Issuu on Google+

)2&8621 180%(5(1(52

&$6,//(52'(/',$%/2 ‡6HWVDQHZVDOHV UHFRUG ‡/DXQFKHV3ULYDWH 5HVHUYH



&$50Ê1'(3(802 &+,/(·6),567,&21 &$50(1(5(



SRLQWV :LQH6SHFWDWRU

+LJKHVWVFRUHHYHUDZDUGHGD &KLOHDQ:LQH 


)2&8621

&DOLIRUQLD:LQH([SHULHQFH

'RQ0HOFKRUSUHVHQWDPRQJ WKH:RUOG·V7RS7HQ:LQHVRI !44(%#!,)&/2.)!7).%%80%2)%.#%HELDON/CTOBERIN 3AN&RANCISCO THE4OP7INESFROMARANKINGOFTHEBESTWINES OFTHEWORLDINWEREPRESENTEDTOOVERATHOUSANDCONSUMERSAND WINELOVERS$ON-ELCHOR #ONCHAY4OROSICONWINE WASRANKED NUMBERFOURINTHEWORLDANDAWARDEDA POINTSCOREBY7INE3PECTATOR -AGAZINEANDWASPRESENTEDBY)SABEL'UILISASTI #ONCHAY4ORO/RIGIN 7INES-ARKETING$IRECTORANDBY%NRIQUE4IRADO $ON-ELCHORWINEMAKER INATASTINGFORPARTICIPANTS !TTHETASTINGWERETHEREPRESENTATIVESFROM#HÊTEAUD9QUEM 0IERRE ,URTON#LOSDE0APES 0AUL 6INCENT!VRIL#ASTELLO"ANl *AMES-A RIANOAND4ENUTA3ETTE0ONTI !NTONIO-ORETTI AMONGOTHERS TOPRESENT THEIRRESPECTIVEWINES*AMES-OLESWORTH WINECRITICFOR7INE3PECTATOR EXPLAINEDTHEIMPORTANCEOFBEINGINTHE4OPOFRANKING$URING THATYEAR OVER WINESFROMMANYWINERIESTHROUGHOUTTHEWORLD WERETASTEDBYTHEMAGAZINEANDONLY WINESOBTAINEDSCORESOVER POINTS !T THE PRESENTATION OF #ONCHA Y 4OROS SUCCESSFUL ICON WINE )SABEL 'UILISASTITALKEDTOTHEPUBLICABOUTTHECHARACTERISTICSOFTHEFAMOUS 0UENTE!LTOVINEYARD $ON-ELCHORSORIGIN

&KLOHDQ:LQH*XLGH

'RQ0HOFKRUFKRVHQ%HVW:LQHRIWKH<HDU 4(% #(),%!. 7).% '5)$% AWARDED$ON-ELCHOR ADOUBLERECOGNITION 4HE TH VERSION OF THE 7INE 'UIDE ONE OF #HILES MOST IM PORTANTWINEPUBLICATIONS CHOSE $ON-ELCHORASTHEh"EST 0REMIUM 7INE OF THE 9EAR v ANDALSOTHEh@"EST7INEOFTHE 9EARv ! 'OLD -EDAL AND  POINTS THE HIGHEST SCORE EVER AWARDED IN THE HISTORY OF THE 'UIDE MADE$ON-ELCHOR THE TOP AWARD WINNING WINE OF THISYEARSEDITION



!LTHOUGH  OF THE TASTED WINESWERECATALOGUEDASEITHER EXCELLENTORHIGHLYRECOMMEND ED THE DISTINCTIONS CONlRM THE CONSISTENCE AND COMPLEXITY OF $ON-ELCHOR)TISAWINE THAT CONTINUES TO ACCUMULATE AWARDS NOT ONLY IN THE #HILEAN WINEINDUSTRY BUTALSOFROMTHE MOST IMPORTANT INTERNATIONAL SPECIALIZEDMEDIA


:LQH6SHFWDWRU

6HFRQGFRQVHFXWLYH\HDU'RQ0HOFKRU

1ƒLQLQWHUQDWLRQDO7RSUDQNLQJ &/2!3%#/.$STRAIGHTYEAR $ON-ELCHOR 0OSITION ,ABEL #OUNTRY 6INTAGE 0RICE 0OINTS IN53 SCORE WAS LISTED IN THE FOURTH POSITION OF 7INE  #ASANOVA$I.ERI 4ENUTA.UOVA4OSCANA  )TALY   3PECTATORS 4OP 4EN 7INES OF  RANK ING ONTHISOCCASIONWITHITSVINTAGE  1UILCEDA#REEK #ABERNET3AUVIGNON  53   4HISACKNOWLEDGEMENTFOLLOWSTHE POINT  #HÊTEAU,ÏOVILLE"ARTON 3T *ULIEN "ORDEAUX &RANCE    RATINGANDh(IGHLY2ECOMMENDEDvCITATION  #ONCHAY4ORO$ON-ELCHOR #3AUVIGNON  #HILE   PUBLISHED IN THE 3EPTEMBER ISSUE OF THIS  $OMAINEDU0ÏGAà 2HÙNE  &RANCE   MAGAZINE ONEOFTHEMOSTRELEVANTPUBLICA  #HÊTEAU,AFAURIE 0EYRAGUEY "ORDEAUX  &RANCE   TIONSOFTHEINTERNATIONALWINEWORLD  +OSTA"ROWNE 0INOT.OIR#ALIFORNIA  53   #ONCHAY4OROSmAGSHIPWINEWASHIGHLIGHT  +ONGSGAARG .APA6ALLEY #HARDONNAY  53   EDALONGSIDERENOWNED53 &RENCH )TALIAN  "RANCAIA 4OSCANA),"LU  )TALY   AND!USTRALIANBRANDS FEATURINGTHEHIGHEST  4WO(ANDS 3HIRAZ"AROSSA6ALLEY  !USTRALIA   SCORETHATA#HILEAN7INEHASEVERRECEIVED IN7INE3PECTATOR!LFONSO,ARRAÓN #HAIRMAN 6RXUFH:LQH6SHFWDWRU OF#ONCHAY4ORO EMPHASIZEDTHEMAGNITUDEANDSIGNIlCANCEOFTHIS ACCOLADEh4HISISANHISTORICMOMENTNOTONLYFOROURCOMPANY BUTFOR WHATISREFERREDTOASAN8 FACTOR MOSTLYDElNEDASAMEASUREOFHOW THEENTIRE#HILEANWINEINDUSTRY7EFEELHONOREDANDPROUDTORECEIVE INTERESTINGOREXCITINGAPARTICULARWINEIS ADISTINCTIONRECOGNIZINGOURMOSTIMPORTANTQUALITY CENTEREDPROJECT h$ON-ELCHORSENOLOGICALCONSISTENCY THEHARDVITICULTURALANDWINEMAK ANENDEAVORTHATSBEENONGOINGFORMORETHANYEARS"EYONDBEING INGWORKBEHINDTHISWINE LATESTINVESTMENTS THEEXTRAORDINARYTERROIR ACONSPICUOUSACHIEVEMENTFOR#ONCHAY4ORO THISSCOREALSORAISES WHERETHISWINECOMESFROMANDTHETHOROUGHNESSANDSPIRITEXHIBITED THESTATUSOF#HILEANWINEINTHEINTERNATIONALSCENE TOTHELEVELOFTOP BY%NRIQUE4IRADOSTEAM ALLWERECRITICALTOTHEFULlLMENTOFTHISGRAND WORLDWIDEEXPONENTSv DREAM vSAID)SABEL'UILISASTI #ONCHAY4ORO7INESOF/RIGIN-ARKETING -ANAGER 4OUGHSELECTION 4HISACKNOWLEDGMENTRATIlES$ON-ELCHORASTHEMAXIMUMPARADIGMOF 4HROUGHOUTTHEYEAR 7INE3PECTATORTASTESANDRATESHUNDREDSOFWINES #HILEAN#ABERNET3AUVIGNONANDAWORLD CLASSWINE WHILEALSOREINFORC HEADINGFROMPRACTICALLYEVERYWINEGROWINGREGIONINTHEWORLDTHEYARE ING#HILEASASIGNATURE#ABERNET3AUVIGNONORIGIN EVALUATEDWITHSCORESANDREVIEWS,ATERON FOURASPECTSARETAKENINTO $ON-ELCHORISBORNAT0UENTE!LTO AVINEYARDLOCATEDINTHE!LTO-AIPO CONSIDERATION TO THE EFFECT OF BUILDING THE ANNUAL RANKING THE SCORES 6ALLEY MABOVESEALEVEL ATERROIRRECOGNIZEDASONEOFWORLDS EACHWINEHASRECEIVEDDURINGTHEPASTMONTHS PRICE AVAILABILITYAND lNESTFOR#ABERNET3AUVIGNON

&RQFKD\7RUR

$SURGXFHURIJUHDW&DEHUQHW6DXYLJQRQV 4/05",)#):%THEOUTSTANDINGAWARDSITS#ABERNET3AUVIGNONWINESWONIN #ONCHAY 4ORODEVELOPEDANEWADVERTISEMENTHIGHLIGHTINGTHEEXTRAORDINARYPROGRESSOFSOMEITSBRANDS ANDPARTICULARLYTHATOF$ON-ELCHOR&OCUSINGONTHE#ABERNET3AUVIGNONSREDCOLOR THEADWAS CREATEDTOCOMMUNICATEAHISTORICRECOGNITIONRECEIVEDBYTHEVINTAGEOF$ON-ELCHORTH PLACEINPRESTIGIOUS7INE3PECTATORMAGAZINESRANKINGOFTHEBESTWINESOFWITHASCORE OFPOINTS4HEADALSOSHOWSTHE@"EST6ALUEAWARDGIVENTO#ASILLERODEL$IABLO#ABERNET3AU VIGNONBY5+WINEMAGAZINE$ECANTER)NADDITION THESCORESAWARDEDBY7INE3PECTATOR MAGAZINETOOTHER#ABERNETSAREALSOMENTIONEDPOINTSFOR4ERRUNYOANDPOINTSFOR -ARQUESDE#ASA#ONCHA4HISADVERTISINGCAMPAIGNWASTRANSMITTEDINTHEPRINCIPALNATIONAL ANDINTERNATIONALCOMMUNICATIONSMEDIA


)2&8621

&DVLOOHURGHO'LDEOR

5HFRUGVDOHVRIPLOOLRQFDVHV #/.4).5).'ITSSUCCESSFULPERFORMANCEOF THEPASTFEWYEARS #ASILLERODEL$IABLOSCORED YETANOTHERRECORDINWHENITSGLOBALSALES REACHEDMILLIONCASES SHOWINGASTRONG GROWTHWITHRESPECTTO #ASILLERODEL$IABLOSSUCCESSISBASEDONTHE QUALITYANDCONSISTENCETHEBRANDHASDEVEL OPED IN EACH OF ITS PRODUCTS OVER THE YEARS 4HISACHIEVEMENTHASBEENACKNOWLEDGEDBY VARIOUSPRIZESANDRECOGNITIONSINCOMPETITIONS AND SPECIALIZED WINE MAGAZINES !NOTHER IMPORTANTFACTORIS#ASILLEROSWORLDWIDEAVAIL ABILITY ASTHEBRANDISSOLDINOVERCOUNTRIES THROUGHOUTTHElVECONTINENTS)NADDITION THE #ASILLERO DEL $IABLO WINE RANGE PRESENTS THE WIDEST OFFERING OF WINE VARIETIES SUITABLE FOR DIFFERENTCONSUMPTIONOCCASIONS h4HISNEWSALESRECORDISALANDMARKFORTHE #HILEANWINEINDUSTRY ASITCONlRMSTHEQUALITY ANDCONSISTENCYOF#ASILLERODEL$IABLOOVERTHE YEARS)TALSOCORROBORATESTHEIMPORTANCEOF HAVINGAGLOBALDISTRIBUTIONNETWORKANDSHOWS THAT#ASILLERODEL$IABLOHASBECOMEAGLOBAL BRAND v SAID 'IANCARLO "IANCHETTI #ONCHA Y 4ORO'LOBAL"RANDS-ARKETING$IRECTOR

'HFDQWHU:RUOG:LQH$ZDUGV

%HVW5HG%OHQGXQGHU΍ #!3),,%2/ $%, $)!",/ -ERLOT  WAS AWARDEDTHE)NTERNATIONAL4ROPHYFORh"EST2ED"LEND UNDERv4HE$ECANTER7ORLD7INE!WARDSANNUAL CEREMONYWASCARRIEDOUTINTHEIMPRESSIVEHALLSOF THE,ONDON-USEUMOF.ATIONAL(ISTORY(ERE WIN EMAKERSANDWINEPRODUCERSFORMALLOVERTHEWORLD CONGREGATED TO CELEBRATE THE VARIOUS DISTINCTIONS AWARDED BY SPECIALIZED WINE MAGAZINE $ECANTER -ARCELO0APA WINEMAKEROFTHEAWARD WINNINGWINE RECEIVEDTHEPRIZETHATPLACES#ASILLERODEL$IABLOAS THEBESTWORLDWIDEEXPONENTINITSCATEGORY4HE SELECTIONWASCARRIEDOUTBYAPANELOFWINEEXPERTS WHORIGOROUSLYSELECTEDEACHONEOFTHESAMPLESTHAT REACHEDTHECOMPETITIONSlNALSTAGE/VER  WINESFROMALLOVERTHEWORLDPARTICIPATEDINTHISCOMPETITIONnAMONGTHEMOSTPRESTIGIOUSWINECOMPETITIONS INTHE5NITED+INGDOMnANDWHEREONLY)NTERNATIONAL4ROPHIESWEREAWARDEDINTHEDIFFERENTCATEGORIES




$1HZ3URSRVDO

&DVLOOHURGHO'LDEOR3ULYDWH5HVHUYH #!3),,%2/$%,$)!",/HASLAUNCHEDANEWPRODUCTnAIMEDATINCREAS INGLYSPECIALIZEDANDDEMANDINGCONSUMERSnANDGIVENBIRTHTO0RIVATE 2ESERVE ANINNOVATIVEWINEWITHGREATERCOMPLEXITY4HENEWBLEND ISCOMPOSEDOFOF#ABERNET3AUVIGNONFROMTHE0IRQUEVINEYARDIN THE-AIPO6ALLEYANDOF3YRAHFROMTHEHILLSIDEPLANTATIONSINTHE 0EUMOSLOPESOFTHE2APEL6ALLEY#ASILLERODEL$IABLOHEADWINEMAKER -ARCELO 0APA TOGETHER WITH #ONCHA Y 4OROS AGRICULTURAL TEAM HAVE WORKEDHARDTOELABORATETHISGREATNEWWINE!STHEHARVESTHAS BEENONEOF#HILESBESTINTHEPASTFEWDECADES THISYEARWASCHOSEN TOCREATE#ASILLERODEL$IABLO0RIVATE2ESERVE4HEWINEISAGEDFOR MONTHSIN&RENCHOAKBARRELSANDTHUSACHIEVESGREATERCOMPLEXITYFROM CONTACTWITHWOOD4HEGOALISTOINTRODUCETHEBRANDTOAHIGHERPRICE CATEGORY SATISFYINGDIFFERENTTARGETGROUPSANDTHUSWIDENINGTHEUNIVERSE OF#ASILLERODEL$IABLOCONSUMERSANDCONSUMPTIONOCCASIONS h0RIVATE 2ESERVE IS BEING LAUNCHED AT AN EXCELLENT TIME THE BRAND SHOWS SOLID GROWTH AND GROWING ACCEPTANCE BOTH IN THE NATIONAL AND INTERNATIONALMARKETS)TWASTHETIMETOTAKEITONESTEPFURTHERBYOF FERINGTHECONSUMERASPECIALPRODUCT ANICONWINEINTHE#ASILLERODEL $IABLOWINELINEv SAID#RISTOBAL'OYCOOLEA #ONCHAY4OROS!SSISTANT -ARKETING-ANAGER

&DVLOOHURGHO'LDEOR :RUOG7RXU ).-!9 5+WINEMAGAZINE$ECANTERQUALI lED#ASILLERODEL$IABLO#ABERNET3AUVIGNON AS h4HE "EST 6ALUE #ABERNET 3AUVIGNON IN THE 0LANETv4HEAWARDCONlRMEDTHEOPINIONPREVIOUSLY EXPRESSED BY OUR WINEMAKERS ABOUT THIS VINTAGE BEINGTHEBESTIN#ASILLEROSHISTORY -OTIVATEDBYTHISIMPORTANTRECOGNITION#ASILLERODEL $IABLOCARRIEDOUTANEXCITINGTOURINCOUNTRIES ACROSSTHEWORLDn"ELGIUM )RELAND 53! 3WEDEN &INLAND #ANADA -EXICO 6ENEZUELA "RASIL #OLOM BIA %CUADOR 0ERU #OSTA2ICA #UBA 0UERTO2ICO 5RUGUAY 0ANAMA 'UATEMALA .ICARAGUA %STONIA AND#HILEnWITHTHEGOALOFSHOWINGCONSUMERSTHE DIFFERENTWINEVARIETIESTHATCOMPRISETHE#ASILLERO DEL$IABLOWINERANGE 4HETOURWASHEADEDBYTHEBRANDSWINEMAKERS -ARCELO0APA -ARCIO2AMÃ&#x201C;REZAND-AX7EINLAUB )TINCLUDEDWINETASTINGS INTERVIEWS PARTIES FOOD WINEPAIRINGSANDTRAININGINEACHOFTHECOUNTRIES ACTIVITIES WHICH WERE COORDINATED BY THE LOCAL DISTRIBUTORS




)2&8621

&RQFKD\7RURDWWKH:RUOG *RXUPHW)HVWLYDO

4()39%!2 THESEVENTHEDITIONOFTHE7ORLD'OURMET&ESTIVALTRAVELEDTO"ANGKOK 4HAILAND WHERETWENTYRENOWNEDINTERNATIONALCHEFSMADE THEIRWAYTOTHE&OUR3EASONS(OTEL4HECULINARYSUMMITLASTEDSEVENDAYS WHICHAFFORDEDEACHPARTICIPANTAMPLEOPPORTUNITYTODEMONSTRATEAN ARRAYOFDIFFERENTSTYLES ANDALSOTOHEADBRIEFFOODANDWINEPAIRINGSEMINARSFORTHEPUBLIC 2UTH6AN7AEREBEEK #ONCHAY4OROHOUSECHEF PRESENTEDASELECTIONOF#HILEANDISHES COUPLEDWITH#ONCHAY4OROWINES(EROFFERINGSINCLUDED CEBICHE EMPANADASANDSEAFOOD WHICHSHECOMBINEDWITH#ASILLERODEL$IABLO 4RIOAND-ARQUÏSDE#ASA#ONCHALABELS(ERCREATIONSSHONE AMIDOTHERPARTICIPANTS!SIAN !MERICAN -EDITERRANEAN %UROPEANAND!FRICANRECIPES4RAININGSESSIONSANDWORKSHOPSWEREALSOPARTOFTHE PROGRAMINTHISCONTEXT ATTENDEESENJOYEDANEXCITINGAPPROACHTO#ONCHAY4OROANDITSWINES 4HISCELEBRATIONOFHIGHCOOKINGENDEDWITHAGALAFORMORETHANTHOUSANDGUESTS WHOWERETREATEDTOABANQUETWHEREEACHCONTINENTSCUISINE WASREPRESENTEDBYONEORMOREOFTHECHEFSINVOLVEDINTHEFESTIVAL

'RQ0HOFKRULQ9HQH]XHOD2XWVWDQGLQJSDUWLFLSDWLRQLQ

,QWHUQDWLRQDO*DVWURQRP\)DLU

4(%3)'BYITSNAMEIN3PANISH 3ALØN)NTERNACIONALDE'ASTRONOMÓA ISONEOFTHEHIGHPOINTSOFTHEGASTRONOMYCALENDARIN6ENEZUELA4HIS YEAR MORE THAN A HUNDRED VINEYARDS FROM AROUND THE WORLD GATHERED IN#ARACASTOTAKEPARTINTHESHOW#ONCHAY4OROWASNOEXCEPTION ANDCOORDINATEDITSPARTICIPATIONWITH2ON3ANTA4ERESA ITSDISTRIBUTING COMPANYIN6ENEZUELA 7INEMAKERS%NRIQUE4IRADO 6IVIANA.AVARRETEAND,ORETO2UIZINTRODUCED ANEAGERAUDIENCETO$ON-ELCHOR 4RIOAND#ASILLERODEL$IABLO WITHAN EMPHASISONHIGHLIGHTINGTHECOMPLEXITYANDEXCEPTIONALQUALITYOF$ON -ELCHOR%NRIQUE4IRADO WINEMAKERINCHARGEOF#ONCHAY4OROSmAGSHIP WINE LEDAVERTICALTASTINGOF$ON-ELCHORANDDELIVEREDANINFORMATIVE PRESENTATIONONTHEWINESORIGINANDTERROIR-ORETHANSELECTEDGUESTS WEREINVITEDTOSHAREINTHISAMAZINGEXPERIENCE 4RIOANDTHEBLENDCONCEPTBEHINDTHISRANGECONSTITUTEDANOTHERFOCAL POINT/NTHISACCOUNT WINEMAKER6IVIANA.AVARRETEANDLOCALCELEBRITY CHEF3UMITO%STÏVEZ WORKEDONCONVEYINGTHESIGNIlCANCEOFATRI VARIETY BLEND THEVASTAROMATICANDmAVORPALETTETHATTHISENOLOGICALSTYLEOPENS UPANDTHEEQUALLYRICHFOODPAIRINGPOSSIBILITIES ,ORETO2UIZ INTURN WASENTRUSTEDWITHPRESENTINGTHE#ASILLERODEL$IABLO RANGEANDITSVARIETIES OTHER#ONCHAY4OROWHITEWINESANDDIRECTING AHORIZONTAL#ARMENERETASTING




&RQFKD\7RUR3LUTXH

´2QHRIWKHEHVWYLQH\DUGVWRYLVLWLQ&KLOHµ 7).%30%#4!4/2 /.,).% SELECTED #ONCHA Y 4ORO AS ONE OF THE BEST VINE YARDS TO VISIT IN THE -AIPO AND #OLCHAGUAVALLEYS)TWAS*AMES -OLESWORTH CRITIC AND EDITOR OF THE PRESTIGIOUS PUBLICATION WHO RECOMMENDED#ONCHAY4OROAS THEBESTOPTIONFORANYONEINTEND INGTOVISIT#HILESVINEYARDS 4HE FAMOUS VISIT TO 0IRQUE IN CLUDES A TOUR THROUGH #ONCHA Y 4OROS CELLARS #ASONA AND VINEYARDS )N APPROXIMATELY ONE HOUR THE VISITORS WILL BE ABLE TO ENJOY AND APPRECIATE #HILES LARGEST VINEYARD WALK THROUGH

THEPARKOFTHE#ASONADE0IRQUE THE#ONCHAY4OROFAMILYSPRIVATE RESIDENCE ASWELLASTOTASTETHE WINERYS PREMIUM AND VINTAGE WINES4HE0IRQUETOURISAUNIQUE EXPERIENCE ALLOWINGTHEVISITORTO ENJOYNATUREWHILELEARNINGABOUT THE WINEMAKING PRACTICES OF THE WINERY )RUPRUHLQIRUPDWLRQSOHDVHYLVLW ZZZFRQFKD\WRURFRP 7HO   )D[   $GGUHVV 9LUJLQLD 6XEHUFDVHDX[ 3LUTXH 6DQWLDJR&KLOH

WK:LQHU\RIWKH<HDUWLWOH &RQFKD\7RURHQWHUV:LQH 6SLULWV+DOORI)DPH h#ONCHAY4OROOWESITSSUCCESSTOTWOASPECTS4HElRSTISITSSELECTIONOFVINEYARDS STRETCHINGOVERMOST OF #HILES VALLEYS FROM NORTHERN ,IMARÃ&#x201C; TO "Ã&#x201C;O "Ã&#x201C;O IN SOUTHERN #HILE 4HIS SCOPE GRANTS THE COMPANY AN ENORMOUSDIVERSITYOFWINES FROMTHEFRIENDLYANDCONVENIENTLYPRICED&RONTERA2ANGE TOSOPHISTICATEDREDS ALONGTHELINESOF4ERRUNYOOR-ELCHOR 4HEOTHERDETERMININGELEMENTISTHEOENOLOGICALTEAM WHICHBRINGSTOGETHERTHREEOF #HILESMOSTTALENTEDWINEMAKERS%NRIQUE4IRADO )GNACIO2ECABARRENAND-ARCELO 0APAv7INE3PIRITS "UYING'UIDEn7INTER

4()3 )3 4(% 4( 4)-% 4(!4 #/.#(! 9 4/2/ HAS BEEN INCLUDED IN7INE3PIRITS7INERIESOFTHE9EARDIRECTORY"EYONDITSEVIDENTOWNMERIT THIS ACKNOWLEDGMENTLED#ONCHA4OROINTOTHEPUBLICATIONS(ALLOF&AME WHEREONLY SIXOTHERWINECOMPANIESHADENTEREDBEFORE "ACKIN 7INE3PIRITS ONEOFTHEMOSTPROMINENTSPECIALTYPUBLICATIONSINTHE 53 BEGANCOMPILINGANANNUALRANKINGOFTHE4OPWINERIESANDWINESOFTHEYEAR 3OMEOFTHEISSUESTAKENINTOCONSIDERATIONTOMAKETHECUTAREPRODUCTPERFORMANCE ANDCONSISTENCY ASWELLASSCORESACHIEVEDTHROUGHOUTTHEYEAR !FTERTASTINGANDAPPRAISINGTHOUSANDSOFWINESFROMALLOVERTHEWORLDANDFROMEVERY WINEGROWINGREGION #ONCHAY4OROTURNEDOUTTOBEONEOFTHEWINERIESWITHTHEHIGH ESTSCORESANDAMORESIZEABLERATIOOFLABELSRECOMMENDEDINTHEMAGAZINES 3HOPPERS'UIDEh4HISISAHUGERECOGNITIONOFOURWINERYANDITSCONTINUEDPERFORM ANCE EVENMORESOIFCONSIDEREDAGAINSTSUCHACHALLENGINGMARKETASTHE53 VERY COMPETITIVEBUTALWAYSOPENTOTRYINGNEWWINES APERMANENTSOURCEOFOPPORTUNITIES v AS'IANCARLO"IANCHETTI 'LOBAL"RANDS-ARKETING-ANAGERPOINTEDOUT




)2&8621

)URQWHUD1HZV 1HZJUDSKLFDQG79DGYHUWLVLQJFDPSDLJQ &2/.4%2!DEVELOPEDANEWADVERTISINGCAMPAIGNGEAREDTOWARDS PRESENTING #HILE AND ITS LANDSCAPES TO WORLDWIDE CONSUMERS 4HE CONCEPTREVOLVESAROUNDSHOWCASINGTHEDIVERSITYANDBEAUTYOFOUR COUNTRYSNATURALBORDERSFRONTERASIN3PANISH BYMAKINGITTHECENTRAL THEMEOFPOSTERS CALENDARS BILLBOARDS SHELFTALKERS ETC &RONTERAWILLALSOCOMETOLIFEBOTHINOPENANDCABLETELEVISIONCHAN NELS 4HE BRANDS lRST 46 EFFORT AND ITS ASSOCIATED CLAIM h#HILE IN A GLASSv WILLSOONGOONTHEAIR(ERE EMPHASISISPLACEDONTHEFACT THATOURWINEGROWINGREGIONLIESSURROUNDEDANDPROTECTEDBYNATURAL BARRIERS!TACAMA THEDRIESTDESERTINTHEWORLDTOTHE.ORTHMILLENARY GLACIERSTOTHE3OUTH THEIMPOSING!NDES-OUNTAINSTOTHE%ASTAND THEIMMENSENESSOFTHE0ACIlC/CEANTOTHE7EST 4HIS IS HOW THE INTERNATIONAL BEST SELLER #HILEAN WINE DISTRIBUTED IN OVERCOUNTRIES WILLBOOSTITSBRANDIMAGEANDSALESTHROUGHANEW GRAPHICANDAUDIOVISUALCAMPAIGN

ZZZIURQWHUDFO $%4%2-).%$TOMAKETHEMOSTOFITSGLOBALNATUREANDOFTHEPOSSIBILITY OFREACHINGMILLIONSOFCONSUMERS &RONTERAISGIVINGITSlRSTSTEPSINTHE 7ORLD7IDE7EB4HENEW&RONTERA)NTERNETSITEWILLPROVIDEAFASTERAND MOREEXPEDIENTWAYOFCOMMUNICATINGDIRECTLYWITHEND CONSUMERS WHO WILLENJOYTHECHANCEOFVIRTUALLYDISCOVERING#HILEANDITSWINEVALLEYS 6ISITORSWILLlNDITHARDTODECIDEWHATTOSEElRSTTHEAMAZING!NDEAN 2ANGE THEABSOLUTEDRYNESSOFTHE!TACAMA$ESERT THE0ACIlC/CEAN THEMAGNIlCENCEOFTHESOUTHERNGLACIERSOROURGIFTEDWINEVALLEYS /THERTHANSERVINGASANELECTRONICGUIDETOTHEWORLDOF&RONTERA THE MULTIMEDIAINTERFACEWILLALSORELATETOCONSUMERSBYSUGGESTING#HILEAN INSPIREDFOOD PAIRINGOPTIONS4HELANGUAGEANDTONEOFTHESITEWILLBE LITERARYBUTAPPROACHABLE APERFECTCOMBINATIONFORCYBERNAVIGATORSTO FEELCLOSEANDWELCOMETOTHISNEW&RONTERADIMENSION

1HZ6XQULVH&DPSDLJQ 35.2)3% ,!5.#(%$ A NEW ADVERTISING CAMPAIGN TO EXPAND 3UNRISE CONSUMPTION BY INCREASING SALES VOLUME IN 3WEDEN AND 'ERMANY AND STRENGTHENINGBRANDRECOGNITIONBYTHELOCALCONSUMER 3WEDEN )N THE 46 AND 46 CHANNELS OF 3WEDISH TELEVISION AN ADVERTISEMENT STARRING#HEF0ER:ETTERMANOFTHE+RÚGARE5LLNA'OLF2ESTAURANTSHOWS HIMPRESENTINGTHE3UNRISEWINESTOTHIS3CANDINAVIANCOUNTRY 'ERMANY 3UNRISEDEVELOPEDAPUBLICITYCAMPAIGNFORTHEBRANDBYACONTESTTHAT OFFERSCONSUMERSTHEPOSSIBILITYOFTRAVELLINGTO#HILETOLEARNABOUTTHE ORIGINOF3UNRISEANDENJOYITSCOUNTRY%ACH3UNRISEBOTTLECOMESWITHA $6$CONTAININGINFORMATIONABOUT#HILE #ONCHAY4OROAND3UNRISE4O PARTICIPATECONTESTANTSTHENHAVETOANSWERAQUESTIONTHROUGH#ONCHA Y4OROSWEBSITEWWWCONCHAYTOROCOM3UNRISE 




75,2DURXQGWKHZRUOG

7KHDUWRIEOHQGLQJUHDFKHV$VLD 4(%#(!2-OFBLENDEDWINESSPREADRAPIDLYTHROUGH OUTTHE!SIANCONTINENTWITHMULTIPLELAUNCHINGSTHAT BROUGHTTOGETHERCONSUMERS JOURNALISTSANDRESTAURANT OWNERS #HEF 2UTH 6AN 7AEREBEEK TRAVELLED TO !SIA WITHTWOMAINOBJECTIVESTOPRESENT42)/ASTHElRST 0REMIUMBLENDIN!SIAANDTOINCORPORATE#ONCHAY 4OROWINESTOTHE3TARWOODHOTELSWINESOFTHEWORLD

PROGRAM4RIOANDOUR#HEFSELABORATECUISINECAP TUREDTHEGUESTSATTENTIONANDESPECIALLYTHEMEDIAS INTEREST4RIOSPRESENTATION EXPLAININGITSSIGNIlCANCE ANDTHECONCEPTSUNDERLYINGITSIMAGE TOOKPLACEINTHE &OUR3EASONS(OTELIN"ANGKOK 4HAILANDAT'EORGES 'RILL AND &OOTBALL #LUB 3HERATON IN (ONG +ONG IN 4OKYOS9OKOHAMAAND3HERATON4OKYO"AY(OTELAND ATTHE3HERATON3AIGON(OTEL IN (O #HI -INH !T EACH EVENT THE#HEFPREPAREDA SIMPLE EASY TO READSPECIAL 75,2LVIXOӾOOLQJLWVSURPLVHVRILWKDVEHFRPHDQ MENU IN WHICH EACH DISH LQQRYDWLYHZLQHPDNLQJSURSRVDO7KHSUHVHQWDWLRQV WAS PAIRED WITH A SPECIlC DQGMREWUDLQLQJVFDUULHGRXWSHUPDQHQWO\E\RXU 42)/ BLEND %ACH MENU DPEDVVDGRUVDOORYHUWKHZRUOGGRKDYHGHPRQVWUDWHG WASALSOACCOMPANIEDBYA LW7KLVWLPHWKHIDYRUHGGHVWLQDWLRQZDV0H[LFR LISTSUGGESTEDPAIRINGSWITH )HGHUDO'LVWULFW7KDQNVWRWKHLQYLWDWLRQIURP'LJUDQV OTHER#ONCHAY4OROWINES LWVORFDOGLVWULEXWRUDQG3URFKLOH75,2KDGWKHFKDQFH $ON-ELCHOR !MELIA 4RIO WRVKLQHEHIRUHLPSRUWDQWRSLQLRQOHDGHUVLQWKH´)HULD #ASILLERO DEL $IABLO AND GH0XHVWUD\&DWDµ ´6DPSOHDQG7DVWH6KRZµ WKDW ,ATE (ARVEST  !LL ASSIST EURXJKWWRJHWKHUYDULRXVRWKHU&KLOHDQZLQHV$JUHDW ANTSENJOYEDTHEEVENTAND DPRXQWRISXEOLFZDVDEOHWRHQMR\WKH75,2EOHQGV WEREGRACIOUSLYATTENDEDBY ZKLFKQRWRQO\FDSWLYDWHGWKHPRUHVSHFLDOL]HGGULQNHUV THE LOCAL PERSONNEL WHICH EXWDOVRWKRVHZKRDUHMXVWHQWHULQJWKHZRUOGRIZLQH WAS ESPECIALLY TRAINED FOR THE OCCASION )N ADDITION GUESTSHADTHEOPPORTUNITY TO LEARN ABOUT THE #ONCHA Y4ORO#HEFSSPECIALFUSION 75,2·VSUHVHQWDWLRQDWWKHWKYHUVLRQRI)HOLSH0RWWD·V´*UHDW:LQH)DLUµ CUISINEnHOWSHECOMBINES LQ3DQDPDZDVDWRWDOVXFFHVV7KHPRVWDZDLWHGDQQXDOHQFRXQWHUE\ INGREDIENTS FROM #HILEAN ORYHUVRIJRRGZLQHLQWKDWFRXQWU\KDGRYHUFHOODUVIURPGLӽHUHQW AND3OUTH!MERICANDISHES ZLQHJURZLQJUHJLRQVRIWKHZRUOGDVSDUWLFLSDQWV75,2DQG&DVLOOHURGHO WITH TRADITIONAL %UROPEAN 'LDEORVWRRGRXWDPRQJPRUHWKHPRUHWKDQZLQHVWDVWHGLQWKH)HOLSH PREPARATIONS

75,2LQ0p[LFR

75,2LQ3DQDPi 

0RWWD:LQHVWRUHLQ0DUEHOOD 9LYLDQD1DYDUUHWH75,2ZLQHPDNHUH[SODLQHGKRZWKHVXFFHVVRI75,2·VGHVLJQSURSRVDODQG&RQFKD\7RUR·V LQWHUQDWLRQDOUHNQRZQKDYHFRQVROLGDWHGFRQVXPHUFRQӾGHQFHLQWKHSURGXFW´,WLVLQFUHGLEOHKRZQRWRQO\ WKHPRUHH[SHULHQFHGEXWDOVRWKHQHZHUFRQVXPHUVDUHDEOHWRJUDVSWKHPRGHUQHOHJDQWDQGVRSKLVWLFDWHG FKDUDFWHURIWKLVEUDQGµVWDWHG1DYDUUHWH




)2&8621

6WUHQJWKHQLQJWKH&RQFKD\7RUR EUDQGLQ.HQ\D$IULFD ).-)$ANDAIMINGTOBRINGTHE#ONCHAY 4OROFAMILYOFWINESCLOSERTOPOTENTIALCONSUMERS #ONCHAY4OROAND6IVA0RODUCTLINE LOCALDISTRIB UTINGCOMPANY DEVELOPEDABRANDINGPROJECTIN COORDINATION WITH .AKUMATT A LEADING SUPER MARKETCHAINNUMBERINGBRANCHESTHROUGHOUT +ENYA!SIGNIlCANTPARTOFTHEINVESTMENTWENT TOCREATINGAFRIENDLYENVIRONMENTATTHEPOINTOF SALE AFRAMETHATSUPPORTEDWHATTURNEDOUTTO BE A VERY SUCCESSFUL LAUNCHING OF #ASILLERO DEL $IABLOINSUPERMARKETS h7ENOTICEDTHAT+ENYAHADNEVERSEENACAM PAIGNGEAREDTOWARDSBUILDINGAWINEBRAND.O OTHERWINEIMPORTERHADEVERINVESTEDINANEFFORT &ROM LEFT TO RIGHT 7YCLIFFE /GUTU 3ALES  -ARKETING -ANAGER COMPARABLETOTHIS vSAID2UPEN3AMANI 'ENERAL -EERE+ARIA -ANAGER"USINESS$EVELOPMENTAND2UPEN3AMANI -ANAGEROF6IVA0RODUCTLINE,TD4HECAMPAIGN #HEIF%XECUTIVE/FlCEROF6IVA0RODUCTLINE,TD WASABIGHIT ITCREATEDSTRONGBRANDRECOGNITION ANDDROVESALESONANATIONWIDESCOPE 4HREE.AKUMATTBRANCHESEXPERIENCEDASIGNIlCANTBOOSTINSALESDURINGTHESECONDSEMESTEROF  ASCOMPAREDTOTHESAMEPERIODIN/VERALL THEREWASAINCREASEIN#ASILLERODEL $IABLO+ENYANSALESOVERTHATSAMEPERIOD!NEXAMPLEWAITINGTOBEFOLLOWED

7HUUXQ\R5DQJHREWDLQVNH\UHFRJQLWLRQV LQ*XtDGH9LQRVGH&KLOH /.#% !'!). #ONCHA Y 4ORO IS AMONG THE AWARDED NAMES OF THE 'UÃ&#x201C;A DE 6INOS DE #HILE NOW IN ITS TH RENDERING 4HIS GUIDE OF #HILEAN WINES IS ONE OFTHEMOSTPROMINENTTHEMATIC PUBLICATIONS AND ITS PAGES ARE CONSIDERED A REmECTION OF THE CURRENT STATE OF AFFAIRS OF THE LOCALWINEINDUSTRY #ONCHA Y 4ORO 4ERRUNYO RANGE WONTWORECOGNITIONSPOINTS



ANDASILVERMEDALFORITS3AUVI GNON "LANC  AND  POINT AND A BRONZE MEDAL FOR 3YRAH  4HIS GUIDE WAS COMPILED WITH THE CONTRIBUTION OF  JUDGES RANGINGFROMWINEMAKERS SOM MELIERS AND JOURNALISTS TO EDU CATED CONSUMERS WHO TASTED ANDAPPRAISED PARTICIPAT INGWINES


7KHYLQWDJHRI 0DUTXpVGH&DVD&RQFKD h 7),, "% 2%-%-"%2%$ AS ONE THE BEST VINTAGES IN THE HISTORY OF WINE IN #HILE4HISGREATVINTAGEISREmECTEDINALLOF THE-ARQUESDE#ASA#ONCHAREDSnWINES THATPERFECTLYCOMBINEELEGANCE POTENCYAND VIVACITYv STATEDTHE-ARQUESDE#ASA#ONCHA WINEMAKER-ARCELO0APAWHENREFERRINGTOTHE VINTAGEOFTHISWINERANGE -ARQUESDE#ASA#ONCHAWINESFULLYEXPRESS THE CHARACTERISTICS AND NOBILITY OF TRADITIONAL #HILEANGRAPEVARIETIES4HEWINES OFEXCEP TIONALLYHIGHQUALITY HAVEAMARKEDPERSONALITY ANDANMARKEDABILITYTOSHOWCASETHEFRUIT WHICH ORIGINATES IN THE #OMPANYS OLDEST VINEYARDS %ACHVARIETYOFTHE-ARQUÏSDE#ASA#ONCHA RANGEn#ABERNET3AUVIGNON -ERLOT #HAR DONNAY AND 3YRAH n IS GROWN IN A SPECIlC VINEYARD-ARQUESDE#ASA#ONCHASCLASSIC

STYLESEEKSHIGHCONCENTRATIONANDPLENTYOF CHARACTERFROMTHEGRAPESGROWNINTRADITIONAL VINEYARDS 4HEOUTSTANDINGINTERNATIONALREVIEWSWONBY THESEWINESHAVEDEMONSTRATEDITSEXCELLENT QUALITYANDEVIDENTOVER DELIVERYOFTHEBRAND h7EAREVERYHAPPYWITHTHECONSISTENCYOF THE -ARQUES WINES IN THE PAST YEARS 7E HAVEWORKEDHARDTOEXPRESSINTHEBOTTLETHE FRUITSFULLRIPENESSACHIEVEDINTHEVINEYARD %ACH YEAR THE WINES TURN OUT BETTERv SAID -ARCELO0APA 4HESUCCESSOFTHISWINERANGEANDITSOUT STANDINGQUALITYINTHEPASTFEWYEARSHASBEEN ENDORSED BY THE HIGH SCORES AND POSITIVE REVIEWS AWARDED BY SPECIALIZED MAGAZINES TO THE DIFFERENT VINTAGES OF THE -ARQUES DE #ASA#ONCHA

0$548e6'(&$6$&21&+$ $:$5'6 9,17$*( %HVW0HUORWDQG*ROG0HGDO 0HUORW $QQXDO:LQHVRI&KLOH$ZDUGV -DQXDU\ *ROG0HGDO6\UDK $QQXDO:LQHVRI&KLOH$ZDUGV -DQXDU\ 6LOYHU0HGDO&DEHUQHW 6DXYLJQRQ $QQXDO:LQHVRI&KLOH$ZDUGV -DQXDU\

9,17$*(

9,17$*(

SRLQWV&DEHUQHW6DXYLJQRQ

SRLQWV&DEHUQHW6DXYLJQRQ :LQH6SHFWDWRU)DOO

:LQH6SHFWDWRU-DQXDU\

'HFDQWHU$ZDUG6\UDK 'HFDQWHU'HFHPEHU

SRLQWVDQG6PDUW%X\V6\UDK :LQH6SHFWDWRU-XO\²6HSWHPEHU  SRLQWVDQG(GLWRU·V&KRLFH 0HUORW :LQH(QWKXVLDVW2FWXEUH

%HVW9DOXHV&DEHUQHW 6DXYLJQRQ :LQH 6SLULWV)DOO

SRLQWV&DEHUQHW6DXYLJQRQ :LQH 6SLULWV)HEUXDU\ SRLQWV0HUORW :LQH6SHFWDWRU6HSWHPEHU

SRLQWV&KDUGRQQD\ :LQH6SHFWDWRU)HEUXDU\

SRLQWV6\UDK :LQH6SHFWDWRU-XQH




)2&8621

&RQFKD\7RURODXQFKHV&DUPtQGH3HXPR

&KLOH·VÓ¾UVWLFRQ&DUPHQHUH &OLLOWING THROUGH WITH ITS COMMITMENT TO EXCELLENCE AND TO ITS PERMANENT SEARCH FOR INNOVATION #ONCHAY4OROPRESENTED#ARMIN DE0EUMO THElRST#ARMENEREIN#HILEINTHE ICONWINECATEGORY4HELAUNCHINGWASHELDIN ONEOFTHEMAINSALONSOFTHE#ASONADE0IRQUE ANDWASATTENDEDBYIMPORTANTGUESTSANDTHE SPECIALIZEDPRESS #ARMÃ&#x201C;N DE 0EUMO OPENS UP A NEW PRODUCT CATEGORYANDWILLDRIVETHEDEVELOPMENTOFTHE #ARMENEREGRAPEVARIETYWORLDWIDE)TWILLALSO POSITIONTHE0EUMOAREAASTHEBESTORIGININ #HILEFORGROWINGORIGINALLY&RENCHGRAPEVARIETY h!T #ONCHA Y 4ORO WE FEEL VERY PASSIONATELY ABOUT#ARMENEREANDARECOMPLETELYCOMMIT TEDTOITn#ARMENEREISAUNIQUEVARIETYWHICH WASUNKNOWNUNTILRECENTLYANDITISQUITEUNLIKE ANY VARIETY FROM OTHER WINEGROWING REGIONSv SAID)SABEL'UILISASTI /RIGIN7INES-ARKETING $IRECTORAT#ONCHAY4ORO 0EUMO ORIGINOF#ARMENERE #ARMÃ&#x201C;NDE0EUMOISAWINETHATFAITHFULLYREmECTS ITSORIGIN THE0EUMOTERROIRANDBIRTHPLACEOFTHE VARIETYIN#HILE4HEAREASMODERATETEMPERA TURESWITHTHEHOTTESTDAYSANDCOOLESTNIGHTSIN 0EUMOHAVEMADEITONEOFTHEBESTZONESFOR GROWING#ARMENERE ANDTODAY0EUMOISKNOWN AS#HILES#ARMENEREVALLEY#ONCHAY4OROS CONSTANTRESEARCHANDDEDICATIONTOTHEVARIETY ACROSSITSMANYBRANDSHASCONTRIBUTEDTOTHE DEVELOPMENTOF#ARMENEREIN#HILE $EBUTANDAWARDS #ARMÃ&#x201C;NDE0EUMOWASPRAISEDBYTHENATIONAL AND INTERNATIONAL SPECIALIZED PRESS AND CHO SENBESTWINEOFTHEYEARBYSEVERALEXPERTS !CCORDINGTO)GNACIO2ECABARREN #ARMINDE 0EUMOWINEMAKER THEKEYHASBEENTOACHIEVE ACONSTANTOXYGENATIONANDACORRECTSELECTION OFBARRELSh)NTHISWINETHEFRUITANDWOODAREALL INTHEBOTTLEITISELEGANTANDCALMv HESTATED 4HE OUTSTANDING  POINT SCORE AWARDED TO #ARMINDE0EUMOBY53MAGAZINE7INE 3PECTATORCONlRMEDTHEWINESPOTENTIAL)N7INE 3PIRITSMAGAZINE#ARMINDE0EUMOSCORED POINTSANDWASRANKEDAMONGTHEBEST WINESOF&INALLY #ARMINWASCHOSENTHE BEST#ARMENERIN#HILEBYTHEh$ESCORCHADOSv h5NCORKEDv GUIDEWRITTENBYWINECRITIC0ATRICIO 4APIA

SRLQWV 7INE3PECTATOR .OVEMBER

SRLQWV #HOSEN AMONG THE  BESTWINESOFTHEYEAR 7INE3PIRITS /CTOBER

)RFXV2Q&RQFKD\7RURLVSXEOLVKHGE\WKH&RPPXQLFDWLRQV'HSDUWPHQWRI9LxD&RQFKD\7RUR8VHPD\EHPDGHRIWKHPDWHULDODVORQJDVWKHVRXUFHLVFLWHG $YGD1XHYD7DMDPDU7RUUH1RUWHSLVR6DQWLDJR&KLOH 7HOHSKRQH  )D[ZHEPDVWHU#FRQFKD\WRURFO




FOCUS ON ENERO 2007 (ING)