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Brief In 2007, only 61% of Trondheim’s population voted. The majority of the remaining 39% are people between 18-25. The reason they don’t vote? They don’t care because the politics are too complicated.


Idea Our target audience is picky and selective in how they spend their time. We believe they avoid voting because a lack of knowledge. So we have to teach them about politics. Without them knowing they’re being taught. And make them spend some of their valued time on politics. The concept “Table Talk” is an online and ambient conversation starter based on low-level politics. We made an Internet forum crossed with Twitter where people discuss subjects everyone in Trondheim can relate to.


TABLE TALK

NIGHTLIFE 140

Post

“After the nightclubs started closing earlier, we’ve seen radical changes in night time violence.” Bare blåbær 24.aug.2011

23

SCHOOL

“Let people decide for themselves.” Tulla Fischer 25.aug.2011

21

“Night time violence has decreased by 30 percent since drinks sale started closing earlier. Proof enough?”

ELECTION 2011 12 september About Find your polling place

Tulla Fischer 25.aug.2011

18

GREEN ZONES

“Byvolden har blitt redusert med 30%. Keep it that way” Choco Boco 29.aug.2011

“When night clubs close early shady business involving drugs and prostitution blossom. Expand night club opening hours instead so we don’t have to deal with lawlessness.” Blæst 29.aug.2011

18

PUBLIC TRANSPORTATION

15

“Just go out an hour earlier. Problem solved?” Blæst 29.aug.2011

10

“People really should stop drinking at 3AM.” Blæst 29.aug.2011

3

CULTURE


TABLE TABLE TALK TALK

om

About

Find your polling place

Post

140

“People really should stop drinking at 3AM.” Bare blåbær 24.aug.2011

“Night time violence has decreased by 30 percent since drinks sale started closing earlier. Proof enough?” Tulla Fischer 25.aug.2011

“Let people decide for themselves.” Tulla Fischer 25.aug.2011

Web site A media where all content is user generated. Working partly as a forum and partly as Twitter. Giving people the opportunity to discuss well-known subjects, read other contributions, browse through categories, give starts to posts they like, and share them on social media like the real Twitter. And Facebook of course. The website is a multi platform adapted site also functioning on devices like smart phones and tablets.

After the nightclubs started closing earlier, we’ve seen radical changes. Choco Boco 29.aug.2011


Adshels We spread the campaign and make discussions visible all over Trondheim. All advertising have a QR code that sends you to the website.


TABLE TALK

www.tabletalk.com

"The harbor should be open on public holidays to control the festivities of high school kids."

"The harbor is a place for everybody and the hectic partying causes discomfort and littering."

www.tabletalk.com


SCHOOL

GREEN ZONES

NIGHTLIFE

TABLE TALK

TABLE TALK

TABLE TALK

"It's important that Trondheim use our resources in improving content and facilitation"

"The harbor should be open on public holidays to control the festivities of the high school kids"

"Alcohol serving should close when the clubs close. Let people make their own decisions."

"The harbor is a place for everybody and the hectic partying causes discomfort and littering."

"To avoid shenanigans when clubs close it is important and correct that serving closes earlier."

www.tabletalk.com

www.tabletalk.com

www.tabletalk.com

Silje, 19

Simen, 28

Per, 28

"To create learning we have to create satisfaction. And therefore renovation in school buildings." Jonas, 26

www.tabletalk.com

Melissa, 26

Kim, 25

www.tabletalk.com

www.tabletalk.com


PUBLIC TRANSPORTATION

CULTURE

TABLE TALK

TABLE TALK

www.tabletalk.com

www.tabletalk.com

"We need more departures. Todays coverage is far to low."

"Trondheim should expand our culture to be even more attractive." Torstein, 28

Line, 32

"People should adjust their schedules. We should rather use money on modernizing busses."

"Our culture already attracts lots of people. Better content instead of expansion."

Jens, 24

www.tabletalk.com

Gudmund, 31

www.tabletalk.com

Table coasters Have you ever sat in a coffee shop just fiddling with a candle or a napkin? … Of course you have. That’s why coffee shop tables are the perfect medium. We find our urban target audience by distributing table coasters on every coffee table in all of Trondheim’s coffee shops. The subjects on the coasters are some of the most discussed and relatable themes in our city. In that way, everyone can participate in the discussion. The two quotes on the coasters are political counterpoints.


”Vi trenger flere bussavganger. Dagens dekning fyller ikke transportbehovet.”

”Folk må greie å tilpasse seg rutene. Pengene må heller gå på å modernisere alle bussene”

www.overbordet.no

Tablecloth An ambient that lies on tables in cafeterias and cantinas on all schools in Trondheim. The colour of the tablecloth matches the subject. People at the table fill the blanks. The tablecloths are switched to next subject every week.


Stickers The Table Talk stickers will be placed on doors of every spot that has the table coasters.


Trondheim Election