F E B R U A RY 2 0 0 8
Healthy lifestyle messages getting through The Swap2win campaign for Let’s Beat Diabetes ended the year with the Be In 2 Win pre-Christmas promotion, a competition open to all residents of Franklin, Papakura and Manukau district. The heart of the Swap2win campaign is to spread simple messages to motivate Counties Manukau families toward healthier lifestyles by making small but practical changes in their daily diet and physical activity levels. Entrants of the Be in 2 Win competition submitted their own tip or advice on how to achieve a more active lifestyle or how to have a healthier diet this summer and replied via post or email to the Swap2win site (www.swap2win.co.nz).
The competition ran as a pilot to evaluate the understanding of the Swap2Win messages on the Counties Manukau audience and whether these messages were taken on board to help people make changes for improved Heath and well-being. Responses from the entrants showed a good grasp and uptake of the key themes advertised in the Swap2win campaign and indicated a great start to the overall campaign. Out of the more than 200 entries, eight winners were randomly selected from the entrant pool. They walked away with a bonanza of healthy food and sports gear including Push Play activities from Counties Manukau Sport, Left: Nancy Kukutai and family receive the Swap2win prize packs from Tony Kake, Community Liaison Manager for the Let’s Beat Diabetes Programme.
The Let’s Beat Diabetes “Swap2win” campaign was launched last June to counter the serious issue of obesity The campaign has profiled four Counties Manukau groups to spread their simple but inspirational stories to stop obesity. These are: • Takanini School Community: swapping 2 water • Mangere Methodist Church: swapping 2 smaller portion sizes
• Franklin Marae: swapping 2 light blue milk • Local shoe manufacturer Kumfs: swapping 2 physically active lunch breaks. The campaign has been actively promoted through local media via bus-back advertising, radio and community newspapers.
Above: Carol Wildermoth from Let’s Beat Diabetes programme, Counties Manukau District Health Board present the Swap2win prize pack to Dannemor resident Suman Prasad and family. Suman’s healthy tip was to steam vegetables for her family rather than frying them in oil.
Community Gym vouchers from Manukau Leisure Services, a copy of the Kai Lelei Recipes for Large Families cookbook.