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Special Career Development Feature

Soriano Notes Creative Ways of Recruiting New Employees What are some best practices in recruiting new people to the golf industry (or your facility)?

PGA Career Services is expanding its recruiting efforts across the entire spectrum of future talent. From introducing the PGA PGM Programs to junior golfers of all skill levels through Junior Tours, Drive, Chip, & Putt and PGA Junior League, to sponsoring NCAA, NAIA and Junior College events, we are creating an awareness campaign that we believe will continue to funnel people into the industry who are passionate about the game of golf and the impact it has on families and communities. I spend a lot of time on both sides of the employment equation; with employers looking for new talent and with individuals seeking new opportunities. The following are a collection of creative recruiting tactics that are in use both inside and outside of our industry

• Signing and Retention Bonuses This is a creative way to offer incentives to potential new talent without impacting your bottom line.

o Say you have $29,120 in the budget for a full-time position ($14/hour X 2,080 hours). Consider offering the position at $13/hour and offer the following:

 $1,000 signing bonus  $13/hour  Up to $1,000 retention bonus paid at 1-year anniversary (contingent upon a positive performance review)

 You should have some language in the employment agreement to protect yourself if the

person leaves within the first year… $1,000 signing bonus = $84/Month, so if they left or were fired after the sixth month of employment, there would be no retention bonus and the $1,000 signing bonus would be prorated with the balance being deducted from their final check – something like that.

Asking an hourly employee to either move or take on a longer commute is a big ask. The upfront money could help with relocation or down payment on a new apartment and it doesn’t compromise your bottom line. Student Loan Repayment Outside of the golf industry, we’re seeing significant increases in companies who offer retirement or 401k packages who are instead offering to match contributions that will be directed towards the employee’s student loans.

- 76% of Millennials surveyed indicated that this would be a significant benefit and could be the deal breaker for employment.

Health and Well-Being Included in this segment, beyond gym memberships or the opportunity to use the club fitness center when it’s closed to Members, are educational opportunities, career development planning and flexible work schedules. I personally have seen the positive effects of moving a team of assistant golf professionals from the standard golf work week to working four days on, three days off. With the appropriate planning, communication and cross training, you can offer a workplace with significant flexibility that can be attractive to new talent.

May 2019

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Profile for Colorado PGA

The SUMMIT - Colorado PGA Magazine - May 2019  

This month we highlight Career Development by interviewing Colorado PGA Professionals to find out more about their journey to where they are...

The SUMMIT - Colorado PGA Magazine - May 2019  

This month we highlight Career Development by interviewing Colorado PGA Professionals to find out more about their journey to where they are...