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Fundraising Success Is Not Accidental – It’s About Storytelling David Zerman The 8th International Workshop on Resource Mobilization 22nd- 25th May 2006 Kuala Lumpar Malaysia 1.

So – who do you support and why?

What are your 3 favourite NPOs and why do you donate to, or volunteer for them?

2.

Organizational insight

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__________________________________________________________________ David Zerman is the Executive Director of the Royal Melbourne Hospital Foundation in Victoria, Australia. His contact details are as follows: Email: davidzerman@gmail.com Phone: Intn+ 61 418 346 999 Postal Address: PO Box 678, Elsternwick, Victoria, 3185 Australia


3.

Telling Stories

What do NPOs tell in their stories? 1. 2. 3. 4. 5. What do donors really want to hear? 1. 2. 3. 4. 5.

5.

Tell us a story

From the community in which you live or work, or the world community, who do you think is a good story teller and why?

6. Some personal stories • • •

7.

Royal Melbourne Hospital 160thAnniversary Appeal Royal Flying Doctor Service of Australia $17Million Capital Appeal Dorothy Impey Home new 90 bed aged care facility – A Tapestry of Caring

8 steps to successful storytelling • • • • • • • •

True People Events Relevant Understandable language Meaningful Relationship with reader Ask for support based on all of the above


David Zerman_Fundraising success isn't accidental - it's about storytelling handout