz T hi llmar k

Ed i to r i n Ch i e f Pat r ic k H i l l b e rg

G ra p hic D esi g n Stefan Hatten b a ch




Vyn – Your home away from home!

Scandinavian Hospitality, a vacation rental company has launched its latest luxury property offering in Stockholm, Sweden known as Vyn – Penthouse Suite. The luxury suite is designed to offer guests a five-star experience akin to that of a hotel, which is completely customisable based on the wishes and preferences of its guests, all in a private environment. Vyn is set to provide the guest with total privacy without compromising on comfort and »world-class service«. Scandinavian Hospitality’s latest luxury suite consists of a 50-square metre terrace, floor-to-ceiling windows, a private elevator, steam sauna, luxury linens, Byredo bathroom amenities, a filled fridge, freezer and wine cooler, while guests will also have access to a 24/7 concierge service. Scandinavian Hospitality’s portfolio of private 4

homes and managed apartments gives guests »the best of two worlds, privacy and five-star hotel service«. The two-floor penthouse, which has been created to resemble a private luxury boutique hotel, is equipped with Sonos sound system, Samsung The Frame TV, and an exclusive kitchen with appliances from Smeg, and is a short walk from Stockholm’s main shopping and nightlife hub, Stureplan. Among the services available to guests are a private chef, bartender, driver, daily housekeeping and in-suite massages. Founded in 2020, Scandinavian Hospitality has a presence in more than 25 locations across Sweden, Norway, Denmark, Finland and Iceland. Each property is carefully curated to match the highest possible guest expectations.




Spirit of the nomad



Mats Wahlström is a Swedish entrepreneur who started the trendy Puro Hotel in Palma on Mallorca. He quickly expanded his portfolio and founded the concept of Puro Beach, an exclusive beach club that within a few years spread around the world. In the true entrepreneurial spirit, Mats Wahlström suddenly sold everything and sat down and thought about what he would do next, while he enjoyed going boating and refining his music platform Whalebone. Now Mats Wahlström has both thoughts clearly and knocked down his stakes in Alaró on Mallorca, where he has created a new hotel. Or to call it a hotel is an understatement, it is more of an exclusive farm with magnificent Spanish fincas and now refurbished in top class Hotel Son Fuster is Puro’s exact opposite, here you go to escape the big city alarms and recharge your batteries. On the estates, horses, sheep, chickens and olive groves coexist and the food is consistent »farm to table«. Mats Wahlström himself claims that this is some kind of end station for him, but we believe that when we see it. How did you start your career as an entrepreneur? – As soon as I entered high school I started selling Levis jeans and sweaters to my schoolmates. I never had any money from home so this was the only way to keep up with my friends. Surely it was so that you inherited a tire company? – I wish, but no not at all. Directly after college, I was employed by one of the big five Japanese Trading Houses. It was a fantastic »school« to learn about international trade. I was handling various machinery, tires and wheels for cars out of Japan to the Nordic countries. I built their wheel business and one day the big boss in Tokyo pulled the plug on the business due to »political reasons«. A gift

from heaven for me as I could jump ship and start my own business. How did you come to start Puro and Puro Beach? – At the time I had some real estate in Sweden but I was totally bored by the apartment- and office buildings. Through my wheel company, I had 250280 travel days a year on all continents, so I felt I knew the hotel business very well haha. I sold the boring buildings and bought some run-down properties in Palma de Mallorca and turned them into Puro Hotel and Purobeach. Did you see a peninsula in Palma with potential from an airplane? Yes, after a weekend on Ses Salines Beach in Ibiza I was really frustrated by the poor and low-quality beach offers around Palma. Looking out the window approaching Palma Airport I saw this mini peninsula with a bar and bam I had an idea. Do you love adventure and ride motorcycles and boats? – Yes, anything which moves haha! Love jumping on the bike or boat and just leaving for anywhere without planning. Twice I ended up in Sub Sahara Africa this way and took Air France back. Today my biggest excitement is Bobsleigh. In January and February, I try to spend as much time I can on the St Moritz bob track. It’s an adrenaline kick difficult to beat. What is your biggest setback? – I had so many and the main reason I ever succeeded was stubbornness and not giving up through the mantra »keep walking«. The biggest punch in the face was no doubt the financial crash of 2008. I was running full speed into the wall with ongoing construction projects in Switzerland, Dubai and Marrakech. I barely survived those years. Your biggest success? – On a personal level I would say being with my



Stockholm based son every other weekend until his teens and making Puro & Purobeach an International brand. When I sold there were nine locations in Europe and the Middle East. Unfortunately, the new owners have not kept it up. Is there something you wish you had done differently? – Yes of course there are many things but I believe it’s important to move on and not get stuck on regrets. What is Whalebone and what do you hope for with that company? – Whalebone Interactive is a white label live platform for artists to monetise their music on their own website. We are now introducing new crowd technology which will enhance the live experience. You are now selling exclusive bedding - Spirit of the Nomad. Did it start with you not finding good


enough bedding for yourself? – Yes, more or less! Being a hotel junkie bedlinen and towels are an important detail. Growing more and more frustrated by the quality and price I decided to set out for the best of the best quality at a reasonable price. Now we have launched a line of bed linen and towels available retail and online, which was before only available for hotels. The brand has taken off well and is now available at Stilwerk in Germany, NK in Sweden and shops in Spain, Switzerland and Norway.

New Private Hotel concept – Spirit of Son Fuster A totally renovated and active farm from the 13th century for family & friends. It is also a Private Hotel – Farm Mansion with staff and features for the most demanding international clients. Like a small 5 star






hotel for private exclusive use. The concept is »farm to table« organic food & the property offers a bunch of activities like hiking, horseback riding & more. It’s an amazing getaway, all private hangout with great art, an amazing sound system & lots of cool features. Perfect for management meetings, corporate groups, groups of friends or families, looking for something special. What will you be doing in ten years? – I am planting 6.000 oaks this year in order to start a black truffle plantation. It’s a long process and a bit risky, but by then I hope I have turned the farm into Mallorca´s first larger-scale truffle farm. So in ten years if the stars are aligned I will spend time with the truffle and horses on the farm when I am not on the beach in Costa Rica surfing… • • •



Pinot noir – an easy loveable grape



Pinot noir is a grape that we can see more and more fall in love with. The grape is found in Champagne and Bourgogne in France, Italy, New Zealand, Australia, South Africa, Chile, Spain, Germany and also Oregon and California in the States. This grape is difficult to grow but with the proper management, it rewards with outstanding wines. The blue grape pinot noir has been on the rise and has grown more popular in the wine world. From being the most important grape in red Bourgognewines to be offering classic fabulous wines in New Zealand. Much thanks to its prominent role in the wine-road movie Sideways but also because this popular grape is simply more produced today. The grape usually makes mildly spicier wines with a touch of raspberries, strawberries, grass and chocolate. Most famous is the grape nonetheless in

Champagne and Bourgogne in France, where it is one of the leading ones. Together with chardonnay and Pinot Meunier, it goes along well in Champagne, but also alone in a Blanc de Noirs. Bourgogne in northeastern France is the European stronghold for the grape varieties. Here the spectrum of wines goes from light, crispy and berry tones with aromas such as redcurrants and fresh herbs, to mid-bodied, complex and spicier wines with tones of dark cherries, wood and exotic elements. Nowadays, Germany has shown that it can produce lovely wines on pinot noir where it often is called spätburgunder. In Austria, it’s called Blauer Burgunder and in northern Italy, it has been given the name Pinot Nero. New Zealand can with pride present magnificent wines on this grape alongside Australia and California where it gets a bit warmer tones from





the sunny climate. In these places, the wines usually get many times more generous amounts of fruit than its french cousins, a little bit higher alcohol content and it’s very common to age it in oak barrels. It’s also very common that American pinot noir leans more towards darker fruit such as plums and dark cherries and the spicier tone sometimes reminds about clove. Oregon in the U.S. is located on the same latitude as Bourgogne and has appeared on the wine map and come to be famous all over the world for their pinot noir wines. Among their around 70 different grapes, pinot noir is the one that is farmed the most (approx. 60%), whereas the most wineries are located in the Willamette Valley region. The wines have won a lot of awards and get top ratings across the world, even being compared to the wines from Bourgogne in terms of quality. Wineries in Chile have also been early

to jump on the trend around the pinot noir grape. The Chilean wines are often generously fruity and have a distinct tone of strawberries. The chance to be disappointed by pinot noir is considered low and the grape continues to deliver wines of very high quality across the world.


• • •


South Africa 2020 (part 2)





Further on from a lot of superior wines-sipping in Stellenbosch and Franschhoek and getting some South African coast life around the Cape Peninsula, we headed north towards the cultural melting pot that goes under the name The Mother City, as it was the first colonized city in Southern Africa. If Cape Town would’ve been a person, that person would’ve been a lively outgoing dose of energy with a lot of interests. Cape Town is a cool city with a lot of everything. I note at our arrival in the outer shell of the city in addition to the increased amount of traffic lights which are called ‘Robots’ in South Africa, the stark contrast between barbwire gated communities and the bigger chunks of land that is covered with a sea of odd metal roofs tight close to each other in the townships. As in most nations, the polarity in the country is most visible in the bigger cities. Compared to the majority of South Africa,

most of our destinations have been in the little part of the country that upholds the same standard as a first world country. Cape Town is as said, a lot. The next insight that strikes my mind is that it isn’t a coincidence that many of the worlds biggest agencies fly their models to this place and that a lot of movie content is recorded and produced right here. The city is surrounded by a unique silhouette of beauty where mountains, sea and greenery blend with the pulse of a big city reminding of Miami and LA. During our visit, it’s dawning on me that Cape Town turns out to be more pleasant for me personally than expected. But first, let’s talk about the more apparent experiences. One can’t simply say they’ve been to Cape Town without going up and stroll around Table Mountain. The name seems well deserved when you see the three kilometres long plateau that is the hilltop. The mountain is


M A R W I DA . C O M







approximately 1000 metres over sea level and has a unique flora that can be explored by walking up to the hilltop which takes two, three hours depending on pace. The more civilised can also reach the top taking the popular cable railway. In the central harbour area of Cape Town, we find Waterfront which definitely should be visited for shopping of all its kind. Waterfront might be classified as a tourist trap but still turns out to be quite enjoyable. The area is excellent for taking a walk over ice cream or coffee and you get a lot in return by the number of things to check out and other sightings. One of our absolute favourite hotels that we’ve written about in our first issue, The Silo Hotel, is also located in this harbour area and should at least be seen for numerous reasons. Just ten minutes walking distance from Waterfront towards the central part of Cape Town we find another well-known tourist

spot that also should be visited while in the area, the Bo-Kaap district. This area is a photographer’s wet dream with small houses in rows with all different colours that can be seen along the streets. This is area is also heavily used for photo- and video shoots of all kinds, many of us have most likely seen the area before in ads without knowing where it was taken. Here you’ll also find the town’s oldest mosque and a lot of the area’s population identify as Muslim, which is based on a darker history where the district was considered the home for Malaysian slaves. However, that sort of misery isn’t seen anywhere in the area today. The more adventurous side of me willingly goes up before sunrise to climb up another mountain going by the name Lion’s Head that is said to serve an incredible view over the city. The way up is also said to be a popular jogging track among the locals. With headlamps and







the flashlights on our phones, a couple of friends and I along with a bunch of others make our way up the mountain in complete darkness and reach the top after around the hour keeping a medium-high tempo. Water, good shoes and clothes for the cause are all very well but when we settled in at one of the edges of the mountain and start to see the sunrise over Cape Town, I’m most happy that we brought a pair of glasses and a bottle of champagne in our backpack to enjoy the beautiful scenery in front of our eyes. I’ll remember this morning for the rest of my life. Apart from what has been mentioned above, there is a bunch of other tourist destinations we could’ve written of, but I’ve chosen to focus on what made Cape Town something extra for us. The affordability in South Africa has been mentioned before. In general, you get a lot in return for the 24

money you spend, even in a bigger city like Cape Town. There is a broad selection of places for those of us that appreciate fine dining and gourmet restaurants. Amongst the noteworthy that make a mark we find Grand Africa, an old shipyard close to Waterfront that has been converted into an immense beach restaurant. The place has a trendy after beach vibe with live music and perhaps one of the best locations to watch the sundown. We eat everything from freshly caught fish from the sea next to the place to 1 metre long rectangular pizzas. The Woodstock borough doesn’t only include a rich cultural life with a lot of street art and niche shops, a concentrated piece of the better restaurants can also be found here. However, Woodstock is not the area to stroll around during night time, therefore we always book the drive to and from a dinner ahead. One night we take ourselves to the most central


part of the city that has a lot of night clubs and bars for a classic pub crawl. We start the night by walking into a famous chocolate shop that is located in the area, where a couple of groups are trying chocolate in combination with coffees and other beverages. We go through the shop up to a big black door, what is surprisingly found on the other side of that door is a fantastic hidden speakeasy gin bar that has received the tangible name The Gin Bar. With around 70 different local and imported gin bottles we aren’t far from heaven for the gin-lover. The bar has in addition to that, a charming courtyard that gets your mind to some Meditteranean beauty. La Parada is a tapas bar that is based in several locations such as central Cape Town, in Waterfront but also up in another district named Constantia among the vineyards. We’ve heard that Sundays is supposed to be special at the last-mentioned. We arrive after lunchtime and we sense right away that there is a festive vibe going on which isn’t uncommon as Sundays usually turn into a day party at this place. Traditionally, there is a special DJ named DJ Reno playing every Sunday where we get to hear everything from live instruments to Avicii blasting out of the speakers. Something that strikes our mind is the mixed audience that DJ Reno regardless of the attenders age succeed to get everyone going. Last but not least, of all that we find worth mentioning comes the city districts Sea Point, Clifton and Camps Bay which the places where we spend most of our time while visiting Cape Town. These three districts are located geographically next to each other with the mountains in the back and the sea in the front. Sea Point has some San Francisco-steep streets and a beautiful beach walk along the coastline where we had the chance to see some whales up close during a running session one morning. Surprisingly enough it is quite common according to the locals to see whales and other species

during certain times of the day. We also not fully unexpected, find some of Cape Town’s most exclusive villas and residences along the route between Sea Point and Camps Bay that takes the term “sea view” to another level. Both Clifton and Camps Bay have beaches, the last-mentioned makes reference to a smaller Ocean Drive and Miami-vibes. After we been bustling around on different excursions and experiences, Camps Bay was a perfect fit for a more relaxed schedule. The sea doesn’t really tempt us due to the cold temperature, but the pool at The Bay Hotel in the centre of Camps Bay is an excellent candidate for sunbathing and just enjoying the sound of the waves from the sea. A few steps away we find The Marly Hotel, which is our personal favourite in the area for a day spent on the sunbed sipping drinks along with a fully approved lunch menu. Both the pool and sunbeds are located on the rooftop of the old building from the 19th century that the hotel has shaped up to top condition. If restlessness creeps up we recommend taking a stroll by The Codfather for their seafood and sushi. Instead of picking from a menu, you simply walk up to the counter and speak about what you are interested in having. Here we eat and drink for a third of the price we would’ve paid for the same quality back in Sweden. All in all, Camps Bay and Sea Point becomes our favourite neighbourhoods during our visit to Cape Town. Both districts feel considerably safer than the average and have a great range of pleasant restaurants. We leave Cape Town to head for the grand final that I’ve been looking forward to a lot; a trip to the savannah and wilderness in hopes to see The Big Five. More on that in part 3!


• • •


Keep up with the gin trend



Gin, the distilled spirit drink flavoured with juniper berries among other things, has received a boost and has in recent years become trendy to drink. The drink is said to have been invented in the Netherlands in the 17th century by the physician Franciscus Sylvius. The name gin comes from the Dutch name Genever, which in turn comes from the Latin Juniperus which is the name of a genus to which the Juniperus communis belongs. Mainly gin is used for drinks such as Gin Tonic and Dry Martini, but in recent years has also ended up in other drinks. Like many different types of alcohol, gin was originally used as medicine and then in the 17th century to treat problems such as kidney problems, gallstones and gout. In the UK, gin became very popular after the British Parliament allowed the free production of gin while heavy taxes were levied on all imported

spirits. This created a market for grain that wasn’t good enough to craft beer on, and the result was that thousands of gin bars appeared all over the country. More than 15,000 places serving alcohol, more than half were gin bars. Because it was so easy and cheap to make in the 1740s, six times as much gin was produced as beer. This led to the state’s attempt to increase tax rates on gin as well. Between 1729 and 1751, five laws were passed to control the consumption of gin. The Gin Act of 1751 became the most effective, forcing manufacturers to sell only gin from licensed retailers- which did not have the effect expected by the authorities, but people started making their own gin. In the 21st century, interest in gin has completely exploded where small and large producers all over the world now make gin with a personal touch. As gin has had a renaissance as a small-scale and



artisanal liquor, it is common today with flavourings such as coriander, lemon, orange, cinnamon, angelica, cucumber, hops and more. Some producers are even experimenting with barrel storage and the latest trend is rosé gin with the taste and colour of red berries such as strawberry. In previous years, gin was produced mainly in the UK, but today smaller distilleries have appeared on the market around the world, among them the Swedish Hernö Gin, from Härnösand, which has won several awards. Hernö Gin has a total of 160 trophies, master and gold medals in the most prestigious international competitions since 2013. They have never communicated silver or bronze. So, they add up in addition to the 160 prizes.


Their top achievements: Gin Grand Master 2013 Global Gin Masters Gin Grand Master 2015 Global Gin Masters Boutique Distiller of the Year 2015 IWSC Contemporary Gin Trophy 2015 IWSC Taste Master Gin 2016 Global Gin Masters Gin Grand Master 2016 Global Gin Masters Gin & Tonic Trophy 2016 IWSC International Gin Producer of the Year 2016 IWSC Double Gold 2017 San Francisco World Spirits Competition London Dry Gin Trophy 2017 IWSC International Gin Producer of the Year 2017 IWSC World’s Best Gin 2018 World Gin Awards Gin Producer of the Year 2018 World Gin Awards World’s Best Matured Gin 2019 World Gin Awards Gin Hall of Fame 2019 World Gin Awards Taste Master Gin 2020 Global Gin Masters






Gin & Tonic Trophy 2020 IWSC Double Gold 2020 International Spirits Competition Gin Grand Master 2021 Global Gin Masters Double Gold 2021 San Francisco World Spirits Competition Best of Class 2021 American Distilling Institute

Meet bar manager Erik at Glashuset Erik Friberg has worked at Glashuset in Stockholm for three years. First, he started as a bartender at the bar but has now taken over as bar manager. – It’s probably the longest employment I’ve had, says Erik. And it is noticeable that he enjoys his workplace and mixing drinks all day. Erik Friberg has previously worked at Eataly, Rigoletto and Mäster Anders all located in Stockholm and nowadays you will find him behind the bar at the hotspot Glashuset. When I meet him, he tells me that they have just changed the drink list with twelve new lovely drinks. – The most popular is Neo, after one of Glashuset’s owners containing gin, lime, citrus cordial with a foam of citrus and coconut cream, Erik continues. He also tells us that they now have Hernö Gin’s blue gin as their standard gin. – Tourists want to drink Swedish, so that’s why we have brought in Hernö Gin. We have four of their gins in our range. One of Glashuset’s most popular drinks is Cava Sangria, which accounts for 50% of the total sales. – Apart from that, it’s very classic drinks like Bloody Mary and Dry Martini that is the most popular. However, it is starting to change and we see many visitors that want to drink more pure gin, gin on the rocks with ice and two olives. A sipping gin is Hernö’s yellow gin, Juniper Cask, which is also Erik’s personal favourite. – When I drank it at a tasting, I was completely

sold. We brought in Hernö because a lot of the guests asked for it before we had it in our range. We also see that low-alcohol drinks will become more popular, primarily so the guests can drink more. Fermentations are coming, i.e. no fresh juice which have been a go-to ingredient in the past. To work with the flavours in the liquor and add fruits such as strawberries, raspberries or blueberries overnight to flavour the liquor. Even Japanese products such as sake and Japanese plum wine, we will also see more of in the future. We will also see more locally produced, such as wine from Sweden, according to Erik. They also try to work with seasonal Swedish ingredients by giving exotic flavours. And of course, they sell a big amount of drinks at Glashuset. – On weekends there are many drinks, some days up to 800 drinks. The record is from this summer with 1,000 cocktails in one day. When I ask him what his favourite drink is, he replies Negroni. – If I can only choose one drink to drink for the rest of my life, it would be Negroni on Hernö’s blue gin. It’s the ultimate drink for me, just as good every time. Hernö Gin has really put Sweden on the gin map.


• • •


A dream becomes reality



For a long time, Johan Lidby and his wife Malin have had a keen interest in buying a charming property on the island of Mallorca, preferably combined with wine growing. After ten years in Sóllerdalen, they found a farm from 1729 with fertile soil, able to grow their own wine. – Since 2014 we had been looking for a vineyard where we could reside and also profit off the land. We immediately fell for Son Antem and decided, this is where we would like to settle down, Johan and Malin say. Before Johan meet Malin, he had only been to Mallorca once. Malin, who works as an interior designer had been to Mallorca several times and loved the island. So, it was not hard to convince Johan of the idea of renting a property on the island. The first rental property was in the middle of Port de Sóller, the second one, a house on the outskirts of

the city, which was then exchanged for a house in the same area with its own orange grove. At the same time, they were looking for a larger place where they could offer agriturismo, a small hotel venture with a feel-good vibe in the countryside. A destination with an opportunity to relax preferably combined with an opportunity to experience wine. – In my mind I’ve had a dream to make my own wine, Johan continues. A twenty-five minute drive from Palma Airport, they found a farm called Son Antem, situated between the villages of Alaró and Santa Maria. The feeling was mutual, this was where they want to live and also, they had the opportunity to grow wine. They acquired 31 hectares of land and an additional 1500 sqm towards building development. As Johan had worked with wine ever since he started his wine import business at the age of 32,



»Johan Lidby Vinhandel« in Stockholm, he realized the potential to grow vine on a large part of the newly acquired land. – We inherited an already organic piece of land and therefore could begin the process of organic certification. We did not want to use any kind of chemicals as we rather gain knowledge and hopefully excel in creating something that is pure. It is and harmonic place with good balance in the soil, Johan explains.

15 different grapes on 6 different soils A professor of geology was commissioned to analyze the soil and to verify if the soil would be suitable for viticulture. With different types of soil located on slopes, terraces and the flat ground gave the opportunity to be able to grow different types of grapes, 65,000 vines were planted on 18 hectares. Today they have 15 different grapes, ranging from local grapes to the most traditional. Approximately 60% blue grapes and 40% green grapes are planted at an altitude of 140-245 meters above sea level. – We have planted 15 different grapes on different types of soil to see where the grapes thrive at their optimal, says Johan. Local grapes such as Callet, Manto Negro blends with Mediterranean grapes such as Grenache, Syrah and Mourvèdre as well as merlot and cabernet sauvignon for the red wines as well as Giro Blanc, Malvasia and Chardonnay for the white wines. The grapes grow on six different soils from sand to red ferrous clay soil. – The grapes should complement each other on different types of soil. At the moment, Mallorca is experiencing an exciting time as we find more superior quality of wines than twelve years ago. Our quality insurance is to find the best locations for the different grapes and add our contribution to its


quality. The largest plot is 4.5 hectares and we love the fact that there is integrity with different soils to experiment with. The ambition is not to produce as many bottles as possible, but instead to invest in quality wines and produce a consistently high-quality wine at a rate that does not compromise the quality or integrity of the land. With fully developed potential, they will hopefully reach a maximum production level of 8090,000 bottles per year. – The idea is that we will make a red and a white Son Antem wine and smaller batches from individual soils, where the aim is to sell the wine to Europe and also locally in Mallorca.

The wine is stored in steel tanks, oak and concrete After harvest, they will transfer the wine into steel tanks, French and Austrian oak barrels as well as concrete and cement tanks. – We will look at what best maintains the quality of the wine. For example, Callet is a delicate grape variety that is suitable for storage on both already used oak and concrete. Each raw material must retain its character with different solutions for the different wines, for example, a combination of oak and a steel tank with fermentation on concrete, says Johan. Johan’s son Simon is also involved in the vineyard and will contribute with his knowledge from various wineries around the world. Simon has, among other things, been involved in harvesting in California, France and also five years experience in the Adelaide Hills in Australia, where he was an assistant winemaker. – I look forward to being a part of it, says Simon.


A consistent holistic approach to Son Antem The previous owner of the farm was a family affair of seven and was used only for pleasure when it became available. Today you will find 150 olive trees, carob trees, citrus, fig, nectarine and plum trees and the idea is also to add chickens. The winery and the renovation are both expected to be completed in 2022 when wine production is also expected to flourish. – We want people to come and experience the tranquility at the same time learn how to produce wine and also be involved in the production, for example, the harvest, says Johan. With its consistent holistic approach, with the farm Son Antem as part of the experience, you will enjoy and experience wine production up close. – In terms of our investment we went all-in

in, it’s a life project, so this really must work. The conditions clearly make up for the ability to create exciting quality wine from Mallorca. We will do our absolute best at Son Antem and strive to develop, become more skilled and look to the future. We should be able to offer the best possible wine we can. In 2022, the winery and renovation will be completed, by then you are welcome to visit us on a gastronomic trip where the focus will be our wine Johan concludes. About Johan: Johan Lidby studied at the School of Business (Handelshögskolan, Stockholm), to support himself Johan worked at various restaurants. He realized that the restaurant and hospitality industry was much more appealing and enrolled in a restaurant education in France. – I found excitement in wine and vineyards. Business school shaped me, but it was not what I wanted to do. The restaurants had wine and the wine made me pursue my passion for all that is wine. Back in Sweden, he started working at Systembolaget and with a wine importer. In 1999, Johan set up »Johan Lidby Vinhandel«. Today, he has 19 employees who work with 75 producers from, the USA, France, Spain, Italy, South Africa, Austria, Germany and Australia and carries 350 different wines in stock. Mallorca has an ideal climate for viticulture with the sun, temperature variations, winds, precipitation with mountains and valleys suitable for organic and biodynamic cultivation. Wine has been produced here since early Roman times, reaching its peak in the late 19th century. Today there are about 90 wineries in Mallorca.


• • •



join Concierge Lifestyle Magazine VIP Club