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MSc in CREATIVE BUSINESS The MSc in Creative Business (Arts, Entertainment, Media and Social Innovation) is an original and relevant programme entirely in tune with the expanding creative sector. This master programme responds to the growing economic importance of creative industries, broadly understood, that is including not only culture and arts, but also business initiatives that enhance access to culture (social entrepreneurship, social innovation). The programme is specifically designed for students seeking cross-disciplinary training for employment in cultural and social businesses. The faculty has more than 20 years’ experience in running education in arts management, social entrepreneurship and charity organisation management with the support of prestigious leading professionals from cultural, social and political organisations, ensuring the reputation and relevance of the programme.

Learning outcomes • Developing competencies to manage the creative industries and understand their specific goals. • Developing capabilities for creative and social innovation. • Ability to manage the future with a global vision by understanding cultural and social needs. • Doing business in international creative and social environments.


rial process, including allocation of roles, definition of objectives, communication and marketing, corporate philosophy, problem-solving and budgeting.

Critical Research Methods The module explores data gathering and data analysis used in surveys and field research for the purposes of qualitative study. The course explores theory generated research, corporate consulting projects and sociological and anthropological enquiry of target markets/causes/arts/development. The course also integrates critical thinking strategies and ‘thinking outside the box’ techniques.

Arts management

Entertainment Industry

The course explores the conceptual, philosophical, generational, situational and subjective forces that define art, aesthetics and the cultural field.

The course explores the entertainment industry (film, music, video games), its delivery formats and changes in consumption patterns.

Corporate Social Responsibility

Fashion design

The course allows participants to examine policies on social responsibility. It introduces students to the framework in which philosophies, morality and ethics can be made compatible within the constraints of the industry.

The course explores the fashion industry (from creation to market) in the French and international markets.

Creative Economy Introduction to and presentation of the creative economy (advertising, architecture, arts, crafts, design, fashion, film, music, performing arts, TV and radio, video games).

Creativity Management The course builds creativity and creative thinking tailored to the needs of social business and the arts. Creativity is essential at every stage of the manage-

MANAGEMENT OF CHARITABLE ORGANISATIONS The course studies the risks posed to organisations operating within, between and around nations, as well as the opportunities they enjoy. It also challenges previously accepted modes of management, leadership and decisions.

MEDIA/SOCIAL MEDIA & DEVELOPMENT The objective is to help students understand the role and function of the media and social media in the nonprofits/non-government sector (from cultural to humanitarian organisations).

Micro-finance The course explores the cooperation between banks and Monetary Financial Institutions (MFIs). The principal themes: comparing business models in European microfinance, innovative models to fund micro-enterprises such as P2P lending, guarantees and micro-equity, raising funds and attracting new investment.

Global Justice & Human Rights How do we justify, rationalise and provide an international framework for human rights and global justice that transcends national and historical contexts and responds to global concerns for freedom, democracy and basic human well-being ?

Innovative Finance & law The course provides an introductory overview of legal matters specific to the arts, non-governmental organisations and philanthropy, including international treaties, EU laws, public finance, taxation, crowd-funding, copyright...

New Cultural Markets & Social Practices This course analyses how demographic profiling, consumption patterns and political change inform consultants, strategists, entrepreneurs and political planners to imagine possible scenarios for future societies (new cultural products, services and social practices).


Social Innovation

The course addresses best practices in lobbying, fundraising and giving. Techniques for private and corporate foundations are covered, as are the particular budgeting, investment, taxation and risk constraints and opportunities that characterise non-profits.

The course explores the new strategies, ideas and organisations that meet social needs of all kinds (from working conditions and education to community development and health) that extend and strengthen civil society. Social innovation takes an inter-industry approach and is universally applicable.

Social Business/Social Entrepreneurship This module is an introduction to the concepts of social business and social entrepreneurship in France and in Europe. It explores theory, from ‘bottom of the pyramid’ ideas to the main concept of social business developed by Pr. Yunus.


Business Ethics The seminar aims to teach students how to better frame ethical issues related to business and the economy, and to become more aware of the philosophical questions which underlie individual and collective decisions.

Strategic Leadership Sustainable Development The course considers managerial entrepreneurship from the perspective of an ‘unusual’ business. It combines organisational excellence, through the application of quality principles and best practices, together with a far greater emphasis on business sustainability assessments.

The course brings together the dimensions of management (leadership), strategy and governance through an intellectual journey in top management teams.

INTERNATIONAL ACADEMIC EXCHANGE WITH This exchange is only available for students enrolled in the Master in Management. Students can opt to spend their second semester at HEC Montréal in Canada and take courses in the school’s MSc in Marketing of Cultural Production.

how to apply

Online at Application Deadline : 30 June for the 2014 September intake.


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EDHEC is one of the fifty business schools worldwide to hold the “Triple Crown” of international accreditations—EQUIS, AASCB and AMBA—from the three international bodies that certify the excellence of study programmes, faculty quality, relations with the business community and commitment to the local and economic environment.

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MSc in Creative Business  
MSc in Creative Business