12 The News-Press
October 25, 2018O
VOICES What a deal, what a steal, gotta get an automobile
rarely buy, lease, rent or steal anything because of a television commercial. There are products I avoid, however, because the commercials that go along with them irritate the Cap’n Crunch out of me. Craig Marshall What I have noticed lately is that half of Smith the commercials on television are trying to sell me an automobile. During some programs — sports — it’s more than half. New cars all look alike, so marketing has its hands full. And the vehicles
now come with features I missed out on when I was a kid. You can tell your car what song to play and it will play it. Necessary? Probably not. But it must turn someone on somewhere. I don’t know how I got out of childhood alive. We didn’t have seat belts. I think what we had was better drivers. Cars now have back-up cameras, and warning lights if a motorist is in your blind spot. Drivers might not be as good as they once were because of our overconfidence in the new technologies. We think they will compensate for our indiscretions. Oh — and back then, we didn’t have phones in our cars either. All of the commercials claim the
same things: safety, reliability, attributes up the Yangtze, and, bless them, limited time only, once in a lifetime, sales. “Thousands below MSRP.” How is that possible? It sounds like the manufacturers are getting cheated. The most prominent push is with beautiful women and great sound systems. I guess if Rita Hayworth came with my next station wagon, I might consider it. But I don’t think Rita would be caught dead in a station wagon. Car, cars, cars. Is everyone looking for their next car? There is no shortage of them, is there? Every airport has lot after lot of shiny rentals. On our last expedition, Jennifer and I were told, “Pick a car, any car.” All of the trunks were open, and a key was in every ignition.
LETTERS TO THE EDITOR Pick Reed for mayor The recently approved changes to the Castle Rock Town Charter call for the election of an at-large mayor and other procedural and substantive matters in November’s election. Several candidates have thrown their hats into the ring making for a highly competitive and spirited campaign. One of them, former Castle Rock Mayor Randy Reed, enjoys some unique qualifications worth noting. Mr. Reed has the advantage of being able to run on an historical record of facts, not merely campaign promises, slogans or buzz words. Those of us who have come to know Randy recognize his determination, responsiveness and even-tempered nature. His broad, thoughtful perspectives on critical issues make him easily approachable. He is inquisitive, thoughtful and responsive in dealings with his constituents. He is highly respected and enjoys a reputation as a truly civic-minded community leader and dedicated public servant. During his tenure as a town council member and mayor, Randy established a solid record as an effective leader. His collaborative style of governance and even-handedness served him well and were particularly helpful in dealing with the financial challenges of the great recession of 2008 for the town. Randy is a proven consensus-builder and established the reputation as a reliable collaborator in mutually beneficial
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municipal and regional relationships. I have no doubt whatsoever that Randy will be able to “hit the streets running” beginning day one and urge you to consider casting your vote for him. Ken Kania Castle Rock Chamber opposes 73 The Castle Rock Chamber Board of Directors took a position to oppose Amendment 73 — Graduated Income Tax, which would change the state income tax rate from 4.63 percent to a progressive income tax with a top marginal rate of 8.25 percent for (individuals and those filing jointly) earning over $150,000 annually, which is not adjusted for inflation. The stated purpose of A73 is to increase funding for public schools by $1.6 billion per year. What this means and why the chamber is opposed: While agreeing education is important for our children and our future workforce and should be properly funded, we believe Amendment 73 causes more harm than good: 1. It’s a Constitutional amendment. That means this financial arrangement would be permanently a part of our Colorado Constitution regardless of future needs for education or any other state service. 2. It unfairly impacts our smallest of businesses
We actually shopped for about fifteen minutes before we decided. There was an exciting baseball game on television recently. It was played in Chicago on a Tuesday night. There was one automobile commercial after another between half innings and whenever there was a pitching change. I thought about it the next day, and realized not a single commercial stood out. (Maybe the Packard.) There is one (unnamed) manufacturer who continually shoots itself in the foot with commercials that boast the brand no longer conforms to past perceptions. If that’s true, marketing shouldn’t bring it up. SEE SMITH, P32
Take the pressure off and feel more accomplished
e all probably know the saying, and more than likely we have heard it hundreds of times too, “Work smarter, not harder.” Doesn’t it seem like another one of those principles that sounds so good in theory but one that is really difficult to pull off ? A recurring theme to conversations that I am having recently is that people are working harder than ever, and with that hard work and extra hours, the stress and pressure are mounting at work and at home. It is boiling over into all aspects of their lives and impacting their eating habits, workouts when they can fit them in, their socializing, and definitely their relationships. Now we try and balance this and think we can spin as many plates as possible or we have convinced ourselves that we can multi-task effectively and efficiently, and we may even believe that we are as productive or even more productive than we ever have been before. At what cost? How much pressure is building up? Where are those pressure points impacting us the most? In a recent conversation with Jamie, a single mother who works three jobs to keep her family in the neighborhood that is best for them where she feels safe and has easy access to schools and to her jobs, she shared her story with me. In addition to her workload, Jamie volunteers in the community and is a “Team Mom” for one of her daughter’s activities. She places so much pressure on herself, and what she shared is that maybe
SEE LETTERS, P33
SEE NORTON, P32
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