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Collegian 2010-2011


Advertising Rates & Information

Did you know?


The Collegian has been Houston Baptist University’s studentrun and operated newspaper since 1963. It reports campus news bi-weekly through a print edition, with a circulation of 2,500, and its website, More than 2,800 undergraduate and graduate students attend Houston Baptist University. Established in 1960, it is a Christian liberal arts university dedicated to the development of the intellect, the moral character, and the spiritual lives of its students. Located just off U.S. Highway 59, halfway between downtown Houston and the city’s southwestern suburbs, it is the perfect launching pad for students to explore the city and the professional, social, and lifestyle advantages it offers. The Collegian is the most direct and cost-effective way to reach these students. For more information or to view a current publication of the Collegian, visit





Yearlong assessment shows blueprint for athletic compliance

v o l u m e 44 n o . 12

Swinging for Scholarships

CERTIFICATION TIMELINE Sept. 1. 2009 Began self-study process

Sept. 2009 - April 2010

April 30, 2010 Self-study report due for submission via Web-based system

A series of plans to improve the University’s athletic department were announced in a recently released self-study, which was completed to meet a key requirement for NCAA Division I certification. Included in the 200-plus pages of the yearlong report was a recommendation to increase the proportion of female athletes to male athletes to better reflect the ratios of the entire student population. The study reports that during the 2008-09 academic year, 51 percent of the University’s 210 athletes were male and 49 percent were female. The athletic department plans to achieve this goal by adding another women’s sport to its current

May 1 - June 30, 2010 NCAA liaison reviews report for preliminary issues

by Mauricio Editor at large

July 2010 NCAA Division I Committee reviews self-study report

After July 2010 University has option to respond to analysis

Sept. 15 - Nov. 19, 2010 Peer-review-team conducts campus evaluation and writes report

Dec. 17, 2010 Response to PRT report due by President Sloan

Feb. 2011 & Spring 2011

Committee deliberates final decision for institutions

information provided from the University’s NCAA Certification Self-Study Report

School of Education makes the grade by nathan caDis Editor in chief

The Texas Education Agency gave its stamp of approval to the School of Education by reaffirming the school’s accreditation during a recent on-site visit. Dr. Alice Ledford, dean of the School of Education, said that the process reaffirms the commitment to excellence the program has shown. “It’s always great to have an outside source commend our hard work,” she said. The process began last fall, giving faculty and staff the opportunity to collect the information needed to present to the state. Ledford said they presented documentation for the undergraduate program, including policies,

see EDUCATION, page 5


Assistant soccer coach Dustin Norman, left, watches as assistant Inside golf coach Chris Hill swings durRead about the golf event ing the HBU Athletic Scholarship see page 6. Golf Tournament on April 12.

Laptop thief caught in library

Campus police apprehend suspect by Justin schneewinD Managing editor

The timing of two phone calls led to the apprehension of a suspect believed to be responsible for the theft of students’ laptops at Moody Library and libraries at other area universities. While studying in the second floor of Moody Library, senior Ruth Long noticed a male in the neighboring study booth after his cell phone rang. A short time after the phone rang, Long saw the suspect rushing out of the building. After the 19-year-old suspect rushed out, a student returned to a workspace to discover that his laptop had been stolen. Two weeks later on April 8, Long was studying upstairs in Moody Library and again saw the suspect after his phone rang and recognized him, his black messenger

Banks now out of the picture

Financial services switches to direct lending with U.S. Dept. of Education

Developed self-study report


see NCAA, page 6


APRIL 15, 2010

NCAA study reveals plans by Daniel News editor

IN SPORTS | pg. 20


bag and what she described as an old, scratched Apple laptop. Long asked someone nearby to watch her belongings as she found one of the librarians to inform the staff that the suspect was in the building. University police came to

Moody Library and apprehended the suspect at approximately 9:30 a.m. During an interrogation, he said he targeted other libraries at universities as well. The suspect, on parole for pre-

see THIEF, page 4

Baker heads home by nathan caDis Editor in chief

His causal and unassuming demeanor camouflages his achievements and the influence he has had on the University’s direction. The University’s associate provost, Dr. Hunter Baker, will be stepping down from his position at the end of May in order to move closer to his ailing mother in Tennessee. Baker said the decision was one of the toughest he has ever

made because he will be leaving both a job that he enjoys and the many students he has Baker mentored. “Every time I have had to make the announcement I have had a tough time,” he said. “But I feel confident that this is what I


No more banks. Beginning July 1 all universities will switch to direct lending, and students seeking loans to finance tuition will receive loans directly from the US Department of Education. This was a provision in a Health Care and Education Reconciliation Act that was signed by President Obama on March 25. James Steen, vice president of enrollment management, said the University wanted to wait for the outcome of the bill before making any changes to the financial aid system for the 2010-2011 academic year. “If we didn’t have to make the switch, then there was no reason to change,” Steen said. While the University decided to wait for the mandated switch, there have been other universities that made the decision to participate in direct lending. Many universities have been participating in direct lending since it began in 1990, according to an April 7 article in the Michigan Daily. According to an Oct. 10, 2008 article in the Chronicle of Higher Education, 400 see LENDING, page 4

Check out more news @ Students cast votes for SGA members Professor opens museum exhibit Alumnus wins district election

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Payment & Materials Deadline

Publication Deadline

September 6 September 20 October 4 October 18 November 8 November 21 November 29 January 24 February 7 February 21 March 7 March 28 April 11 April 25

September 9 September 23 October 7 October 21 November 11 November 23 December 2 January 27 February 10 February 24 March 10 March 31 April 14 April 28

Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Special Issue Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11 Issue 12 Special Issue

IN FEATURE | pg. 10


Advertising Office:

281.649.3668 Collegian Office:

281.649.3670 Fax: 281.649.3246 Mailing and Web Address:

The Collegian 7502 Fondren Road Houston, TX 77074-3298 Email:

Collegian 2010-2011


Print Advertising Rates PRINT ADS


Required Formats:

Display ads are measured in column inches: The width in columns multiplied by the depth in inches. Minimum size 2 col. x 2”

We accept the following formats for camera-ready ads: PDF, TIFF, JPEG, EPS, PNG, GIF. All submission need to be no less than 200 dpi and in CMYK format

Standard Rate: $8.00 Per Col. in. Campus Rate: $4.00 Per Col. in. Non-Prof Rate: $6.00 Per Col. in.

Design Deadline:

Minimum size 2 col. x 2”

All information for ads that need to be designed must be submitted by the Monday of the week previous to publication.

*Non-profits must provide proof of 501(c)(3)) *Custom ad prices determined by column inches.



Print and Online Design Fee: $35

$3.50 Per Line Minimum: 3 lines Maximum: 25 lines

If the Collegian staff must design the ad or completely readjust an existing design.

Typesetting Fee: $25

Typesetting and changes to previous ads not due to previous error, i.e. change of address, change of font or replacement of images within the ad.


No Fee for Photo-Ready Ads

Due to software complications, photo-ready ads may appear slightly fuzzy. Generally, this does not detract from the overall effectiveness of the ad.

Rate: $100/thousand Size: 8.5” x 11 or less Delivery: 3 days prior to publication

AD SIZES & RATES Full Page 10” X 15.4”

General: $768 Campus: $384 Non-Prof: $576

1/2 Page 10” X 7.5”

General: $384 Campus: $192 Non-Prof: $288

1/4 Page 6” X 6.5” 4” X 9.75”

General: $192 Campus: $96 Non-Prof: $144

1/6 Page 6” X 4.5” 4” X 6.5”

1/8 Page 6” X 3.5” 4” X 5”

General: $120 Campus: $60 Non-Prof: $90

General: $96 Campus: $48 Non-Prof: $72

Collegian 2010-2011


Online & Multimedia Advertising Rates

Did you know?

The Collegian’s award-winning online and multimedia services provide an exciting opportunity to present your company or business in an interactive, attention-getting way. In 2009-2010 our website set a new record with more than 45,000 views for the school year. With an average of over 4,500 page views per month — nearly twice the number of physical copies the Collegian orders for the newsstands. Multimedia advertisement is a new service the Collegian offers. Use this service to highlight your business through a commercial or graphics which will be included in our award-winning online multimedia reports.



Front page

Square Tile Full Banner

300x250 $130 468x60 $100

Other pages $100 $75



Required Formats:



15 Seconds


30 Seconds


To place an online ad, please submit material as JPEG, GIF, or PNG formats. We accept flash animations. Include the URL of page you want linked to your ad. Ads must be a minimum resolution of 72 dpi and the color format should be RGB.

Design Deadline:

Advertisements are placed online for a period of two weeks and are uploaded along with each new issue. The same payment and materials deadlines, policies, and discounts apply as for online and multi-media ads that apply for print ads.

MULTIMEDIA ADS Required Formats:

Material must be an uncompressed .mov file, 720x480 NTSC in DV or DV widescreen. Audio must 4800khz uncompressed.

Flash Design Fee:

Let the Collegian design your multimedia advertisement for $150.

Collegian 2010-2011


Discounts, Payments & Policies


20% Off

When advertising for an entire school year (13-14 issues)

15% Off

When advertising for 8-12 issues

10% Off

When advertising for a full semester (6-7 issues)

5% Off

When advertising for 3-5 consecutive issues

Note: To qualify for the discounts, all ads must be purchased at one time and paid for in advance.



We accept all major credit cards: Visa, MasterCard, Discover and American Express. Checks, Money Orders and cash are also accepted. Please make Money Orders and checks payable to:

The Collegian only takes responsibility for an advertisement error that is not corrected after being proofed by the client. All advertisements created by The Collegian production department remain the exclusive property of the Collegian and may not be reused in any other publication, flier, or other types of media without prior written permission of the Collegian.

The Collegian



Payment Deadline:

All cancellations must be made before the payment deadlines. No refunds will be given on advertisements canceled after that time. All canceled advertisements will be subject to production charges incurred prior to cancellation.

Payments must be received by Monday of the week previous to publication. Note: Advertising space will not be reserved until payment has been made.

Disclaimer: The Collegian reserves the right to refuse advertising that is thought to be in poor taste; that advertises illegal organizations’ activities; that maligns identifiable persons, races, religious groups or professions; that is not within the reasonable bounds of accuracy and truthfulness, or that is otherwise determined unacceptable by the publisher.

2010-11 Rate Card  

All the information about advertising with the Collegian.

2010-11 Rate Card  

All the information about advertising with the Collegian.