PANO-SeasonPass-Pioneer-090211-PRINT.pdf
September 9, 2011
Fitness guru nationals bound
1
11-09-02
5:14 PM
All you can ski.
The Columbia Valley Pioneer • 9
By Joshua Estabrooks Pioneer Staff For local fitness guru, Jolaine Bloom, her dream of competing in a national fitness competition is coming true, after placing second in a provincial bodybuilding and fitness competition on July 16th. Jolaine has been training rigorously all year, in preparation for the provincials, and now has her sights set on nationals, and the possibility of earning her pro card next summer. “If you place in the top five in the nationals you can compete in the world events,” she said. “My goal is to not just do well, but to place in the top five.” Jolaine and her husband Brandon own Endeavor Fitness, located in Invermere, which gives her the perfect place to train and work on her routines. She said she has been looking forward to getting back into competitions, after taking a three-year hiatus from the circuit. “I took time off because I moved from Vancouver to Invermere, met my husband, started a business and had a baby all in the same year. And to be honest I was going to die if I didn’t have a cheat meal,” she said with a chuckle. Competitors in the fitness and body building world have to maintain a very strict eating regimen in order to decrease their body fat leading up to a competition. The leaner the better, she said, as it allows the judges to see the muscle definition in a participant. Jolaine said she is very grateful to her family and her clients at Endeavor Fitness for their support as she prepared for provincials, and said she thanks her sponsor, Donna Chen, who owns Tim Hortons. The National Federation of Bodybuilding’s annual competition will take place in Vancouver during July or August 2012. C
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