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Columbia Style Week 2013 PRESS / MEDIA KIT www.ColumbiaStyleWeek.com

Columbia Style Week is Columbia’s first official 5 day / night fashion week. Recognized by Mayor Benjamin as the first of it’s kind, CSW 2012 made history in the capital city.


About CSW Columbia Style Week

June 11-15, 2013 Columbia, South Carolina

CSW launched in June of 2012 and was slated to be 5 days and 5 nights of fashion, arts, chic mixers, live entertainment, exclusive shopping, and fashion education. Recognized by the Mayor of Columbia and the City Council, CSW 2012 took Columbia by storm and established Columbia as a legitimate emerging presence in the fashion industry for the Carolinas. The Road to the Runway Tour began in August 2011 in an effort to encourage Columbia to participate in CSW 2012. Visiting high schools, colleges, student groups, women’s groups, non-profits, salons, and cosmetology schools and retail establishments, our reps have been spreading the word about preevents, sponsorship, vendor and volunteer opportunities and more. Columbia Style Week has partnered with the American Heart Association, Clothed in Hope and other local charities for official CSW pre-events including: “Follow Your Heart Charity Auction and Gala”, “Posh and Panache”, “Clutches and Cocktails”, and more. Some events are planned by the CSW staff, while others are planned and hosted by businesses in the community that have applied to add their events to the official CSW Pre-Event Calendar.

CSW 2012 Sponsorship: 1 SOLD: The London: $10,000 1 SOLD: The ew York: $5,000 2 SOLD: The Paris: $3,000 The Milan: $1,500 6 SOLD: The Los Angeles: $750

Columbia Style Week Mission  To organize the first 5 day, 5 night fashion event for the city of Columbia.  Foster an environment for the style industry in Columbia to unite, thrive, and compete with other markets.  Highlight emerging designers, models and other industry professionals in Columbia South Carolina and beyond. Increase economic development for Columbia’s fashion, retail and style community, in turn creating more opportunities for the fashion arts professionals locally. Create an annual event that brings the “Who’s Who” in fashion to Columbia South Carolina. Bring national awareness and media opportunities to the local fashion community. Create jobs and recognition to encourage locals to stay in Columbia SC as opposed to relocating to other fashion markets where established fashion weeks create opportunity and growth for fashion professionals in their areas.


CSW 2012 Sponsors Hotel Sponsor:

Title Sponsor: Audi of Columbia

The Marriott Hotel

Media Sponsors: Official Print Media: Columbia Metropolitan Magazine

6301 Two Notch Road, Columbia SC 803-786-6601

www.AudiofColumbia.com Hair Sponsor: Official Digital Media: Wink Magazine

Radio Sponsor: Charity Partner:

Retail Sponsors:

2nd Annual Columbia Style Week

Midlands Chapter

June 11-15th, 2013

www.ColumbiaStyleWeek.com


Special Thanks to CSW 2012 Title Sponsor

Audi Columbia Without Audi Columbia, CSW 2012 would not have been possible!

6301 Two Notch Road, Columbia SC 803-786-6601 www.AudiofColumbia.com


The Visionary, Alicia Zeigler A native of New York, at 3 years of age, Alicia Zeigler was signed and working through Sunshine Talent Agency in Manhattan. Auditioning and modeling for clients which included Bradlees, Zares, Mrs. Butterworth, Teddy Ruxpin, Sesame Street and more. Alicia learned ballet and African dance studying under Broadway performer, Wilhelmena Taylor at Mind Builders Creative Arts Center in the Bronx. At 24 years old, Alicia started Fortress Fashion Shows and organized her first fashion show for Sister Care of Columbia. During the process, she realized once again her love for art and fashion. While producing the shows and meeting aspiring models in Columbia, she realized that there was a need for talent management. She was inspired to become the founder and operator of FFS Model and Talent Agency in Columbia SC.

FFS Model and Talent Agency works to assist models in training, booking legitimate and safe jobs, building their portfolios, grooming, acting, and auditioning skills. FFS Currently boasts over 60 WORKING actors and models. Hiring talent and securing auditions for national movies and television shows (Army Wives, Good Deeds, Graceland, Eastbound and Down, WWE, Witness Protection, Ecoloblue, Homeland, Little Red Wagon, Budweiser, Magnum Icecream, For Colored Girls, Sleeping Around, Charleston Fashion Week, Charlotte NC Fashion Week, Charlotte Seen Fashion Week, Columbia Style Week, Swim Week and many others) as well as local boutiques and businesses, Alicia has provided local models with an opportunity to actually book paying jobs in the field they love.

Alicia also uses her influence and position to give back to the community, giving to and raising funds and awareness for various non-profit organizations within the community through her fashion shows and events (including: The American Heart Association - Midlands, Sistercare, Harvest Hope, The Food Boutique, and others)

In January of 2011, Alicia Zeigler took over Wink Magazine, a local digital women’s fashion magazine. A finalist in the Digital Magazine Awards in 2010, Wink was the first to provide beauty and fashion tips, news, and event coverage for a demographic of women in Columbia that had not previously has a publication exclusively for them and their age bracket. Taking the magazine from digital to print, and from quarterly to monthly, Alicia has more than tripled the readership in less than a year. As an official media sponsor for: Women in Philanthropy's Power of the Purse Event, Charleston Eco-Fashion Event, Charlotte NC Fashion Week and Columbia Style Week, Alicia is hoping to take Wink from a local media outlet to a national one in the next 3 years. In all of her networking, Alicia founded the Columbia Fashion Alliance (which is a network of varied fashion professionals working together to increase the fashion presence in the city of Columbia) and quickly scheduled the 2 major annual events: The CFA Career Fair (which is an annual career fair for beauty and fashion professionals to find work in their field), and Columbia Style Week, (Columbia’s first official fashion week). Columbia Style Week, launched in June of 2012, and brought the city it's first ever 5 day/night fashion week. The week consisted of fashion, arts, entertainment, and education. Recognized by the Mayor of Columbia and the City Council, and sponsored by Audi Columbia, Columbia Metropolitan Magazine, Wink Magazine, WNOK Radio, and others, CSW 2012 took Columbia by storm and finally established Columbia as an emerging presence in the fashion industry for the Southeast. Named one of Columbia's "25 Most Stylish People" in 2011, one of Columbia's "10 Most Fascinating People" in 2012 and the SE 2013 Magazine's "Top Woman of Influence" Award winner, Alicia Zeigler is one to watch in 2013. To learn more about Mrs. Zeigler visit www.ALICIAZEIGLER.info

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


CSW 2012 Fun Facts • Over 2400 people attended CSW Pre-events • Over 500 people attended CSW daytime “Shop Hop” Locations • Over 2000 people attended CSW runway shows • Over 800 people attended CSW after parties • Over 100 models walked the runway • 36 Designers and Retailers showcased their collections on the runway at CSW 2012 • Over 30 hair and makeup volunteers worked CSW • Designers and Retailers came from: Chicago, Fayetteville, Wilmington, Peru, Charlotte, Jamaica, Charleston, England, New York, Atlanta and beyond to showcase alongside Columbia designers and retailers in our very first year

Tourism Demographics Columbia, SC encompasses 6 counties Approximately 650,000 people South Carolina’s Largest Metropolitan area Columbia metro area appeared on Forbes/Milken Institute's list of "Best Places for Business and Careers." http://www.forbes.com/, Forbes/Milken Institute Best Places Columbia Metro area was selected as one of "America's 50 Hottest Cities" for business relocations and expansions. Columbia was named as #8 on Entrepreneur.com's list of Hot Mid-Size Cities for Entrepreneurs. Ladies Home Journal ranked America's 200 largest cities based on the qualities women surveyed care about most. Columbia ranked 41 out of 200. Criteria: crime, lifestyle, education, jobs, health, child care, politics, and the economy. Ladies Home Journal Online, "The Best Cities for Women " *Source http://www.columbiacvb.com*


CSW 2013 Mayoral Proclamation Declaring “Columbia Style Week” Columbia’s 1st Official Fashion Week

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


Columbia Style Week 2012 Events Fall/Winter Model 2011: Models Castings in Charlotte, Charleston, Greenville, Orangeburg, and Columbia. Winter 2011/Spring 2012: Volunteer Meetings for those interested in working with CSW 2012 Spring 2012: Model Rehearsals and Designer Selections January 8th, 2012: Radio Interview on WMOG 98.5 on the “Woody Windham Show” to promote Columbia Style Week. January 19th, 2012: Appearance on WACH FOX 57 to promote Columbia Style Week. January 28th, 2012: Appearance on WISTV to promote Columbia Style Week. January 26th, 2012: Appearance on WACH FOX 57 to promote “Follow Your Heart” event. January 28,2012: Follow Your Heart Charity Fashion Show and Auction in partnership with the American Heart Association at Tapp’s Arts Center, 1644 Main Street, Columbia SC 29201 February 11th, 2012: Posh & Panache Event: Media, Fashion, Blogger exclusive shopping event and Director interviews with the media. March 8th, 2012: “Makeover Your Man” event at Shear Xpectations Salon and Spa March 11th, 2012: “MayaQoba” Fall in Love with the Islands Launch at Tapp’s Arts Center. April 3rd, 2012: Interview with Columbia Metropolitan Magazine regarding Columbia Style Week. April 2012: Clutches and Cocktails and Weddings 101 Showcase Date and Time TBA April 2012: Press Conference with CSW Directors and Sponsors (ABC Columbia, WISTV, WLTX, and various bloggers were in attendance) Press conference aired on all 4 local news stations in several different times slots. May 2012: Appearance on WISTV May 2012: “Unveiled” at Wedding 101 on Main Street (Columbia Style Week pre-event #6) May 17th, 2012: “9th Annual Power of the Purse Event” for the Women in Philanthropy of United Way Midlands. June 2nd, 2012: SC Fresh Fest official Columbia Style Week pre event #7 with Metlife, Ronald McDonald House as sponsors, concludes with a Fresh and Fit fashion show. June 5-9, 2012: 11 local news interviews during CSW. June 5-9, 2012: Workshops, Panel of Neighboring Fashion Week Directors, Fashion/Beauty Career Fair, Kids Showcase, Bridal Showcase, Runway Shows WEDNESDAY-SATURDAY, Metropolitan Lounge, WEDNESDAY - SATURDAY, Vendors/Shopping Downtown, and more! Full calendar of events to be posted when all venues are finalized and tickets are placed on sale in early March.


CSW 2013 EVENTS •1/25/13 CSW Pre-Event #1: 2nd Annual Follow Your Heart Charity Auction and Gala •2/9/13 CSW Pre-Event #3: 2nd Annual Posh and Panache Mixer and Mini Fashion Showcase •2/23/13 CSW Pre-Event #4: 2nd Annual Fashion for Hire Career Fair •3/7/13 CSW Pre-Event #5: 2nd Annual Makeover Your Man Event •3/9/13 CSW Pre-Event #6: 2nd Annual Fall in Love with the Islands Fashion Event with MayaQobas Fashion Boutique •4/2/13 2nd Annual CSW Press Conference @ 2pm •5/4/13 CSW Pre-Event #7: 2nd Annual Unveiled: Bridal Showcase Preview Mixer •TBA CSW Pre-Event #8: 9th Annual Power of the Purse Event benefiting the charities of the Women in Philanthropy •6/2-5/13 Audi "Show Up in Style Radio Contest" Sponsored by Audi Columbia and WNOK Radio

•6/11/13 3rd Annual Beautiful People Party announcing the winners of the "25 Most Stylish People in Columbia" Contest sponsored by Wink Magazine Dates subject to change and other pre-events to be added as local businesses add events. Check our website www.columbiastyleweek.com for the most up to date calendar!

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


2012 Designers and Retailers Luis Machicao (Peru/Charlotte) Fashion Camp at USC (Columbia) M2 (Columbia) Belindabilly (Raleigh) Olga Barladym (Chicago) Jennifer Ghelardini (New York) Torn Curtain Boutique (Columbia) Shelley Lucille Smith (Charleston) MayaQoba (Jamaica) Alta-Cation (Charlotte) Drue Dun (Georgia) AJNEL Designs (Florida) Mary Michaels (New York) Carolina 12 (Columbia) Lauren DeVaughn (Charleston) Hooks and Toggles (Charleston) Brick Malone (Chicago) Louise Hudson (Europe/Columbia) Nelson Arrington (Charlotte) Eclat Designs (Columbia) Avery O'Neil (New York) 5th and Glam (Columbia) April Grainger (Columbia) Ziva Collection Palmetto Fine Arts and Crafts (Charleston) (Complete 2013 list to be published online in April)


CSW 2012 Featured Designer Luis Machicao

Luis Machicao grew up with one thing on his mind… FASHION; however, it wasn’t until the age of 20 that he actively began to pursue his dream. Mr. Machicao began his career in Peru by enrolling in The School of Dramatic Arts where he received his education, later he decided to move to another school and began studying Fashion Design in a local Fashion Institute where he graduated with honors. Afterwards he enrolled in the University to study Sociology, he is on the belief that fashion is a social manifestation of the human being. After 4 years at the university he flew to Paris where he knew he could complete his education with experience. It was while in Paris that everything came together on how to dress people from head to toe in good taste. Later, when Mr. Machicao went back to Peru, he began working in TV miniseries, Soap Operas and Theater. He was then hired for the First Lady to serve his country with his impeccable taste, also dressing celebrities and socialites. While working he began showing his own collections in fashion shows. It was here that he found his passion – runways! Mr. Machicao began to show his own collections internationally which resulted in him moving to the United States of America. He has presented his collections in cities such as Houston, Austin, San Francisco, Miami, Charlotte, New Orleans, Milan, Paris, Barcelona, Washington D.C. and now, showing his latest Fall-Winter 2013 collection at New York’s fashion week. To learn more about Luis, visit www.LUISMACHICAO.com

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


CSW 2012 Affiliates Model Casting Hosts: Greenville: Dimitri Bridal Designs Columbia: FFS Model & Talent Agency Charlotte: Carolina Talent Charleston: Robin Lee Model Mgmt

Sponsors: Audi Columbia WNOK 104.7 Ruth’s House Event Rental Columbia Metropolitan Magazine Fisher Films Paul Mitchell the School - Columbia Eclat Tailoring and Designs M2 Boutique Wink Mag Online

Daytime Shop Hop Locations: Ashley’s Alley Salon M2 Boutique Revente Bakers Shoes Wisteria Salon and Spa Shear Xpectations

After Party Host Locations: 6/5/12: Tapp’s Arts Center 6/6/12: The Big Ugly 6/7/12: Pearlz Oyster Bar 6/8/12: Le Café Jazz 6/9/12:Saki Tumi Sushi Grill

Event Locations: Tapp’s Arts Center 701 Whaley


Media Coverage of Columbia Style Week 2012

COLUMBIA METROPOLITAN MAGAZINE WLTX WACH FOX WISTV WNOK RADIO 104.7 THE WOODY WINDHAM SHOW ABC COLUMBIA MISS FANCY THREADS WINK MAG ONLINE THE DAILY GAMECOCK THE STATE NEWS PAPER (Cover) MIDLANDS BUSINESS JOURNAL For a complete list of video interviews and articles, please visit www.columbiastyleweek.com

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


Highlights from Columbia Style Week 2012

Top Left to Right: 1) Peruvian designer Luis Machicao’s finale collection at CSW 2) Editors Robin and Emily of Columbia Metropolitan Magazine sharing a moment with Tim Goldman of Metlife, 3) WLTX’s Lauren Talarico being named one of “Columbia’s 25 Most Stylish” after hosting the CSW Beautiful People Party, 4) Fashion Expert Panel: Katie Kern of Circa PR Charleston, Sonya Barnes of the Fashion and Style Institute in Charlotte, Anthony Simons of Plitz Fashion and Lifestyle Marketing and founder of Charlotte International Fashion Week, Sonia Hendrix of PUSH Asheville and SH+PR, Alicia Zeigler of FFS Model and Talent Agency and founder of Columbia Style Week. 5) Charlotte designer Nelson Arrington on his finale walk at CSW 2012, Matt and Phil of Columbia based Carolina 12 on their finale walk at CSW 2012, 6) Child Model with fabulous hair, 7) Children’s runway show led by child model star Devin Pappacoda, 8) 2012 CSW Makeup Director Kevin Daniel Price working his magic on a model’s hair, 9) CSW 2012 and 2013 Runway Coordinator Tanisha Brown giving some last minute instructions to 2 models backstage.


1) Ayoka Lucas, Style Director of Charleston Fashion Week in the CSW Vendor Village shopping 2) CSW Designer/Retailer Coordinator Angela LaBord and Program Director Candace Romero being interviewed by WACH FOX shortly before models take the runway 3) CSW 2012 Ticket holders lined up down Gervais Street to get into the finale night. 4) Mayor Benjamin’s personal assistant Sam Johnson emceeing the finale night of CSW 2012, 5) Photographer Rob Sprankle posted on a brick wall downtown taking a break from shooting the runway to high five models stepping off the runway, 5) CSW Directors Alerick and Alicia Zeigler sharing a “We Did It!” kiss at the conclusion of CSW 2012, 6) Luis Machicao sharing a laugh with an interviewer.

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


1)Rare Alliance after performing at CSW’s finale night, 2) The ever fabulous Maya Deer-Troy, owner of MayaQobas Fashion Boutique shining on the red carpet, 3) Great shot of the media pit as photographers capture a model on the runway, 4) Mary Kent Hearon of The Heart Knot and Amy Wadell of Clothed in Hope posing for Rob Mills Photography, 5) Essence “Man of the Year” Award Recipient Dr. Maurice Lee, 6) Electric violinist, 7) Great shot of our board of directors and coordinators (from left to right: Carissa Strickland, Keri Bailes, Jennifer Boatwright, Alerick Zeigler, Alicia Zeigler, Kevin Daniel Price, Angela LaBord, Candace Romero, Clifton Parker, Tanisha Brown, and Maya Deer-Troy), 8) from left to right: Sonia Hendrix (SH+PR), Mike Kelton (writer for US WEEKLY Magazine), Josh Ratliff (celebrity stylist), Alicia Zeigler (owner of FFS MATA), Crystal Garrett (former Ms. South Carolina), Mikelle Street (wardrobe stylist), Rachel Koprowski (model)


1)Retailer Carissa Strickland of M2 Boutique on her finale walk with her models, 2) former Ms. South Carolina Crystal Garrett with Cyrus Frakes (the King of Pageants who made a recent appearance on the Real Housewives of Atlanta with Supermodel Cynthia Bailey) at the CSW 2012 Beautiful People Party, 3) The beautiful and intelligent Carolina 12 girls, 4) Mike Kelton from US Weekly Magazine visiting our shop hop location BAKERS, 5) Mike Kelton from US Weekly Magazine visiting ourt shop hop location Revente, 6) Mike Kelton from Us Weekly visiting Joe the GM of Audi Columbia our wonderful title sponsors for CSW 2012! 7) The absolutely amazing Ayoka Lucas, Style Director of Charleston Fashion Week posing for a photo with our Designer/Retailer Coordinator Gigi LaBord.

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


2012 Speakers, Hosts and Special Guests Janet Parker

Mike Kelton

Sonia Hendrix

WACH Fox57 Anchor

US Weekly Magazine

Push Productions, Director of Asheville Fashion Week

Anthony Simons

Sonya Barnes

Alicia Zeigler

Plitz Fashion & Life Style, Director of Charlotte NC Fashion Week

Harris & Barnes Image Consulting Founder of the International Fashion Style Academy

President of Columbia Fashion Alliance, Director of CSW 2012, Owner of FFS Model and Talent Agency, Editor of Wink Magazine

Rita Miles

Taryn Scher

Owner of Charlotte Scene, Director of Charlotte Fashion Week

Founder of TK PR, Director of Greenville Fashion Week, Fashion Editor for Town Greenville

Lauren Talarico

Nathalie Gregg

Katie Kern

/ews Anchor for WLTX /ews

Author of Leading in Stilettos

Founder of Circa PR


Get Involved with Columbia Style Week! Corporate and Local Sponsorship: Alicia Zeigler Alicia@ColumbiaStyleWeek.com Host Your Own Pre-Event: Buffy Singletary Buffy@ColumbiaStyleWeek.com Public Relations/Request an Interview/Media Credentials: Kiosha Gregg Kiosha@ColumbiaStyleWeek.com Showcase a Design or Retail Collection on the CSW Runway: Gigi LaBord Gigi@ColumbiaStyleWeek.com Set Up a Vendor Booth: Vendors@ColumbiaStyleWeek.com Perform or DJ : Entertainment@ColumbiaStyleWeek.com Contribute Items to the Gift Bags: Swag@ColumbiaStyleWeek.com Volunteer for Hair Styling Team: Victor De Leon Victor@ColumbiaStyleWeek.com Volunteer for Makeup Artistry Team: Amy Schaming Amy@ColumbiaStyleWeek.com General Volunteers: Carissa Strickland Carissa@ColumbiaStyleWeek.com Modeling on the Runway: Tanisha Brown Tanisha@ColumbiaStyleWeek.com Questions or Comments: Alerick Zeigler Alerick@ColumbiaStyleWeek.com

2nd Annual Columbia Style Week

June 11-15th, 2013

www.ColumbiaStyleWeek.com


Columbia Style Week 2013 Press Kit