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T H E F I R S T M U LT I C U LT U R A L M I L I TA RY M A G A Z I N E

W. C O LO RO F S

it

OF SERVICE

T H E F I R S T M U LT I C U LT U R A L M I L I TA RY M A G A Z I N E

June - July 2007

Military Women: 200 Year Trek Toward Respect Wereth 11 Remembered in Ceremony Tiger Woods to Honor Service Members Memorial Day Ceremony Celebrates Women Edwards AFB Team Stars in Ironman Superhero Movie

W W W. C O LO RO F S E RV I C E . C O M COLOR OF SERVICE JUNE-JULY 2007 COVERS.indd

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COLOR OF SERVICE


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Mission

C

olor of Service is a magazine for all minorities and their dependents who have served or are currently serving within the Armed Forces. Edited with them in mind, it is our mission to introduce the unique and invaluable experiences of these men and women, provide a better understanding about military life and present the Armed Forces as an invaluable employment opportunity. Color of Service: The First Multicultural Military Magazine is committed to helping each Closing Dates 2014-15 reader understand that their ISSUE CLOSING MATERIALS ON THE voice is an important, needed DATES DUE RACK and valued resource that can FEB-MAR JAN 24 FEB 10 JAN 27 be used to re-address issues that have historically been APRIL-MAY MAR 26 APRIL 11 MAR 28 overlooked. JUNE-JULY

MAY 21

MAY 23

JUNE 13

AUG-SEPT

JULY 25

JULY 29

AUG 12

OCT-NOV

SEPT 24

SEPT 26

OCT 10

DEC-JAN

NOV 14

NOV 17

DEC 8

FEB-MAR / 15

JAN 20

JAN 22

FEB 9

ISSUED BIMONTHLY Single Copy: FREE (Domestic ) NOTE: Closing dates for APR - MAY 2015 issue will be available in October of 2014.

2

Phone: (202) 400-2859 email: colorofservice@aol.com www.colorofservice.org


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

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Retail Advertiser Discount: A 15% retail discount is available to department stores, specialty stores and others primarily engaged in the retailing of merchandise to consumers in limited trading areas, with outlets in 25 or fewer states. Phone: (202) 400-2859 email: colorofservice@aol.com www.colorofservice.org


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Editorial Calendar Ad Closing Dates

Lead Story

Feb - March Closing Date: Jan 24 Materials Due: Jan 27 On Sale: Feb 10

Black History Month Issue

April-May Closing Date: March 26 Materials Due: March 28 On Sale: Apr 11

Asian Pacific Heritage Month Issue

Feature Stories

Entertainment

Events

**stories subject to change

**movies subject to change

**Additional events to be added during the year

Movies:

WID - Women In Defense National Conference

Brig Gen Marcia M. Anderson Admiral Michelle J. Howard Nisei veterans remeber their roots The challenges of being Asian in the military

The Single Moms Club Cesar Chavez Blood Ties

Movies:

Watermark The Railway Man Heaven is for Real

Military Gay Pride Month Issue

22 Jump Street Actively Out on Active Duty Transformers: Age of Extinction Is the military ready for The Purge: Anarchy same sex couples?

Aug-Sept Closing Date: July 25 Materials Due: July 29 On Sale: Aug 12

National Hispanic Heritage Month Issue

Is the Military a Fast Track for US Citizenship?

Oct-Nov Closing Date: Sept 24 Materials Due: Sept 26 On Sale: Oct 10

National Native American Indian Month Issue

Remembering the WW II Navajo Code Talkers Native Americans: the invisible servicemembers:

Dec-Jan 2014-15 Closing Date: Nov 14 Materials Due: Nov 17 On Sale: Dec 8 Feb - March 2015 Closing Date: Jan 20 Materials Due: Jan 22 On Sale: Feb 9

Disabled Veterans Issue

Black History Month Issue

From the Barrio to the Barracks: Hispanic Youth and the US Army

Walter Reed Hospital: Rehab for Wounded Servicemembers Sports Provide New Possibilities for Amputees ROTC: Grooming the Black leaders of Tomorrow Remembering Black military leaders

4

Navy League Sea-AirSpace Exposition 2014 Cyber Security for National Defense Symposium

Movies:

June-July Closing Date: May 21 Materials Due: May 23 On Sale: June 13

Uncle Sam & Gay Pride

AFCEA Homeland Security Conference - Armed Forces Communications

Movies:

The Expendables 3 Jane Got a Gun Let’s Be Cops

Movies:

The Interview Dracula Untold Business or Pleasure

Movies:

Exodus Inherent Vice Into the Woods

Movies:

Frankenstein The Man From U.N.C.L.E. Lazarus

VETS 14 - Veteran Entrepreneur Training Symposium

Air & Space Conference and Technology Exposition 2014 Modern Day Marine 2014

AUSA 2014 Annual Meeting & Exposition Association of the United States Army

I/ITSEC 2014 - Interservice/Industry Training, Simulation and Education Conference

AFCEA International West 2015


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Military Demographics Gender Male: 88% Female: 12%

Age

Race/Ethnicity (in %)1

Education / Enlisted3 No High School Diploma or GED….2.17% High School Graduate or GED…....67.94% Alternate Education Credential......0.83% 1-4 Years College (No Degree)..….24.70% Baccalaureate Degree……………....3.16% Advanced Degree………………..…0.33% Unknown………………………..….0.87%

Marital Status

a 9.1 y rs ears

……

Active Duty Officers…….75.23% Active Duty Enlisted…….65.18% Total Active Duty………..67.17%

3)

ion lat pu ry po lita ry mi 12. lita tal 20 mi al . on to arch tot 12 on h 20 ased s of M b a sed rc ba Ma ength llion es of r mi tag as l st n en ne 2.2 erc illio rson n of m e (1) P o 2.2 al p ati of ) ctu opul p (2 A

Aver age Y ears Offic of Se er… rvice ….11 Enli sted ye

Below BA Degree………5.85% BA Degree………...…..49.57% Advanced Degree..……39.83% Unknown……......……...4.76%

5

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Active Duty…….$39.2 billion Reserv/Natl. Guard..$4.5 billion Civilians………….$32.9 billion Retirees………….$25.8 billion Total Payroll….$102.4 billion

i 2 … Enl cer… $48, … fi Of l Avg a Tot

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me o c n ge I .$29,94392 a r e Av sted.…. $66,5 67

P 1.7 ercen So mill tages u Ec rce: ion a base ono CA s o d o f n S mi c A S Co Mar acti nal mm ch 2 ve d ysi s-2 unica 012. uty p ers 012 tio onn nsMi el s lita tre ng ry

African American….18% Hispanic……………14% Asian………………...3% Caucasian…………..63% Others…………….….2%

Race/Ethnicity

African American...396,000 Hispanic……….…308,000 Asian……………....66,000 Caucasian………1,386,000 Others…………...…44,000 Total population..2.2 million

(in Actual numbers)

17 - 25….43% 26 - 34 …32% 35 - 46 …23% 47 - 65….2%


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Consumer Trends $$ Power

Annual Sales FY 12 : rce

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Health and Beauty Aids…………………$303,449,452 Home Entertainment/Computers............$882,120,500 Jewelry ………………………………........$49,398,748 Major Appliance……………….........…...$190,538,028 Men’s Clothing…………………...…...….$232,879,812 con

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(in thousands)

The leading indicators of military personnel’s buying power are retail purchases through base/post exchanges and commissaries. Military personnel spent $10.1 billion in exchanges in fiscal year 2012 and an additional $5.4 billion on groceries Food, Candy, and Snacks………………..$345,791,236 Footwear……………………………….....$211,708,920 and packaged goods Gasoline……………………………..……$529,272,300 sold through Hardware/Tools/Garden/Pet Supply...….$127,025,352 commissaries.

Automotive…………….....….$169,367,138 Automotive Labor……….........$21,170,892 Beer and Beverages……....….$246,993,740 Cigarettes………………….....$197,594,992 Cosmetics and Fragrances.....$261,107,668 Film………………………....…$14,113,928

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Men’s Furnishings………………………$155,253,208 Military Wear…………………..…….....$141,139,280 Records/Tapes/Video cassettes……........$218,765,884 Sporting Goods/Camping Supplies….....$134,082,316 Southern…………......…17% Stationery………………………...…..….$303,449,452 Toys & Games……………………...…....$148,196,244 Southwest…............……….16% Watches……………………………...…....$63,512,676 Midwest………...........……..…15% Women’s Outwear………………............$232,879,812 Europe…………...…..10%

by

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Central………...............……....…15%

Total sales FY 05…............…..$5.4 billion

Authorized Patrons By Type Exchanges By Location & Branch of Service

CONUS OVERSEAS WORLDWIDE AAFES 107 38 145 VA Canteens 167 1 168 Navy 94 39 133 Coast Guard 33 6 39 Marine Corps 15 3 18

6

Active Duty……….………...31% Reserves & Dependents……26% Retirees & Dependents…….42% Other…………………….…...1% Worldwide customer base of 13 million


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Subscriber Survey Media n Hou sehold Incom $42.3 e 35

Methodology This survey was created, mailed and tabulated by Color of Service Magazine Inc. Two .. thousand surveys were mailed to current Color of Service subscribers. A total of 1,354 surveys (a response rate of 67%) was received and utilized for tabulation. The results demonstrate that Color of Service readers are an attractive and savvy consumer group. Occupation

Employed…………….....98% Employed full-time…...97% Unemployed…….….....…2%

Median Age 24.3

17 26 35 47

– – – –

33%

… le… .. Ma ale… Fem

25……..62% 34 …….21% 46……..12% 65 ……. 5%

Media n Ear $28,6 ned Inco me 47 dren

Chil

49% …… % … … 43 e Non ………. .8% … .. 1 - 3 ore…. m 4 or

e Automotiv

% one car….93 Own at least

Racial Background

Ph. Ed MA/D……… ucat M BA/ S…… ….....… ion AA…BS…… ……… ……… Som …….. ……… ……... …...… Hig e coll ........……………....….… …1% h Sc ege .11% …… … ....... hoo ( l Dipno deg ……… ...39% lom ree) ..65% . a/G ED. ....81% .…9 8%

tus Marital Sta

56% Single……….. 40% … … Married… 4% … … … Divorced

Household Income

$12,000 - $20,000…………8% $21,000 - $30,000……….33% $31,000 - $40,000……….49% $41,000 or more…………10%

Indiv idua l Ear $12 ned ,000 Inco $21 ,000 - $20,00 me 0…… $31 - $3

0 ,0 . $41 00 - $4 ,000…… .43% 0,00 ,000 . . 29% 0… or m ore… …..17% …… .11%

Credit Card Ownership

Black/African American….…54% Hispanic/Latino…………….....25% Asian/Pacific Islander……......9% Native American…………...…..1% White…………………………......10% Other…………………………....….1%

Computers

Sex ...67%

Age

Visa…………………….....94% Master Card…………….87% American Express……32% Discover ………………...79% Gasoline Card (any)....54% Phone Card (any)……..99%

Apparel Dollar amount spent on clothing for self per month: $100 - $249…………..75% $250 - $499 ………….21% $500 or more……..…..4%

Own at least one personal computer…...96% Access to the internet……….....…...…….100%

7

Beverages Soda/Mineral Water.….98% Wine/Champagne……..87% Beer……………….……....97% Milk………………….....….88%


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Circulation Analysis TOTAL FREE DISTRIBUTED CIRCULATION:

25,000 Starbucks

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51

7-

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44

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Navy Federal Credit Unions

Depo

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4

8

CVS

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22

Total Locations: 164 8

20


Virginia AAFES Ft. Belvoir 5986 12th St Fort Belvoir, VA 22060

Starbucks Coffee Company Fort Eustis - Commissary Mall. Bldg 1527 Eustis, VA 23604

Fort Belvoir Community Hospital 9300 DeWitt Loop Fort Belvoir, VA 22060

Target Virginia Beach East T-1 525 First Colonial Rd Virginia Beach, VA 23451

Fort Belvoir Shopping Mall 6050 Gorgas Rd. Fort Belvoir, VA 22060

Lynnhaven Parkway 660-101 Phoenix Avenue Virginia Beach, VA 23452

Safeway-Alexandria #1283 8646 Richmond Hwy Alexandria, VA 223094205

Lynnhaven Mall 701 Lynnhaven Pkwy Lynnhaven Mall Virginia Beach, VA 23452

Safeway-Alexandria #1847 5980 Kingstowne Village Center Alexandria, VA 22315 Giant Landover-Alexandria #232 5870 Kingstown Blvd Alexandria, VA 22315 Kingstowne 5860 Kingstowne Center Kingstowne, VA 22315 Target Springfield T-1416 6600 Springfield Mall Springfield, VA 22150

Old Dominion University 45th Street & Monarch Way Norfolk, VA 23529 Ghent 1318 Colley Avenue Norfolk, VA 23517

Maryland Target Abingdon 403 Constant Friendship Blvd Abingdon, MD 21009 Safeway - Bel Air 225 Brier Hill Dr Greenbriar Shopping Center Bel Air, MD 21015

Quantico Marine Corps Base 3500 Russell Road Quantico, VA 22134

Safeway-Perry Hall 9645 Belair Rd. Perry Hall, MD 21128 Target Middle River 1330 Martin Blvd Baltimore, MD 21220

Dumfries 4380 Fortuna Center Plaza Fortuna Village Center Dumfries, VA 22025 Target Stafford 1090 Stafford Marketplace Stafford, VA 22556 Great Neck & Mill Dam 1416 North Great Neck Virginia Beach, VA 23451

Bradlick Shopping Center 6910-G Bradlick Shopping Center Annandale, VA 22003 Shore Drive 3273 Shore Drive ODU - Webb Center Virginia Beach, VA 234511001 1200 Webb Center Norfolk, VA 23529

Star buck s

Little Neck 3504 Virginia Beach Blvd Virginia Beach, VA 23452

Safeway-Fort Washington 952 E Swan Creek Rd Fort Washington, MD 20744 Dock Street (Annapolis) 124 Dock Street Annapolis, MD 21401

Safeway-Hanover 2655 Old Annapolis Neck Rd Hanover, MD 21076

Safeway-Annapolis 1781 Forest Drive Annapolis Market Place Annapolis, MD 21401

Target Laurel T-1007 3343 Laurel Ft Meade Rd Laurel, MD 20724

Safeway-Arnold 1451 Ritchie Hwy Arnold, MD 21012

Target Annapolis Arundel Preserve 1911 Towne Centre Blvd 7698 Dorchester Blvd. The Shops at Arundel Preserve Annapolis, MD 21401 Hanover, MD 21076 Safeway-Annapolis 2635 Housely Rd Safeway-Gambrills Annapolis, MD 21401 2644 Chapel Lake Dr. Gambrills, MD 21054

Target Glen Burnie Norfolk Naval Station 7951 Nolpark Ct NS Norfolk Glen Burnie, MD 21061 Navy Exchange, Bldg. #CD-13 Norfolk, VA 23511 Andrews Air Force Base 1684 Starkey Ave Target Norfolk T-1048 Andrews AFB, MD 20762 1245 N Military Hwy Norfolk, VA 23502

9

PennMar 3450 Donnell Drive Forestville, MD 2074


wash dc Safeway-Wash DC 2845 Alabama Ave SE Washington, DC 20020

Bolling AFB - Commissary Mall 185 Chappie James Blvd SW Bolling AFB, DC 20032

Capitol Hill, DC 237 Pennsylvania Ave SE Washington, DC 20003

Target Largo 10500 Campus Way S Largo, MD 20774

Safeway-Washington 1601 Maryland Ave NE Washington, DC 20002

Safeway-Washington 1100 4th ST SW Washington, DC 20024 3rd & D 409 3rd Street SW Washington, DC 20024

Safeway - Washington 415 14th St SE Washington, DC 20003

Union Station, DC 50 Massachusetts Avenue, Space T-16 Washington, DC 20002 L’Enfant Plaza 470 L’Enfant Plaza East, SW L’Enfant Plaza Washington, DC 20024

s t r a m Wal Virginia

Maryland

Alexandria Walmart 5885 Kingstowne Blvd Alexandria, VA 22315

Newport News Walmart Supercenter 12401 Jefferson Ave Newport News, VA 23602

Abingdon Walmart 401 Constant Friendship Blvd Abingdon, MD 21009

Alexandria Walmart 7910 Richmond Hwy Alexandria, VA 22306

Yorktown Walmart Supercenter 2601 Geo. Washington Mem. Hwy Yorktown, VA 23693

Fallston Walmart Supercenter 303 Fallston Blvd Fallston, MD 21047

Alexandria Walmart Supercenter 6303 Richmond Hwy Alexandria, VA 22306

Newport News Neighborhood Market 11214 Jefferson Ave Newport News, VA 23601

Aberdeen Walmart Supercenter 645 S Philadelphia Blvd Aberdeen, MD 21001

Woodbridge Walmart 14000 Worth Ave Woodbridge, VA 22192

Newport News Walmart 6111 Jefferson Ave Newport News, VA 23605

Baltimore Walmart 112 Carroll Island Rd Baltimore, MD 21220 Landover Hills Walmart 6210 Annapolis Rd Landover Hills, MD 20784

wash dc Washington Walmart Supercenter 5929 Georgia Ave Nw Washington, DC 20001 Washington Walmart Supercenter 99 H Street Nw Washington, DC 20001

10


ROTC

Virginia

Virginia Military Institute, 2020 Kilbourne Hall Lexington, VA 24450 Virginia Polytech Institute Virginia Polytechnic Army Rotc, 226 Military Building (0207) Blacksburg, VA 24061 College Of William & Mary Military Science Dept, Rotc, 125 Richmond Rd Williamsburg, VA 23185 Hampton University Military Science Dept, Rotc, Armstrong Slater Bldg 2nd Floor Hampton, VA 23668

James Madison University Military Science Dept, Rotc, 395 South High St, Rm 1123d Harrisonburg, VA 22807

Norfolk State University Military Science Dept, Rotc, 700 Park Ave, Joe Echols Hall, Room 101 Norfolk, VA 23504

Marymount University 2807 North Glebe Road ARLINGTON, VA 22207

Old Dominion University Military Science Dept, Rotc, 119 Rollins Hall Norfolk, VA 23529

University Of Virginia-AFROTC Det 890 530 Mccormick Road Charlottesville, VA 22904

University Of Richmond Military Science Dept, Rotc, 28 Westhapmton Way Richmond, VA 23173

Virginia Military Institute AFROTC Detachment 880 2018 Kilbourne Hall Lexington, VA 24450

University Of Virginia Military Science Dept, Rotc, 530 Mccormick Road, Rm 110 Charlottesville, VA 22904

Maryland

wash dc

The Johns Hopkins University Military Science Dept, Rotc, 3400 North Charles Str Baltimore, Md 21218

Mcdaniel College Military Science Dept, Rotc, 2 College Hill Westminster, Md 21157

Georgetown University Military Science Dept, Rotc, 3520 Prospect Str Nw, Ste 305 Washington, DC 20057

Loyola Univ Md Military Science Dept, Rotc, 4501 North Charles Str Baltimore, Md 21210

Bowie State University Military Science Dept, Rotc, 14000 Jericho Road, James Gym Bowie, Md 20715

Howard University Military Science Dept, Rotc, 2400 6th St Nw Washington, DC 20059

Morgan State University Military Science Dept, Rotc, 1700 Coldspring Lane Baltimore, Md 21251

University Of Maryland-College Park Military Science Dept, Rotc, Cole Fieldhouse College Park, Md 20742

11


CreNavy F dit U ed nioneral s

Virginia Newington ATM Navy Federal Credit Union 6434 Landsdowne Center Navy Federal Credit Union Springfield Corporate Center 6225 Brandon Ave, Suite 130 Springfield, VA 22150

Navy Federal Credit Union Mount Vernon Plaza Shopping Center 7678-D Richmond Hwy Alexandria, VA 22306 Navy Federal Credit Union Annandale Shopping Center 7012 Columbia Pike Annandale, VA 22003

s e r o t S 7-11 Virginia

Maryland

7-Eleven Store 421 E Braddock Rd Alexandria, VA 22301

7-Eleven Store 5638 Mt Vernon Hwy Alexandria, VA 22309

7-Eleven Store 1301 University Blvd Takoma Park, MD 20912

7-Eleven Store 2000 E. West Hwy Hyattsville, MD 20782

7-Eleven Store 800 Franklin St Alexandria, VA 22314

7-Eleven Store 8629 Richmond Hwy Alexandria, VA 22309

7-Eleven Store 650 E University Blvd Silver Spring, MD 20910

7-Eleven Store 504 John Carlyle Street Alexandria, VA 22314

7-Eleven Store 8071 Alban Rd Springfield, VA 22150

7-Eleven Store 2000 University Ave Hyattsville, MD 20783

7-Eleven Store 9254 New Hampshire Ave Silver Spring, MD 20903

7-Eleven Store 2108 Mt Vernon Ave Alexandria, VA 22301

7-Eleven Store 7720 Telegraph Rd Alexandria, VA 22315-

7-Eleven Store 2305 Huntington Ave Alexandria, VA 22303

7-Eleven Store 8434 Frye Rd Alexandria, VA 22309

7-Eleven Store 9114 Richmond Hwy Fort Belvoir, VA 22060

7-Eleven Store 9402 Richmond Hwy Lorton, VA 22079

wash dc 7-Eleven Store 3900 Mlk Jr Ave. Sw Washington, Dc 20032

7-Eleven Store) 1100 Nw Vermont Ave Washington, Dc 20005

7-Eleven Store 514 19th Street Nw Washington, Dc 20006

7-Eleven Store 908 Nw 17th St Washington, Dc 20006

7-Eleven Store 957 H St Ne Washington, Dc 20002

7-Eleven Store 912 New Hampshire Ave Washington, Dc 20037

7-Eleven Store 1315 2nd St Ne Washington, Dc 20002

7-Eleven Store 1400 Rhode Island Ave Nw Washington, Dc 20003

12


wash dc 7-Eleven Store 1850 M St Washington, Dc 20036

7-Eleven Store 2617 P St Nw Washington, Dc 20007

7-Eleven Store 900 Bladensburg Rd Washington, Dc 20002

7-Eleven Store 4221 A Connecticut Ave Nw Washington, Dc 20008

7-Eleven Store 2501 Benning Rd Washington, Dc 20002

7-Eleven Store 3146 Mt. Pleasant St Washington, Dc 20010

7-Eleven Store 4319 Wisconsin Ave Nw Washington, Dc 20016-2139 7-Eleven Store 3000 Connecticut Ave Nw Washington, Dc 20008 7-Eleven Store 333 Hawaii Ne Washington, Dc 20011

CVS Stor es Virginia Maryland

wash dc CVS Store 1100 4th Street SW Washington, Dc 20024

CVS Store 6400 Landsdown Centre Alexandria, VA 22060

CVS Store 15100 Baltimore Avenue Laurel, Md 20707

CVS Store 2646 Naylor Road SE Washington, Dc 20020

CVS Store Route 1, 8628 Richmond Highway Engleside Plaza Alexandria, VA 22309

CVS Store 320 Domer Street Laurel, Md 20707

CVS Store CVS Store 3240 Pennsylvania Ave SE 845 Bladensburg Road Washington, Dc 20002 Washington, Dc 20020

CVS Store 13320 Laurel-Bowie Rd Laurel, Md 20708

CVS Store 500 12th Street Southeast Washington, Dc 20003

CVS Store 500 C Street South Washington, Dc 20024

CVS Store 2600 Annapolis Road Severn, Md 21144

CVS Store 1100 New Jersey Ave SE Washington, Dc 20003

CVS Store 8640 Guilford Road Columbia, Md 21046

CVS Store 661 Pennsylvania Ave SE Washington, Dc 20003

CVS Store 433 L’enfant Plaza Center SW Washington, Dc 20024

CVS Store 7678 Richmond Highway Mount Vernon Shopping Center Alexandria, VA 22306 CVS Store 6150 Franconia Road Alexandria, VA 22310

CVS Store 320 40th Street NE Washington, Dc 20019

CVS Store 6436 Springfield Plaza Springfield, VA 22150

13

CVS Store 1201 Maryland Avenue SW Washington, Dc 20024 CVS Store 1200 First Street NE Washington, Dc 20002


s t o p e D e m Ho Virginia

Maryland

Springfield 6691 Frontier Road Springfield, VA 22150

Laurel 210 Ft Meade Road Laurel, MD 20724

Hybla Valley 7710 Richmond Hwy Alexandria, VA 22306

Aberdeen,MD 979 Beards Hill Road Aberdeen, MD 21001

Alexandria 400 S Pickett St Alexandria, VA 22304

White Marsh 9955 Pulaski Hwy Baltimore, MD 21220

Annandale 6555 Little River Trnpke Alexandria, VA 22312

Golden Ring Mall 6415 Petrie Way Rosedale, MD 21237

14


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Circulation Press Run…….….............25,000

C

Domestic Circulation …...25,000

olor of Service delivers a total circulation of 25,000 in Maryland, Virginia and the District of Columbia through a unique distribution system that caters to an important, consumer savvy, underrepresented market that includes African Americans, Hispanics, Asians, Pacific Islanders and Native Americans on active duty in our nation’s Armed Services.

Drop Off Copies...........….16,000 Special Events/Expos….....3,000 Subscribers/Misc.................6,000 Total Qualified Circulation:....25,000 Rate Base: …...…...........20,000

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COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Mechanical Specs Magazine Trim Size

8 3/8 X 10 7/8

INCH ES NON -BLE ED

PAGE UNIT

INCHES BLEED

PAGE

7 x 10

8 1/4 X 11 1/8

SPREAD

NA

16 1/2 X 11 1/8

2/3 VERTICAL

4 5/8 X 10

5 1/4 X 11 1/8

1/2 HORIZONTAL

7 x 4 7/8

8 1/4 X 5 5/8

1/2 VERTICAL

3 1/2 X 9 3/4

4 1/8 X 10 3/4

2 1/4 X 10

3 X 11 1/8

1/3 VERTICAL

4 5/8 X 4 7/8

1/3 SQUARE 1/6 HORIZONTAL

4 5/8 X 2 1/2 2 1/4 X 4 7/8

1/6 VERTICAL

3 3/4 X 4 5/8

1/4 PAGE Gatefold Availability - Sizes and rates upon request

Color Proof must be submitted with all Ad materials.

5 1/4 X 5 5/8 NA

Acceptable File Formats: C2P Press Ready PDF

NA NA

Safety - 3/8 from trim Gutter Bleed Safety - 1/4 each side

Screen & Denisty: For run of magazine and covers: Black and white, and two color: #150 4 Color density not to exceed 280% 4 Color copy for Offset Reproduction: Advertisers to supply positives (right reading emulsion down, 004 film thickness) All 4 Color material should be accompanied by matchprints and/or progressive proofs, proved head to foot.

16

Printing: Cover: Web offset / Text: Web offset / 4 Color rotation: Black, Blue, Red, Yellow Binding: Saddle Stitch / 4 Color ink: AAAA offset SWOP standard


COLOR OF SERVICE

THE FIRST MULTICULTURAL MILITARY MAGAZINE

Mechanical Specs General The Publisher reserves the right to refuse any ads that conflict with the philosphy of the magazine.

1

2

rno o i t ser t be n in will no be o l ed d ulat nly an es wil p i t s o nc ons equest llowa i t a a c r ecifi ed as a on. No t met. p s o t i n itio be trea ublicat st are n s o P will n the p s reque s r e n Advertiser and advertising agency assume liability for o d ng ositio i d n 4 all content (including text and illustrations) of adverfp bi ed i t n a tisements printed and also assume responsibility for any gr claims arising thereof made against the Publisher, and agree to indemnify the Publisher against any expense or loss suffered by reason of such claims.

The Publi shall hav sher 3 e the right to h old advertisers and/or their adve rtising agencies jointly severally liable for paymen ts that are due p 5 All a ayable ide ds m to the Pub n lisher of t tified ust be for advert he ising adv by tra clearl that the a 6 erti dem y a dverser. ark nd p tiser or its agent Key numbers are not guaranteed. No rebate allowed for and rom in ordered /or errors due to insertion of wrong key numbers. and sig ently nat advertising ure that was publis hed.

7

Cancellations or changes in orders are not accepted after closing date.

8 Contract condit

ions are subject

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to change witho

ut notice.

Cos media kit 2014 vai fv  

Color of Service: The First Multicultural Military Magazine Media kit 2014