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rough_REFI N E D


rough_REFI N E D rough_REFI N ED

selected design work

c o l l i n _f r y


Co l l i n D. Fr y phone_415 . 2 3 5 . 2 8 1 8 email _co l l i n f r y @ g m a i l .co m web_co l l i n f r y .co m

Copyright Š 2012 A ll rights reserved. N o part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without express written permission of the author, Collin Fry.

title _r o u g h _ r e f i n e d

A cademy of A r t U niversit y

class_ S e n i o r P o r t f o l i o

School of G raphic Design

ins tr uc t or_ M a r y S co t t

79 N ew M ont gomer y Stre et

designer_ co l l i n d f r y

San Francisco, California

p ap er s t o ck _ M o h a w k 10 0 # Su pe r fi n e E g g sh e l l U l t r a w h i t e pr int er and binder y_ W W W.Bl u r b .co m t yp e fac es _ FF T r i x i e ,FFSc a l a Sa n s , K o r pu s sof tware _ Ad o be Cr e a t i v e Su i t e C S5 .5


This book is dedicated to my parents for always being there.


selected works by C o l l i n d F r y


Âť

rough_RE F I N E D Designers are master mark makers. T heir tool kit includes every type of mark made throughout human history; be it pigment spat on a cave wall, hand done calligraphy or digitally set type. It is my great fortune as a designer, to use these tools for exploring the possibilities of visual communication, from rough to refined.


Proj­ . 01 i d e n t i t y sy st e m

S pr i n g s h o w 2011 

01

p_08

10

02

p_2o

Spr i ng Sh o w 2011 Art school is a living organism.

t h e ke nne l We’ll take all the odd bits.

04

05

p_58

(a l ph a )(be t a ) How to get off your game.

07 r o bo l o g y Something for the small minded.

r o u g h _r e fi n e d

p_94

03

p_36

jc pe n n y r e d e sig n What would Ron Johnson do?

p_72

06

p_84

u r ba n g a r d e n Soap and water not included.

g l i d d e n i nspi r e Do your walls move you?

08

09

p_106

f e l l i n i sa t y r ic o n How do you distill a thing’s essence?

p_114

i d e n t i t y d e sig n Please identify yourself.

selected works by C o l l i n d F r y


Âť 11

instructor_j e r e m y S t o u t

class_i D e n t i t y D e Si g n i i


Proj .01 S Pring Pr i n g Show Sh o w 2011

rr o u g h _r e Fi n e D ough_reFineD

iDe n n tt i tt yy S yy S tt e m

12

selected works by C oo ll ll i n n dd F rr yy


» 13

instructor_j e r e m y s t o u t

class_i d e n t i t y de s i g n i i

Art school is a living organism.

Rough

_the problem

This was an identity project for the largest student exhibition held annually by the Academy of Art University. The main challenges in creating an identity of this kind, were to encompass all 13 departments in a way that gives them each a unique voice, and to design for all scales; from business cards to billboards.

  R efined

_t h e s o l u t i o n

T he concept that stuck was:

d na

of an Artist. Drawing from the rich

visual language of genetic mapping and the idea of an object which increases in complexity as you zoom in; the Spring Show identity was created. T he idea of decoding and a sense of mystery are both appropriate to the artistic exploration that happens daily on an art school campus. T o execute this concept, I created a complex supergraphic which could be used whole—on a bus shelter for example, or cropped in on, to reveal a specific department within the school. client

Academy of art univ.

project type brand identity

work

student work


Âť 15

instructor_j e r e m y S t o u t

class_i D e n t i t y D e Si g n i i


r r ough_reFineD o u g h _r e Fi n e D

selected works by C o o ll ll i n n d d Fr ry y


Âť 17

instructor_j e r e m y s t o u t

class_i d e n t i t y de s i g n i i

Like scientists exploring the genetic code, art students explore the world of creativity.


Proj­ . 01 S pr i n g s h o w 2011 

r o u g h _r e fi n e d

i d e n t i t y sy st e m

18

selected works by C o l l i n d F r y


Âť 19

instructor_j e r e m y s t o u t

class_i d e n t i t y de s i g n i i


Proj .01 S Pr i n g Sh o w 2011

rr o u g h _r e Fi n e D ough_reFineD

i De n t i t y Sy St e m

20

selected works by C oo ll ll i n n dd F rr yy


Âť 21

class_i D e n t i t y D e Si g n i i

ARC HITE PRIN CTU RAL STU CIPA LS DIO DETA DIRE ILIN CTIO G N GRA URB PHIC REN AN DER DES ING IGN

Arch

ite ctur e

Fine Art Photography Photo Journalisim Portrait Photography

Fashion Photography Advertising Photography

Management Production Print Motion Graphics

Web Desig n & New Media

Photography

hy rap tog n Pho g hio Fas ert isin hy hy rap rap Adv tog tog Pho Pho lisim hy Art rap rna tog Fine to Jou Pho Pho trai t Por Ra

n tio uc n Prod sig ia ic De Mus und al Med & So Visu for

Web Video Art Direction

instructor_j e r e m y S t o u t

Me Pro dia Dir Edi duc ect Pos tin g tio n ion Me t-p rod Vid dia Wri uct Re eo tin ion DJ po rti gra g ph Re ng y sea dio rch er uctio Direc n tion Editin Gaffi g ng Came ra Oper Art Direc ating Set tion Desig Scree n Locat nwrit ing vion Mana geme nt

Mul Co tim mm ed un ia icat ions n Directio Media ion Product Editing duction Post-pro

MAct ing Prod

Motio Televi n Pictur es & sion

Media

Writing

& Animation Visual Effects

Landscape re Architectu

Advertisin

g

n Editing Post-prod uction Media Writing

Educ

ation

ch r Ar rio Inte sign & De

Fa

sh

ion

MARKETING

on Directi Media tion Produc ion Editing roduct Post-p Writing Media y Videograph Reporting DJ r Researche Radio

Art

Media Direction Productio

Medi a Prod Direc tion uctio Editin n Post- g produ Medi a Writi ction ng

rial st du ign Des

In

Fine

Med Pro ia Dire duc ctio Edit tion n Pos ing Med t-pr odu ia Writ ctio ing n

t

ite

ctur

e

phy ogra ng Vide orti Rep her DJ earc Res io Rad

Ar

Game Desig n

Graphic Design

Illustration

n ctio ia Dire Med ucti on Prod ion ing Edit -pro duct ing Post ia Writ Med

ion ect Dir n dia tio ion Me duc Pro tin g rod uct g tin Edi t-p Wri Pos dia Me

Media Direction Production Editing Post-production Media Writing

Media Direction Production Editing Post-product ion Media Writing

Reversed out type is an effective style for signage.

This is the Spring Show Identity , minus its graphic wheel element. This is the most basic element of the identity and must be used appropriately.

This element can also be used on a dark back-ground, though this is not the preferred version of the Spring Show logo.

Me

ion ect Dir n dia tio ion Me duc uct g g Pro tin rod Edi t-p Wri tin Pos dia


Proj­ . 01 S pr i n g s h o w 2011 

r o u g h _r e fi n e d

i d e n t i t y sy st e m

22

selected works by C o l l i n d F r y


Âť 23

instructor_j e r e m y s t o u t

class_i d e n t i t y de s i g n i i


Proj .02 t h e k en n el

24

Pr i n t Pr o m o t i o n

We’ll take all the odd bits.

rough

_The Problem

To start with, i was given a word out of a hat. it was kennel. next i was instructed to create an entity which would use this word as its name,

while not being too literal

in the connection. with these two pieces in place, an identity system and promotional materials were created. r efined _ t h e s o l u t i o n

i decided that The Kennel would be the name for the fictitious, Sausage Council of a merica. t his organization is a resource for sausage makers and the sausage industry as a whole. t he k ennel would also be a chief marketing engine for the sausage industry —and all tubed meats for that matter. Sausages are funny foods, which inspire excitement and suspicion. in order to address the later in a tongue and cheek manner, the k ennel's 2011 campaign draws similarities between sausage and trends in sustainability, such as recycled plastic bricks.

client

project type

The kennel

r o u g h _r e Fi n e D

selected works by C o l l i n d F r y

PrinT

work sTUdenT work


Âť 25

instructor_m a ax x SPeCt to or r

class_P r r in nt t DeSig gn n i


Proj .02 t h e k en n el

r o u g h _r e Fi n e D

26

Pr i n t Pr o m o t i o n

selected works by C o l l i n d F r y


Proj足 . 02 t h e k en n el

r o u g h _r e fi n e d

28

pr i n t pr o m o t i o n

selected works by C o l l i n d F r y


Âť 29

instructor_m a ax x SPeCt to or r

class_P r r in nt t DeSig gn n i


Proj .02 t t he h e kennel k en n el

r ough_reFineD o u g h _r e Fi n e D r

30

Pr r in nt t Pr ro o mo ot t io on n

o ll ll i n n d d Fr ry y selected works by C o


Âť 31

instructor_m a x S P e C t o r

class_P r i n t D e S i g n i


Proj .02 t t he h e kennel k en n el

r ough_reFineD o u g h _r e Fi n e D r

32

Pr r in nt t Pr ro o mo ot t io on n

o ll ll i n n d d Fr ry y selected works by C o


Âť 33

instructor_m a x spe c t o r

class_p r i n t d e s i g n i


Proj .02 t t he h e kennel k en n el

r ough_reFineD o u g h _r e Fi n e D r

34

Pr r in nt t Pr ro o mo ot t io on n

o ll ll i n n d d Fr ry y selected works by C o


Âť 35

instructor_m a ax x SPeCt to or r

class_P r r in nt t DeSig gn n i


Proj .02 t t he h e kennel k en n el

r ough_reFineD o u g h _r e Fi n e D r

36

Pr r in nt t Pr ro o mo ot t io on n

o ll ll i n n d d Fr ry y selected works by C o


Âť 37

instructor_m a x spe c t o r

class_p r i n t d e s i g n i


Proj足 . 02 t h e k en n el

r o u g h _r e fi n e d

38

pr i n t pr o m o t i o n

selected works by C o l l i n d F r y


Âť 39

instructor_m a x S P e C t o r

class_P r i n t D e S i g n i


Proj .03 j C Pe n n y r e De Si g n

r ough_reFineD o u g h _r e Fi n e D r

40

Co n Ce Pt a n D Pa Ck a g i n g

o ll ll i n n d d Fr ry y selected works by C o


» 41

instructor_m i c h a e l o sbo r n e

class_p a c k a g e d e s i g n i v

What would Ron Johnson do?

Rough

_the problem

Giving JCPenny a face lift would prove to be no small task. In this group project, we had to consider how to revive this store without alienating its faithful

(however off target) older clientele.

   R efined

_t h e s o l u t i o n

W e devised a plan for JCP that would create new and exciting shopping experiences for the college aged shopper, while bringing in classic and eclectic home products for its existing customers. T he store was broken up into two categories: store brands and private label brands. W e created several unique product lines in each of these categories, as well as an in-store coffee shop for the weary shoppers. Each brand that we created was designed to engage a specific demographic, through packaging as well as interesting product selection.

client

the kennel

project type packaging

work

student work


Proj .03 j C Pe n n y r e De Si g n

42

Co n Ce Pt a n D Pa Ck a g i n g

Store Brands e n t r a Da your passport to exotic cuisines. t ry exciting foods and favors that take you far away. C u lt u r e _ e x P e r i e n C e _ t r a Di t i o n Fa m i l i e S 25-50

Private Label Brands & Pl a y these discrete and sexy products will spice up the romance in anyone's relationship. Se x y _Pl a y Fu l _Sa Fe m e n a n D w o m e n 25-35

r o u g h _r e Fi n e D

selected works by C o l l i n d F r y


Âť 43

instructor_m i c h a e l o sbo r n e

Mo men t s Products to meet your family's everyday needs and wants, at a fair price. M i n df u l _ F r e sh _ L o n g ev it y m e n a n d w o m e n 25-50

W h i spe r

M a n i fe s t o

Classic, quality cosmetics and skin care products at sensible prices.

T his line of lifestyle products is designed to educate today's young working professionals about taste.

Ch i c_Qu a l i t y _ Po l i sh e d w o m e n 25-35

E m po w e r i n g _Sl e e k _ I n de p e n d e n t m e n a n d w o m e n 25-35

B e n ch

l mn o p

T his in store coffee shop is the stylish stop off for weary male shoppers.

T hese toys are a natural and stimulating alternative for your children to enjoy.

r o u g h _w a r m _ m a scu l i n e m e n 25-40

Ed u c a t i o n a l _ In n o vat iv e_ T h o u g h t fu l ch i l dr e n 3-6

class_p a c k a g e d e s i g n i v


» 45

Be n Ch Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v

THE C ON CE P T B E HIND B E N CH , WAS TO CR E ATE A C OMFORTA B LE E N V IRON ME N T FOR W E A RY SHOPPE RS — E SPE CI A L LY A N Y M A LE S W HO M AY B E R E LUCTA N T TO SHOP.


Proj­ . 03 j cpe n n y r e de s i g n  

r o u g h _r e fi n e d

46

c o n c e p t a n d p a ck a g i n g

selected works by C o l l i n d F r y


Âť 47

Be n Ch Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj­ . 03 j cpe n n y r e de s i g n  

r o u g h _r e fi n e d

48

c o n c e p t a n d p a ck a g i n g

selected works by C o l l i n d F r y


Âť 49

Be n Ch Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj­ . 03 j cpe n n y r e de s i g n  

r o u g h _r e fi n e d

50

c o n c e p t a n d p a ck a g i n g

selected works by C o l l i n d F r y


Âť 51

Be n Ch Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj­ . 03 j cpe n n y r e de s i g n  

r o u g h _r e fi n e d

52

c o n c e p t a n d p a ck a g i n g

selected works by C o l l i n d F r y


Âť 53

Ben n Ch h Pr r i vvat a t e ll aa B e ll

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


» 55

&Pl a y Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v

THE C ON CE P T B E HIND A ND PL AY IS TO GI V E JCP A N E D GE , BY DISCR EETLY IN TRODUCING A LINE OF SE X Y ADULT PRODUCTS W ITH A PL AY FUL AT TITUDE .


Proj .03 j C Pe n n y r e De Si g n

r ough_reFineD o u g h _r e Fi n e D r

56

Co n Ce Pt a n D Pa Ck a g i n g

o ll ll i n n d d Fr ry y selected works by C o


Âť 57

&Pl a y Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj .03 jC CPenny Pe n n y reDeSign r e De Si g n

r ough_reFineD o u g h _r e Fi n e D r

58

on n CePt t a an n D Pa a Ck ka ag g in ng g Co

o ll ll i n n d d Fr ry y selected works by C o


Âť 59

Be n Ch Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj .03 jC CPenny Pe n n y reDeSign r e De Si g n

r ough_reFineD o u g h _r e Fi n e D r

60

on n CePt t a an n D Pa a Ck ka ag g in ng g Co

o ll ll i n n d d Fr ry y selected works by C o


Âť 61

&Pl a y Pr i v a t e l a Be l

instructor_m i C h a e l o S B o r n e

class_P a C k a g e D e S i g n i v


Proj­ . 04 ( a l ph a )( b e t a ) t y p e co n v e n t i o n  

b o o k a n d e v e n t co l l a t e r a l

62

How to get off your game.

Rough

_the problem

Create a typographic conference, which inspires an audience to learn and explore the subject of typography.

Promotional materials were to include a book covering the concepts of the conference,

promotional poster, ID

badges and a schedule of events.

  R efined

_t h e s o l u t i o n

Designers and creatives are constantly faced with the potential of failure, which can make it difficult to justify risk taking. T his is a problem, because risk is a key ingredient in the creation of new and exciting things. Breaking free of ones usual methods of problem solving, can be difficult because of this. T he conference that I designed is a safe place for designers to come and risk it all. Set up like a V egas casino, T he (AL PHA )(BETA ) conference features a host of games and design related challenges, which will help to loose us from the bonds of always being experts.

client atypi

r o u g h _r e fi n e d

project type

selected works by C o l l i n d F r y

print

work student work


Âť 63

instructor_a r instructor_a r i e ll g gr r ey y

class_t class_t y y Po og gr ra a Ph hy y iv iv


Proj .04 ( a l Ph a )(Be t a ) t y Pe Co n v e n t i o n

r ough_reFineD o u g h _r e Fi n e D r

Bo o k a n D e v e n t Co l l a t e r a l

o ll ll i n n d d Fr ry y selected works by C o

64


Proj .04 ( a l Ph a )(Be t a ) t y Pe Co n v e n t i o n

r o u g h _r e Fi n e D

Bo o k a n D e v e n t Co l l a t e r a l

selected works by C o l l i n d F r y

66


Âť 67

instructor_a r i e l g r e y

class_t y P o g r a P h y i v


Proj­ . 04 ( a l ph a )( b e t a ) t y p e co n v e n t i o n  

r o u g h _r e fi n e d

b o o k a n d e v e n t co l l a t e r a l

selected works by C o l l i n d F r y

68


Âť 69

instructor_A r i e l g r e y

class_t y p o g r a p h y i v


Proj­ . 04 ( a l ph a )( b e t a ) t y p e co n v e n t i o n  

r o u g h _r e fi n e d

b o o k a n d e v e n t co l l a t e r a l

selected works by C o l l i n d F r y

70


Âť 71

instructor_A r i e l g r e y

class_t y p o g r a p h y i v


Proj­ . 04 ( a l ph a )( b e t a ) t y p e co n v e n t i o n  

r o u g h _r e fi n e d

b o o k a n d e v e n t co l l a t e r a l

selected works by C o l l i n d F r y

72


Âť 73

instructor_A r i e l g r e y

class_t y p o g r a p h y i v


Proj­ . 04 ( a l ph a )( b e t a ) t y p e co n v e n t i o n  

r o u g h _r e fi n e d

b o o k a n d e v e n t co l l a t e r a l

selected works by C o l l i n d F r y

74


Âť 75

instructor_A r i e l g r e y

class_t y p o g r a p h y i v


Proj .05 u rBan u r Ba n Farmer Fa r m e r

r ough_reFineD o u g h _r e Fi n e D r

76

a Ck ka ag g eD Pr ro o Du u Ct t S e ll F - P a

o ll ll i n n d d Fr ry y selected works by C o


» 77

instructor_p a u l k a g i w a t a

class_p a c k a g e d e s i g n i i i

Soap and water not included.

Rough

_the problem

The unique challenge in this project was to create a self

packaging product to cut down on packaging waste.

In order begin coming up with solutions,

I had to

delve into materials and processes beyond the scope of typical packaging.

   R efined

_t h e s o l u t i o n

T his project is the perfect example of ending up light years away from where you started. T he final product, a set of wall hanging planters, was heavily influenced by the available technology and materials; making this a fun exploration. I found that the advantages of flat-packing products reduces shipping costs, as well as loss to damage. So, going with this idea, I was able to manufacture on a small scale, using laser cutters. T hese expensive machines would not have been available to me 10 years ago and made this type of design accessible. A lso, renewable bamboo plywood, gave me an eco-friendly solution that could stand up to the stresses put on a product that has no protective packaging. client muji

project type self-packaging product

work student work


Proj .05 u r Ba n Fa r m e r

r o u g h _r e Fi n e D

78

Se l F-Pa Ck a g e D Pr o Du Ct

selected works by C o l l i n d F r y


Proj­ . 05 u r ba n fa r m e r  

r o u g h _r e fi n e d

80

se l f - pa c k a g e d p r o du c t

selected works by C o l l i n d F r y


Âť 81

instructor_p a u l k a g i w a t a

class_p a c k a g e d e s i g n i i i


Proj­ . 05 u r ba n fa r m e r  

82

se l f - pa c k a g e d p r o du c t

Sandpaper label

r o u g h _r e fi n e d

selected works by C o l l i n d F r y


Âť 83

instructor_p a u l k a g i w a t a

class_p a c k a g e d e s i g n i i i


Proj­ . 05 u r ba n fa r m e r  

r o u g h _r e fi n e d

84

se l f - pa c k a g e d p r o du c t

selected works by C o l l i n d F r y


Âť 85

instructor_P a au u ll k ka ag g iw w ata at a

class_P a a Ck ka ag g e D e S ign i g n iii iii


Proj­ . 05 u r ba n fa r m e r  

r o u g h _r e fi n e d

86

se l f - pa c k a g e d p r o du c t

selected works by C o l l i n d F r y


Âť 87

instructor_P a au u ll k ka ag g iw w ata at a

class_P a a Ck ka ag g e D e S ign i g n iii iii


Proj .06 g l i DDe n i n SPi r e

88

Pa i n t Pa Ck a g i n g

Do your walls move you?

rough

_The Problem

Glidden is the bargain house paint option in a market that has shown people are willing to pay extra for the good stuff. The challenge here, was to redefi ne a brand that is synonymous with cheap. r efined _ t h e s o l u t i o n

g lidden had recently reformulated all of their paints, which now perform on par with the top of the line brands. t he packaging however still looked cheap. my approach was to use elegant typography, and a classic minimal look to elevate the products, in combination with a new sub-brand called inspire. inspire was chosen because it ties in to the user's experience and motivation for redesigning their space.

client

project type

Glidden

r o u g h _r e Fi n e D

selected works by C o l l i n d F r y

PAckAGinG

work sTUdenT work


Âť 89

instructor_t o instructor_t o m mCn nu u lt lt y y

class_P a a Ck ka ag g e D e S ign i g n ii ii


Proj .06 g l i DDe n i n SPi r e

r ough_reFineD o u g h _r e Fi n e D r

90

Pa i n t Pa Ck a g i n g

o ll ll i n n d d Fr ry y selected works by C o


Proj­ . 06 g l i dde n i n spi r e 

r o u g h _r e fi n e d

92

p a i n t p a ck a g i n g

selected works by C o l l i n d F r y


Âť 93

instructor_t o instructor_t o m mCn nu u lt lt y y

class_P a a Ck ka ag g e D e S ign i g n ii ii


Proj­ . 06 g l i dde n i n spi r e 

r o u g h _r e fi n e d

94

p a i n t p a ck a g i n g

selected works by C o l l i n d F r y


Âť 95

instructor_t o m m cn u lt y

class_p a c k a g e d e s i g n i i


Proj­ . 06 g l i dde n i n spi r e 

r o u g h _r e fi n e d

96

p a i n t p a ck a g i n g

selected works by C o l l i n d F r y


Âť 97

instructor_t o m m cn u lt y

class_p a c k a g e d e s i g n i i


Proj .07 ro r oBology Bo l o g y

r ough_reFineD o u g h _r e Fi n e D r

98

in nt t er ra a Ct t iv v e Ca a mPa a ig ig n n

o ll ll i n n d d Fr ry y selected works by C o


» 99

instructor_j e n n y j i

class_g r a ph i c d e s i g n i i i

Something for the small minded.

Rough

_the problem

American education is not providing a sufficient base in

science, which is eroding the country’s ability to innovate and compete in the world. In lieu changing the education system how can we spark kids’ interest in science

and the high-tech jobs of tomorrow?

   R efined

_t h e s o l u t i o n

A fter much research on new developments in science I found what I thought to be the most exciting and surreal area, on the cutting edge. T he study of nano-technology often seemed more like science fiction than anything else. It was these qualities that made me think that kids are the perfect audience for this stuff. It requires a vivid imagination to picture a universe on a pinhead and the physical forces that may govern it. W hy not engage their imaginations, while also teaching them the things we have learned so far about these tiny worlds? T he following web campaign and mobile a pp are the first steps at bringing kids into the nano-sized world. client nova

project type web campaign

work student work


Âť 101

instructor_j e n n y j i

class_g r a P h i C D e Si g n i i i


Proj .07 r o Bo l o g y

r o u g h _r e Fi n e D

102

i n t e r a Ct i v e Ca m Pa i g n

selected works by C o l l i n d F r y


Âť 103

instructor_j e n n y j i

class_g r a P h i C D e Si g n i i i


Proj .07 r o Bo l o g y

r ough_reFineD o u g h _r e Fi n e D r

104

i n t e r a Ct i v e Ca m Pa i g n

o ll ll i n n d d Fr ry y selected works by C o


Âť 105

instructor_j e n n y j i

class_g r a P h i C D e Si g n i i i


Proj .07 ro r oBology Bo l o g y

r ough_reFineD o u g h _r e Fi n e D r

106

in nt t er ra a Ct t iv v e Ca a mPa a ig ig n n

o ll ll i n n d d Fr ry y selected works by C o


Âť 107

instructor_j e n n y j i

class_g r a P h i C D e Si g n i i i


Proj­ . 07 r o bo l o g y  

r o u g h _r e fi n e d

108

i n t e r a ct i v e ca m pa i g n

selected works by C o l l i n d F r y


Âť 109

instructor_j e n n y j i

class_g r a ph i c d e s i g n i i i


Proj­ . 08 f e l l i n i sa t y r i co n  

110

m o v i e p o st e r

How do you distill a thing’s essence?

Rough

_the problem

How do I get to the core of a design? emotionally with the viewer?

How do I connect

In making a movie poster

I quickly learned that you don’t have time to say much—so

what you do say needs impact. R efined _t h e s o l u t i o n

I decided to use primitive looking marks in the creation of this poster to reflect the people in the world of Satyricon. I derived inspiration from carved A frican masks and attempted to transfer that sensibility to a block print. A lso, rather than using photography or imagery from a scene in the film, I used symbols to convey the mystery of this ancient world, as much of their day to day interpretation of events was also based on interpretation of symbols. client

project type

world films

r o u g h _r e fi n e d

selected works by C o l l i n d F r y

print design

work student work


Âť 111

instructor_r o instructor_r o ll a an nD y yo ou un ng g

class_P r r in nt t DeSig gn n ii ii


Proj .08 F e l l i n i Sa t y r i Co n

r o u g h _r e Fi n e D

112

m o v i e Po St e r

selected works by C o l l i n d F r y


Âť 113

instructor_r o instructor_r o ll a an nD y yo ou un ng g

class_P r r in nt t DeSig gn n ii ii


Proj .08 F e l l i n i Sa t y r i Co n

r o u g h _r e Fi n e D

114

m o v i e Po St e r

selected works by C o l l i n d F r y


Âť 115

instructor_r o l a n D y o u n g

class_P r i n t D e S i g n i i


Proj­ . 08 f e l l i n i sa t y r i co n  

r o u g h _r e fi n e d

116

m o v i e p o st e r

selected works by C o l l i n d F r y


Âť 117

instructor_r o l a n d y o u n g

class_p r i n t d e s i g n i i


Proj .09 i De n t i t y De Si g n

118


Âť

119

Please identify yourself.

Rough

_the problem

What makes designing identities a challenge is that there

is no room for anything superfluous. They have to be built up and stripped down until

only the essential components are left. R efined _t h e s o l u t i o n

Sketch, sketch and sketch some more. R esearch type. Find vintage and unusual typography, integrate elements with different styles. Step back from these and ask yourself if any of them start to capture the feel of the company I'm designing for. H one in on a few ideas and repeat this process. T his is currently my approach to designing identities. client various

project type identity design

work

student work


Proj­ . 09 120

i de n t i t y de s i g n  

r o u g h _r e fi n e d

selected works by C o l l i n d F r y


Âť 121

instructors_a n d r e w c a m b o u r i s , j e n n y j i


Proj­ . 09 122

i de n t i t y de s i g n  

r o u g h _r e fi n e d

selected works by C o l l i n d F r y


Âť 123

instructor_m i c h a e l o s b o r n e


Proj­ . 09 124

i de n t i t y de s i g n  

r o u g h _r e fi n e d

selected works by C o l l i n d F r y


Âť 125

instructors_r o l a n d y o u n g , m a x s p e c t o r


Proj­ . 09 126

i de n t i t y de s i g n  

r o u g h _r e fi n e d

selected works by C o l l i n d F r y


Âť 127

instructors_m i c h a e l o s b o r n e , t o m m c n u lt y


Thank you to all who have supported and tolerated me during my time in school.

Mitch and L eslie Fry, Mary Scott, R oland Young, Jenny Ji, T om McN ulty, Scott R ankin, Max Spector, Malini Bakshi, Priscilla Pena, Jennifer H ennessy, R honda R ubenstein, Sterling L arrimore, A ndrew McCormack, A lex Salz, Pat K ing, Matt Baker, A ngela Ellsworth, my brothers, Mark Fry, L auren Mounce, Matt H artman, R achel W alther, Josh L and, Darrell L ee, Melissa Davidson, L indsay H olden, Danielle Morris, Chequamegon Bollinger, N oah G onzalez and Jefferey T owner.


rough_refined  

Selected works by Collin Fry

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