CFM's May Newsletter

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Dear reader, Collegefairmagazine’s (CFM) May publication features three outstanding professionals, Connie Malamed of eLearning Coach, John Luczkowski of Philly T&D, and Dr. Brandi Balwin-Rana, from the Center for Millennial Engagement. First, Malamed suggest that “one little known, but fulfilling career is that of an Instructional Designer or Instructional Technologist,” while John Luczkowski indicates "training" as it exists in the business world tries, or should try, to make that integration as seamless, easy, and complete as possible,” and third, Dr. Brandi Balwin-Rana helps to raises the profile of Philadelphia’s diverse millennial technology community. In part the comments and involment of our guess professionals may have helped to influence Philadelphia’s Mayor Kenney to created a $3.5 million StarUp PHL’s second fund to support and back Philly based tech startups. According to Torres (2018), “Comcast venture announced a $4 million seed round to Brightside with participation from Menlo Park, Calif-based Trinity Ventures.” The city and the region are developing a technology landscape for investment to attract the brightest and best tech minds to the Philadelphia area. The aforementioned shows the City and millennia’s that Philly is a promising and friendly technology startups area. Where capital can be raised and government is very supportive and the Mayor sees this as a good investment that will pay dividends to the City’s long term economic growth.

Collegefairmagazine, 2018

CFM wants to highlight your contributions as well, so please email your thinking in a brief (150 words) to CFM list advertisementsl. For ad space, a Full Page=$75.00 (members $60.00), Half Page=$50.00 (members $40.00), and a Quarter Page= $25.00 (members $20.00). CFM is a 501c(3) Not-for-Profit organization. Our membership cost is only $3.00 yearly. Forward membership, donations, and Ad payments to: Ad files to Thank You! CFM Psst, a review of CFM’s online newsletter readership shows that 63% of readers use desktops, 6% use tablets, and 31% use mobile devices. Table of Content Connie Malamed, eLearning Coach John Luczkowski, T&D Philly Dr. Brandi Baldwin-Rana, Millennial Engagement Montgomery County’s Score Program eLearning Brothers Education Technology Conference

May, Vol. 3. Page 1

CFM’s May NEWSLETTER CFM would like to take this opportunity to present the first of our three featured guest. Connie Malamed of eLearning Coach “one little known, but fulfilling career is that of Instructional Design or Instructional Technology. Practitioners in this field design and produce learning experiences for workplace training and support. This might include designing and/or producing: eLearning, mobile apps, job aids, classroom training, curetted content, communities of practice and the use of collaborative tools to exchange ideas and learn from each other. Instructional designers use a variety of tools to examine workplace performance problems and determine if training or job support are the best solution. If so, they try to understand the target audience and the gaps in skills and knowledge to create effective learning experiences that will close the gap. Instructional design is based on cognitive psychology and learning theory.” Also, Connie indicated that “Instructional designers may work for large organizations as part of a team within the Learning and Development area or in Human Resources. Those who work for small organizations may wear many hats and be a department of one. People get into the field through many routes. There are Master’s Degree and certificate programs in the field as well as a few undergraduate programs. Other sources of entry are through being a corporate trainer, subject matter expert, teacher or writer. Check out this list of instructional design programs in the U.S. Some are online and some are onsite. And you can find out more about the career in this free 12-lesson course: Breaking into Instructional Design.” (back to Table of Content)

Collegefairmagazine, 2018

“The most important principle for designing lively eLearning is to see eLearning design not as information design but as designing an experience.” - Cathy Moore The second feature guest is John Luczkowski of Philly T&D, he indicated that the average corporate professional works more than forty hours a week these days. Checking emails late at night, responding to messages on the weekend, phones calls with global partners early in the morning - all these things take time of a week. So, why someone already working like a dog would decide to start a non-profit professional development group? One word - "plastics,"! No, not really. When passion meets opportunity potential energy can get transformed into active energy. Our culture sways from one trend to another. As a result, business sways in the same winds. And therefore, well intentioned business leaders try to grasp onto the latest buzzwords and ideas in dealing with their people. That can cause a human resource disaster. If I know anything, I know that you cannot find a secret sauce out there that will magically transform people. Learning, despite what anyone will tell you - happens through a process. You hear or see something and you try to fit it into your understanding of the world. You wrestle with an idea, concept, or process until you can integrate it into the framework of your

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CFM’s May NEWSLETTER mind. "Training" as it exists in the business world tries, or should try, to make that integration as seamless, easy, and complete as possible. However, we often do learners injustice by limiting or even denying them the basic building blocks necessary to take knowledge and turn it into behavior. We need content IN context. We need opportunities to practice. We need feedback and guidance. And we need time to repeat until the knowledge, skills, or attitude gets fully ingrained into our psyche. I helped co-found the Learning & Development Professionals of Greater Philadelphia to provide other professionals such as myself the opportunity to wade through the rough seas and find their north star. Every organization, every company, every group presents its own challenge due to culture, industry, and various requirements and limitations. But, the basics never change and the methodology that underlines true learning works anywhere, anytime.

shared their insights with the summit's millennial leaders on how to take their careers to the next level. Attendees also enjoyed complimentary career coaching on-site with over 40 people receiving oneon-one sessions that day. The goal of the People Power Summit was to provide practical leadership lessons to young professionals who want to achieve more within their careers. The event will be hosted in multiple cities and hopes to reach thousands over the next few years. (back to Table of Content)

(back to Table of Content) Jake Tapper of CNN has a feature entitled the “Cartooning,” here is CFM’s take on Jake’s idea to add a bit of humorology, we have added a bit of cartooning to each feature using Google Images for all cartoons.

"Chains of habit are too light to be felt until they are too heavy to be broken." – Warren Buffett Our third featured guest is Dr. Brandi Baldwin-Rana of The Center for Millennial Engagement,

Montgomery County CFM solutes Montgomery County’s SCORE program, it offers a host of services for small and startup businesss. If you live close, it is a convenient resource to know about and visit.

she indicates that The People Power Summit happened on Friday April 27th at Drexel University's LeBow College of Business and welcomed 200 professionals from a variety of industries including finance, healthcare, law, and media. Speakers from the U.S. Census Bureau, PHLDiversity, KYW Newsradio, Wells Fargo and PNC

Collegefairmagazine, 2018

May, Vol. 3. Page 3

CFM’s May NEWSLETTER What is rather nice about SCORE is the above mentoring locations offered to startups and participants. (back to Table of Content)


eLearning Brothers Webinar “Andrew Townsend and Bill Milstid will demonstrate some best practices for exporting video for eLearning, and importing it into Captivate. Video is a great way to design your eLearning content and keep your learners engaged (smart thinking)—but you have to make sure the video looks good!” The online event is taking place June 11, 2018.

Discounts to CFM members

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Education Technology Conference The conference dated for August 8-10th, 2018 @ Indiana University, College of Education, Bloomington. Il, USA. The conference will bring together scholars, researchers, students, educators, professionals and other groups who are interested in education and technology. Contact or use You will be received warmly @ Indiana University campus. (back to Table of Content)

Collegefairmagazine, 2018

May, Vol. 3. Page 4