Special Merchandise Feature
Training Staff on New Technology is Imperative to Red Sky GC What best practices have you used when it comes to selling hard goods? by Jeff Hanson, PGA | Director of Golf | Red Sky Golf Club There is currently so much technology in golf equipment that is rapidly changing as we begin a new selling season. It remains imperative that we encourage and train all staff to learn and study the latest trends, while relying heavily on the manufacturers to engage and inform us on all the current information. We like to have each company representative come to staff meetings for product training once per season. At Red Sky Golf Club, we host an annual Demo Day in early June where we serve free sliders, signature Red Sky Lemonades and offer 20 percent discounts to encourage participation and have many success stories to share. Trust is the core of any relationship and my staff has created great trust over the years mainly because of their longevity. We use Trackman technology to fit our members and guests and encourage our staff to fit with many companies to precisely match the members needs and not just the hot new driver or something they read in a magazine. We like to use technology and science to eliminate any bias. You simply cannot guess what they need, thus, developing relationships with our partners to stage Product training is a key to hard good sales at Red Sky Golf Club. Jeff Hanson and his staff like individual demo days is very important. In this way, a member can try more variations in shafts, heads and components in a more selective and to have sales reps come to staff meetings to personalized environment to find the ideal fitting solution. My Director of share information about new products. Instruction, Larry Rinker, and I host “Monday Night Jazz.” This is a combination of wine and cheese, Larry on jazz guitar and a new teaching topic each week. This has become a fun and exciting way to learn how to play better and continue to purchase new equipment. We stand behind our product so if a member doesn’t like his new purchase, we will refund, give him a free lesson with the new product or find something else he likes better. In addition, we host an hour and a half each Friday morning on the driving range called “Quick Hits,” which supplies a Golf Professional to provide free tips while walking the range. This further creates trust and, more times than not, a new purchase.