The Colorado Auctioneer 4th Quarter 2013

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The Quarterly Newsletter of the Colorado Auctioneers Association

Fourth Quarter • 2013

• • • • • • • • • •The • • •Quarterly • • • • • • Newsletter • • • • • • • of • •the • • Colorado • • • • • • •Auctioneers • • • • • • • Association ••••••••••

Living the Dream - That’s Our Theme By John Schaffner, 1st Vice President


t is my privilege, as 1st Vice President of the CAA, to coordinate the upcoming 2014 convention. As I was thinking about what to use as a theme, the phrase “Living the Dream” came to mind. After all, isn’t that what we as auctioneers are doing…living the dream? I don’t think I have ever met an auctioneer who didn’t love what he did for a living. None of us became auctioneers just because there was nothing else we could do. In fact, many an auctioneer could be considered a “jack of all trades” with a wide range of skills and talents. We chose the auction profession because it was something we dreamed of doing. My first paying job as a kid was at Lum Brothers Stockyards near Ferriday, Louisiana. I stood behind the auction ring to run the cattle off the scales after they had been weighed. Day after day I listened to the rhythmic chant of the auctioneers and dreamed of some day doing what they did. Believe it or not, I was extremely shy as a kid, but the dream of being an auctioneer was strong enough to overcome that shyness. Now, after selling everything from livestock to lollypops, I’m living that dream. Because I’m living the dream I enjoy sharing that dream with my fellow auctioneers whether they are brand new to the business or if they are retired after many years in the profession. I have tried to gear the 2014 CAA Convention to be relevant to all auctioneers be they green or seasoned. My hope is that this convention will help new auctioneers get a good foothold in the business and help other auctioneers continue to climb the ladder of success. I have chosen convention speakers who know how to live the dream and they know how to pass that dream down to others. Lyndsay Walker and Ted Metzger will speak about how technology can boost that dream. Andy White has reached the dream of being the IAC champion auctioneer in 2013 and will help others realize that dream. Paul C. Behr has reached the dream of a champion auctioneer numerous times and through his auction school is teaching men and women how to live the dream. Scott Shuman, who travels the country as a real estate auctioneer, will lead a discussion on how to overcome nightmare auctions and turn them into dreams. And last, but certainly not least, Sheila Stewart, who grew up on a little farm near a very small town in NE Colorado, has gone on to live the entrepreneurial dream many times. Her presentation will be geared to helping auctioneers build a solid business and truly live the dream! Be sure to notice on the convention schedule included in this newsletter that there will be a discussion session on Friday afternoon about what position the CAA should take on an auction license law in Colorado .

2014 Annual Convention

January 3-4-5

Sheraton Denver Tech Center Hotel

7007 S. Clinton St., Greenwood Village, CO 80112 Make your reservations by December 15, 2013 to receive the CAA special room rate of $69 - which includes breakfast for 2. Contact the hotel at 303-799-6200

What’s Inside New CAA Website...............................................2 Bring Your Staff to Convention............................2 President’s Message...........................................3 Convention Schedule of Events.......................4-5 Convention Speakers.......................................6-7 Convention Registration Form.............................8 2014 CAA Auctioneer Championship................10 Champion Auctioneer Contest Form................. 11 Welcome New Auctioneers................................12 What Makes the Auctioneers Assoc. Work........13 Marketing Contest Entry Form...........................15 FOURTH QUARTER • 2013


New CAA Website Goes Live on December 15 By Neil Enslow, CAI, AARE


he website update project is underway and progressing nicely with a projected roll out date of December 15, 2013. A new look and user-friendly widgets will make this website one of the most advanced state auctioneers association websites available today. You will want to tell all of your customers about it and use it regularly to promote your business and your auctions. And remember that listing your auctions on the CAA website is now included in your annual membership dues at no extra charge! We will be sponsoring group training on the new website, provided by, at our annual convention with one-on-one training during the whole show. This training should be considered for all of your staff who regularly work on your auction-related websites (see how below). Because has been hosting our website for these many years and we are now changing providers to, auctions you post to our new website won’t automatically feed to the AuctionZip calendar. Instead, they will be pushed to many other auction sites giving you broader coverage and greater visibility to your customers. Plus, the new website is configured to operate with the new

technology involving smart phones and mobile devices. Ours is the first to do so! Begin thinking about the transformation of your auction information to the new website. There is no overlapping period between the old site and the new so if you have an auction scheduled after December 15th and want it to show up on the CAA website, it will have to be put on the new site. Details about how to do it will be forthcoming and if you need help, please call me, Neil Enslow, at (719) 671-5737.


Bring Your Staff to Convention on Friday! Auction staff members are welcome to attend all Friday education sessions for FREE with a Convention-registered CAA member. At 10:00 a.m. Friday, January 3, Ted Metzger of will formally introduce the new website to the CAA membership. Then he’ll train interested members and crews for the duration of the Convention. At 3:00 p.m. Friday, Lyndsay Walker of Global Auction Guide will speak on “Search Engine Optimization” to share her many years of experience in attracting search engine traffic to a website and moving websites to the top of the list on the search engines—isn’t that where you want your website to appear? Invite them to stay to enjoy the Fun Auction & Parade of Auctioneer Champions at 6:00 p.m.! It’s sure to be a business-valuable day and a fun evening! 2 FOURTH QUARTER • 2013 thecoloradoauctioneer

From the President

2014 Convention - It’s a Win-Win As of the time of this writing, the CAA Board of Directors is in the midst of planning the 2014 annual convention. While last year’s convention was deemed a huge success by those who were there, only 44 regular and Hall of Fame members attended. Granted, some of them brought family members which increased the numbers by a little. But, that’s a small percentage of our overall membership. Why was attendance so limited? The reasons are wide and varied… from “I was too busy” to “I can’t afford it” to “It’s just more of the same” to “I get no benefit out of it” and there are others. But let’s just concentrate on these four. “I was too busy.” Yes, we all have our personal and business commitments and there never seems to be a convenient time. That’s why it’s important to plan ahead now and set aside the time to attend. After all, it’s a three-day event centered around a weekend. It’s in the very first week of the new year; typically a very slow time for the auction business. It simply boils down to a matter of priorities. In other words, if it’s important to you, you will be at the annual CAA convention this January. “I can’t afford it.” All right, I’ll admit that there’s a cost involved, but as I’ve said before and will certainly say again: You get a “lotta bang for your buck” with the CAA. This year’s convention, for example, brings a wealth of educational and interactive opportunities for all members. “It’s just more of the same.” Every CAA convention follows a basic, central structure in order to make it as convenient as possible for those attending, but the content is always different! “I get no benefit out of it.” For those who think that there’s no benefit to be gained by attending the annual conventions, you need to do more than sit around the lobby of the hotel. Okay, in all seriousness, it means talking with other attendees and sitting in on some of the classes and other informational sessions. If you take one thing away from the convention that makes more money for you, isn’t that worth the expense? And, don’t forget that the expense is a business write-off. What more of a win-win could you ask for? One more point, before I wrap this up. Attending the convention helps to keep your CAA fiscally sound, and keep our membership dues as low as we can. The people putting on the event are all doing so on a volunteer basis. No one on the board is paid for their time or trouble, and believe me, it takes a considerable effort to bring it all together. The monies generated from the event help the CAA to keep on being what it is: an organization committed to excellence in the auction profession. Leading that commitment are the members – a very special group of professionals who have agreed to abide by a certain set of standards in order to preserve dignity to the profession and integrity to the consumer. I hope you enjoy being a part of that as much as I do. If you do, that’s another great reason to attend the 2014 convention. This is the final President’s Message that I will be writing for this newsletter. Let me take the opportunity to tell you that it is with great humbleness and gratitude that I have been allowed to serve as your President. Best wishes always, Dax F. Gillium, BAS, CAGA, CES, GPPA 2013 CAA President FOURTH QUARTER • 2013

BOARD OF DIRECTORS PRESIDENT: Dax Gillium, BAS, CAGA, CES, GPPA Gillium & Hays Auction and Appraisal 4981 W. Tufts Ave. • Denver, CO 80236 303-795-9300 • Cell: 303-957-7495 • 1st VICE PRESIDENT: John Schaffner Schaffner Auctions • 36470 County Road Z • Wray, CO 80758 970-630-3402 • 2nd VICE PRESIDENT: O. J. Pratt, CAI Pacific Auction Companies 1330 Main Street • Longmont, CO 80501 303-772-7676 • Cell: 303-598-8585 CHAIRMAN OF THE BOARD: Rich Schur CAI, MPPA, BAS, CMEA United Country – Schur Success Realty & Auction 366 Second Street, Suite B • Monument, CO 80132 Office: 866-290-2243 Ext. 2 • Cell: 719-210-6230 TREASURER/ DIRECTOR: Walt Partridge, BAS Partridge Auctions • 6577 N. Windfield Ave. Parker, CO 80134 • 303-840-7573 Cell 303-881-2632 • Eric Arrington (2013-2015) Ion, Inc. • 240 S. Amelia St. • Ridgway, CO 81432 970-497-6585 • Tad Bickley, CAI, CAGA (2012-2014) Best of the West AuctionsTM P.O. Box 38057 • Colorado Springs, CO 80937 719-633-5270 • Cell: 719-661-4502 Neil G. Enslow (2013-2015) Ameribid, LLC 502 W. 22nd St. • Pueblo, CO 81003 719-671-5737 • Casey Giddings, CAI (2013-2015) Rocky Mountain Estate Brokers, Inc. 24 Oak Ave. • Eaton, CO 80615 970-224-2050 • Dean Gunter (2013-2014) Dean Gunter Inc. 1480 Ainsworth St. • Colorado Springs, CO 80937 • 719-570-7800 Butch Hagelstrom (2012-2014) Buckhorn Auction Services • P. O. Box 306 Fort Lupton, CO 80621 303-827-5157 • Linda Tegtmeier (2012-2014) Gold Star Auctions, Inc. 950 S. Milwaukee Way • Denver, CO 80209 303-744-3219 • Diana Raven • Association Administrator 303-729-1195 •



SCHEDULE FRIDAY JANUARY 3, 2014 8:00 - 10:00 Registration, Coffee & Fellowship 10:00 - 10:15

Opening Comments  John Schaffner, First Vice President  Dax Gillium, President

10:15 - 11:30

Ted Metzger presents CAA’s New Website: Auction Services has designed and will host a brand new website for CAA. Ted’s presentation will give a quick overview of, introduce their website design and marketing services and how Ignite fits into the picture. He will give an overview of Ignite as it’s used on a website and its syndication capability. He will give a demo of Ignite, showing how to set up an auction (live/online) using “quick-add” and using the full features of Ignite with content, image upload and the use of external links and maps. Ted will answer questions throughout and at the end of the demo. He will also be available for individual questions at the booth on Friday & Saturday.

11:30 - 1:00

Lunch (on your own). There is a restaurant in the hotel as well as several others within easy walking distance.

1:00 - 2:45

Should there be an Auction License Law in Colorado? OJ Pratt, 2nd Vice President of the CAA, will lead a discussion on the pros and cons of having an auction license law in Colorado. The CAA Board of Directors, as representatives of the general membership of the association, desires to know how members feel about whether or not a state license law should be pursued. We encourage all CAA members to attend this session.

2:45 - 3:00 Break with Vendors 3:00 - 4:30

Break Out Sessions

Andy White presents “Setting the Tone”: The success of most auctions, as well as auction contests, is usually determined long before the first bid is ever called. Join Andy as he shares valuable insight on commanding the stage, individual presence, and block control.

Lyndsay Walker presents “SEO for Auctioneers”: New to Search Engine Optimization or have a few rankings under your belt, this session will talk about the importance of search engine traffic to your website. Learn about the mystery of Google and how it impacts you as an auctioneer.

5:00 - 6:00

Dinner (Included with full convention registration; guest tickets are available)

6:00 - 6:30

Event Introductions

6:30 - 10:00

Fun Auction/Parade of Champions

SATURDAY JANUARY 4, 2014 7:45 - 8:30

Registration, Coffee & Fellowship

8:30 - 8:45

Opening Comments  John Schaffner, First Vice President  Dax Gillium, President

8:45 - 9:15

NAA/NAF Updates: NAA President Paul C. Behr & IAC Champion Andy White

9:15 - 10:45

Paul C. Behr, CAI, BAS, presents “Auctioneering & Bid Calling”: The signature of the auctioneer has stayed constant even in the ever changing environment and advances in the auction profession and auction industry. This seminar will address bid calling, voice care and the relationship of being a professional auctioneer and family time. How can we better take care of our voice, how can we have a more rhythmic, smoother and more pleasing chant? Is being a good bid caller and good auctioneer the same? The auction professional today must wear many hats to be successful. How can you manage your professional demands and balance family life at the same time?

4 FOURTH QUARTER • 2013 thecoloradoauctioneer

OF EVENTS 10:45 - 11:00

Break with Vendors

11:00 - 12:00

Andy White, IAC Champion, presents “Mind Over Mouth…It Matters” From automobile auctions to glassware and everything in between, each potential buyer reacts differently to the excitement and pressures of bidding. This class will focus on “Buyer Psychology” and adapting your chant to each bidder to increase your total sale revenue.

12:00 - 1:30

Lunch (Included with full convention registration; guest tickets are available)

1:30 - 2:45

Scott Shuman, CAI, presents “Flops & Fizzles”: Not every auction turns out to be the huge success we had hoped it would be. When new auctioneers have an auction that flops and fizzles they may get discouraged and drop out. In this session Scott Shuman will lead a discussion about auctions that didn’t turn out the way they were planned, and how we can overcome those flops and fizzles. Seasoned auctioneers are encouraged to take part in this discussion to help new auctioneers be able to live the dream.

2:45 - 3:00

Break with Vendors


Champion Auctioneer Contestants: Deadline for your 2014 membership dues, contest entry form and entry fee, and delivery of your three items to be sold in the preliminary round. (Please make sure your business card or name is firmly affixed to each item. If you wish to specify the order of selling those items, each item should be clearly indicated as #1, #2 or #3).

3:00 - 4:30

Sheila Stewart presents “It’s More than a Dream - 5 Ways to Achieve Ultimate Success in Business & Life”: Sheila Stewart is a serial entrepreneur that grew up on a small farm and has since risen to build a global advertising agency, author best-selling books, speak internationally and has had the honor of working with several high profile individuals and companies. Has it been easy for her? No. She will share with you the Five Keys that she has identified to unlock ultimate success and wealth in life. It starts with a dream but takes far more than that. Sheila will share the strategies to break through normal business barriers, how to overcome the psychological recession, why being a BalancepreneurTM is essential and how to achieve the ultimate “stick-toitiveness” to weather any storm. You are sure to learn a lot AND have a lot of fun. Sheila lives on the Fun Bus of LifeTM and will share how this can catapult your business.

3:05 - 4:00

Hall of Fame Members Meeting

5:00 - 6:30

Dinner & Awards (Included with full convention registration; guest tickets are available)


Champion Auctioneer Contestants Roll Call & Orientation


National Anthem & Introductions


State Champion Auctioneer Contest & First Timers Contest


8:00 - 9:00

Worship Service

9:00 - 11:30

Annual Meeting and Elections

1:00 - 3:00

2014 Board of Directors Meeting FOURTH QUARTER • 2013



2014 SPEAKERS Living the Dream 2014 Speakers

2014 Speakers

Paul C. Behr, CAI, BAS (NAA President) Graduated from World Wide College of Auctioneering in Dec. 1971 and was awarded the title of World Champion Livestock Auctioneer in 1989, 1988, NAA International Auctioneer Champion, and 1995 All-Around World Champion Auctioneer. His ability and enthusiasm have made him a champion in all aspects of auctioneering. Now President of WWCA, he loves training new Auctioneers.

Scott Shuman, CAI, is a partner and an Auctioneer for Hall and Hall Auctions. He has more than 27 years of auction experience, having attending Missouri Auction School in 1986, and opening an auction firm shortly thereafter. He was awarded the 1997 and 2002 Auction of the Year awards from the NAA, as well as the prestigious Rose Award presented by the Certified Auctioneers Institute. Scott has served as an instructor for the Certified Auctioneers Institute and Trustee for the NAA Education Institute. He is a past CAA Board member and currently serves as a director on the NAA Board. He holds auction and real estate licenses in 21 states. Scott is also a member of the prestigious Barrett-Jackson auction staff and works the Scottsdale and Las Vegas auctions. Scott and his wife Krista live in Eaton, Colorado, with their three children and their hobbies include snow skiing and cheering on the Denver Broncos.

Ted Metzger joined the team in March 2010. is a technology company devoted to the needs of auctioneers. He works with existing and new customers to help them gain visibility and improve revenues through the marketing programs offered by and through the use of content management website designs using the most current design standards and practices. Ted comes from a 30+ year background in sales, sales management and product management working with such companies as Clairol, Penton Media (Blue Book Publisher) and as an account rep for a Xerox dealership. Ted graduated from the University of Kentucky and has a degree in Business Administration. He’s lived in Louisville, Oklahoma City, Kansas City and now Roanoke. When not working, he enjoys hiking, reading and genealogy.

6 FOURTH QUARTER • 2013 thecoloradoauctioneer

2014 SPEAKERS Living the Dream 2014 Speakers

2014 Speakers

Sheila Stewart is a serial entrepreneur that grew up on a small farm and has since risen to build a global advertising agency, author best-selling books, speak internationally and has had the honor of working with several high profile individuals and companies. Has it been easy for her? NO. She will share with you the 5 keys that she has identified to unlock ultimate success and wealth in life. It starts with a dream but takes far more than that. Sheila will share the strategies to break through normal business barriers, how to overcome the psychological recession, why being a Balancepreneur™ is essential and how to achieve the ultimate “stick-toitiveness” to weather any storm. You are sure to learn a lot AND have a lot of fun. Sheila lives on the Fun Bus of Life™ and will share how this can catapult your business.

Lyndsay Walker is a Search Engine Optimization and Online Marketing specialist based in Toronto, Ontario, Canada. Lyndsay joined the Global Auction Guide/ AuctionGuy team in April 2013, focusing her online marketing career specifically on auctioneering, helping auctioneers gain increased online visibility through organic search. Specializing in Search Engine Optimization since 2005, she has worked in a variety of industries including travel, finance and e-commerce. She is well respected in the SEO community, and has spoken at several search engine marketing conferences over the years. Lyndsay has also been involved in web design and development for over fifteen years, and brings a technical background to complement her marketing skills.

Andy White, CAI, is a first generation auctioneer who grew up in Ashland, Ohio, on his family’s grain farm. He attended The Missouri Auction School and soon found himself fully engulfed in the auction profession. Today Andy is the co-owner of Real Estate Showcase Auction Company which specializes in Real Estate Auctions. Andy is also a lead auctioneer for Williams and Williams, the Akron Auto Auction, and The National Clydesdale Association, among others. Andy is currently the Vice President of the Ohio Auctioneers Association and earned the honor of Ohio Auctioneer of the Year in 2007. This past July Andy was named the International Auctioneer Champion at the annual NAA Conference and Show. Andy and his wife Megan have 2 sons and are expecting their 3rd child in April. FOURTH QUARTER • 2013



CONVENTION REGISTRATION FORM Please complete a separate form for each person attending. NAME ____________________________________________________________________________________________ COMPANY ________________________________________________________________________________________ MAILING ADDRESS__________________________________________________________________________________ CITY _________________________ STATE_______ ZIP___________EMAIL ____________________________________ PHONE (home/work) __________________________ (cell) ________________________________________________ SPOUSE’S NAME (if attending) ________________________________________________________________________ REGISTRATION FEES


ACTIVE, ASSOCIATE, & HOF MEMBERS (includes all provided meals*) after 12/19/2013 $200.00/ea ____________ ~ discounted price for registration received by 12/19/2013 $180.00/ea ____________ Non-Members (includes all provided meals*) $245.00/ea ____________ Guest or Spouse - 1 per paid member (includes all provided meals*) or (not including meals) Auction Staff—Friday Registration (does not include meals) Additional Meal Tickets: Fri:




$150.00/ea ____________ $ 65.00/ea ____________ Complimentary _____-0-_____


$ 30.00/ea ____________

Champion Auctioneer Contest—Sat. (include Champion Auctioneer Contest Registration Form)

$100.00/ea ____________

2014 Active Member dues which include posting auctions on CAA website

$100.00/ea ____________

2014 Associate Member dues (if not previously paid)

$ 35.00/ea ____________

(if not previously paid)

Qualified Discount: (please list) _____________________________________ * provided meals include Friday dinner, Saturday lunch and dinner

(___________) TOTAL

$ _____________

PAYMENT METHOD Amount $_____________

Check # ________________

Credit Card: ____ MC _____ VISA _____ Discover _____ AMEX

Credit Card # ___________________________________________ Exp Date (mm/yyyy) _______________ CSV _______ Cardholder Name (please print) _________________________________________________________________________ Card Billing Address: (include zip code) ___________________________________________________________________ Billing address is same as registration address _____ YES _____ NO Signature: ___________________________________________________________________________________________ Please make your hotel reservations before 12/15/2013 to get the CAA standard room rate of $69, includes breakfast for up to 2. ~ Contact the Sheraton Tech Center Hotel at 303-799-6200 Additional information The convention begins Friday, January 3, 2014 at 8:00 a.m. Early registration is encouraged for quick pickup of conference materials and your own convenience. Please type or carefully print the information requested exactly as it should appear on all conference materials. Send completed registration form and fees payable to: Colorado Auctioneers Association 1685 South Colorado Blvd., Unit S #160, Denver, CO 80222 ~ or email to Fees cover convention functions and do not include hotel accommodations. Hotel Reservations: Sheraton Denver Tech Center Hotel ~ 7007 S. Clinton St., Greenwood Village, CO 80112 ~ 303-799-6200 For additional information contact CAA by phone 303-729-1195 or email:

Rev 11/5/2013

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The 2014 CAA Auctioneer Championship Why Should You Compete?

By Rich Schur, CAI, BAS, CMEA, MPPA - 2010 Colorado Champion Auctioneer


he real question is, why not? I’ll address winning the contest a little later in the article. The idea of competing may be a little nerve-wracking for some people. It can be intimidating to get up in front of your peers and be judged. It’s a natural concern. But you need to get past that. You win simply by competing. You’ll be forced to examine your chant and your public speaking abilities, and by competing, you’ll practice and hopefully improve. You’ll be competing with other auctioneers who will be examining their chant and public speaking abilities, and they will practice and hopefully improve. By watching and listening to them, you will pick up things you like and some you don’t. You’ll take what you see and hear and use it to improve your own skills. You win. You will likely build some relationships with fellow competitors and maybe even build some new friendships. You win. There may be someone in the audience that is looking to hire someone. This could be your audition. If you get noticed, you win. Being a competitor means that you have a winner’s attitude, something that you keep no matter who takes the title. It’s a great attitude to have. Competing, even if you don’t take the

title, makes you a winner. Now let’s say you do win. You know you’ve pictured it. It’s a great feeling. To know that your peers recognized your skills and abilities gives you an awesome feeling of pride. The award tells the community that you’ve reached a certain level of expertise in the industry. It doesn’t hurt either when trying to convince clients to hire you. Being a Colorado Champion Auctioneer is an honor, and one that lasts your lifetime. Oh yeah, you also get a cool belt buckle, a plaque, and your name on the Chuck Cumberlin “Go Your Best” travelling trophy. And we’ll even reimburse $1,000 of your expenses to compete on the big stage at the International Auctioneer Championship (IAC) hosted by the National Auctioneers Association. (NAA). In fact, the very first IAC Champion was our own Paul C. Behr, now the President of the NAA. There are no losers in our competition – only winners. And if you don’t win the title this year, simply come back next year and try again. It’s good for you. If you have any questions about the contest, please contact Rich Schur at 866-290-2243, Ext. 2 or Walt Partridge at 303-840-7573.


The Chuck Cumberlin Travelling Trophy


ince 2010, the winner of the Colorado Champion Auctioneer Contest has been the one-year keeper of a tall traveling trophy named for the late C. E. “Chuck” Cumberlin, CAI, AARE. Chuck Cumberlin, of OdleCumberlin Auctioneers in Brush, Colorado, was a longtime member of CAA who will be forever remembered for the encouragement and mentoring he offered every auctioneer he met. He was well-known for his saying “Go Your Best!”, which is now inscribed on the traveling trophy. In 1972, Chuck served as President of CAA and was inducted into the CAA Hall of Fame in 1989. Chuck supported the National Auctioneers Association as he did CAA. He served as NAA President in 1979 and was inducted into the NAA Hall of Fame in 1986. In 2011, NAA further honored Chuck by initiating the Chuck Cumberlin Sportsmanship Award, which is now given yearly to the IAC contestant who best exemplifies the spirit of giving and support--sportsmanship.

Colorado State Champion Auctioneers 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997

Booth Brown Otha C. “Jr.” Mass Fritz Rundel Jack De Nooy Ted Odle Jack Salisbury Larry Lusher Randell N. Smith Robert L. Johnson Ron Miller Sammy Hamblen Raymond R. Holt John L. Korrey Steven W. Holt Brian Weitzel James Higgins Ken Holzworth No contestant

1998 Dan McVey 1999 Scott Goodhue 2000 Lloyd Michael, Jr. 2001 Brian Marshall 2002 Josh White 2003 David Whitley 2004 Everett Schneider 2005 Walt Partridge 2006 Kevin Holt 2007 Mike Heitmann 2008 Shawn Hagler 2009 Steve Linnebur 2010 Rich Schur 2011 Adam Kevil 2012 Emily Wears 2013 Sean Allen 2014

Your Name Here?! FOURTH QUARTER • 2013 10 thecoloradoauctioneer

2014 CHAMPION AUCTIONEER CONTEST ENTRY FORM Contest is Saturday, January 4, 2014 NAME _______________________________________________________________________________________________ COMPANY NAME ______________________________________________________________________________________ ADDRESS _____________________________________________________________________________________________ CITY / STATE / ZIP ______________________________________________________________________________________ Would you like CAA to write a news release promoting your participation in this year’s Champion Auctioneer Contest? Yes ____ No _____ Please use the space below to provide a 50-75 word biography for use in the news release promotion. ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ ____________________________________________________________________________________________________ Rules for participation in the Colorado Auctioneers Association Champion Auctioneer Contest:  Each contestant should dress appropriately for a professional presentation.  Contestants shall be current, active (paid) members of Colorado Auctioneers Association at the time of the entry deadline.  Contestants must pay the $100.00 entry fee by 3:00 p.m. on Saturday of the convention.  Contestants must provide three (3) items that should sell for $50 or more each by 3:00 p.m. on the day of the sale.  Each of the three items provided by the contestant must have the contestant’s business card or name firmly attached to the item, and if he/she wishes to specify the order of selling those items, each should be clearly indicated as #1, #2, or #3.

 Past CAA champions are not eligible to compete in future CAA competitions.  Competing order will be determined prior to the event by drawing conducted by the Contest Chairperson during the mandatory contestant Roll Call and Orientation Meeting.

 All contestants must attend the Contestant Roll Call and Orientation Meeting at 6:15 p.m. Saturday. Roll Call will be taken at the start of the meeting promptly at 6:15 p.m. In the event a contestant is not present during the initial roll call, his/her name will be called two additional times at 10-minute intervals. In the event a contestant is not present when his/her name is called the third and final time, he/she will be disqualified from the contest, without return of entry fee.

 The CAA Bid Calling Championship contest will be held in the designated ballroom at the convention site. The sound systems will be preset and will not be adjusted during the contest. All contestants will have the opportunity to test the sound system prior to the start of the competition.

 There will be at least three judges. The judges may be either Auctioneers or members of the community.  Contestants shall be introduced in both the preliminaries and finals. If the contestant is not present when called to the podium, he or she will be disqualified.  Each contestant sells three items consecutively in both the preliminaries and in the finals. In the preliminaries, each contestant will sell items he/she provides for the contest. In the finals each contestant will sell items provided by the CAA with a value equal to other contestants’ items.

 On the scorecard used for the bid-calling segments, the total possible points in each category will be as follows: Presentation—20 points; Chant/Voice— 45 points; Effective Auctioneering—35 points

 On the scorecard used for the interview segment, the total possible points in each for the categories will be: Presentation—25 points; Response—50 points; Ambassador—25 points

 If there are 4 or fewer judges, all scores will be tallied. If there are 5 or more judges, the lowest score for each contestant shall be eliminated. If there are 6 or more judges the highest score will also be eliminated, after which all remaining scores shall be averaged to determine each contestant’s final score.

 Final scores are determined by combining the interview score with the bid-calling final score. The interview score will count for 40 percent and the bid-calling score will count for 60 percent of the total.

 If a tie score occurs in the preliminary portion of the competition, the contestant with the highest score in the Chant/Voice category will be selected.  The scores from the preliminaries determine who enters the finals. Contestants with the top five scores will enter the finals.  Finalists will be announced after the conclusion and the scoring of the preliminary competition. Each finalist will be asked to report to an isolated room for instruction on the interview portion of the competition.

 Finalists in the interview portion of the contest shall be isolated in a room until it is his/her turn to be interviewed. The interview portion is the only part of the contest with the isolation restriction.

   

The interview portion of the contest is conducted only for the finalists. Contestants will not be asked to chant during the interviews. The scores from the preliminaries will be used as the tie-breaker in the finals. The following prizes will be awarded: First Runner Up— First Runner Up Trophy/plaque Champion—Belt buckle and the Chuck Cumberlin Traveling Trophy. In addition, the Champion will be reimbursed up to $1000 if he/she represents Colorado at the N.A.A. International Auctioneer Championship (IAC) contest in July 2014.

 Contestants will not be given the exact order of finish. Scorecards will be available following the competition and can be picked up from the Contest Chairperson.

Rev 10/31/2013 FOURTH QUARTER • 2013 thecoloradoauctioneer



Welcome New Auctioneers and First Time Convention Attendees By John Schaffner


s membership chairman of the Colorado Auctioneers Association, I am always pleased to see new faces at our annual convention. Those new faces may belong to brand new auctioneers or they may belong to someone who has been an auctioneer for years and has just joined CAA. Whatever the case, we want to make all newcomers feel welcome. We are here to help all auctioneers advance and improve their auction business. At the convention there will be two separate contests for the first timers to help them get acquainted with CAA and to help them meet other members. All new members, whether they are new bid callers or not, will be given a list of ten questions about older members of CAA. The new members are to find the older member who matches each question and get their signatures. The completed lists will be entered into a drawing with the prize being a free membership to CAA in 2015. The other contest for first timers will be the bid calling contest to be held along with the CAA Championship contest on Saturday night. Auctioneers who have taken their training during the last twelve months will participate in this contest. Each contestant will be given three items to sell. When the bidding is done and the judges’points are tabulated a winner will be announced. The winner will receive the coveted Troil Welton Memorial Award. We can’t sell nothin’ from an empty wagon!

We need your donated items for the Fun Auction! What to bring? Gift certificates for advertising, a restaurant, or a getaway weekend. Antiques, home décor, or special handmade items. Laptop computers, ipads, other electronics. Food! Please bring two or three items to auction to help fill the CAA coffers.

The Troil Welton Memorial Award Troil C. Welton, who spent more than 45 years in the auction business, was a pioneer of the Colorado Auctioneers Association, and was always known for his special help to new auctioneers. Following his death in 1999, the CAA Board voted to annually present the Troil Welton Memorial Award to the winner of the First Timers Bid Calling Contest held annually at the CAA Convention. Mr. Welton began his career in the barn of his farm and ranch. While milking, he would “auction” his cows every morning and evening and “sell” his farm machinery while working the fields. He was selected CAA “Auctioneer of the Year” in 1985, and was inducted into the CAA Hall of Fame in 1986. In 1987, he was also inducted into the prestigious Hall of Fame of the National Auctioneers Association. His son Dave is also a longtime CAA member and was inducted into the CAA Hall of Fame in 2000.

Got Hotel Reservation for Convention?

Reservations made by December 15 receive the CAA special room rate of $69—which includes breakfast for 2. Call the Sheraton Denver Tech Center Hotel now at 303-799-6200.

Welcome New Members Linda Bauer - Arvada, CO Matthew Clark - Golden, CO Allen DeBelly - Hudson, CO Darren Diess - Temecula, CA Bryce Elemond - Aurora, CO Raymond Griffiths - Florissant, CO Kenny Hendren - Mitchell, NE Brad LaChapelle - Centennial, CO

Quintin Mabry - Calhan, CO Kevin Mitchell - Fruita, CO Ted Ormesher - Denver, CO Michael Powers - New York, NY Nick Staresinic - Aurora, CO Dallas Weinzirl - Johnstown, CO ASSOCIATE MEMBER Duane Hronik - Lincoln, NE FOURTH QUARTER • 2013 12 thecoloradoauctioneer

What Makes the Auctioneers Association Work? Money! Volunteers! You! By OJ Pratt


ur association is a small group. The only way we can continue to operate, hold a convention, produce a newsletter, effect legislation, promote our great association, and much more is by having enough funds to operate. How do we obtain our funding? Dues, certainly! Advertising, yes! Even donations help. The primary fundraiser for our association is the “FUN” Auction. This year’s event will be held on Friday evening of Convention. We will once again offer on-line bidding to help expand our pool of buyers. The key to helping folks outside our organization support us is to have your fun auction items in early so we can post them online. Please keep an eye out for quality, desirable, fun auction inventory that you can donate. Or, if you have a supplier that will donate an item to the fun auction, that is even better. Fun Auction donations from others is a fantastic way to get outside support for our organization. Take a few minutes to run through the items you might want to donate and think of others who you might ask to donate. Send me an e-mail, preferably with pictures of Fun Auction items attached, and we can post them in the fun auction weeks in advance online and then bid live at the event. Thanks for taking the time to respond early to this request! OJ Pratt 303-598-8585




description, yourself in before FOR INSTRUCTIONS. CALLturn NOW!!!!! AN ELECTION FOR you BOARD OF are WILL hunted down! John Schaffner DIRECTORS BE HELD AT THECall CAA CONVENTION IN


970-630-3402 for instructions. Call now! An election for Board of Directors will be held at the CAA convention.

Dax Gillium • CES, CAGA, BAS Auctioneer/Appraiser

office 303.795.9300 • cell 303.957.7495 •

Partridge Auction Services


Walt Partridge Partridge Walt



2005 Colorado Champion Auctioneer Over 15 years experience as a Contract Auctioneer

Mike Heitmann

Mike Heitmann Mike Heitmann

Office • (719) 683-7235 Office • (719) 683-7235 • (719) 683-7235 Cell • Office (406) 450-2051 • (406) 450-2051 Cell Cell • (406) 450-2051

Phone: 303-881-2632 • Fax: 303-840-2058 ORADO COL OLORADO









13 1014 FOURTH QUARTER • 2013 thecoloradoauctioneer

MARKETING CONTEST ENTRY FORM (SUBMIT SEPARATE FORM FOR EACH ENTRY) NAME _______________________________________________________________________________________________ COMPANY NAME______________________________________________________________________________________ ADDRESS _____________________________________________________________________________________________ CITY _______________________________________________ STATE ____________________ ZIP_____________________ PHONE _____________________________ EMAIL___________________________________________________________ CONTEST CATEGORIES

Please Indicate the appropriate category for your entry. Category 1 Four Color Brochure *

Category 2

A. Real Estate B. Farm and/or Ranch (Machinery and/or Equipment) C. Commercial and/or Industrial Machinery & Equipment D. Antiques/Collectibles/Estate/General Household E. Benefit Auctions

A. Company Brochure, Letterhead, Envelope, Business Card, and/or Stationery* B. Company Promotional Item (Keychain, pens, magnet, hats, etc.)* C. Company Apparel (hats, coats, shirts) (no CAA logo required) D. Internet Web Page: www: _________________________________ E. Vehicle Graphics (no CAA logo required)**

Business Promotion

* Please provide two (2) samples of each item entered. For Apparel, provide one (1) of each item. ** Submit one (1) color photo of your vehicle. The photo should be at least 5 x 8 and no more than 9 x 12. You may enter more that one vehicle. Submit separate entry form for each vehicle.


1. 2. 3. 4. 5. 6. 7. 8. 9.

All current members of the CAA are eligible to enter, regardless of past wins. Entries must display the CAA logo, or indicate membership in the CAA. Promotional items (key chains, pens, magnets, hats, etc.) do not have to display the CAA logo. Category 2-A must include the CAA logo or the words “Member of the Colorado Auctioneers Association”. More that one entry per category is allowed. There is no entry fee for any entry. Submit separate form for each entry. Entries for Categories 1 must promote an auction held Jan 1, 2013—Dec. 31, 2013. Entries hand delivered to the CAA convention must be submitted by 11:00 a.m. Friday, January 3, 2014. Mailed entries must be postmarked no later than Monday, December 23, 2013, and mailed to: CAA, 1685 S Colo. Blvd., Unit S #160, Denver, CO 80222 Winners will be announced during the awards dinner on Saturday. Contest guidelines and rules are reviewed annually and approved by the CAA Board of Directors. Each Entry must be accompanied by an official entry form with the entry category clearly labeled. Each entry in category 2A must include, at a minimum, letterhead, envelope and a business card. Website designs will be judged live as shown on computer. However, you must submit an entry form, to enter your web site.

CONTEST INFORMATION The Marketing Contest will be judged by independent professional judges, who have expertise in the media and advertising field. As an Auctioneer, advertising and marketing expertise are the keys to the success of your business. The quality of your advertising, whether it be signage, business cards, letterhead, newspaper, magazine ads, or the Internet are often the general public’s first exposure to your business. Advertising creates awareness and promotes the auction method of marketing as well as the professionalism of your organization. This contest is designed to be your opportunity to show off your skills and see how others present themselves in various forms of media. To enter the contests use this entry form. One form must accompany each entry. You may photocopy the entry application for use with more than one entry. Rev 10/31/2013 FOURTH QUARTER • 2013 thecoloradoauctioneer


Colorado Auctioneers Association, Inc. 1685 S. Colorado Blvd., Unit S-160 Denver, CO 80222 • 303-729-1195

M I S S IO N • VISION Mission: The Colorado Auctioneers Association (CAA) promotes the auction method of marketing to all buyers and sellers through continued professionalism, education and experience. Vision: The Colorado Auctioneers Association will consist of a trusted and experienced organization of professional auctioneers that promote the auction method of marketing as a practical and enjoyable first choice of selling property (real or personal property).


The Colorado Auctioneer Newsletter is published quarterly to serve as a communication tool between association meetings. Members are encouraged to submit news tips, stories, and ideas for future publications. Please contact: Diana Raven 303-729-1195

Reach the largest audience for your auctions with The Denver Post.

Contact Shiree Johnson to schedule your ads at (303) 954-1118 or FOURTH QUARTER • 2013 thecoloradoauctioneer