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Brief Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing.


See the case study: http://vimeo.com/23078693


Run 01.09.2011 six golden coins will be dropped around the world. If you get hold of one, you’ve got one hour. One hour to make it count. And run your heart out. Because when your 60 minutes is up, you have to wait a whole year for a second chance. Wouldn’t it be hard to pass away the opportunity to win a lifetime sponsorship from Nike Run? Or 500 000$?

Coin


Prices

The ten best runs with each Nike coin win a pair of slick Nike shoes of your choice.

Register name and mail

The best run combined from all the coins around the globe wins a lifetime sponsorship from Nike Run or 100 000$.

Name

Email

Just do it

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RULES

You can pick up the Nike coin when you’re within 50 m of it. Then you run like an animal. However, you can not pick up the Nike coin while someone else is running. If the coin is inactive for a week, it get’s dropped in the nearest city with a population over 50 000. And remember, you only get one shot each year. Make it count.

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Time left

You are within 50 meters of the coin!

11

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Run


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Coin Cape Town

Coin Sydney

Coin Rio

Coin Paris

Coin Hongkong

Coin New York

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Your Run

Rules & prices

Name

Distance

Country

Date of Run

Peter Pan

14237 m

France

15.06.2012

Thomas Eltvik

14121 m

Norway

04.02.2012

Torstein Skogedal

13098 m

Norway

23.03.2012

Simen Larsen

12234 m

Norway

27.02.2012

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Map

Your Run

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The gold coin