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Introduction  –  Who  are  we?   •  Colombia’s main news source in English •  Founded in 2008 and based in Medellín, Antioquia •  Mission: To provide independent and accurate reports on what happens in Colombia to a foreign, English-speaking audience. •  Vision: Consolidate our position as the one-stop shop for foreigners who seek information on Colombia.


Content  –  What  are  we  doing?   Politics •  Our coverage of Colombian politics mainly targets a Washington-based readership consisting of government workers, NGOs, academics and embassies. Social •  Our reporting on Colombia’s conflict and social issues are aimed at informing foreign governments, NGOs and academics on the developments regarding the country’s socioeconomic challenges. Economy •  Our economy reporting is focused on providing investors with the information they need to invest in Colombia and increase their chances of a high return on investment. Travel •  The travel and culture sections are aimed at potential tourists and tourism providers seeking information “from the ground.” Colombia Reports Lite •  The Lite section aims to entertain, drawing readers in with unusual or trivial topics relating to Colombia.


Target  Group  –  Where  is  our  audience?  

United States 47%

Rest of the world 22%

Australia 2%

United Kingdom 6%

Canada 6%

Colombia 17%


Target  Group  –  Who  is  our  audience?  

Demographics   •  Main age group: 35 – 44 •  Education: 72.63% have a degree from a university or grad school •  Widely read by embassies, politicians and journalists •  68.3% of the readership consists of male visitors


Performance  –  How  are  we  doing?   •  Colombia Reports is an online newspaper and publishes 20 articles per day on average. •  The website received a monthly average of 173,601 visits per month in 2012. •  The percentage of returning visitors continues to grow and is currently at 38.16% of our readership. •  Our readers averagely see 2.01 pages per visit with a standard visit duration of 01:58 minutes.

4,178,043  

2,083,212   1,288,340   794,872  


Homepage  Advertising  –  How  can  you  work  with  us?  

•  The banner advertising costs are per CPM (Cost per thousand impressions). •  Your ad can be placed all over the website, in specific sections and categories or only in articles tagged with specific keywords.

Name  

Measurements  

Placement  

Price  

Skyscraper

160 x 600

Right of the homepage

US$ 8.00 COP 14,500

Leaderboard

728 x 90

Above the fold

US$ 10.00 COP 17,500

Mini Banner

355 x 60

Right above the fold

US$ 6.00 COP 10,700


Content  Page  Advertising  –  How  can  you  work  with  us?   •  Content advertising can be geo-targeted to optimize the effectiveness of your campaign. •  Prices remain the same as for normal homepage advertising.

Name  

Measurements  

Placement  

Price  

Skyscraper

160 x 600

Right of the homepage

US$ 8.00 COP 14,500

Leaderboard

728 x 90

Above the fold

US$ 10.00 COP 17,500

Rectangular

320 x 250

Top right of the homepage

US$ 11.00 COP 19,500

Button

160 x 140

-

US$ 3.00 COP 5,500


Sponsored  Articles  /  Infomercials  /  Advertorials   •  Would you like to ensure that your business is a topic of a Colombia Reports article? As an advertiser you can request Colombia Reports to write an article about you and your business •  Obviously you are welcome to express wishes concerning the content, the length of the article and the number of videos and links you would like to be included Word  count  

Banners    

Links  

Images  &   Videos  

Price  

500 words

1 Mini-Banner at bottom of page

5 nofollow links

1 gallery of 10 images and 1 video

US$ 500 COP 1,000,000

400 words

1 Mini-Banner at bottom of page

4 nofollow links

1 gallery of 10 images and 1 video

US$ 450 COP 900,000

300 words

1 Mini-Banner at bottom of page

3 nofollow links

1 gallery of 10 images and 1 video

US$ 400 COP 800,000

250 words

1 Mini-Banner at bottom of page

2 nofollow links

1 gallery of 10 images and 1 video

US$ 300 COP 600,000


Special  Offers  –  Want  to  save  money?   If you want to get the most out of a campaign on Colombia Reports, we offer all-in packages that combine infomercials with a visual ad campaign and SEO-focused links. GOLD CAMPAIGN

SILVER CAMPAIGN

BRONZE CAMPAIGN

Duration (for ads): 1 Month

Duration (for ads): 1 Month

Duration (for ads): 1 Month

Includes: 1 - 500 word infomercial, 1 - Homepage Skyscraper 1 - Content Page Rectangular Banner

Includes: 1 - 400 word infomercial, 1 - Homepage Horizontal 1 - Content Page Skyscraper

Includes: 1 - 300 word infomercial 1 - Homepage Skyscraper 1 - Content Page Mini Banner

Price: US$ 1,000 COP 2,000,000

Price: US$ 850 COP 1,700,000

Price: US$ 600 COP 1,200,000


Special  Offers  –  Button  campaigns   •  Place a button (160 x 140px) campaign in a certain section of our website. •  Your ads will appear alongside every article related to your product / service. •  A button campaign ensures increased brand awareness among your target group.

Button in Bogota-related content

-

US$ 450 / year

Button in Medellín-related content

-

US$ 450 / year

Button in economy-related content

-

US$ 800 / year

Button in tourism-related content

-

US$ 800 / year


Contact  -­‐  Get  in  touch  with  us   If you want to learn more, please feel free to contact us for more information or ask one of our client managers to visit you. Visitors address: Colombia Reports Calle 53, # 45 – 78 Medellín, Antioquia

Client managers: Yannic Biermann (English) (+57) 3043617362 y.biermann@colombiareports.com    

Diana Patiño (Spanish) (+57) 3016898643 d.patino@colombiareports.com


Colombia Reports - Media Kit 2013 (English)