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Editorial

The Grupo Sinop celebrates, this year of 2013, 65 years of foundation. This History began in Paraná State in 1948, with Enio Pipino, Nilza Oliveira Pipino and João Pedro Moreira de Carvalho, who founded several cities, including: Terra Rica, Ubiratã, Formosa do Oeste, Jesuítas and Iporã. In 1971, these cities pioneers, with their enormous experience and notoriety, came to Mato Grosso State, where they began the Colonization of Gleba Celeste and, believing in the economic and productive potential of this Region of Brazil, they founded the towns of Vera, Sinop, Santa Carmen and Cláudia. The city of Sinop, founded in 1974, soon stood out and remains notable as Regional Pole in health, industry and commerce in general and especially while university town, counting with various higher education institutions public and private. Sinop is now a regional center for 30 cities and has more than 500 thousand inhabitants. The sustainable growth of Sinop –

that has always been the motto of the Company - reflects the concern of Grupo Sinop with the Valorization of its History. Since the beginning, it was conceived a Company always concerned with the quality of life of the cities where it operates. It can be seen that this goal is being met when we see the amount of green space planned and implemented by Colonizadora Sinop in their cities - on average 40m² per person - nearly three times the average recommended by the UN (United Nations), which is 15m². The continued and rapid development of the city of Sinop occurred and occurs thanks to the courage and determination of its founders and pioneers, who with their struggles, joys and sorrows, made their contribution in this long journey. With the death of Mr. Enio Pipino and João Pedro Moreira de Carvalho in 1995, in the city of Bebedouro (SP), their successors felt that to continue this beautiful and hard work of the Company, would be needed some changes that have occurred over the last 17 years, in an attempt to achieve the objectives dreamed up by these visionaries. Among these changes, we highlight the work of professionalization that has been realized for 04 years and, in addition to generating security,

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General Board of Directors:

For 65 years, looking into the future At the countryside of the São Paulo State, Sinop was born Taking care of the cities to enhance the countryside Humanize to generate great results Socially responsible since the beginning Sinop Agroquímica developed a region

Starting with a Land (Terra) more than Rich (Rica) Jesuítas is a point of faith in colonization Iporã is the land of good waters in Paraná State Ubiratã advances along with agriculture Still continues today Beautiful (Formosa) from West (do Oeste) Vera is the first city colonized of Mato Grosso State The Santa Carmen of giant soybean plant City designed to perpetuate the Sinop Cláudia shuts the “quota” of Colonists

The friendship and the work are mixed Nilza Pipino, the reality between dreams João Carvalho, the arms of colonization Enio Pipino, a man ahead of his time

Enhancement of the employee Challenges in Family Business Successions Specialized Consultancy

Celebratory Events Lélia Maria de Araújo Vieira Chairman of the Board of Directors Grupo Sinop

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Luiz Beira Marcatti Counselor Luís Otávio Loureiro de Carvalho Counselor

Sérgio Luiz de Carvalho Paixão Counselor Directors: Alfredo Clodoaldo de Oliveira Neto Technical Director Enio Pipino Sobrinho Executive/Commercial Director Waldemir Pipino Junior Administrative/Financial Director Marketing Department: Cristine Werlang

Nova Mídia Publicidades Projectl

Articles 52 54 56

Cláudia Regina Campos de Carvalho Counselor

Credits

Characters 42 44 46 48

Lélia Maria de Araújo Vieira Chairman of the board

Waldir Ribeiro de Oliveira Júnior Counselor

Cities 22 24 26 28 30 32 34 36 38

Expedient Grupo Sinop

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credibility and transparency for all stakeholders reflects the same values ​​in the company’s relationships with its customers. The history of a city is built on the struggles and glories of its people - the same way is to build a company. It has been years of struggle since the struggle of its founders, continuing with their successors, that facing new ventures (subdivisions, condominiums, partnerships, construction, etc..), in Sinop and in other cities of this immense Brazil, following the Grupo Sinop’s work - always aiming high achievement. On behalf of the directors, officers, Shareholders and the entire staff of the Grupo Sinop, we register here our thanks to everyone who helped and believed in the company’s work throughout these 65 years of existence.

Daniel Ludwig Project Direction Teo Macedo Creation Director Thiago Pessine Art Director Wladislaw Kosloski Art Assistant Jone Tavares Art Assistant Fernanda Maffissoni Commercial Service Rosana Varela Text Revision Colmeia Ideias Text Revision Black & White Comunicação Composing - Marco Aurélio Jr. e Suzana Machado

The 65 years staring on cinema screens Ecumenical cult

Photos: Renata Pineze, Sergio Kirch, Henrique Mattei, Ademir Júnior, Acervo Grupo Sinop

Família Lima Grupo

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Company For 65 years, looking into the future The Grupo Sinop is a holding company that controls two companies: Colonizadora Sinop and Fazenda Maringá. It is characterized as a diverse society and originated from two families: Pipino and Moreira de Carvalho. Currently, it is composed of members of the second and third generation of these families. The control of the companies is done by a board of directors composed of five members: four shareholders and an independent member. Below the board comes the executive board and managers. Through the Colonizadora Sinop, the Sinop Group invests in the opening of allotments in the cities of Sinop, Santa Carmen, Claudia and Vera. The investment is in beef cattle industry with cattle raising and fattening through the Fazenda Maringá. The Group Sinop is a consolidated company with the succession process set.

“It is a company equilibrated in the exercise of power, with an organ thinking about the future and teams building the foundations for the future”, affirms the administrative counselor, Luis Marcatti. In the long term, the Grupo Sinop plans to diversify its activities. Beyond expanding the investment

Beyond expanding the investment with the opening of allotments, the group plans to invest in construction and development. There are also plans to invest in logistics and infrastructure anywhere in the country.

invest in logistics and infrastructure anywhere in the country. “We are looking at how Brazil is moving and in the opportunities that these movements bring” said Marcatti. Colonizadora Sinop The Colonizadora Sinop is a company based in Sinop and branches in Santa Carmen, Cláudia, Vera - Mato Grosso - and Maringá Paraná. Responsible for colonization of cities in Mato Grosso, currently holds lands and works with the opening of new subdivisions and real estate business.

Fazenda Maringá Headquartered in Itaúba neighboring town of Sinop – property of acres, raises cattle for slaughter and it has as main market the fridges of Mato Grosso. The with the opening of allotments, employees of the farm have the plans to invest in construction and same benefits of the employees of development. There are also plans to Colonizadora Sinop. Grupo

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Photo: Renata Pineze

Grupo Sinop controls the Colonizadora and the Fazenda Maringá, preserving the past and with an eye on new investments

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Photos: Stock of Grupo Sinop

Company At the countryside of the São Paulo State, Sinop was born From the Sociedade Imobiliária Noroeste do Paraná (Real Estate Company of Northwest of Paraná) came out the acronym that gives name to the group and to the city in the north of Mato Grosso. From the Sociedade Imobiliária Noroeste do Paraná (Real Estate Company of Northwest of Paraná) came out the acronym that gives name to the group and to the city in the north of Mato Grosso. The history of Grupo Sinop began in 1948 when the entrepreneurs Enio Pipino and João Pedro Moreira de Carvalho founded the Sociedade Imobiliária Noroeste do Paraná (Real Estate Company Northwest of Paraná), established in Presidente Venceslau, in the countryside of São Paulo state. Soon the name became acronym and the company was renamed Sinop Terras and transferred the headquarters to Maringá, focusing on colonize the North and Northwest of Paraná. The colonization began by the town of Terra Rica, following with Iporã, Ubiratã, Formosa do Oeste, Jesuítas, besides the districts of Adhemar de Barros, Nilza, Vila Iverã, Yolanda, and Marajó and Carajá. In 1970, the Sinop Terras began investing in Mato Grosso encouraged by the military government that wanted to occupy the Amazon. Initially, bought 650 acres of land and named it Gleba Celeste. “It was when the Sinop Terras was renamed Colonizadora Sinop, because

the President Emílio Médici Garrastazu called us colonists “, recalls the director Alfredo de Oliveira Neto Clodoaldo. The colonization of northern of Mato Grosso started through the cities of Vera, Sinop and Santa Carmen, which composed the Gleba Celeste. In a

The colonization began by the town of Terra Rica, following with Iporã, Ubiratã, Formosa do Oeste, Jesuítas, besides the districts of Adhemar de Barros, Nilza, Vila Iverã, Yolanda, and Marajó and Carajá. second step, the city of Cláudia was founded, in the lands called 5ª parte (5th part). With the death of the partners in 1995, the company management needed to be remodeled and the command was partitioned among the heirs of both families. It was a period of adjustment and expansion of the business. The Fazenda Maringá was incorporated into the Grupo Sinop, which also began to invest in extensive cattle raising. Grupo

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Photos: Stock of Grupo Sinop

Company Taking care of the cities to enhance the countryside The Sinop Grupo’s strategy was to create support cities to purchasers of rural lands that lived isolated When the Sinop Terras defined that would colonize a new city, the strategy was well delineated: sell rural lands and use cities to support buyers and workers. It was like this in Sinop, Vera, Santa Carmen and in Cláudia Mato Grosso – and in Formosa do Oeste, Iporã, Jesuítas, Terra Rica and Ubiratã - Paraná. The Chairman of the Board of Directors of Grupo Sinop, Lélia Maria de Araujo Vieira, remembers that the strategy defined by Enio Pipino, Nilza Pipino and João Pedro Moreira de Carvalho was strictly followed and that success was guaranteed. “The three had been established that the business was selling ranches and farms, but they knew very well that for the business to prosper was necessary to give infrastructure for the buyers of land and workers. That was done by Grupo Sinop until the city had an administrator

Sinop provided the machinery that had to develop the region,” emphasizes. Lélia adds that the actions were also made in ​​ the cities, in order to retain residents and make them one of the most powerful tools of propaganda since they kept in touch with relatives and friends in the South, and potential (...) actions also were customers. made ​​in the cities, in order “Where Mr. Enio arrived, he to retain residents and carried along a logging company make them one of the to provide the raw material for most powerful tools of building, he sought to implement propaganda since they kept public services and maintaining in touch with relatives and close relationship with the Catholic friends in the South, the Church, because he knew that potential customers. (Lélia the priests would bring schools Vieira) and move the social life of cities promoting parties as well as being “It was known that it was necessary an encouragement to families to have good roads so that buyers facing the hardship of colonization knew the land, and for farmers away from home”, concluded the and workers to transit into town President of the Board. to sell and buy, then, the Grupo and walked on its own feet”, she explains. Among the actions of colonization were the donations of urban lands, the attraction of investors and government agencies and to the construction of the first structures with own machinery.

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Photo: BW Comunicação

Company Estádio Municipal Massami Uriu (Gigante do Norte). Área doada pela Colonizadora Sinop

Humanize to generate great results

Company invests constantly in the qualification and development of employees with various incentives A company with happy employees is more likely to achieve good results in business. The Grupo Sinop believes in this theory and invests constantly in the qualification of its employees. The benefits go to breakfast in the company to the Career and Salary Plan (Plano de Carreira e Salários (PCS)), which provides 20 degrees of rise. The result is an annual turnover below 5%. The administrative supervisor, Jairo Schmidt explains that humanization is the buzzword in Grupo Sinop and adds that the guidance comes from above, from the board. “The directors of the Company consider that the employee must work satisfied and they give this treatment in a very respectful and simple way. Whenever they visit the employees, they insist in to greet and meet everyone before they start work”, he emphasizes. Humanization started since the beginning of the Colonizadora

Sinop when Enio Pipino already encouraged the parties and get togethers. Some of them, like Labor Day and the end of the year remain a tradition, as well as the distribution of Christmas baskets. From the new times came the PCS - monthly meetings with psychologists consultants - and Performance Management, which is a tool that aims at improving employee performance through the analysis and diagnosis of the performance. From the new times came the PCS - monthly meetings with psychologists consultants - and Performance Management, which is a tool that aims at improving employee performance through the analysis and diagnosis of the performance. Grupo

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“The Performance Management is directly between the leader and the led, and also serves as a support for decision-making regarding training, development, promotion, termination and salary increase. Another no less important assignment is to qualify the employee to improve performance within the position he holds, giving chance to improve on what you need and also to claim salary rise”, explains Schmidt. The company has implemented the Variable Remuneration Program, a program of bonuses that compares to an extra salary of the employee and that is delivered once a year, when the goal is achieved. “All the benefits and programs apply to all employees of the Grupo Sinop, in the Colonizadora Sinop and branches in Santa Carmen, Vera, Cláudia, and also in Maringá, Fazenda Maringá, located in Itaúba in Mato Grosso,” concludes the administrative supervisor.

Photo: BW Comunicação

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Photo: Ademir Junior

Company Municipal Stadium Massami Uriu (Giant North). Donated area by Grupo Sinop

Socially responsible since the beginning

One of the colonization hallmarks was the donation of lands to organizations and governments to develop the cities Sinop, Cristine Werlang. Besides donating space, Sinop Group also released at the start of foundations, a basic structure for municipalities to begin to develop and attract new

for aircraft with the intention of giving the kick-off the ‘social life’ of these sites, attracting new investors and residents”, added Cristine Verlang. The social responsibility of Sinop Grupo also includes conducting environmental awareness campaigns and “In some cities the actions with the local schools. company has built “The Group has an extensive hotels, buildings to host collection, which tells the story government agencies, of the colonization of the region. This material is always available runways for aircraft with to researchers and schools; the intention of giving the even we donate journals and kick-off the ‘social life’ of other materials to libraries of these sites, attracting new educational institutions and investors and residents”. also to the Museum of Sinop. The company also leads the (Cristine Werlang) actions of environmental nature, focusing on the preservation and awareness residents. of residents”, concluded the “In some cities the company has marketing assistant. built hotels, buildings to host government agencies, runways Grupo

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Federal University of Mato Grosso. Donated area by Grupo Sinop

Photo:Renaata Pineze

One of the main characteristics of the Grupo Sinop is the fact that the activities expansion always be followed by the social economic development of the cities in which it operates. For this, the company prioritizes social responsibility. The Grupo Sinop contributed and contributes in several ways to the growth of the cities founded. Only in northern of Mato Grosso, the company has made ​​a donation of about 5.2 million square meters. “Among the latest donations is the area of 12.6 thousand square meters, donated in July 2012 for Hospital Santo Antônio in Sinop. The company serves institutions of various segments. Fulfill its social responsibility is a way to return to society everything positive that we received all these years”, explains the marketing assistant of Colonizadora

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Photos: Stock of Grupo Sinop

Company Sinop Agroquímica developed a region

Factory that produced alcohol in Sinop attracted banks, transport and communication to the north of Mato Grosso In most cities colonized by Grupo the Superintendency for the of Amazonia Sinop, the company encouraged Development de the development, attracting (Superintendência businesses and investors. In Sinop Desenvolvimento da Amazônia it was built the Sinop Agroquímica (Sudam)), which supervised the - a dream of Enio Pipino and implementation of resources. João Pedro Moreira de Carvalho “They only released the next - who produced alcohol made​​ installment if the previous had from cassava and sorghum, raw been applied and proven with materials considered clean, and notes and contracts,” he says. despite the mill have failed in 1994, In 1981, Sinop Agroquímica came attracted benefits as telephony, into operation using cassava produced primarily in a large farm the BR-163 and the airport. The economist and accountant of the company, which is next to Gerard Furlan monitored the the airport. implementation of the mill “The choice for cassava was of Mr. between 1976 and 1981, and was Enio Pipino, who did not want to part of the company’s board. It was cane sugar because it burned and a period of planning, construction polluted. He understood, even then, and purchase of equipment, that the production of cassava was which used German technology more sustainable and generated a clean product”, adds Furlan. to produce ethanol made from ​​ cassava. He remembers that in Furlan explains that cassava is a addition to its own resources, the perishable product that needs to federal government subsidized be industrialized within 72 hours the purchase of equipment by after harvest, at the risk of losing Grupo

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the starch. One of the biggest difficulties was

In 1981, Sinop Agroquímica came into operation using cassava produced primarily in a large farm of the company, which is next to the airport.

“The Sinop Agroquímica declared bankruptcy in 1987. In 1989, all debts had been paid with resources from the Colonizadora Sinop and with the own resources of Enio Pipino and of João Pedro Moreira de Carvalho”, said Furlan. RESTART - In 1990, Agroquímica was ready to resume activities with a new raw material: sorghum. The Colonizadora Sinop encouraged the production chain, selling lands in exchange of sorghum produced. The Bank of Brazil promised incentives to farmers and Sinop Agroquímica invested in the production of 13 thousand hectares. The production was growing and, according to Furlan, at the peak, the company came to consume 120,000

tons of sorghum per day under the care of 320 employees. The alcohol, of high quality, was mainly sold to companies in São Paulo and Rio de Janeiro that manufactured vodka, whiskey and perfume. “Rows of carts were formed to carry alcohol to unload sorghum and wood waste from clearing forest,” says the former director. In 1994, the company suffered another financial setback, caused mainly by the lack of infrastructure in the region. According to Furlan, lacked warehouses to store sorghum produced for the whole year and the Bank of Brazil has not complied fully with the promise to finance production. In 1996, the company finished

paying all employees and suppliers, and was officially closed. In 2001, the structure was sold to another group that uses it in Minas Gerais. Even though the dream of Enio Pipino and João Pedro Moreira de Carvalho in relation to Sinop Agroquímica has not been realized, Geraldo Furlan believes the company was important for the city and region. “The benefits are immense. The phone arrived here, the TVs, the BR-163 was built to bring equipment and ensure the production, ministers and presidents visited Sinop and the airport was made to receive them”, he concludes.

the transport during the rainy season. Another difficulty was the fact that cassava could be produced only for six months a year. The mill used to stay a very long time without activities, but still was generating costs with maintenance and manpower management. Grupo

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Photo: Sergio Kirch

Cities Starting with a Land (Terra) more than Rich (Rica) First city colonized by the Grupo Sinop, is proud to be the “mother” of the country singers Milionário and José Rico Terra Rica was the first town colonized by Grupo Sinop. In 1948, Enio Pipino and João Pedro Moreira de Carvalho already placed the machines to work and encouraged the first families to move to then district Paranavaí.

In 1949 came the first residents of Belo and Leite families. Initially, the will of the colonists was to give the name of the North Star (Estrela do Norte), but, as says the professor specialized in History and Regional Development, Edson

Paulo Calírio, the land was so good to planting coffee and the beginning of colonization was so promising, that changed its name to Terra Rica (Rich Land). Nowadays the town has nearly 16,000 inhabitants, counting those

who live temporarily in Terra Rica Morrinhos to practice free flight. to help to harvest the cane sugar, Terra Rica is in the northwest of raw material for the sugar industry, Paraná, in Paranapanema Valley. It has easy access - by paved The city also explores highways – to the cities of São tourism, being the Paulo and Maringá, Paraná. The pioneer Manoel Leite de meeting point of radical Moraes is 71 years old and came to athletes jumping the Três the county in 1965. He remembers Morrinhos to practice free that the facilities he has were not flight. even imagined in the past. “We felt lack of water. We were supplied, precariously, by carters”, which moves the local economy. The city also explores tourism, reports. being the meeting point of The also pioneer Vera Lucia radical athletes jumping the Três Figueiredo Coelho, is in the city

since 1968. Also admits that she suffered early in the colonization mainly to the lack of electricity. She said that despite the strong friendship with Nilza and Enio Pipino, whom she called aunt and uncle, she was not thinking to live permanently in Terra Rica. “We wanted to try to see if we would get used to the town. In the end, Terra Rica had made extraordinary ​​ progress, with hospitable people and became a good town to raise children, then we adapt so well that it is now difficult to change”, she says.

IBGE DATA 2010 population: 15,221 Area of the territorial unit (Km ²): 700.587 Population Density (hab / km ²): 21.73 City Code: 4127304 Gentile:Terra-riquense

Foto: Sergio Kirch

Terra Rica inspired the name of the country music singer José Rico. The singer from Pernambuco state, who came to town with two years of life, adopted the city calling it as “dear place”. He received the stage name of father Eduardo. First city colonized by the Grupo Sinop is proud to be the “mother” of the country singers Millionaire and José Rico. Grupo

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Photo: Sergio Kirch

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Photo: Sergio Kirch

Cities Jesuítas is a point of faith in colonization

Location that has already been frequented by catechizers Jesuits in the seventeenth century awakened the faith of the colonizer Enio Pipino Jesuítas is the last city of Paraná colonized by Grupo Sinop. In 1958, the company began opening a center near of Formosa do Oeste, which had already been opened in Gleba Rio Verde. It was named Jesuítas because of the faith of Enio Pipino, who already knew about the catechizing of the region Indians by Jesuit priests. The city’s development occurred because of logging and coffee plantations, crops that attracted people from various ethnic groups, such as Italian, Portuguese, Spanish, Japanese and Brazilian

from northeastern, forming a racial colorfulness in the city.

together, according to the Brazilian Institute of Geography and Statistics (IBGE), totaling 52 000 The city’s development tons of grains. Coffee production occurred because of logging still survives with the annual and coffee plantations, harvest of about 2500 tons. crops that attracted people The livestock industry is divided from various ethnic groups, into small rural properties, totaling nearly 10 thousand heads. The such as Italian, Portuguese, stronger point is the poultry for Spanish, Japanese and slaughter, registering almost 1.8 Brazilian from northeastern, million head. forming a racial colorfulness The economy still receives support in the city. from the commerce and industries Currently, the crops which most that produce shoes, clothing and stand out are the soy and corn; furniture.

Photo: Sergio Kirch

IBGE DATA 2010 population: 9,001 Area of the territorial unit (Km ²): 247.496 Population Density (hab / km ²): 36.37 City Code: 4112751 Gentile: Jesuitense

Those who gets to Carajá district, which belongs to the city of Jesuítas, soon “stumbles” with Casa Parente, a store which opened in 1961, with the help of Enio Pipino. The owner of the place is Mr. Manuel Parente, a 72 years old man from Ceará state, in spite of has been living for 54 years in Paraná, he still retains the northeastern accent. In Casa Parente, who receives the client is Manuel Parente himself. It is him who sits behind the counter and serves all customers, a rare thing for a homeowner today. Even rarer is the nap he uses to take whenever he feels like, even on the counter. Thing of ordinary people in a quiet place. Photo: Sergio Kirch

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Photo: Sergio Kirch

Cities Iporã is the land of good waters in Paraná State The surrounding city is full of rivers and water in abundance. It is what the name Iporã represents, according to Indians The city’s infrastructure provides a comfortable life for residents.

The city shows concern for the future. Besides having the Master Plan defined, the city develops environmental preservation actions to ensure the maintenance of rivers, which are also tourist attractions and of leisure activities for the residents. Iporã has an educational network with graduated teachers, an efficient health system and a functional safety, with the

presence of police and firefighters. The city shows concern for the future. Besides having the Master Plan defined, the city develops environmental preservation actions to ensure the maintenance of rivers, which are also tourist attractions and of leisure activities for the residents. Who passes through Iporã sees the image of colonization preserved in the city. One of the main streets of the city gets its name from Sinop and the gym is called João Pipino. 20 km away from the headquarters is the district Nilza, which is named in honor of Nilza Oliveira Pipino.

Photo: Sergio Kirch

Iporã was the second city founded by Grupo Sinop. The colonization process began in 1951, when the Sociedade Imobiliária Noroeste do Paraná bought lands from Paraná government. Because of the rivers in abundance, the city was named Iporã, which in their language means “good water”. Currently, according to the Brazilian Institute of Geography and Statistics (IBGE), the city has almost 15,000 inhabitants. It has the economy based on agribusiness - fostered by small family farms - and the industrialization of raw material produced in the town.

IBGE DATA 2010 population: 14,981 Area of the territorial unit (Km²): 647.894 Population Density (hab / km ²): 23.12 City Code: 4110607 Gentile: Iporãnense

Between 1954 and 1978 the city had a communication system outside the current standards, but quite common at the time. The pioneer Arlindo Pereira da Silva arrived from Bahia bringing speakers that were installed on the poles of the main streets. He created the Office of Speaker “The Voice of Iporã”, a kind of radio for communicating parties in the parish, reporting on missing children and missing documents, advertising and give the obituaries. The Voice of Iporã had time to get on the air. When he had breaking news, usually something tragic, Mr. Arlindo put a prefix to announce the tragedy. All came out to hear the news, announced solemnly. Photo: Sergio Kirch

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Photo: Sergio Kirch

Cities

The town began with the hope in the coffee, which did not work. It had peak with mint and now lives of soybeans and corn On February 19th of 1956, the Grupo Sinop founded the third city in Paraná, in the grounds of Gleba Rio Verde, in the center-west of the state. Ubiratã received the Indian name corresponding to “hard wood” after contest performed by the colonizers. Buyers of lots would have the right to choose a name and made the ​​ choice. The sales in Ubiratã were concentrated in coffee production, which did not work due to the

weather in the Paraná midwest, characterized by frost in the winter and high temperatures in the summer. The commerce and services also make Ubiratã a city of prominence in the Community of Municipalities of the Region of Campo Mourão (Comunidade dos Municípios da Região de Campo Mourão (COMCAM)) and in the micro region of Goioerê.

Currently, the city has, according to the Brazilian Institute of Geography and Statistics (IBGE), 21 500 inhabitants, but between the years 1967 and 1970, had a peak population coming to house 67,000 residents, according to the first mayor, Osmar Bertoli. “Only on my farm, reached the number of 70 families”, he said, explaining that the presence of so many people was stimulated by the production of mint, bought in

one payment by a Chinese group. The mint ceased to be the main source of the local economy, but agriculture is not. The city produces soybeans, wheat, cotton and corn in two seasons. The poultry for slaughter begins to gather momentum in Ubiratã. The commerce and services also make Ubiratã a city of prominence in the Community of Municipalities of the Region of Campo Mourão (Comunidade dos Municípios da Região de Campo Mourão (COMCAM)) and in the micro region of Goioerê.

Photo: Sergio Kirch

Ubiratã advances along with agriculture

IBGE DATA

Vilder Bordin is the living history of Ubiratã. Arrived on August 24, 1954 making noise with the first machines of the Sinop Terras. “It was the day that Getúlio Vargas died. It took us three days to opening the forest Campo Mourão until here. When we finished, Mr. Enio asked me if I knew what happened in Brazil. And I said, not in Brazil, but in the woods I heard a lot of jaguars. And he added: Getúlio Vargas was killed. Killed, he said”, remembers the pioneer, confessing that still has doubts about the suicide of the president. Bordin set up camp with 200 men and opened the avenue Nilza de Oliveira Pipino, the main of the city. He was a man of confidence of the Sinop (company) and worked at the town hall until his retirement. Currently, he still makes noise in town playing in the Rancho do Bordin on weekends.

2010 population: 21,558 Area of the territorial unit (Km ²): 652.581 Population Density (hab / km ²): 33.03 City Code: 4128005 Gentile: Ubiratãense

Photo: Sergio Kirch

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Photo: Sergio Kirch

Cities Still continues today Beautiful (Formosa) from West (do Oeste) City of Paraná named because of the beauty of the woods spotted on the first overflight back in 1958 began to be built the first houses. “The houses were made of pine wood from Cascavel. Then the

company, one small store and four or five houses”, remembers the pioneer Alberto Altran, 90, who still cultivates 500 coffee trees in the town. On March 3rd of 1960, the planned On March 3rd of 1960, city structure was formed and the the planned city Grupo Sinop founded officially the city of Formosa do Oeste. structure was formed and Currently, according to the the Grupo Sinop founded Brazilian Institute of Geography and Statistics (IBGE), Formosa officially the city of do Oeste has 7500 inhabitants Formosa do Oeste. and is based on agriculture. The good lands of the city are used for cultivating coffee, soybeans, Sinop [Terras] began to open the wheat, cotton, sunflower, beans, streets and roads”, he explains. corn and rice, all produced on “Just saw the bush, a hotel small family farms.

Small farms are also used for cattle, sheep and, more recently, poultry for slaughter. Formosa do Oeste is a polo exporter of technology to handicrafts. A city industry produces tools for the manufacture of artificial flowers. Its sales strategy is to send people throughout Brazil offering courses for making flowers. One such person is Roberto Bulas, who in travels around the Brazil, ended up in Sinop, Mato Grosso. He liked the city and end up living there. “I traveled giving courses. We charged the inscriptions, taught how to manufacture the flowers and at the end, if the students wanted to continue doing the flowers, we sold the kit containing all the necessary equipment, including tools”, concludes Balas. Grupo

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Photo: Sergio Kirch

In 1957, Enio and Nilza Pipino flew over the lands of Gleba Rio Verde in western of Paraná, when the wife of the colonizer drew attention for the “beauty” of the land. As he had intended to subdivide the site and form a city, gave the name of Formosa do Oeste. A year later, in 1958, the Grupo Sinop began to open the city. They built the Hotel Formosa and the airfield. It was the minimal structure to receive buyers of lands. The pioneer Nelson Pareja is part of the first family to live in Formosa do Oeste. He arrived with his father, Antônio at 21 years of age. He remembers that

IBGE DATA 2010 population: 7,541 Area of the territorial unit (Km ²): 275.712 Population Density (hab / km ²): 27.35 City Code: 4108205 Gentile: Formosense-do-oeste

Foto: Sergio Kirch

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Photo: Renata Pineze

Cities

This city of Mato Grosso was the first to receive the name of a woman in tribute to the families of colonists That Vera is the name of a town in northern Mato Grosso many people know, but what few realize is that the city has informally a surname: Lúcia Figueiredo Coelho. It is the full name of a niece of Enio and Nilza Pipino, who lived with the colonists in Paraná. Interestingly, Vera Figueiredo not knows the city Vera. “Uncle Enio always joked. - Gosh, you do not know the city in your tribute!

This city formed the basis for the opening of Sinop and Santa Carmen. It was in Vera that the Grupo Sinop set up its first office in Mato Grosso and began advertising to attract Southerners in search of fertile rural lands at low prices.

Unfortunately I have not had the opportunity to meet”, she says, noting that she did not know who would be honored with the name of the city. “I was warned.” Vera is the first city to honor relatives of colonists. It was also the first settlement in Mato Grosso, being inaugurated on July 27th of 1972. This city formed the basis for the opening of Sinop and Santa Carmen.

Along with the opening of the cities, the Grupo Sinop had a concern to know the climatic conditions of the region that they began to explore. It was strategic information for the sale of rural and arable areas. On the day of the foundation of Vera, it was also inaugurated the first weather station in the region, built by Grupo Sinop. The same station still works and is under the care of the electronics technician Genildo dos Santos, who works for the Ministry of Agriculture. Every day, he makes three collections of information, observes the time visually and sends newsletters to the National Institute of Meteorology (Inmet) in Brasilia. The Inmet does the weather forecast and provides the information to TVs, radios and newspapers. Genildo dos Santos likes to know that his information is disclosed in the press, but says the work has a most important function, the same for which the station was established at the beginning of Vera. “It is especially important for agriculture. Because it is important to know the amount of rain that falls in each period”, he concludes. Grupo

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It was in Vera that the Grupo Sinop set up its first office in Mato Grosso and began advertising to attract Southerners in search of fertile rural lands at low prices. Currently, the city has just over 10,000 inhabitants. The economy is based on agriculture and livestock. Vera produces soybeans, corn and

rice and cattle. Because it marks the beginning of civilization white (nonIndian) in northern Mato Grosso, Vera was reference. It had the best services, including health. “There were people carrying the son on the back for 30 km within the woods between Santa Carmen and Vera to treat malaria”, says the pioneer

of Santa Carmen, Benito Fortuna. The Grupo Sinop maintains a branch in city for land sales. The square meter in Vera has an average price of R$26.

Foto: Renata Pineze

Vera is the first city colonized of Mato Grosso State

IBGE DATA 2010 population: 10,235 Area of the territorial unit (Km ²): 2,962.687 Population Density (hab / km ²): 3.45 City Code: 510850 Gentile:Verense

Photo: Renata Pineze

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Photo: Renata Pineze

Cities

The history of Grupo Sinop has some events that were crucial for success of their 65 years. One of these events was the meeting of Enio Pipino and João Pedro Moreira de Carvalho with Aunt Carmen, in the countryside of São Paulo state. João Carvalho had the lands but had no money to manage them as a farm. Enio Pipino had influence and knowledge. Not money. However they had Aunt Carmen, who was a sort of “Colonel skirts” in Presidente Venceslau. Aunt Carmen yes, she had money. And

she lent to the partners, who have succeeded in blending and returned

he city was inaugurated on September 14th of 1974, shortly after the official founding of Sinop. Since the beginning, it showed a vocation for agriculture and attracted many residents of the South, especially from Paraná, where the Grupo Sinop was already present.

the loan. They thanked and honored Aunt Carmen giving her name to a colonized city in Mato Grosso. Added a prefix very appropriated: Santa Carmen. The city was inaugurated on September 14th of 1974, shortly after the official founding of Sinop. Since the beginning, it showed a vocation for agriculture and attracted many residents of the South, especially from Paraná, where the Grupo Sinop was already present. Currently, the city has 4000 inhabitants, according to the Brazilian Institute of

Photo: Renata Pineze

City farmers produce soybeans with the plant with the highest number of pods in Brazil: 17,799. It is pride of the city

Geography and Statistics (IBGE), and its economy is based on agribusiness, producing soybeans, corn and rice. In livestock, focuses in elite cattle for slaughter. The Grupo Sinop is still present in the town. It has a branch office that sells lands. The price per square meter in the city ranges from R$40 to R$42.

Photo: Renata Pineze

The Santa Carmen of giant soybean plant

IBGE DATA A small town in northern Mato Grosso found a way to stand out nationally. Took advantage of the expertise it has in soybean production to develop soy giant plants. Every year, Santa Carmen promotes a regional contest to choose the larger plant of soy, but it is really proud to have the triple Brazilian champion in a competition held in Laguna Carapã, in Mato Grosso do Sul. The farmer and pioneer of Santa Carmen, Nelson Capes says that the larger giant plant of soybean which was produced yielded 17,799 pods. “It took three hours just to count”, jokes. He explains that the contest has become a hobby among farmers and gives just little help in conventional farming, which produces 70-80 pods per plant of soybeans. “We take the dedication in giant plant of soybean to the farming on a daily basis”, he concludes.

2010 population: 4,085 Area of the territorial unit (Km ²): 3,855.362 Population Density (hab / km ²): 1.06 City Code: 5107248 Gentile: Santa-carmense

Photo: Renata Pineze

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Photo: Renata Pineze

Cities City designed to perpetuate the Sinop

Colonists wanted to immortalize the name of the company and placed it in the city with the highest growth potential Sinop was planned to be the largest city colonized by Enio Pipino and João Pedro Moreira de Carvalho. For this reason it was named after the company. It was the way encountered to perpetuate the work begun 65 years ago. The urbanist architect and counselor of the Grupo Sinop, Clodoaldo Alfredo de Oliveira Neto, explains that the colonists knew the layout of the BR-163 and therefore believed that Sinop had the capacity to be the

most developed city. “Sinop was conceived in the Gleba Celeste project, which also forecasted the opening of Santa Vera and Carmen. It was planned to be the pole not only of Gleba Celeste, but of the entire region north of Mato Grosso, so that the initial project is to accommodate 150,000 inhabitants. If you get the map, put a compass in the middle of Sinop and turn, you will see that in the center there are approximately 30 cities”, he explains.

The doctor Jorge Yanai was one of people attracted by the potential of Sinop. He reveals that he needed a ruse to convince the wife to move. “When I met Sinop, I saw a huge potential and decided to invest here. But the city was in formation and I had to use a trick to convince my wife to come. I took a photo of Campo Grande and said it was Sinop. She liked it and came. She got a shock, but did not regret it”, remembers humorous.

The first urban project of Sinop had to be changed. It was modern and there was no structure to be executed satisfactorily. Then in 1977, the architect and urban planner Clodoaldo Alfredo de Oliveira Neto joined to the Grupo Sinop and made changes to adapt the city. Even then, Enio Pipino thought to attract colleges. He wanted the Federal University of Mato Grosso (Universidade Federal do Mato Grosso (UFMT)) and determined that it was an area reserved for donation. “I asked Mr. Enio how much it was to book. He said to do the same size as the State University of Maringá (Universidade Estadual de Maringá (UEM)). Then split 25 acres, an exaggeration for the season, but Mr. Enio was right, as history has shown”, he concludes. Grupo

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Yanai received a donation of a land for the construction of the Hospital e Maternidade Dois Pinheiros, which still serves the city. He remembers that scared the colonizer with the request. “Mr. Enio asked what space I needed to build the hospital. I said that a block was enough and he was amazed with the request. Because I did not know it was a super block, as are all here in Sinop. At the end, I got a fair space and that would serve well today”, he explains. Attracting people to

Sinop was conceived in the Gleba Celeste project, which also forecasted the opening of Santa Vera and Carmen. It was planned to be the pole not only of Gleba Celeste, but of the entire region north of Mato Grosso, so that the initial project is to accommodate 150,000 inhabitants.

Sinop is not as difficult as it was at the beginning of the city inaugurated on September 14 of 1974. Currently, Sinop has nearly 115,000 inhabitants, according to the Brazilian Institute of Geography and Statistics (IBGE) and is responsible for the fourth largest economy of Mato Grosso. It is, as planned, pole for about 30 municipalities, being commercial reference, of service delivery, health, cultural and educational.

IBGE DATA 2010 population: 118,833 Area of the territorial unit (Km ²): 3,942.231 Population Density (hab/km ²): 28.69 City Code: 5107909 Gentile: Sinopense

Photo: Renata Pineze

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Photo: Renata Pineze

Cities

Lands available in 1978 attracted residents who had Paraná flooded areas by the the Itaipu mill Cláudia was the last city colonized by Enio Pipino and João Pedro Moreira de Carvalho. It is an attachment to the initial project of the Gleba Mercedes, who was named 5th part. Like Vera and Santa Carmen, the town was named Cláudia in honor of a family member: Cláudia Regina Campos de Carvalho, youngest granddaughter of João Carvalho at the time. Cláudia Carvalho confirms that it was custom of colonists naming cities and places with names of the women of the family. She admits, jokingly, that this even caused the jealous of her daughter during a visit to the city. “My daughter even complained: who would give her name for something. If you have the name

of the mother and aunt, why not have her name ‘. We have to do more projects “, jokes the mother, who is a member of the Board of Grupo Sinop.

The goal was to give better structure for farmers who had lands 90 kilometers away from Sinop. The process of opening the city began in 1978. The urbanist architect and counselor of Grupo Sinop, Clodoaldo Alfredo de Oliveira Neto, author of the project of the city, says the goal was to give better structure for farmers who had lands 90

kilometers away from Sinop. “I planned a city for 20,000 inhabitants who would serve the residents of the lots in the 5th part, which were being sold. It is a city with wide avenues and rectangular blocks with preserved green areas and streams in urban perimeter “, he explains. The lands of 5th part attracted farmers from southern Brazil. A large portion of the residents of Claudia is formed by people who had the land flooded by the Itaipu Mill. The farmer Jude Feldhaus is one of those people. He left Santa Helena, Paraná, and arrived to Claudia in 1980 after receiving compensation for flooding. “An office of Colonizadora Sinop in Maringá had quite publicity about these areas and I have

From 1978 to 2012 are 34 years. It is the time required for the asphalt to connect Cláudia to Sinop. There were people like the businessman Aurelio Lino Teixeira, who could not believe that one day could go through the 80 km paved. Now, he said, no one holds Cláudia. “We have power, we have communication asphalt and now we have transportation, so it’s missing very little to the development of the region”, predicts. Grupo

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come to see”, he says. He saw and stayed. Currently, according to the Brazilian Institute of Geography and Statistics (IBGE), are 11 000 claudienses, living mainly from agriculture, and soybean, rice and corn as major crops.

Photo: Renata Pineze

Cláudia shuts the “quota” of Colonists

IBGE DATA

Photo: Renata Pineze

Photo: Renata Pineze

2010 population: 11,028 Area of the territorial unit (Km ²): 3,849.991 Population Density (hab/km ²): 2.86 City Code: 5103056 Gentile: Claudiense

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Enrollment 35.249 - 1ยบ Craft - Sinop - MT


Photos: Stock of Grupo Sinop

Characters The friendship and the work are mixed

The partnership became a friendship so strong to the point where the two have died on the same day: June 16th of 1995 Business partnerships are spread around the world, but even partnership, those with friendship and complicity, stripped of vanities and mutual interest are rare. It’s sure for those who bet that the relationship between Enio Pipino and João Pedro Moreira de Carvalho, begun in 1948, is one of these rarities, if not, a single case. The partnership relationship turned into a friendship so strong to the point where the two have died on the same day: June 16th of 1995. Enio Pipino not beared his friend’s death and suffered a heart attack as soon as he left the funeral of João Carvalho. Besides the trust and mutual admiration, the relationship was established on the basis of work and dedication. On Sundays, when they were in Sinop, the two woke up and went to the headquarters of Colonizadora to read the newspapers. They opened the doors and the customers came for a cup of coffee together. There, they did business. Partners

who were completed. Enio was the front man, a visionary who dreamed, planned and which sought resources. He was the spokesman of the company and always gained attention for it. João Moreira was the machine that made the dreams possible,

the achievements of the double would be much more arduous without the help of a woman: Nilza Oliveira Pipino. The wife of “seu” Enio - as he was called by the majority, even by Mrs. Nilza during office hours who was adjusting pointers and repairing problems in business. She was responsible for paying On Sundays, when they what Enio Pipino bought. And she were in Sinop, the two controlled all things with handrail. As a reward, across town or woke up and went to district where there is presence the headquarters of of Grupo Sinop, is also the name Colonizadora to read Nilza Pipino. the newspapers. They The business was so successful that won presidential recognition. opened the doors and General Emilio Medici Garrastazu the customers came called the three colonists, hence for a cup of coffee the change of name of Sinop Terras Sinop to Colonizadora Sinop. The together. There, they story of each one of them has did business. been told and immortalized in books and movies, but what few who was going to the field and people know is the impression literally opened the cities. He that the trio left at home, among was the rear and arms of Enio. family members. It is what it is Wins the match also who say that intended to tell at the following. Grupo

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Photos: Stock of Grupo Sinop

Characters Nilza Pipino, the reality between dreams

Chronology

Enio Pipino’s wife was responsible for financial organization of Grupo Sinop. She was respected by her preciousness There is no place colonized by Enio Pipino and João Pedro Moreira de Carvalho in which the name of Nilza Oliveira Pipino be not present and perpetuated in schools, streets and squares. In Nilza district in Iporã, there is a bust in honor of Mrs. Nilza. Who knew ensures that the tributes are fair. The nephew of Mrs. Nilza and board member of the Grupo Sinop, Enio Pipino Sobrinho, lived with her a​​ nd kept company during the long journeys of the colonizer. He reveals two faces of the aunt. Although she has not had any children, at home she was known as the “big mother” of all. “She doesn’t let any family member without at least a phone call to see how everyone was”. At work, she was extremely controlled and organized. “If Mr. Enio, as he was very quick, made a​​ decision and did not speak to Mrs. Nilza, she said: - Enio, Enio, Enio,

you’re going too far. Is not better think again? Then he answered: - Ô Nilzinha, hey life, now I’ve done. Fix you!” He remembers, adding that Mr. Enio was a tractor. He always did the same. And Mrs. Nilza went after repairing and organizing the actions he was doing “.

At a time when there were no computers, printers and internet, she did the control of company cash counting the pennies. The treatment of “Enio” was only at home. The counselor of Grupo Sinop and son of João Moreira, Luis Otávio Loureiro says that within the company the treating was another. “Mrs. Nilza called her husband Mr. Enio within the Grupo

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1920 She was born at Santa Maria Madalena-RJ 1934 Got married with Enio Pipino 1949 Founded Terra Rica, in Paraná state 1951 Founded Iporã, in Paraná state 1956 Founded Ubiratã, in Paraná state 1958 Founded Formosa do Oeste, in Paraná state 1958 Founded Jesuítas, in Paraná state 1972 Founded Vera, in Mato Grosso state 1974 Founded Sinop, in Mato Grosso state 1974 Founded Santa Carmem, in Mato Grosso state 1978 Founded Cláudia, in Mato Grosso state 1981 Puts the Sinop Agroquímica running 1984 Dies in an air crash

company. Looks like how it was the thing: - Mr. Enio, you can sign it here?” She used to ask. Treatment by “Mr.” was a detail of the level of professionalism and commitment of Mrs. Nilza. At a time when there were no computers, printers and internet, she did the control of company cash counting the pennies. “She was very strict and controlled with the bills. When we supplied and did not realize the pennies, she charged us and recorded everything properly”, said the former employee of the Grupo Sinop, Ulrich Grabertwhich, who was the one responsible for opening Gleba Celeste. While control and stiffness in business, Enio Pipino Sobrinho is keen to stress the affection of the Aunt. “She was a polished, polite and polished for life, with her extreme values”, he concludes.

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Photos: Stock of Grupo Sinop

Characters João Carvalho, the arms of colonization

Chronology

Backcountry and guerrilla fighter João Pedro Moreira de Carvalho coordinated the topography and opening of cities Friendship and companionship always were hallmarks of partnership between João Pedro Moreira de Carvalho and Enio Pipino. The roles were well defined: Pipino was the man for relationship and publicly stood with the merits. João Carvalho was the person who hugged dreams and materialized quietly. Not always received due public recognition, but that wasn’t the point in dispute between the two, and from what we know, there was never problems. He behaved as a soldier, as a soldier he was. “Mr. Enio spoke: - Ô João, let’s open that business there. And Mr. João said: - Come on. I’ll go along with you. I will not leave you alone there. If you get shot, I got the shot, if you have to go there, I will, if I have to open a business I’ll go with you, if you have to open a city, I go together, if you have to sleep in a shack under canvas, I’ll sleep”, remembers the board member of the Grupo Sinop, Enio Pipino Sobrinho. The son of João Carvalho and counselor of the Grupo Sinop,

Luis Otávio Loureiro de Carvalho attributes the discretion of the parent to his creation hinterland and his taste for working with cattle farming

João Carvalho was a revolutionary. He fought in the Constitutional Revolution of 1932 and met Mato Grosso shortly after the 2nd World War to serve his sentence with “service to the fatherland” in the state of Goiás. since the age of seven. “My father was a backcountry man. He was the man of openness. In Sinop, the service of topography, who commanded was my father”, describes adding that “he used to say that for a business to succeed, you have to get stuck the mule. You will not forward or backward. Gets stuck Grupo

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1910 He was born at Bebedouro, in São Paulo state at August, 5th 1932 Fight in the Constitutionalist Revolution, known as the War of São Paulo 1948 Associated with Enio Pipino and founded the Real Estate Company Northwest Paraná, later called Sinop Terras 1949 Founded Terra Rica, in Paraná state 1951 Founded Iporã, in Paraná state 1956 Founded Ubiratã, in Paraná state 1958 Founded Formosa do Oeste, in Paraná state 1958 Founded Jesuítas, in Paraná state 1972 Founded Vera, in Mato Grosso state 1974 Founded Sinop, in Mato Grosso state 1974 Founded Santa Carmem, in Mato Grosso state 1978 Founded Cláudia, in Mato Grosso state 1981 Puts the Sinop Agroquímica running 1995 Dies on the same day that his friend and partner Enio Pipino

and waits until she leaves. And go forward. Have to be stubborn”. João Carvalho was a revolutionary. He fought in the Constitutional Revolution of 1932 and met Mato Grosso shortly after the 2nd World War to serve his sentence with “service to the fatherland” in the state of Goiás. Applied in the work much of what he learned during the military regime. “Inside the office, my father has demanded certain posture. I would not go anyway. I tried to get ready, put the shirttail in, pull up your socks, pack the shorts with suspenders. This is just to enter the company. Because my father beat the eye and asked: - What is this slack? But it was only within the company, because out there, I could be the kid I was”, remembers his son. Friendship and companionship of the two was so great that both died on the same day: June 16th of 1995. João Moreira died victimized by cancer. Enio Pipino did not resist the thrill of the funeral of his friend and died right after because of a heart attack. Grupo

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Photos: Stock of Grupo Sinop

Characters Enio Pipino, a man ahead of his time Político e articulador, tinha trânsito livre em Brasília e com os governos. Tinha ideias e as colocava em prática Those who knew Enio Pipino are unanimous to define him as a man ahead of his time. While most sought comfort from populated areas and which have already been cleared, he saw the future in the middle of nowhere. It was thus in the northern region of Paraná, in the 1950s, and in the north of Mato Grosso, in the 1970s. “Mr. Enio Pipino was a person who thought years ahead. I still not met a person at this level”, defines the member of the Board of the Group Sinop, Enio Pipino Sobrinho, who lived in the house in Maringá with the colonizer. The vanguard was such that Enio Pipino dreamed and built Sinop Agroquímica, an industry giant in the middle of the Amazon still opening, which promised to produce fine alcohol, made ​​ from cassava, for drinks and perfumes. He refuted the use of the cane sugar, because, according to him, polluted the environment. Cassava failed and he left for sorghum. It was the unrealized dream of the colonizer.

“The Enio had a great environmental concern. He always worried about leaving green areas trees and to promote quality of life for residents”, says Pipino’s second wife, Lélia Maria Vieira de Araújo, who lived with him from 1988 to 1995. Enio Pipino was a man ahead of his time because he also knew relate to very well. Without higher education, he learned the work to deal with the farmer and the president of the republic. He had free transit in Brasília. “He had the experience of life. With years at the head of a company, opening cities and keeping in touch with people, as mayors, governors, senators, ministers and presidents, he acquired a high level of conversation”, he says. The good relationship in all spheres guaranteed the success of colonization. With politicians, Enio Pipino sought resources to municipalities. Next to the church, brought education, social and spiritual support to pioneers. With donations of land and Grupo

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buildings up to business owners, he guaranteed the development. With the baptism of countless godchildren, felt happy and refreshed. His nephew, Alfredo Clodoaldo de Oliveira Neto, who also lived in the house with Enio Pipino, says that he was indeed a man very attached to people.

food but very well prepared and receptive,” says Alfredo. Wherever he went, he showed concern for education. In Sinop, for example, long time before the coming of the institution, Enio Pipino has donated the entire area where now is the Federal University of Mato Grosso (Universidade Federal do Mato Grosso (UFMT)). Other donations were made to many schools and colleges in nine cities. “The Enio had no university

education, but he was very concerned about the education. He said that the educated people know how to defend their rights”, says Lélia. The legacy of 78 years of life of Enio Pipino remains in the Grupo Sinop, Lélia, who currently chairs the Board points out that the principles of the colonists were well defined. “Honesty, hard work and entrepreneurship. This is the legacy of Enio”, she concludes.

The good relationship in all spheres guaranteed the success of colonization. With politicians, Enio Pipino sought resources to municipalities. Next to the church, brought education, social and spiritual support to pioneers.

“Whenever a friend came out, Mr. Enio took home for lunch, simple

Chronology 1917 He was born at Penápolis, in São Paulo state, at June 12th 1934 Got married with Nilza de Oliveira Pipino 1948 and founded the Real Estate Company Northwest Paraná, later called Sinop Terras 1949 Founded Terra Rica, in Paraná state 1951 Founded Iporã, in Paraná state 1956 Founded Ubiratã, in Paraná state 1958 Founded Formosa do Oeste, in Paraná state 1958 Founded Jesuítas, in Paraná state 1972 Founded Vera, in Mato Grosso state 1974 Founded Sinop, in Mato Grosso state 1974 Founded Santa Carmem, in Mato Grosso state 1978 Founded Cláudia, in Mato Grosso state 1981 Puts the Sinop Agroquímica running 1984 Suffered an air crash and lost his wife Nilza de Oliveira Pipino 1988 Got married with Lélia Maria de Araújo Vieira, survivor from the air crash 1995 Dies on the same day that his friend and partner João Pedro Moreira de Carvalho

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Enrollment: 43.763 - 1ยบ Craft - Sinop - MT


Photo: BW Comunicação

Articles Enhancement of the employee

Practices that are used by large corporations, which it brings benefits for all?

Artur Fernandes Filho Psychologist (Coach)

“More important than the evolution of creation, is the evolution of the creator.” Jacob Levi Moreno All agree that the creation, innovation and expansion of business of any company is inextricably linked to overcoming challenges, to maintain what has been achieved, as well as structural changes. A Great awakening that has taken

place today. Organizations have observed that social structures are not only governed by technical rationality (expertise). Today is increasingly clear that people are its main asset and that knowledge of the “superstructure” (culture and climate) that groups create and manageability of this, becomes a decisive tool able to make a difference in a highly competitive market. Growth or preservation of any business, also assumes an alignment of company goals to leaders and employees goals. At the same time, it has become increasingly clear to the leaders that they need to reinvent themselves, while rethinking the business. Getting there is not achieved by magic, but Grupo

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with the result of the work and development of the main assets: people, since the presidency until the simpler positions. Growth or preservation of any business also assumes an alignment of company goals to leaders and employees goals. Therefore, there is necessary to have an adjustment in the same attitude. As Max Depree said - “the company can never be what we are not”. Many methods have been tried and currently one of the main tools for developing leaders, according to studies and researches made ​​ by Fortune and Global 500, is the process of coaching. Coaching is a process used of personalized help in the training and development of professional and personal skills, aiming at better results in performance in professional roles, whether in business or in

other environments. The main qualitative transformation with the desired Coaching is to allow the professional to develop their perception about him, about those with whom he relates to and also about the context in which the company operates. The perception broadened and deepened of the situations experienced in the professional field helps in the analysis, diagnosis and decision making in day to day business. As a final purpose, happens better results in performance and consequently for the company. The Leader technically called “Coachee” when passing through the coaching process, is encouraged to recognize and develop his forces, to overcome internal resistance and interference, to strengthen his identity and values ​​ and bring the dreams and goals for the reality. This type of learning occurs with the use of informational resources and behavioral feedback. It is, therefore, a

process where the employee is exposed to the discovery and understanding of potential abilities he possesses, however, is not yet in contact with them (Insight). Learning through experimentation, feedback, analysis and sharing actions that simulate reality, enables continuous improvement of the results in the performance of roles. Through the process of coaching, the Leader Coach searches results with the highest quality and the lowest possible wear, streamlines professional relationships, personal and related roles. Return on Investment - A company of the Fortune 500 list published a study to calculate the Return on Investment (ROI) of a coaching program of executives. Result: The program produced an ROI of 529%, ie, a return of about 5 times the amount invested in coaching. The study included 100 executives who received coaching. Half of these executives were between 40 and 49 years.

Benefits of Enhancement • Increase of productivity executives - 53%; • Better relationships with subordinates - 77%; • Improvement in relationship with Chiefs 71%; • Organization - 48%; • Customer service - 39%; • Cost reduction - 23%; • Teamwork - 67% • Relationship with pairs 63%; • Increased level of job satisfaction - 61%; • Reduction of conflicts 52%; • Increase in Commitment to company - 44%

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Photo: Renata Pineze

Articles Challenges in Family Business Successions

Good corporate governance practices are essential to strengthening the business

Luiz Marcatti

Member of Board of Directors of Grupo Sinop

The challenges to be faced in a succession process are immense, especially when we approach this issue in family-controlled companies. When we talk about this kind of company, we are led to think of little professionalized organizations, which limit our understanding of this universe, since currently about 80% of companies in the world are

controlled by one or a group of they operate. families. In thinking about succession, we are looking for a new organizational reality, which The centralization of are equated skills requirements power in the hands relevant to the company’s of the founder, culture without losing their own strategies defined way of conducting business. This and not properly dynamic must have their bases shared and all risks facing the future. may be setting the Choosing a successor stage for a good considering only the current mess. scenario, involves taking high risk of success. The sequence involves critical Throughout time, enterprises points related to the company’s need to be focused on the longevity, and the statistics constant need to renew their confirm this concern. It is not small corporate objectives and their the business mortality rate with production processes so that, each passing generation, and this when it reaches the apex of its is because, fundamentally, there life cycle, can keep themselves is no engage in the construction strengthened to overcome of a long process that supports the stresses, losses and crises this passing of the baton. The and thus quickly migrate to a transition from first to second new cycle, consistent with the generation has been shown to demands of the market where be more critical with regard to Grupo

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survival. When the successor comes into the picture, he may has to work in an atmosphere of great tension during the change and solidification process of this new management model. The company often stops and often dies. The mixed messages of the successor, that, without clear and defined objectives, sends diffuse signals to his former subordinates, create an environment conducive to the power struggle. It is essential

to identify the focus of the organization’s direction, setting a direction for the future – what we want to be, where we are going. A solid foundation of structures and corporate and family governance practices paves the process in order to support the choice of the new leader and the backbone of the company. Thus the successor can print your style, strengthening his business performance and building sustainable results.

Successors 1. Lélia M. de Araújo Vieira Chairman of the Board of Directors Second wife of Enio Pipino

2. Alfredo C. de Oliveira Neto Technical Director Nephew of Nilza Oliveira Pipino

3. Cláudia R. C. de Carvalho Counselor Granddaughter of João P. M. de Carvalho

4. Enio Pipino Sobrinho Chief Sales Officer Nephew of Enio Pipino

5. Luís Otávio L. de Carvalho Shareholder Son of João Pedro M. de Carvalho

6. Wlademir Pipino Júnior Chief Financial Officer Nephew of Enio Pipino

7. Waldir R. de Oliveira Jr. Counselor Nephew of Nilza Oliveira Pipino

8. Sérgio Luiz de Carvalho Paixão Counselor Grandson of João Pedro M. de Carvalho Photo: Renata Pineze

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Articles Specialized Consultancy

Understand how this tool can contribute to the growth of your business these two situations, where the issues of higher expression are: human resources, procurement, sales, products, markets and more. However let’s stick with the tax question more specifically. In Brazil, what you hear and it is known is that the tax matters are “The Consulting is the very high and complex. Every professional guidance of day change and appear often the attitudes which the “inventions” of the government company should take on this matter. And everyone or stop having, based is hostage, either as natural on studies or projects individuals or legal persons. In the already completed in case of companies - the famous other companies with the “legal persons” – they are in same profile.” increasingly difficult conditions. However when analyzing a little more carefully, considering a Advising can already evaluate the globalized world with increased company’s difficulties, and through use of computers and a tax system specific studies, stating that certain that insists on continuing complex, attitudes or even changing them, we can say with certainty that this will be closer to the goals and is a moment of greatest distress for objectives proposed by the board. corporations. There are many issues related to And what is more discouraging The Consulting is the professional guidance of the attitudes which the company should take or stop having, based on studies or projects already completed in other companies with the same profile.

Ivan Carlos da Silva Tax consultant

A company beyond its administrative functions can have or need Accounting Consulting or Account Advisory to assist with directions and decisions. The consultant by training and experience will, together with administrators, point solutions and find ways to be taken by the company in the face of certain situations.

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is that you cannot see a future with a path marked by simplicity and fairness in tax collection. So companies whether small, medium or large - as a matter of business survival - seek consultancy and specialist advice on tax matters for human resources. This happens even in companies with family succession. It takes a bit to demystify this kind of “help” because some think that only large companies

can make agreements with renowned offices. In the market we find many organizations geared to help entrepreneurs, an example of success is SEBRAE which operates in several areas, especially in helping small businesses. On the tax issue, all businesses have a need for a counter. There is a considerable improvement and an increased willingness to improve this class in helping entrepreneurs.

You need to order more from your accountant and with that he will seek to advise from a more up close and assist with a consultancy to achieve the objectives and goals of your company. So, it is important that in the entire corporate world companies can be very well advised and with a proper consultancy for their maintenance, and especially for his future.

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Photo: Renata Pineze

Celebratory Events

The 65 years staring on cinema screens

The story was told in the documentary shown in a movie theater and is now available free on the internet The story of 65 years of Sinop Group gained the big screen and is available on the internet. An avant premiere presented the documentary to 210 guests in Sinop and then ran for five days in the city cinema. Nearly 600 people attended the film. The production describes the process of colonization of cities of Mato Grosso Sinop, Santa Carmen, Cláudia and Vera, and the municipalities of Terra Rica, Iporã, Ubiratã, Formosa do Oeste, Jesuítas, located in Paraná directly connected to the 65 years of the company history. According to the director of the documentary, Daniel Ludwig, the project aims to show the public the reality of Grupo Sinop and its construction during those six decades of existence. “It is a production that brings stories of those who lived or lived this story with the pioneers. They are characters who participated directly in the construction of

these cities and also witnessed the growth of the Sinop Grupo’s work during those years. More than 60 interviews tell how the story have been built in these 65 years of history, “ Ludwig said.

The production describes the process of colonization of cities of Mato Grosso Sinop, Santa Carmen, Cláudia and Vera, and the municipalities of Terra Rica, Iporã, Ubiratã, Formosa do Oeste, Jesuítas, located in Paraná For Professor Edson de Souza the documentary has social relevance because it captures the historical memory. “The production is crucial, so current and future generations can understand how was the process of colonization of the region. We know Grupo

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that the Brazilian Amazon had a very important role in the expansion of the agricultural frontier and in this context the role of the Brazilian state, of colonizing companies and people who came here to be highly valued”, said Souza. According to the Chairman of the Board of Grupo Sinop, Lélia Maria Vieira de Araújo, the company had an obligation to report, some way, the history of these 65 years. “The documentary shows how the Grupo has built and consolidated during those 65 years, the importance of the work done by Enio Pipino, João Pedro Moreira de Carvalho de Oliveira and Nilza Pipino. It was hard work, difficult, but which generated amazing results and made enabled us to keep the company in a perennial serene and growing “, said Lélia. The Chief Sales Officer of the Grupo Sinop, Enio Pipino Sobrinho says that the video touches by

how people’s stories merge the company’s history. “It is an exciting documentary. The stories of these sites are interwoven with the history of our family. My

uncle had a very special affection for Sinop, the city was his precious stone and today, before the potential of the city, we can actually see that he was right when he turned his eyes

and heart to this region”, said the businessman. The video is available on Channel of Grupo Sinop, on youtube, the link http://www. youtube.com/gruposinop.

Foto: Renata Pineze

Photo: Renata Pineze

Photo: Renata Pineze

Photo: Renata Pineze

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Photo: Renata Pineze

Celebratory Events

ECUMENICAL CULT TO THANK... To thank its achievements during the 65 years of existence, the Grupo Sinop held on 04 April at Catedral Sagrado Coração de Jesus in Sinop (MT), an ecumenical cult which was attended by friends, members and group employees.

...AND FAMÍLIA LIMA TO CELEBRATE. The program celebrating 65 years of Sinop Grupo ended with a gala ball. The dinner, held at the Garden Hall in Sinop, welcomed about 200 guests of the company, who were honored with the contagious presentation Família Lima.

Photos: Henrique Mattei

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Photos: Renata Pineze

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Enrollment: 23.918 - 1ยบ Craft - Sinop - MT



Grupo Sinop Magazine - 65 years (EN)