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Book details ●

Author : Mike Grigsby

Pages : 248 pages

Publisher : Kogan Page

Language :

ISBN-10 : 0749479299

ISBN-13 : 9780749479299

Click Button Below to Download or Read This Book!

Book Synopsis Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve realworld marketing challenges, such as?pulling a targeted list, segmenting data,?testing campaign effectiveness, and forecasting demand.Assuming no prior knowledge,?Marketing Analytics?introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book both?makes marketing science accessible to beginners and aids the more experienced practitioner in understanding?the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace.

Download eBook Marketing Analytics: A Practical Guide to Real Marketing Science  

DOWNLOAD BOOK Marketing Analytics: A Practical Guide to Real Marketing Science By Mike Grigsby PDF eBook #pdf https://downloadebooks.us/?q=M...

Download eBook Marketing Analytics: A Practical Guide to Real Marketing Science  

DOWNLOAD BOOK Marketing Analytics: A Practical Guide to Real Marketing Science By Mike Grigsby PDF eBook #pdf https://downloadebooks.us/?q=M...

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