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Go! Everyone, Everywhere and Re-Invent

Spring / Summer 2012

Re-Invented, Re-Cycled, One-of-a-Kind G.E.A.R. for YOUR everday life ...whatever and wherever that may be. HANDMADE IN ALABAMA, USA Re-Invention (R-I) is a For-Benefit, lifestyle company based out of Alabama. As a For-Benefit company, our net-profits support the organizations and ministries we are currently working with, while we seek out other places and people who have a desire to create real change through sustainable employment. R-I has a vision for world-wide change by supporting and creating employment-based solutions called Social Enterprises. G.E.A.R. (Go! Everyone, Everywhere and Re-Invent) is our effort to play a role in breaking the chains of poverty here at home. G.E.A.R. is a collection of Re-Invented, re-cycled and re-purposed home accents, furnishings, and other goods that serve a bigger purpose than just gorgeous additions to rooms in a home. These “beautiful works of art” begin with up-cycled, burlap coffee bean sacks paired with remnant and re-cycled fabrics, in crisp cotton, vintage or luxe, that look stunning against the rawness of the burlap. G.E.A.R. connects consumers to the lives of those our goods represent and exhibits just how simple it can be for anyone to be a part of changing the world! G.E.A.R. is R-I’s initiative to “Re-Invent” where we live. Years ago, I made the decision that I would no longer “just work”, but serve through my work. Although G.E.A.R. was formed to create jobs, all of our goods are made with the hope of expanding who our net-profits will serve. Our first partnership is with the homeless at Friendship Mission in Montgomery, Alabama, where women and men learn to cut, sew, and create with the ultimate goal of arming them with the necessary skills and confidence to work with us or seek other employment. Through this initial partnership we are creating opportunities for work that promote the sustainability of our world and the lives of those who

live in it. We have begun to live our dream to serve by providing love and compassion for our neighborwhether right next door or halfway around the world. Our Design Philosophy is sustainability, texture, color... and more color! We are inspired by the beautiful colors and moods of the world we live in and desire to translate the lives of those we serve into every piece we create. Our goal is to make it “here” while including fabrics and parts from “there”- wherever “there” may be. By taking materials most would discard and mixing them with a lot of hope, something of truth and beauty emerges! Due to the sustainability component, all of our goods are One Of A Kind or Limited Editions. Every piece we create is also transitional and can move from room to room with ease...transitioning from living room to bedroom, dining room to porch. True Value is a vital component in every piece of the G.E.A.R. collection. We do this by keeping our prices as affordable as possible. Ultimately, we want the story told. Our hope is that our buyers and their customers get to know the organizations and ministries we work with. One of our top priorities is to provide sustainable employment, and to accomplish this we need to sell what we make and, most importantly, allow people to be a part of a much bigger story! We mean it when we say it is a privilege to work with you. We step forward into 2012 with grateful hearts and a big dream!

Let’s GO! Let’s all GO! Everyone, Everywhere and Re-Invent. Kellie Guthrie Owner/Founder

Home G.E.A.R.


Signature Pillows Handmade and One-of-a-Kind... We use “beautiful works of art” from the up-cycled coffee bean sacks as the pillow’s face. The backs and inside of the face are in fabrics of cool, crisp cotton, vintage or luxe that look stunning against the rawness of the sacks. 2

SP-20SQ-C / Back

SP-20SQ-C / Front

Cool Cotton, Vintage or Luxe Fabrics


SP-24SQ-R Front


SP-22SQ-P Back



Cool Cotton, Vintage or Luxe Fabrics

Our Signature Patchwork is made from our very own re-cycled fabric scraps. From these fabrics, we’ve created a gorgeous palette of color in the warm corals, reds and greens of Provence, - the cool, vivacious blacks, whites, and Asian flairs of Tokyo, - and the gritty blues, reds, browns and denim of Addis. All of the colors are part of the individual color palettes, each piece is One-Of-A-Kind...not one piece can be re-created.

Signature Patchwork Pillows


SPW-26SQ-R-P Back


Signature Patchwork in “Provence” SPW-26SQ-R-T Back

Signature Patchwork in “Tokyo” 6 6


Also available in “Addis”



2” Pleat

3” Ruffle


16x20 Signature Pillow- Cord


SPW-22Sq-C-P 22” Sq PW Pillow-Cord-Provence $88


16x20 Signature Pillow- Pleat


SPW-22Sq-P-P 22” Sq PW Pillow-Pleat-Provence $88


16x20 Signature Pillow- Ruffle


SPW-22Sq-R-P 22” Sq PW Pillow-Ruffle-Provence $88

SPW-1620-C-A 16x20 PW Pillow-Cord-Addis


SPW-22Sq-C-T 22” Sq PW Pillow-Cord-Tokyo


SPW-1620-P-A 16x20 PW Pillow-Pleat-Addis


SPW-22Sq-P-T 22” Sq PW Pillow-Pleat-Tokyo


SPW-1620-R-A 16x20 PW Pillow-Ruffle-Addis


SPW-22Sq-R-T 22” Sq PW Pillow-Ruffle-Tokyo


SPW-1620-C-P 16x20 PW Pillow-Cord-Provence $78


24” Sq Signature Pillow-Cord


SPW-1620-P-P 16x20 PW Pillow-Pleat-Provence $78


24” Sq Signature Pillow-Pleat


SPW-1620-R-P 16x20 PW Pillow-Ruffle-Provence $78


24” Sq Signature Pillow-Ruffle


SPW-1620-C-T 16x20 PW Pillow-Cord-Tokyo


SPW-24Sq-C-A 24” Sq PW Pillow-Cord-Addis


SPW-1620-P-T 16x20 PW Pillow-Pleat-Tokyo


SPW-24Sq-P-A 24” Sq PW Pillow-Pleat-Addis


SPW-1620-R-T 16x20 PW Pillow-Ruffle-Tokyo


SPW-24Sq-R-A 24” Sq PW Pillow-Ruffle-Addis



20” Sq Signature Pillow-Cord


SPW-24Sq-C-P 24” Sq PW Pillow-Cord-Provence $98


20” Sq Signature Pillow-Pleat


SPW-24Sq-P-P 24” Sq PW Pillow-Pleat-Provence $98


20” Sq Signature Pillow-Ruffle


SPW-24Sq-R-P 24” Sq PW Pillow-Ruffle-Provence $98

SPW-20Sq-C-A 20” Sq PW Pillow-Cord-Addis


SPW-24Sq-C-T 24” Sq PW Pillow-Cord-Tokyo


SPW-20Sq-P-A 20” Sq PW Pillow-Pleat-Addis


SPW-24Sq-P-T 24” Sq PW Pillow-Pleat-Tokyo


SPW-20Sq-R-A 20” Sq PW Pillow-Ruffle-Addis


SPW-24Sq-R-T 24” Sq PW Pillow-Ruffle-Tokyo


SPW-20Sq-C-P 20” Sq PW Pillow-Cord-Provence $80


26” Sq Signature Pillow-Cord


SPW-20Sq-P-P 20” Sq PW Pillow-Pleat-Provence $80


26” Sq Signature Pillow-Pleat


SPW-20Sq-R-P 20” Sq PW Pillow-Ruffle-Provence $80


26” Sq Signature Pillow-Ruffle


SPW-20Sq-C-T 20” Sq PW Pillow-Cord-Tokyo


SPW-26Sq-C-A 26” Sq PW Pillow-Cord-Addis


SPW-20Sq-P-T 20” Sq PW Pillow-Pleat-Tokyo


SPW-26Sq-P-A 26” Sq PW Pillow-Pleat-Addis


SPW-20Sq-R-T 20” Sq PW Pillow-Ruffle-Tokyo


SPW-26Sq-R-A 26” Sq PW Pillow-Ruffle-Addis



22” Sq Signature Pillow-Cord


SPW-26Sq-C-P 26” Sq PW Pillow-Cord-Provence $110


22” Sq Signature Pillow-Pleat


SPW-26Sq-P-P 26” Sq PW Pillow-Pleat-Provence $110


22” Sq Signature Pillow-Ruffle


SPW-26Sq-R-P 26” Sq PW Pillow-Ruffle-Provence $110

SPW-22Sq-C-A 22” Sq PW Pillow-Cord-Addis


SPW-26Sq-C-T 26” Sq PW Pillow-Cord-Tokyo


SPW-22Sq-P-A 22” Sq PW Pillow-Pleat-Addis


SPW-26Sq-P-T 26” Sq PW Pillow-Pleat-Tokyo


SPW-22Sq-R-A 22” Sq PW Pillow-Ruffle-Addis


SPW-26Sq-R-T 26” Sq PW Pillow-Ruffle-Tokyo



Ottomans Constructed with re-cycled, gorgeous fabric and a re-purposed wood cable reel as its foundation, our ottoman is versatile enough to adorn your dining room table or prop up your tired feet. ...lofty, urban and homey. 8

OTT2324-P-P 23x24 Ottoman-Python-Provence


OTT2324-AP-P 23x24 Ottoman –Animal Print-Provence 10

OTT2324-BW-T 23x24 Ottoman –Black & White-Tokyo


Signature Patchwork Quilts & Throws


Made from our very own re-cycled fabrics, our throw is perfect to wrap up in or as an accent. Our quilt is ...well, just perfect and that’s all we have to say about that!

Quilt or Throw in “Provence”


Quilt or Throw in “Tokyo”


Quilt or Throw in “Addis” SPWQ5676-A Signature Patchwork Quilt-56”x76”-Addis SPWQ5679-P Signature Patchwork Quilt-56”x76”-Provence SPWQ5676-T Signature Patchwork Quilt-56”x76”-Tokyo SPWT51-A

Signature Patchwork Throw-51” Sq-Addis


Signature Patchwork Throw-51” Sq–Provence


Signature Patchwork Throw-51” Sq-Tokyo 15

Quilt Box OB0121 21”x21” Quilt Box Our quilt box is made from 200 year old heart pine re-claimed from deconstructed textile mills right here in our home state of Alabama. The top of the box is covered with one of our up-cycled coffee bean sacks, is trimmed in our signature patchwork fabric, and finished with vintage-style hardware. This piece fits anywhere in your home…how about next to your bed or couch? Top with glass and it’s the perfect table. Pull it into the living room or up to the dining room table as extra seating. ...But, don’t forget it’s a quilt box, so no matter where or how it’s used, your great grandmother’s quilts will always be tucked safely inside! 16

“Anywhere” Accent Tray & Organizing Board Painted in yummy colors, our trays are called “Anywhere” Accent Trays because they’re just fabulous “anywhere” you decide to place them. The Organizing Board is a great piece to hang in your closet for jewels and treasures or display as you come in the door so reminders, school papers, and notices won’t be forgotten. The hooks are the perfect spot to never again ask, “Has anyone seen my keys?” Both are made from re-purposed window frames.





Arezzo / Red

Positano / Blue

Tuscany / Sage



Also in



“Anywhere” Accent Tray Patchwork




Window in “Natural” Only

Window in Natural, Arezzo, Positano or Tuscany

Window in Natural, Arezzo, Positano or Tuscany

(as shown on Organizing Board on facing page.)



Organizing Board


Garment Bags and Messenger Bags


Travel G.E.A.R.

Whether you’re trekking through the outback, the Himalayans, the jungle, or the urban jungle, G.E.A.R. is what you need. Tote our garment bag to Europe or the beach. Throw your passport into our messenger bag for your trip to Africa or toss in your list for your trip to the grocery store. No matter what your use for G.E.A.R., you’ll carry something unique, sustainable, and oh-so-stylish.




For more information, contact Kellie Guthrie / 334.559.0528 9311 Lee Road 146, Opelika, AL 36804

Re-Invention is an invitation to effect change in the world and our communities. We are an organization and business whose mission is to BREAK THE CHAINS of extreme poverty. We are committed to the development of economic sustainability by creating opportunity through social enterprise.

Check us out at or on Facebook at Re-Invention

GEAR Look Book Spring 2012  

GEAR Look Book Spring 2012

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