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content was posted online. Any change to that URL will put that date back to zero.” "If URLs need to be altered, a 301 redirect should be added to it to ensure that searchers are redirected to the original URL. This way the content isn't viewed as new," said Wilson. Some business owners might also want to rethink the situation, according to Wilson. "Having your content appear on another site might not be a totally bad thing." This could turn out to be a positive situation, if the content is properly attributed to you or your site and could mean additional exposure that you do not need to pay for. Wilson said, “Make sure the copied content mentions your name or your business name as the source. Also have the site featuring your content to link back to your site, this way you could get some of its readers to come back to your site.” Links could be established directly by

"The first step, is to determine if your content is being stolen. You can do a search on Google and other search engines using the keywords that you think best describes your text or image content. However a faster way is to use online tools." identifies your site as the original source of the content.” Site owners should keep three things in mind, the first of which is making sure Google can find your site, then making sure that Google trusts your site and finally, making sure that your content is focused. According to Wilson, “Google web crawlers are not very good with identifying f lash content, unfortunately many web designers use f lash when they want to create special features and effects for a site." "Don't get me wrong. I like f lash and

I think it's a great tool. But if you want your site to be easily found by Google, you can also use open sourced tools such as Wordpress, Joomla! or Drupal, which Google can easily read," he said. “When there are several sites that appear to have the same content, Google typically gives the site where the content appeared earlier a higher ranking because this is probably the original source,” said Wilson. “One way sites can establish content seniority,” he said, “is to avoid changing the URL of a site's content. The URL has an association indicating when the

may 2011

having the other site post your name and site address with a link to it or indirectly via hyperlinks on the text or image being used.

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Computer News Middle East  

CNME is the premier technology in business magazine for the discerning C-level readers of the Middle East

Computer News Middle East  

CNME is the premier technology in business magazine for the discerning C-level readers of the Middle East