there are no trade secrets
We'll tell anyone how we achieve success for our clients ... because it's a long, long way between the th inking and the doing.
xxxx THE C HARLE S BRUN E LLE C O MPANY
I
HARTF"O R D
H': ': , .,. .
THINKERS
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If you were a medium-sized agency and located smack in the middle of a whole raft of prospective clients (like being in Hartford, Connecticut, with its predominance of insurance companies) you could run intriguing small-space newspaper ads on the financial page and reach your whole market. A n d that's j ust what The Charles Brunelle Company is doing. Joseph L. Baum designed the ad series.
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Not for one minute
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do we suggest that we are the best advertising agency for all companies . Over the years we've developed, like t he nose for news in our publicity operations, a sense of smell adapted to the f ragrance of agency-client r elationships. We know enough about some other agencies to be able to refer to them (without t heir knowledge) prospective clients who would be best suited by them. We've done it several times.
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But not for an instant will we ever admit t hat the ones who are right for us-and vice versashould go anywhere else. Th is ad, like all t he others we've been running, is intended to help companies decide whether they should even come near us. If you've missed any of them, and want to see the earlier ones, let us know. We'll send proofs. And not bother you unless you ask to be bothered.
We asked a marketing man with a cli ent's organ iza tion for his d e finit io n of ma rket ing. " Ha! " he sa id , fo r t his q ue stio n is a lways g ood for a la ug h a mong honest men .
But if you ask to be bothered, and belong with us, look out.
The n, sob eri ng , he sa id , " It's everyth ing that ha s t o d o with ma ki ng a sa le, incl ud ing bu yi ng t he p rospect a dri nk."
T HE CHARLES BRUNELL E COM P AN Y
Tha t's a g ood e no ugh definitio n for anybody , in cl ud ing us. We do ma rke ti ng.
TH E C H AR L E S BRUNELL E CO M P A NY
I
HARTFOR D
CA, November '59
I HARTF"ORD