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GIVE YOUR BRAND SUPERPOWERS AT COMIC CON


BE PART OF OUR RADIO CAMPAIGN Radio is the most Impactful tool for promoting an event in Mumbai. For Mumbai Film & Comic Con, we have two of the most popular Radio stations in Mumbai, 94.3 Radio One and Fever 104 FM, both targeting different sets of audiences.

Ÿ94.3 Radio One caters to the largest urban

audience across major cities. ŸIt has maximum percentage of the loyal listenership. ŸListeners stay 54% longer than any other station.

ŸTargeting the local audience in Mumbai. ŸImpactful and high quality content.

THE PLAN ŸA fortnight long campaign on the most popular stations. ŸMultiple spots per day played only during prime time. ŸJingle to reach out to lacs and lacs of potential visitors each day.

HOW YOU CAN BE PART OF THIS ŸMultiple versions of the jingle to be played. ŸOnly sponsoring brands to be mentioned in all spots.

EXCLUSIVITY AVAILABLE TO UP TO 4 BRANDS* *Jingle to be produced by us. Content to be provided by the partner. Last date for booking the slot along with payment and submission of the creatives or content is November 25th, 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


BE PART OF OUR OOH MEDIA CAMPAIGN Multiple screens across Mumbai in prime locations and venues, screening our customised promos every few minutes.

THE PLAN ŸOver a hundred screens at prime locations in Mumbai. ŸScreens placed at prime locations such as Café Coffee day outlets, malls and McDonalds. Ÿ25 second customized promo to be played multiple times during an hour, reaching out to lacs and lacs

of potential visitors/customers each day.

HOW YOU CAN BE PART OF THIS ŸAll promos to be co-branded with brands participating in the campaign. ŸThe promo can be customised to showcase your product or service.

A 15 day campaign with over 4000 promos a day reaching out to audiences across Mumbai.

EXCLUSIVITY AVAILABLE TO UP TO 4 BRANDS* *Last date for booking the slot along with payment and submission of the creatives or content is November 20th, 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


ON-GROUND FAN ENGAGEMENT & BRANDING


OFFICIAL COMIC CON BAG ŸEvery fan wants a keepsake from Comic Con and this is a perfect souvenir that they can take back home. ŸOnly a limited number of bags will be given out each day, hence increasing the value of these further. ŸDue to reusability of these bags, this will not just be limited to a branding exercise at the event but will

go beyond it. ŸThis is not just a regular bag but a bigger signature bag specially designed to stand out in the crowd.

SWAG BAGS with shoulder strap Size: 12x18 inch Print: Offset Printing

This unique branding exercise has been used to great effect by international companies.

HOW YOU CAN TAKE ADVANTAGE OF IT ŸIt can have your company logo, product images & brand messages. Please see that the shoulder strap will

only be Comic Con India branded. ŸA total of 10,000/5,000 depending on your requirement will be given out to only select visitors, in a batch

of 5,000/2,500 each day. ŸWith this it will also be given out to all the special guests, media and many more. ŸWe are providing a turnkey solution here, all aspects from design, production and distribution shall be

handled by us and at an economical cost to you. Creative & content are to be given by participating brand. Internationally, such giveaways are highly coveted by fans, leading to trades and even auctions on Ebay. We hope to instigate the same fervour here and you can be a part of this landmark initiative.

EXCLUSIVITY EXCLUSIVELY FOR 1 BRAND ONLY* *Last date for booking the slot along with payment and submission of the creatives or content is November 1st, 2013. P.S. Dates are not flexible. 21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


BRANDED VISITOR WRISTBANDS With thousands of visitors expected this year at the Mumbai Film & Comics Convention, wristbands have become a great tool in not only keeping a tab on the footfalls but providing branding for the event as well.

BREAKING DOWN THE BRANDING 타Our wristbands have become a keepsake for many visitors, introduced for the first time at Comic Con

Express Bangalore last year; the wristbands have been laminated, framed and kept as a special memory of the awesome time spent at the convention by many fans. 타It is a sure shot branding point, which every visitor to the venue has to wear and it shows up in nearly every image clicked at the convention.

HOW YOU CAN TAKE ADVANTAGE OF IT 타With close to 40,000 visitors expected this year, we will be producing a little over this figure. Your brand

message or logo shall be worn by everyone coming to the event during the 2 days of the convention. From the regular fan to all the special guests, media and many more. 타We are providing a turnkey solution here, all aspects from design, production and distribution shall be handled by us at an economical cost to you. Creative to be provided by you.

EXCLUSIVITY EXCLUSIVELY FOR 1 BRAND ONLY* *Last date for booking the slot along with payment and submission of the creatives or content is th November 10 , 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


DEALS OF THE DAY With thousands of visitors and hundreds of participants, it is very important for participating brands to reach out to visitors and convert footfalls into sales. This is where our new Deals of the Day branding activity comes in! FLYER A5 SIZE

FACEBOOK UPDATE

LED SCREEN SIZE 10X8 FEET

HOW IT WORKS Ÿ Deals of the Day is a multiple platform pronged activity - On-ground, Online & On-Screen. Ÿ Each day 5000, A5 size pamphlets to be distributed among the visitors at various points at the venue. Ÿ The same pamphlet will be shared during prime time on Facebook, a day before the event and on the

first day of the event. Ÿ There will be one tweet per brand, a day before the event and on both the days of the event. The

message can be customized according to the participating brand. ŸPromos (slide share) of the same will be run a minimum of 15 times a day using our gigantic LED screen on our main stage area with special mentions by the MC.

HOW YOU CAN BE PART OF THIS ŸWith the activity spread on 3 levels, participating brands can not only increase their brand visibility, they

can get through to consumers with their exclusive deals. ŸThe pamphlet will carry a customized message along with image for each participating brand, the same

will be shared in our online promotions. ŸThe promo slide can be further customized with each brand getting its own individual slide. ŸComic Con India will handle the production and distribution whereas the participating brand would only have to share design, content and images.

EXCLUSIVITY MULTIPLE SLOTS AVAILABLE* *Last date for booking the slot along with payment and submission of the creatives or content is November 25th, 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


BRANDED NECK TAGS With hundreds of participants, media persons, volunteers, crew members and specials guests in attendance, neck tags become a simple and subtle element of our branding campaign.

HOW YOU CAN TAKE ADVANTAGE OF IT 타Over 500 such branded neck tags to be given out during the convention, therefore clearly standing out

from the crowd. 타A large chunk of tags will be worn by attending members of the Media. 타This is a turnkey element, therefore all aspects of design, production and distribution to be handled by

us at a highly economical cost to the participating brand. Creative to be provided by participating brand.

EXCLUSIVITY EXCLUSIVELY FOR 1 BRAND ONLY* *Last date for booking the slot along with payment and submission of the creatives or content is th November 20 , 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


OUTSIDE BRANDING BRANDED POLES A recurring element in our on-ground branding campaign, our poles are one of the best branding options available at the event.

HOW YOU CAN TAKE ADVANTAGE OF IT 타Limited number of poles are available in two sizes 20ft height X 4ft width and 10ft height X 4ft width

(3 sides). 타All poles are 3 sided and placed at various locations at the venue. 타Brands have the option for taking up multiple poles if required. 타This is a turnkey activity, where we will handle all aspects of production and setup, the participating

brand would only have to share the design with us. As exhibitors are no longer allowed to place promotional standees or material outside their booths, our branded poles can save you the hassle of creating standees and provide a cost effective option for branding.

EXCLUSIVITY POLES AVAILABLE ON FIRST COME FIRST SERVE BASIS* *Last date for booking, along with payment and submission of the creatives or content is th November 15 , 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


ONSITE BRANDING POINTS ŸOn the way to the hall and inside the hall, the branding spots welcome the fans to Comic Con Ÿ8ft high x 13ft wide (Approx), giving you the perfect branding opportunity ŸBrands have the option to take up multiple branding points as per their requirement ŸThis is a turnkey activity, where we will handle all aspects of production and setup; you would just need

to share the design with us.

ENTRY GATE FLYER DISTRIBUTION HOW YOU CAN TAKE ADVANTAGE OF IT ŸMaximum 15,000 flyers to be provided by the participants. ŸDistribution will be handled by the Comic Con India, production to be handled by the paticipating brand.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


HALL BRANDING OPTIONS As exhibitors are no longer allowed to place promotional standees or material outside their booths, our branding spots can save you the hassle of creating standees and provide a cost effective option for branding.

ŸDROP DOWNS ŸGrandly welcome fans to the event floor with branded drop downs. ŸHanging from the ceiling. ŸBrands can take up multiple dropdowns depending on their budget.

ŸPILLARS (ILLUMINATING OPTION AVAILABLE) ŸLimited Branding spots available throughout the convention floor. Ÿ4 sided pillar in the middle of the convention floor all at prime locations is a perfect branding

opportunity. ŸBrands have the option to take up multiple pillars as per their requirement. ŸThis is a turnkey activity, where we will handle all aspects of production and setup; you would just need

to share the design with us.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


INSIDE BANNERS 타Placed above the entrance and exit of the event, these hoardings are one of the most visible options

inside the hall. 타These are 8ft high x 16ft wide and can be seen from anywhere around the convention floor. 타These are one level above the event floor, making it a prominent spot for branding, the perfect way of

enhancing your visibility at the event.

AISLE BRANDING Spread out all across the convention floor, these aisle signs help direct people around the event. Place your logo or design on a drop-down banner on our event aisle signs.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


PROMOS ON OUR GIGANTIC LED SCREEN Our main stage area is one of the major attractions at the convention, with sessions and activities taking place every half an hour. Therefore, one of the best places for promoting your brand at the convention.

HOW YOU CAN TAKE ADVANTAGE OF THIS 타State of the art Audio - Visual set up featuring a 8x12ft LED Screen running promos (Maximum length

allowed is 90 seconds) a minimum of 15 times a day. 타The promos can be used by participating brands to showcase products, services, films, television

shows etc.

EXCLUSIVITY It is one of the most cost effective ways of promoting your brand at the event. Last day for payment and submission of promo is November 25th, 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


BRANDED CHAIRS Again, a brand new element in our branding campaign. And another simple and cost effective way of enhancing your brand visibility at the convention.

HOW TO TAKE ADVANTAGE OF THIS 타350 chairs will be placed at the event main stage area and at all the stalls during the convention. 타Participating brands can have their logos, messages or characters printed on our customized flaps

placed on each chair at the event. 타This is a turnkey activity, all aspects of production, placement to be handled by us, participating brands only need to share content/images. 타Offset four colour printing.

EXCLUSIVITY EXCLUSIVE FOR 1 BRAND* *Last date for booking, along with payment and submission of the creatives or content is th November 10 , 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


OUR ONLINE PRESENCE Since our inception, all our marketing initiatives have heavily relied on expanding our online presence. Here are a few facts regarding the same: ŸOur site gets on average 4lac hits a month ŸIn the run up to an event, we experience over 50,000 unique visitors in a month. ŸThe average visit duration is 6 minutes (Approx). ŸOur Facebook presence is over 4 lac fans (As of July 2013).

HOW TO TAP OUR ONLINE PRESENCE A) FACEBOOK PROMOTED POSTS ŸParticipants can now have promoted posts through Comic Con India Facebook page, which will reach

to approximately 2,00,000 fans. ŸPinned to the top, the post shall be promoted for 3 days. Ÿ The design shall be provided by participating brands, backend shall be handled completely by us.

Please see that the post should be as per Facebook guidelines.

EXCLUSIVITY WE HAVE LIMITED SLOTS AVAILABLE IN THE RUN UP TO THE MUMBAI FILM & COMICS CONVENTION, AVAILABLE ON FIRST COME FIRST SERVE BASIS* *Last date for booking, along with payment and submission of the creatives or content is th November 10 , 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


B) POP UP AD 타Get over 4Lac eyeballs for your product or service. 타This is a turnkey activity, backend shall be handled completely by us. Participating brands will only have

to share images/content/design.

EXCLUSIVITY ONLY 1 SLOT AVAILABLE* *Last date for booking, along with payment and submission of the creatives or content is November 25th, 2013.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


C) BANNER ADS 타Tap in to the buzz around the event, take up banner ads on our website. 타With over 50,000 unique visitors during the event month and on average spending up to 6 minutes on

the site. 타This is a turnkey activity, design and backend shall be handled completely by us. Participating brands will only have to share images/content.

EXCLUSIVITY SLOTS PROVIDED ON THE FIRST COME FIRST SERVE BASIS.

21 - 22 DEC, 2013 I BOMBAY EXHIBITION CENTRE . MUMBAI WWW.COMICCONMUMBAI.COM


CONTACT US:

B - 130, Naraina Vihar, New Delhi 110028 Ph : (011) 45052007, Fax : (011) 45052030 E-mail : info@comicconindia.com Website : www.comicconmumbai.com NITIKA ARORA +91-9953495581 NUPUR SHARMA +91-9953495590 SWATI JHA +91-7838891548

WWW.COMICCONMUMBAI.COM


Give Your Brand Superpowers At Mumbai Film & Comic Con