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and alternatives would be just as significant. However, not everyone realizes this. This is why the concept of whole-systems thinking is so important, and is the direction Sustainability is headed in. Consumers have the most power to shape society at a global scale, and their collective individual choices could translate into a substantial message that redirects the current path that human society is headed in—one towards doom. Knowing how a product is produced, where it comes from, how it gets to the store, its ability to be recycled, etc. only increases good consumer habits. It takes the focus away from profit and greed, and transitions it to social responsibility. It inspires society as a whole to be more resilient, and therefore gives hope for a better future. As future designers and consumers, everyone shares the responsibility of caring for the natural environment in which they live, and sustaining the resources it provides for future generations. The concept of the Sustainability Movement is not new, it is just shifting focus. As it does so, now is the best opportunity to rebrand it with something that distinguishes it from the Environmental Movement--Resilient Yellow. Radiating energy and exuding inspiration, Resilient Yellow will encourage people to be optimistic about a new world and future based on innovation, knowledge, and ideas—all of which are, again, meanings of yellow. * A special thank you to Deb Johnson, Pratt Institute’s Academic Director of Sustainability, for sharing key insight into this important yet ever-changing topic of Sustainability and the significance of resilience.

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Yellow  

Student Work Professor Hinebrook, Pratt Institute

Yellow  

Student Work Professor Hinebrook, Pratt Institute

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