Columbia Union Communication Handbook

Page 10

COMMUNICATION SERVICES

5 Ways We Serve Mission

1

We gather and share news and stories to to keep members around the union connected, informed, engaged and inspired to experience the mission of sharing the hope of Jesus Christ.

2

We manage the communication aspects of a variety of projects by researching issues, developing strategies, coordinating initiatives, drafting content, engaging audiences and solving problems.

3

We seek to raise awareness of the Columbia Union’s mission, values and priorities through targeted marketing efforts, on Visitor news platforms and by sharing our position on internal and external issues.

We tell the story of what God is doing in and through His people in the Columbia Union Conference.

4

We promote and protect the reputation of the Columbia Union and our entities through strategic and crisis communication efforts.

5

We create resources that promote best communication practices and provide training to equip communicators at every level of the church to become effective in telling our Adventist story.

Connect With Us Corporate Website columbiaunionadventists.org or columbiaunion.org News Website columbiaunionvisitor.com Email News Sign-up columbiaunionvisitor.com/vnb Facebook facebook.com/ColumbiaUnionVisitor

[ 10 ] COMMUNICATION HANDBOOK

Twitter twitter.com/VisitorNews Instagram instagram.com/ColumbiaUnionVisitor YouTube https://www.youtube.com/user/ColumbiaUnion Free Resources* columbiaunion.org/communicationresources *Includes resources in English and Spanish


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.