Page 1

EUROPEAN BICYCLE MARKET 2013 edition

Industry & Market Profile (2012 statistics)


October 2013

CONTENTS

FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE COLIBI & COLIPED MEMBERS

4 5 7 8

EUROPEAN BICYCLE PRODUCTION

10

EUROPEAN BICYCLE PRODUCTION 2000 – 2012 – UNITS 2012 BICYCLE PRODUCTION – COUNTRY SHARE 2012 BICYCLE PRODUCTION – COUNTRY RANKING

2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING

EUROPEAN BICYCLE SALES

11 12 13

14 15 16

17

BICYCLE SALES 2000- 2012 – UNITS 2012 BICYCLE SALES – COUNTRY SHARE 2012 BICYCLE SALES – COUNTRY RANKING 2012 AVERAGE PRICE (in €) PER COUNTRY EPAC SALES 2009 – 2012 – UNITS 2012 EPAC SALES – COUNTRY SHARE 2012 EPAC SALES – COUNTRY RANKING

18 19 20 21 22 23 24

2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27) EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27) EUROPEAN BICYCLE PARTS AND ACCESSORIESINDUSTRY EMPLOYMENT

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS INDUSTRY & MARKET PROFILE 2000-2012

2

25 26 27 28

29


October 2013

FRANCE FRENCH MARKET REPORT FRANCE - BICYCLE PRODUCTION (UNITS) FRANCE - BICYCLE SALES (UNITS) FRANCE - BICYCLE SALES(M€) FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) FRANCE - PARTS AND ACCESSORIES SALES (M€) FRANCE - BICYCLE EMPLOYMENT

30 31 33 34 35 36 37 38

GERMANY GERMANY - BICYCLE PRODUCTION (UNITS) GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (M€) GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) GERMANY - BICYCLE EMPLOYMENT

39 40 41 42 43 44

GREAT BRITAIN GREAT BRITAIN MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION (UNITS) GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES(M€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) GREAT BRITAIN - BICYCLE EMPLOYMENT

45 46 48 49 50 51 52

ITALY ITALY - BICYCLE PRODUCTION (UNITS) ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (M€) ITALY - PARTS & ACCESSORIES PRODUCTION(M€) ITALY - BICYCLE EMPLOYMENT

53 54 55 56 57 58

The NETHERLANDS DUTCH MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION (UNITS) THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (M€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) THE NETHERLANDS - BICYCLE EMPLOYMENT

59 60 61 62 63 64 65

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October 2013

FOREWORD This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers’ associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.

Note: As the present document provides the 2012 figures, reference is correctly made to the ‘EU27’. Croatia only joined the EU in 2013 and will therefore be included in the 2013 figures (BIMP edition 2014),

Copyright 2013 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED

COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com

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October 2013

BACKGROUND

COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press. COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…

The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the EcoMobility Alliance (part of ICLEI).

The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the year. Many Transport Ministers from all over the world annually take part in this event. The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission reduction would otherwise not be taken into account. Indeed, politicians always tend to prefer “up-down” solutions, giving for instance billions to the car industry to try and develop e-cars.

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October 2013

The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminium alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role.

To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts’ & accessories’ manufacturers. Initiated in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors participated in the joint European COLIPED booth, which occupied a total surface of 837 m². A list with the 2013 participants can be found at www.coliped.com

Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden and Turkey.

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October 2013

THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.

René Takens –COLIBI President “COLIPED defends the interests of the European bicycle parts' industry. To promote this European industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show back in 1993. The fact that we are still present at this show today – 21 years later - proves that this initiative was a big hit. This year, our joint booth accommodated 34 European companies. Despite the difficult economic situation, the European bicycle parts' industry hasn’t lost any of its importance and still plays a prominent role in the worldwide bicycle business. This is of course due to our constant investments & innovation, as well as our expertise & know-how (Europe is the ‘birthplace’ of the bicycle after all). Over the past years, the role of the bicycle in regional, national and European policies has clearly increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a long way to go. We will continue to contribute in making Europe a true bicycle-friendly place”.

Jan Willem ten Dam – COLIPED President

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October 2013

THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien

Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289

E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge

Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels

Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76

E-mail: jan.renneboog@agoria.be Web: www.agoria.be

Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia

Tel. +359 - 889-459-536

E-mail: geosof@mail.bg Web: www.abpb-bg.com

Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20

E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de

Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66

E-mail: office@ba-gb.com Web: www.ba-gb.com

Tel. +358-919 231 Fax +358 962 44 62

E-mail: heikki.karsimus@techind.fi Web: www.techind.fi

Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32

E-mail: catherine.trachtenberg@fifas.com Web: www.tousavelo.com

Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.

Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY

Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki

France CNPC “Tous à Vélo !” 3 rue Jules Guesde F – 92300 Levallois Perret

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October 2013 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.

Tel. +36 - 56 586 505 Fax +36 - 56 586 484

E-mail: Z.Steurer@accell-group.com

Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72

E-mail: nigrelli@ancma.it Web: www.ancma.it

Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun

Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93

E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl

The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam

Tel. +31 - (0)20-504 49 49 Fax +31 - (0)20-504 49 98

E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl

Tel. +34 - 629 33 46 62

E-mail: ivan@asociacionambe.es Web: www.asociacionambe.es

Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan

Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona

Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm

Tel. +46-8 508 938 21

Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa

Tel. +90-236-213 0045 Fax + 90-236-213 0050

9

E-mail: joakim@branschbolaget.se Web: www.fog-cykel.se

E-mail: Onder.Senkon@bianchi.com.tr


October 2013

EUROPEAN BICYCLE PRODUCTION

10


October 2013

EUROPEAN BICYCLE PRODUCTION (EU 27) (1,000 units) 2000 – 2012

16 000 14 531

14 000

13 009

12 828

13 232 13 218 13 320 13 086 13 246

12 272

12 178 12 241

12 000

11 758 11 537

10 000

8 000

6 000

4 000

2 000

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000

2003

2004

2001

2002

2005

2003

2006

2004

2007

2005

2006

2008

2007

2009

2008

2010

2011

2009

2010

2012

2011

2012

14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 -10,47

-5,67

4,53

3,15

11

-0,11

0,77

-1,76

1,22

-8,06

0,52

-3,95

-1,88


October 2013

2012 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY SHARE (1,000 units)

Czech Republic 3%

Hungary 4%

Lithuania 3%

Spain 3%

Other 7%

Romania 4% Portugal 7%

Germany 19%

Italy 19%

Bulgaria 7%

France 7%

Poland 9%

Bicycle Production (x 1,000) Country share %

2 211 2 195 1 076

900 850 837 780 450 391 370 350 340 220 142 130 115 105

19,16

7,80

19,03

9,33

7,37

7,25

6,76

3,90

3,39

3,21

3,03

12

2,95

1,91

1,23

1,13

1,00

0,91

40

30

5

0

0

0

0

0

0

0,35

0,26

0,04

0,00

0,00

0,00

0,00

0,00

0,00

EU 27

Malta

Luxembourg

Latvia

Ireland

Estonia

Denmark

Cyprus

Slovenia

Finland

Great Britain

Belgium

Sweden

Greece

Austria

Slovakia

Lithuania

Czech Republic

Spain

Hungary

Portugal

Romania

Bulgaria

France

The Netherlands

Poland

Italy

Country

Germany

The Netherlands 8%

0 11 537 0,00

100,00


October 2013

2012 EUROPEAN BICYCLE PRODUCTION (EU 27) COUNTRY RANKING (1,000 units)

2 500 2 211 2 195

2 000

1 500

1 076 900

1 000

850 837

780

450

500

391 370 350 340 220

142 130 115 105

40

30

5

3

Finland

Slovenia

Cyprus

Denmark

Estonia

Ireland

Latvia

Luxembourg

Sweden

0

Greece

0

Austria

0

Slovakia

0

8

Lithuania

Belgium

Czech Republic

0

7

Hungary

0

6

0

11 537

9 10 11 12 13 14 15 16 17 18 19 20 21 21 21 21 21 21 21

100

Spain

Romania

5

5

Portugal

30

France

40

4

Bulgaria

900 850 837 780 450 391 370 350 340 220 142 130 115 105

EU 27

2

Malta

1

The Netherlands

Poland

2 211 2 195 1 076

Great Britain

Bicycle Production (x 1,000) Country share %

Italy

Country

Germany

0

13


October 2013

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION

14


October 2013

2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY SHARE (M€)

Czech Republic 4%

Poland 3%

Other 8% Italy 31%

The Netherlands 4%

Portugal 6% France 9%

Romania 10%

Bulgaria

Hungary

Slovenia

Sweden

EU 27

31

20

10

10

10

5

0

0

0

0

0

0

0

0

0

0

0

1 646

2

2

1

1

1

1

0

0

0

0

0

0

0

0

0

0

0

0

100

Comments : VALUES EXCLUDING VAT

15

Malta

Slovakia

34

2

Luxembourg

Great Britain

40

4

Lithuania

Finland

60

5

Latvia

Belgium

80

5

Ireland

Poland

90

7

Greece

Czech Republic

120

11

Estonia

The Netherlands

180

12

Denmark

Portugal

200

16

Cyprus

France

260

30

Austria

Romania

496

Spain

Germany

P & A Production (M€) Country Share %

Italy

Country

Germany 25%


October 2013

2012 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 27) COUNTRY RANKING (M€)

496 500

450 400 350 300 260 250 200 180

200 150

120 90

100

80 60 40

50

34

31

20

10

10

10

5

10

10

10

5

0

0

0

0

0

0

0

0

0

0

12

13

13

13

16

17

17

17

17

17

17

17

17

17

17

Comments : VALUES EXCLUDING VAT

16

EU 27

Slovenia

20

11

Sweden

Hungary

31

10

Malta

Bulgaria

34

9

Luxembourg

Slovakia

40

8

Lithuania

Great Britain

60

7

Latvia

Finland

80

6

Ireland

Belgium

90

5

Greece

Poland

120

4

Estonia

Czech Republic

180

3

Denmark

The Netherlands

200

2

Cyprus

Portugal

260

1

Austria

France

496

Spain

Romania

P & A Production (M€) Ranking

Germany

Country

Italy

0

0 1646 17

21


October 2013

EUROPEAN BICYCLE SALES

17


October 2013

EUROPEAN BICYCLE SALES (EU 27) (1,000 units) 2000 - 2012

25 000

20 206 20 322 20 000

20 912 21 033 21 344

20 206

18 945

19 582

20 461 20 039 19 719

2009

2010

17 745 17 840

15 000

10 000

5 000

0 2000

Year Bicycle Sales (x 1,000) Evolution (%)

2001

2002

2003

2004

2005

2006

2007

2008

2011

2012

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

18 945

17 745

17 840

20 206

20 322

20 912

21 033

21 344

20 206

19 582

20 461

20 039

19 719

-6,33

0,54

13,26

0,57

2,90

0,58

1,48

-5,33

-3,09

4,49

-2,06

-1,60

18


October 2013

2012 EUROPEAN BICYCLE SALES (EU 27) (1,000 units)

Portugal Czech Republic 2% 2% Austria Romania 2% 2% Belgium Denmark 2% 3%

Finland 2%

Greece 2%

Other 6%

Germany 20%

Sweden 3% Great Britain 18%

Poland 5% Italy 8%

France 14%

The Netherlands 5% Spain

2

2

2

2

1

1

1

0

EU 27

Hungary

Slovenia

Luxembourg

19

2

Greece

Malta

Comments : SALES = SALES TO CONSUMERS

2

Slovakia

10 19 719

0

2

Finland

12

0

2

Portugal

35

0

3

Romania

35

0

3

Austria

62

0

5

Belgium

65

0

5

Sweden

95

4

Denmark

780 1 035 992 555 550 450 410 380 350 350 330 320 300 250 232 115

Poland

Latvia

Czech Republic

The Netherlands

Cyprus

8

Estonia

14

Bulgaria

18

Ireland

20

Spain

Italy

France

3 966 3 600 2 835 1 606

Lithuania

Bicycle Sales (x 1,000) Country share (%)

Great Britain

Country

Germany

4%

-


October 2013

2012 EUROPEAN BICYCLE SALES (EU 27) COUNTRY RANKING (1,000 units)

3 966 4 000 3 600 3 500 3 000

2 835

2 500 2 000

1 606 1 500

1 035

992

1 000

780 555 550

500

450 410 380 350 350 330 320 300 250 232

115 95

65

62

35

35

12

10

20

15

16

17

18

19

20

EU 27

Hungary

Slovenia

Luxembourg

Comments : SALES = SALES TO CONSUMERS

13

Greece

27

13

Slovakia

10 19 719

26

12

Finland

12

24

11

Portugal

35

24

10

Romania

Malta

Czech Republic

35

23

9

Austria

62

22

8

Belgium

65

21

7

Sweden

95

6

Denmark

992 780 555 550 450 410 380 350 350 330 320 300 250 232 115

Spain

Latvia

5

Cyprus

4

Estonia

3

Bulgaria

2

Ireland

1

Poland

The Netherlands

Italy

France

3 966 3 600 2 835 1 606 1 035

Lithuania

Bicycle Sales (x 1,000) Ranking

Great Britain

Country

Germany

0

-


October 2013

2012 EUROPEAN BICYCLE SALES (EU 27) AVERAGE PRICE/COUNTRY (€)

800 724 700

600 513 500

440 440

400

410 400 385 310 305

300

278 269 260 257 210

200

190 150 150

125 120 120 110 110 100 100 100 100

100

83

Comments : AVERAGE PRICES INCLUDE VAT

21

EU 27

Latvia

Estonia

Cyprus

Slovenia

Slovakia

Romania

Malta

Greece

Portugal

Ireland

Poland

Hungary

Spain

Italy

France

Finland

Sweden

Bulgaria

Czech Republic

Great Britain

Luxembourg

Belgium

83 27

Denmark

724 513 440 440 410 400 385 310 305 278 269 260 257 210 190 150 150 125 120 120 110 110 100 100 100 100 1 2 3 3 5 6 7 8 9 10 11 12 13 14 15 16 16 18 19 19 21 21 23 23 23 23

Austria

Lithuania

Average price (€) Ranking

Germany

Country

The Netherlands

0

-


October 2013

EUROPEAN EPAC SALES (EU 27) (1,000 units) 2009 – 2012

854 900

800

716

700

588

600

422

500

400

279

300

200

173 98

100

0 2006

2007

Year EPAC Sales (x 1,000) Evolution (%)

2008

2009

2010

2011

2012

2006

2007

2008

2009

2010

2011

2012

98

173

279

422

588

716

854

76,53

61,27

51,25

39,34

21,77

19,27

-

Comments : EPAC = Electric Power-Assisted Cycle

22


October 2013

2012 EUROPEAN EPAC SALES (EU 27) (1,000 units)

Great Britain 4%

Sweden Belgium 1% Spain 3% 4%

Portugal 1% Other 3%

Denmark 4% Austria 5%

Germany 44%

Italy 5% France 5%

Austria

Denmark

Great Britain

Spain

Belgium

Sweden

Portugal

Czech Republic

Finland

Poland

Ireland

Lithuania

Slovakia

Slovenia

Greece

Luxembourg

Hungary

Bulgaria

Cyprus

Estonia

Latvia

Malta

46

46

45

30

30

30

25

11

10

5

5

5

2

2

2

2

1

1

0

0

0

0

0

0

0 854

5

5

5

4

4

4

3

1

1

1

1

1

0

0

0

0

0

0

0

0

0

0

0

0

0 100

45

21

Comments : EPAC = Electric Power-Assisted Cycle

23

EU 27

Italy

380 175

Romania

France

EPAC Sales (x 1,000) Country share (%)

Germany

Country

The Netherlands

The Netherlands 21%


October 2013

2012 EUROPEAN EPAC SALES (EU 27) COUNTRY RANKING (1,000 units)

400

380

350 300 250 200

175

150 100 46

46

50

45

30

30

30

25

11

10

5

5

5

2

2

2

2

1

1

2

1

1

0

0

0

0

0

0

0 854

15

15

19

19

21

22

23

23

23

23

23 100

Comments : EPAC = Electric Power-Assisted Cycle

24

EU 27

2

15

Romania

2

15

Malta

2

12

Latvia

5

12

Estonia

5

12

Cyprus

5

11

Bulgaria

10

10

Hungary

11

9

Luxembourg

25

6

Greece

Portugal

30

6

Slovenia

Sweden

30

6

Slovakia

Belgium

30

5

Lithuania

Spain

45

4

Ireland

Denmark

Great Britain

46

3

2

Poland

Austria

46

1

Finland

Italy

380 175

Czech Republic

France

EPAC Sales (x 1,000) Country share (%)

Germany

Country

The Netherlands

0


October 2013

2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT

25


October 2013

2012 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU27)

4000 3500

3900 3350

3000 2500

2264

2000

1900 1570

1500

1447 1200 1190

940

1000

580 500

440

370

310

300

250

130

120

105

80

80

Bicycle Employment Parts & Accessories Employment Total Ranking

EU 27

Malta

Luxembourg

Latvia

Ireland

Estonia

Cyprus

Denmark

Sweden

Finland

Slovenia

Greece

Great Britain

Austria

Lithuania

Spain

Slovakia

Belgium

Hungary

Czech Republic

Portugal

Romania

Bulgaria

Poland

France

The Netherlands

Italy

Country

Germany

0

2600 1600 1764 1000 1200 1387 400 690 460 500 258 280 300 300 250 130 50 60 10 80 0 0 0 0 0 0 0 13319 1300 1750 500 900 370 60 800 500 480 80 182 90 10 0 0 0 70 45 70 0 0 0 0 0 0 0 0 7207 3900 3350 2264 1900 1570 1447 1200 1190 940 580 440 370 310 300 250 130 120 105 80 80 0 0 0 0 0 0 0 20526 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 19 21 21 21 21 21 21 21

26


October 2013

2012 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 27)

3 000 2 600 2 500

2 000

1 764 1 600

1 500

1 387 1 200 1 000

1 000 690 500 500

460

400

300

300

280

258

250

130

80

60

50

10

Bicycle Industry Employment Ranking

EU 27

Malta

Latvia

Luxembourg

Ireland

Estonia

Denmark

Cyprus

Slovenia

Finland

Great Britain

Sweden

Greece

Belgium

Lithuania

Austria

Slovakia

Spain

Romania

Czech Republic

Hungary

France

Portugal

Poland

Bulgaria

Italy

The Netherlands

Country

Germany

0

2 600 1 764 1 600 1 387 1 200 1 000 690 500 460 400 300 300 280 250 258 130 80 60 50 10 0 0 0 0 0 0 0 13 319 1 2 3 4 5 6 7 8 9 10 11 11 13 15 14 16 17 18 19 20 21 21 21 21 21 21 21 -

27


October 2013

2012 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 27)

1 800

1 750

1 600

1 400

1 300

1 200 1 000

900 800

800 600

500

500

480 370

400

182 200

90

80

70

70

60

45

10

Parts & Accessories Employment Ranking

1 750 1 300 1 2

EU 27

Malta

Sweden

Lithuania

Luxembourg

Latvia

Ireland

Greece

Estonia

Denmark

Cyprus

Austria

Spain

Finland

Bulgaria

Slovenia

Hungary

Great Britain

Belgium

Slovakia

Poland

Czech Republic

Portugal

Romania

The Netherlands

France

Germany

Country

Italy

0

900 800 500 500 480 370 182 90 80 70 70 60 45 10 0 0 0 0 0 0 0 0 0 0 0 7 207 3 4 5 5 7 8 9 10 11 12 12 14 15 16 17 17 17 17 17 17 17 17 17 17 17 54

28


October 2013

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS

Industry & Market Profile 2000-2012

29


October 2013

FRANCE

30


October 2013

2012 FRENCH CYCLE MARKET: The EPAC range still increases

The turnover of bike and accessory sales decreased by 4% in 2012 compared to 2011. Turnover reached 1.28 billion. Concerning the bicycle market: 2.9 million bicycles were sold in 2012, representing a value of 809.8 million euros. Compared to 2011, sales decreased by 9% in terms of sale volume while only 4.5% in terms of financial value. The average bicycle price increased by 4.5% to reach 278 euros. Trend varies depending on bicycle category (sale volumes): • Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior) hold 46.5% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain bikes sales strongly decreased by 12% and by 11% for trekking bikes. • Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained their market share. Yet, sales declined respectively, by 7% and 3.5%. • Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to 9.5%. The associated turnover increased by 2%. The EPAC sales have grown remarkably by 15% to reach 46,000 units. In terms of volume, bicycle sales are as follows: -

ATB (adult and junior): 1,275,500 units Junior bikes (except ATB) : 480,600 units Trekking bikes : 371,600 units City bikes : 272,900 units Racing bikes : 163,600 units Kid bikes : 147,200 units BMX : 111,100 units EPAC : 46,100 units Folding bikes : 23,700

Component and accessory market: Sales reached 465.5 million euros with a 3% decrease compared to 2011.

The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle. One of the main restraints of bicycle riding and purchasing development is the numbers of thefts, especially in big cities.

31


October 2013

400,000 bicycles are stolen every year in France, i.e. more than 1,000/day. 150,000 bicycles are found again by the police, but they are not returned to their owners due to a lack of identification (only 2% gets their bike back: 3,000 to 400,000). -

9 bicycles out of 10 are badly secured against theft; 1 bicycle out of 4 is parked without being attached; 3 bicycles out of 4 are badly attached.

1 theft out of 2 occurred in residential buildings. -

2% gets their bike back (8,000); 23% refuse to buy a new bike (92,000); 50% replace it by a second-hand bicycle (200,000); 10% replace it by a new bicycle but with a value less than 230€ (40,000); 15% replace it by a new bicycle with a value of more than 230€ (60,000).

16,000 vélibs out of a park of 25,000 vélibs (bicycle sharing system) were vandalized between 2007 and 2009. 8,000 vélibs were stolen or lost in the same period. Since 2009, the Paris City Hall has not published the figures.

**********

The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favour of the promotion of the bicycle.

32


October 2013

FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2012

2 000

1 910 1 728

1 800 1 525

1 600

1 424

1 720

1 492

1 400

1 286

1 248 1 130

1 200 1 000

879

916

900

2010

2011

850

800 600 400 200 0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1 910

2003

2004

2005

2006

2007

2008

2009

2012

2001 1 525

2002 1 424

2003 1 492

2004 1 728

2005 1 720

2006 1 286

2007 1 248

2008 1 130

2009 879

2010 916

2011 900

2012 850

-20,16

-6,62

4,78

15,82

-0,46

-25,23

-2,95

-9,46

-22,21

4,21

-1,75

-5,56

33


October 2013

FRANCE - BICYCLE SALES (1,000 units) 2000 – 2012

4 000

3 764 3 528

3 500

3 518

3 466

3 465

3 338

3 336 3 132

2 952

3 000

2 986

3 197 3 031

2 917

2 500 2 000 1 500 1 000 500

0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 3 338

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 2 952

2002 2 986

2003 3 528

2004 3 518

2005 3 764

2006 3 465

2007 3 466

2008 3 336

2009 3 132

2010 3 031

2011 3 197

2012 2 917

-11,56

1,15

18,15

-0,28

6,99

-7,94

0,03

-3,75

-6,12

-3,22

5,48

-8,76

Comments : SALES = SALES TO CONSUMERS

34


October 2013

FRANCE - BICYCLE SALES (M€) 2000 - 2012

900

857

851

869

850

842

819

794

800 708

700

846

809

794

732

654

600 500

400 300 200 100

0 2000

2001

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2002

2003

2004

2005

2006

2007

2000 654

2001 708

2002 732

2003 857

2004 851

2005 869

2006 794

2007 842

2008 850

2009 819

2010 794

2011 846

2012 809

8,26

3,39

17,08

-0,70

2,12

-8,63

6,05

0,95

-3,65

-3,05

6,55

-4,37

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

35

2008

2009

2010

2011

2012


October 2013

FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012

180

180

165

157

160

150

150

150

150

140

139

140

140

130 120

118

2001

2002

2003

2000 139

2001 120

2002 118

2003 130

2004 140

2005 150

2006 150

2007 157

2008 150

2009 140

2010 150

2011 165

2012 180

-13,67

-1,67

10,17

7,69

7,14

0,00

4,67

-4,46

-6,67

7,14

10,00

9,09

120 100

80 60 40 20

0 2000

Year P & A Production (M€) Evolution year/year-1 (%)

2004

2005

2006

Comments : VALUES EXCLUDING VAT

36

2007

2008

2009

2010

2011

2012


October 2013

FRANCE - PARTS AND ACCESSORIES SALES (M€) 2000 – 2012

600

553 532

519

525

536 506

493

500

486

501 465

444

400

300

349

260

200

100

0 2000

2001

Year P & A Sales (M€) Evolution year/year-1 (%)

2002

2000 260

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 349

2002 444

2003 493

2004 519

2005 532

2006 525

2007 553

2008 536

2009 506

2010 486

2011 501

2012 465

34,23

27,22

11,04

5,27

2,50

-1,32

5,33

-3,07

-5,60

-3,95

3,09

-7,19

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

37


October 2013

FRANCE - BICYCLE EMPLOYMENT 2000 - 2012

3 500

3 249

3 000

2 794 2 630

2 400

2 500

2 300

2 300

2 250

2 130

2 090

2 050

2 050

2 000

1 900

2 000 1 500 1 000 500

0 2000

2001

2002

2003

2004

2005

2006

2007

Bicycle Employement 2 000

1 400

1 400

1 200

1 450 1 450 1 400 1 400 1 350

2011

2012

1 180 950

1 000

1 200 1 150 1 150 1 100 1 150

1 200

2010

1 339 1 239

1 800

1 555

2009

Part & Accessory Employement

1 910

1 600

2008

900

900

900

930

940

2004

2005

2006

2007

2008

900

900

900

900

2009

2010

2011

2012

800

1 000

1 000 600

800 600

400

400 200

200 0

0 2000

2001

Year Bicycle Employment P & A Employment Total

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2000

2001

2002

2003

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

1,910 1,339 3,249

1,555 1,239 2,794

1,450 1,180 2,630

1,450 950 2,400

1,400 900 2,300

1,400 900 2,300

1,350 900 2,250

1,200 930 2,130

1,150 940 2,090

1,150 900 2,050

1,100 900 2,000

1,150 900 2,050

38


October 2013

GERMANY

39


October 2013

GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2012

3 500

3 400

3 203 3 000

3 045

2 940

3 000

2 714 2 490

2 400

2 500

2 418 2 248

2 229

2 288

2 211

2 000

1 500

1 000

500

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 3 400

2003

2001 3 000 -11,76

2004

2002 3 045 1,50

2005

2003 3 203 5,19

2006

2004 2 940 -8,21

40

2007

2005 2 714 -7,69

2006 2 490 -8,25

2008

2007 2 400 -3,61

2009

2008 2 418 0,75

2010

2009 2 248 -7,03

2011

2010 2 229 -0,85

2012

2011 2 288 1,78

2012 2 211 -0,81


October 2013

GERMANY - BICYCLE SALES (1,000 units) 2000 - 2012

6 000 5 120

5 000

4 900

4 700

4 600

4 700

4 750 4 425

4 600 4 350 4 050

4 010

4 050

3 966

4 000

3 000

2 000

1 000

0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 5 120

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 4 700

2002 4 600

2003 4 900

2004 4 700

2005 4 750

2006 4 425

2007 4 600

2008 4 350

2009 4 050

2010 4 010

2011 4 050

2012 3 966

-8,20

-2,13

6,52

-4,08

1,06

-6,84

3,95

-5,43

-6,90

-0,99

1,00

-2,07

Comments : SALES = SALES TO CONSUMERS

41


October 2013

GERMANY - BICYCLE SALES (M€) 2000 - 2012

2 500

2 004

2 000 1 772

1 806 1 697

1 624

1 686

1 620

1 603

1 688

2 035

1 842

1 679

1 542

1 500

1 000

500

0 2000

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2001

2002

2000 1 772

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 1 697

2002 1 624

2003 1 686

2004 1 603

2005 1 620

2006 1 542

2007 1 688

2008 1 679

2009 1 806

2010 1 842

2011 2 004

2012 2 035

-4,23

-4,30

3,82

-4,92

1,06

-4,81

9,47

-0,53

7,56

1,99

8,79

1,55

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

42


October 2013

GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2012

300 260

250 210 199

200

179

171

165

163

186

191

2007

2008

180

183

2009

2010

161

152

150

100

50

0 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 199

2003

2001 179 -10,05

2004

2002 171 -4,47

2005

2003 165 -3,51

2006

2004 163 -1,21

Comments : VALUES EXCLUDING VAT

43

2005 152 -6,75

2006 161 5,92

2007 186 15,53

2008 191 2,69

2009 180 -5,76

2011

2010 183 1,67

2012

2011 210 14,75

2012 260 23,81


October 2013

GERMANY - BICYCLE EMPLOYMENT 2000 - 2012

6 000 5 050

5 000

4 700 4 450

4 450

4 250

4 150

4 100

4 000

3 900

3 700

3 900 3 550

3 650

3 550

3 000

2 000

1 000

0 2000

2001

2002

2003

2004

2005

2006

2007

Bicycle Employment 4 500

2009

2010

2011

3 750

2012

Part & Accessory Employment 1 400

4 100

4 000

2008

1 300 1 200

3 500 3 500

3 500

1 200

3 300 3 200

3 000

3 000

2 800

1 000

2 600

2 500

2 450 2 450 2 450

1 100 1 100 1 100 1 100 1 100 950

950

950

950

950

950

2000

2001

2002

2003

2004

2005

2 600 800

2 000

600

1 500

400 1 000 200

500 0

0 2000

2001

Year Bicycle Employment P & A Employment Total

2002

2003

2004

2000 4 100 950 5 050

2005

2006

2007

2001 3 750 950 4 700

2008

2009

2002 3 500 950 4 450

2010

2011

2003 3 500 950 4 450

2012

2004 3 300 950 4 250

44

2005 3 200 950 4 150

2006 3 000 1 100 4 100

2007 2 800 1 100 3 900

2006

2007

2008 2 600 1 100 3 700

2008

2009

2009 2 450 1 100 3 550

2010

2011

2012

2010 2 450 1 100 3 550

2011 2 450 1 200 3 650

2012 2 600 1 300 3 900


October 2013

GREAT BRITAIN

45


October 2013

The figures for total bicycle imports to the UK in the year 2012 totalled 3.504 m. units. This figure is slightly disappointing, given the enthusiasm for cycling fuelled by the Olympics in the middle of the year. However, the weather at key seasons was very poor leading to very slow sales in the Spring and the last few weeks of 2012. We do not have a split by types of bicycle but the industry reports that there has been a surge in the sales of road bikes following the Olympics and that these have probably overtaken the sales of MTBs. BMX bikes have also declined quite dramatically. The sales of electric bikes remain very slow – while under 20,000 units for the year it is noteworthy that the British Electric Bicycle Association (BEBA) have decided to join the Bicycle Association to make one consolidated group. There has been some speculation, by Mintel, that the market in the UK is growing and will continue to grow rapidly. We can find no support for this claim in the actual figures. The UK market has remained remarkably stable at about 3.6 m. units p.a. for the last six years.

Bicycle promotional activities

Since the Olympic success last year, there has been renewed political activity to make a significant step change in the support of cycling for everyday journeys. The following headlines may give you an indication of the momentum at present: • The Times Newspaper campaign – The Times ran a campaign for much of 2012 called “Cities Fit for Cycling”. This was a demand that a range of actions were taken by government to make cycling on the roads safer; this followed from a very serious life-changing accident for one of their reporters. The Times has renewed its cycle campaign this year and has given prominence to a new report called Get Britain Cycling (see below). • Get Britain Cycling – in the first quarter of 2013, the All Party Parliamentary Cycling Group carried out a six week enquiry into the views of key national organisations about how to encourage more, safe, everyday cycling. Over 100 witnesses were called to the House of Commons and a report has been published called Get Britain Cycling. This report contains no surprises – indeed it echoes much of the contents of a similar exercise carried out by Parliament in 1997. However it stresses the importance of: top-level leadership (starting with the Prime Minister); continuity of funding; and consistency of a long-term integrated strategy. The publication of this report, which covered the whole of the UK, coincided with the Mayor of London’s launch of a “Vision for Cycling in the Capital”. • The Mayor’s Vision – This report received dramatic publicity, since it called for one billion pounds of investment should be in cycling infrastructure in London between now and 2021. (It is not yet clear whether the Mayor will get this funding). The Vision includes some eye-catching initiatives, such as a dedicated cycleway from West of London through to the City, virtually in parallel with the main route out to London Heathrow airport.

46


October 2013

• Cycling City – ambition investment – The above two reports have created considerable political pressure on the Coalition government to announce new programmes for cycling. The first of these actually relates to a £42 m. fund announced last November the results of which are to be published in the next two weeks. It is likely that four major cities and up to four national parks will receive funding to improve cycling facilities and to be the “pilots” for a longer term scheme (see below). • Prime Ministerial announcement? – An announcement regarding the strategic importance of cycling was expected to be made by the Prime Minister last Friday. However, because of security issues, that has been deferred, although it is still promised within the next four weeks. The contents of this have not been disclosed but it is reported that major investment in infrastructure to link cycling to stations on the route to the new high-speed train (HS2) will be among the plans. Additionally, the AA (Automobile Association) and the British School of Motoring (BSM) who between them train very large numbers of learner drivers, have announced that they will significantly increase the emphasis in driving lessons on how to cope with vulnerable road users, particularly cyclists. In addition to this momentum to get government action on cycling, there are also two high-level events in the cycling calendar which will further promote cycling in the UK. The first of these is called “Ride London” – a two day event, of which the first day will be for enthusiastic cyclists following the Olympic marathon route, and the second day will be a popular mass ride for everyday cyclists in London. The other major cycling event will be the start of the Tour de France in Yorkshire in 2014. Already several large Authorities are working on major programmes to ensure that this event is not just for one day but really does transform their towns in terms of safe infrastructure; promote Bikeability training; and the encouragement of cycling as part of door to door journeys.

47


October 2013

GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2012

1 200

1 200 1 000

1 000

800

600

350

400

325 250

200

135 94 27

28

20

23

40

40

2007

2008

2009

2010

2011

2012

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1 200

2003

2004

2005

2006

2001 1 000

2002 350

2003 325

2004 250

2005 135

2006 94

2007 27

2008 28

2009 20

2010 23

2011 40

2012 40

-16,67

-65,00

-7,14

-23,08

-46,00

-30,37

-71,28

3,70

-28,57

15,00

73,91

0,00

48


October 2013

GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2012

3 905

4 000

3 727

3 800

3 920 3 771

3 500

3 640 3 311

3 580

3 600

3 400

3 000 2 500

2 300

2 400

2 300

2 000 1 500 1 000 500

0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 2 300

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 2 400

2002 2 300

2003 3 727

2004 3 905

2005 3 800

2006 3 920

2007 3 771

2008 3 311

2009 3 400

2010 3 640

2011 3 580

2012 3 600

4,35

-4,17

62,04

4,78

-2,69

3,16

-3,80

-12,20

2,69

7,06

-1,65

0,56

Comments : SALES = SALES TO CONSUMERS

49


October 2013

GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2012

1 170

1 200

1 151 1 098

1 000 800

800

708

695

2004

2005

834

839

2008

2009

725

600

600 430 380

400

320

200

0 2000

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2001

2002

2000 430

2003

2006

2007

2010

2011

2012

2001 380

2002 320

2003 600

2004 708

2005 695

2006 800

2007 725

2008 834

2009 839

2010 1 170

2011 1 151

2012 1 098

-11,63

-15,79

87,50

18,00

-1,84

15,11

-9,38

15,03

0,60

39,45

-1,62

-4,60

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

50


October 2013

GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012

35 30

31

31

2011

2012

30

25

20 15

15

15

15

15

2006

2007

17

17

2008

2009

15 12

12

2004

2005

11

10

5

0 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 15

2003

2010

2001 15

2002 15

2003 11

2004 12

2005 12

2006 15

2007 15

2008 17

2009 17

2010 30

2011 31

2012 31

0,00

0,00

-26,67

9,09

0,00

25,00

0,00

13,33

0,00

76,47

3,33

0,00

Comments : VALUES EXCLUDING VAT

51


October 2013

GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2012

2 000 1 820

1 800 1 600 1 400 1 210

1 200 1 000 800 600 400

400

400

320

305 105

110

115

105

100

100

2005

2006

2007

2008

2009

2010

200

120

0 2000

2001

2002

2003

2004

Bicycle Employement 1 800

2011

2012

Part & Accessory Employement 4 000

1 700

3 600

1 600

3 400

3 500

1 400

3 200

3 200 2 950

3 000

1 200

1 100

2 400

2 500

2 200

1 000

2 000

2 000

1 900

1 800

1 750

800

1 600

1 500

600 400

300

300

1 200

1 000 250

240

500

200

40

40

40

30

30

50

30

0

0 2000

2001

Year Bicycle Employment P & A Employment Total

2002

2003

2004

2000 1 700 120 1 820

2005

2006

2001 1 100 110 1 210

2007

2008

2009

2002 300 100 400

2010

2011

2003 300 100 400

2012

2000

2004 240 65 305

52

2005 40 65 105

2001

2002

2003

2006 40 70 110

2004

2005

2007 40 75 115

2006

2007

2008 30 75 105

2008

2009

2010

2009 30 70 100

2011

2012

2010 30 70 100

2011 250 70 320

2012 50 70 120


October 2013

ITALY

53


October 2013

ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2012

3 500

3 250

3 000 2 650

2 550

2 600

2 400

2 350

2 500

2 418

2 585

2 520 2 380

2 489 2 310

2 195

2 000

1 500

1 000

500

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 3 250

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 2 650

2002 2 350

2003 2 550

2004 2 600

2005 2 400

2006 2 418

2007 2 520

2008 2 380

2009 2 585

2010 2 489

2011 2 310

2012 2 195

-18,46

-11,32

8,51

1,96

-7,69

0,75

4,22

-5,56

8,61

-3,71

-7,19

-4,98

54


October 2013

ITALY - BICYCLE SALES (1,000 units) 2000 - 2012

2 000

1 800

1 877 1 722

1 943

1 998

1 927 1 780

1 684

1 771

1 750

1 750

1 666

1 606

1 600 1 418

1 384

1 400 1 200 1 000 800 600 400 200 0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 1 722

2003

2004

2005

2006

2007

2008

2009

2010

2011

2011

2012

2001 1 684

2002 1 384

2003 1 418

2004 1 666

2005 1 877

2006 1 943

2007 1 998

2008 1 780

2009 1 927

2010 1 771

2011 1 750

2011 1 750

2012 1 606

-2,21

-17,81

2,46

17,49

12,67

3,52

2,83

-10,91

8,26

-8,10

-1,19

0,00

-8,23

Comments : SALES = SALES TO CONSUMERS

55


October 2013

ITALY - BICYCLE SALES (M€) 2000 - 2012

600 539

520

516 478

500

460

442

455 433

400

375

360 331 302

306

2002

2003

300

200

100

0 2000

2001

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 520

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 442

2002 302

2003 306

2004 331

2005 360

2006 375

2007 478

2008 516

2009 539

2010 460

2011 455

2012 433

-15,00

-31,67

1,32

8,17

8,76

4,17

27,47

7,95

4,46

-14,66

-1,09

-4,84

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

56


October 2013

ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2012

700 594

600

560

610 575

561

560

555

559

550

496

500

466 442

420

400

300

200

100

0 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 560

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 594

2002 575

2003 561

2004 560

2005 555

2006 550

2007 610

2008 559

2009 466

2010 442

2011 420

2012 496

6,07

-3,20

-2,43

-0,18

-0,89

-0,90

10,91

-8,36

-16,64

-5,15

-4,98

18,10

Comments : VALUES EXCLUDING VAT

57


October 2013

ITALY - BICYCLE EMPLOYMENT 2000 - 2012

7 000 6 200

6 000

5 520 5 240

5 080

5 030

5 000 4 320

4 150

3 900

4 000

3 740

3 620

3 650

3 450 3 174

3 000 2 000 1 000 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

Bicycle Employement

2009

2010

2011

2012

Part & Accessory Employement

3 000

4 000 3 600

2 600

2 120

2 040

3 200

3 200 2 950

3 000

2 080 1 920

1 880

2 000

3 400

3 500

2 450

2 500 1 950

1 900

1 840

1 820

2 400

2 500

1 700

2 200

1 574

2 000

1 500

2 000

1 900

1 800

1 750

1 600

1 500

1 000

1 200

1 000 500

500

0

0 2000

2001

Year Bicycle Employment P & A Employment Total

2002

2003

2004

2000 2 600 3 600 6 200

2005

2006

2007

2001 2 120 3 400 5 520

2008

2009

2002 1 880 3 200 5 080

2010

2011

2003 2 040 3 200 5 240

2012

2000

2004 2 080 2 950 5 030

58

2005 1 920 2 400 4 320

2001

2002

2006 1 950 2 200 4 150

2003

2004

2007 1 900 2 000 3 900

2005

2006

2007

2008 1 840 1 900 3 740

2008

2009

2009 1 820 1 800 3 620

2010

2011

2010 1 700 1 750 3 450

2012

2011 1 574 1 600 3 174

2012 2 450 1 200 3 650


October 2013

The NETHERLANDS

59


October 2013

BICYCLE MARKET IN THE NETHERLANDS 2012 In 2012 sales of new bicycles reached 1,035,000. The economic crisis and low consumer confidence had an inevitable effect on sales. The number of bicycles sold was down 13.6% compared to 2011 (1,198,000). The drop in turnover was in step: down 14.8%. However, purchasing consumers still seem to go for security and are willing to spend money on high-quality bicycles. As a result, the average amount of money spent at specialised dealers increased (0.4%) at an average of € 964 spent on a new bicycle. In contrast, the average price in the total market dropped to € 724 (-1.3%). All types of bicycles have seen a drop in sales, but the electric bicycle is doing relatively well. In 2012 sales of electric pedal-assisted bicycles reached 175,000. The fact that the one millionth Ebike was sold this year is further proof of the popularity of this rather new product group. In terms of turnover, E-bikes have surpassed the city bike. With 16.9% of total sales, they have reached a turnover share of 42.1%. For dealers the E-bike turnover percentage has reached 43.5% and has become their most important sales segment. As bicycle consumers acquire more knowledge, they put a premium on advice, service and maintenance guarantees when buying a new bicycle. The average price consumers paid for an E-bike in 2012 is € 1,799. In 2012 66% of the new bicycles were sold by specialised dealers. A slight decline of 2% compared to last year. Through the years the dealers’ share in sales has remained reasonably constant. This proves that the dealer is an important partner for the consumer when shopping for and ultimately buying a new bicycle. New trade channels have seen their market share grow by 2%. They focus on buyers seeking a less expensive and mostly trendy bicycle for short distances, such as commuting to work or school. Postponing the purchase of a new bicycle did result in people taking their bicycles to their dealer more often for maintenance. Obviously, this applies mostly to high-end bicycles that are worth the extra maintenance costs.

60


October 2013

THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2012

1 200

1 200

1 159

1 129 1 046

1 082

1 045 972

967

1 000 882

894

2004

2005

971 882

900

2011

2012

800

600

400

200

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1 159

2003

2006

2007

2008

2009

2010

2001 1 046

2002 1 082

2003 1 045

2004 882

2005 894

2006 967

2007 972

2008 1 129

2009 1 200

2010 971

2011 882

2012 900

-9,75

3,44

-3,42

-15,60

1,36

8,17

0,52

16,15

6,29

-19,08

-9,17

2,04

61


October 2013

THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2012

1 600

1 517 1 365

1 400

1 400 1 324

1 324

1 388

1 323 1 250

1 281

1 239

1 213

1 200

1 171 1 035

1 000 800 600 400 200

0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2002

2000 1 517

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2001 1 365

2002 1 324

2003 1 324

2004 1 250

2005 1 239

2006 1 323

2007 1 400

2008 1 388

2009 1 281

2010 1 213

2011 1 171

2012 1 035

-10,02

-3,00

0,00

-5,59

-0,88

6,78

5,82

-0,86

-7,71

-5,31

-3,46

-11,61

Comments : SALES = SALES TO CONSUMERS

62


October 2013

THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2012

1 000 906

900 800

930

904

844

873

770

730

723

737

737

730

717

2000

2001

2002

2003

2004

2005

750

700 600 500 400 300 200 100

0

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 730

2006

2007

2008

2009

2010

2011

2012

2001 723

2002 737

2003 737

2004 730

2005 717

2006 770

2007 844

2008 906

2009 930

2010 904

2011 873

2012 750

-0,96

1,94

0,00

-0,95

-1,78

7,39

9,61

7,35

2,65

-2,80

-3,43

-14,09

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

63


October 2013

THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2012

90

90

90

90

90 88 86

85

85

85

85

85

85

84 82 80

80

80

2004

2005

2006

80 78 76 74 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 85

2003

2007

2008

2009

2010

2011

2012

2001 85

2002 85

2003 85

2004 80

2005 80

2006 80

2007 85

2008 90

2009 90

2010 90

2011 85

2012 90

0,00

0,00

0,00

-5,88

0,00

0,00

6,25

5,88

0,00

0,00

-5,56

5,88

Comments : VALUES EXCLUDING VAT

64


October 2013

THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2012

3 000 2 550

2 550

2 550

2 400

2 500

2 264

2 232

2 220

2 232

2 264

2 200

2 100

2 264

2 000

2 000

1 500

1 000

500

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

Bicycle Employment 1 950

2 000 1 800

1 950

1 630

1 630

2011

1 764

614

608

602

602

600

600

600

600

600

600

600

1 600

1 600

2012

700 1 764

1 612

2010

Part & Accessory Employment 1 950

1 850 1 650

2009

550

1 500

1 400

500

500

2011

2012

500

1 400 1 200

400

1 000

300

800 600

200

400 100

200 0

0 2000

2001

2002

Year Bicycle Employment P & A Employment Total

2003

2004

2005

2000 1 650 614 2 264

2006

2007

2001 1 612 608 2 220

2008

2009

2002 1 630 602 2 232

2010

2011

2012

2003 1 630 602 2 232

2000

2004 1 600 600 2 200

65

2005 1 500 600 2 100

2001

2002

2003

2006 1 400 600 2 000

2004

2005

2007 1 950 600 2 550

2006

2007

2008 1 950 600 2 550

2008

2009

2010

2009 1 950 600 2 550

2010 1 850 550 2 400

2011 1 764 500 2 264

2012 1 764 500 2 264

European bicycle market & industry profile edition 2013  
European bicycle market & industry profile edition 2013  

This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the As...

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