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round-up | month in view Showtime > Orbit consolidates

five million viewers in homes across the region, whilst the network upgrade will also support OSN’s drive for greater security and protection against piracy. This network consolidation project supports the huge initiative OSN undertook in December 2010 to roll out a new platform with secure access and new state-of-the-art series of satellite receivers, including the OSN SHOWBOX HD, in every subscriber’s home.

Bas Wijne, CIO at OSN, said: ”We sometimes need to add a new channel for our subscribers in as little as 48 hours so we needed a technology partner who could offer reliable network coverage, technical excellence and support services through a single point of contact. That partner also needed to be able to match the fast moving pace of our environment, so it was important for them to understand our business and the way we sell and service our customers. The stability of the network is paramount because we have over five million viewers who need to be able to watch and pay for programmes on demand, and in addition get any technical support they might need, so it is a critical area of our operations.” Lionel Reina, VP EEMEA for Orange Business Services, speaking about the agreement, commented: “Orange Business Services is delighted to be working with the Middle East region’s leading broadcast entertainment company.”

used to conducting their lives via these devices. But another critical reason is that if managed correctly, mobility can be a real market accelerator for many businessesgiving them a solid, sustainable advantage over competition,” said Zakaraya Alashek, business development manager for mobility solutions at Etisalat. “Mobility has clearly emerged as a business transformation tool and Etisalat is all set to be at the driving seat to deliver value to customers with its range of innovative services, “said Abdulla Hashim, senior VP, business solutions at Etisalat Alashek elaborated on how best enterprise mobility solutions may be implemented and used to provide long term tangible benefits to further boost government operations. “Etisalat is engaged in helping organisations leverage productivity gains across teams and operations with a variety of mobile data solutions and industry specific innovative applications, such as the ones for the iphone made for the Ministry of Health (MOH) and Dubai Airport Free Zone Authority (DAFZA).”

The forum also addressed the hype and general apprehension surrounding cloud computing, “Using applications, services and computing power delivered over the internet has become affordable. The barrier to adoption lies in understanding the benefits of how the system can streamline operations,” said Hashim. Ramesh Krishna Bhandari, business development manager, cloud solutions at Etisalat, pointed out that organisations deciding on moving to the cloud should first define their objective to do the same. “The best way to set a standard is to compare what benefits the organisation more- investing in the cloud or managing said tasks internally?.” According to him organisations, when moving to the cloud should use the phased approach based on criticality of functions and in depth analysis, “What organisations need to understand is that the cloud is not an all in –all out programme, you can chose to move applications to the cloud based on their criticality to business operations and data sensitivity,” he concluded.

network with Orange

Orange Business Services, the B2B arm of France Telecom, has signed a three-year agreement with OSN – Orbit Showtime Network – the Middle East’s premium broadcast entertainment company – to provide IT and telecoms network services to the company, across the Middle East. Under the agreement, OSN will use the Orange Business Services private network to optimise and customise delivery of broadcast services, migrating from multiple legacy networks. Orange will provide analytical and consultancy services and then migrate the OSN networks to a single private network. The new network will ensure greater reliability and quality of the delivery of pay-to-view broadcast services to around

promotes > Etisalat mobility and cloud for better government

The Etisalat ICT Forum- Government 2011, focused on mobility and cloud computing as key developments in information technology that could better serve government agencies across all fields of operation. According to the speakers, the current environment marked by increased volumes of data and the extensive use of a number of mobile devices in organisations necessitates the need for organisations to leverage these trends to drive business objectives. Speakers pointed out that in a diverse environment, the ability to access information at faster speeds from anywhere, anytime, and on any device can be a critical competitive differentiator for any organisation. “The reason behind mobility being the one line item in IT budget that has held steady over the last three years is that increasing ubiquity of mobile devices in daily life; employees are simply more



may 2011

Computer News Middle East  

CNME is the premier technology in business magazine for the discerning C-level readers of the Middle East

Computer News Middle East  

CNME is the premier technology in business magazine for the discerning C-level readers of the Middle East