__MAIN_TEXT__

Page 1

EUROPEAN BICYCLE MARKET 2014 edition

Industry & Market Profile (2013 statistics)


July 2014

CONTENTS FOREWORD BACKGROUND THE EUROPEAN BICYCLE INDUSTRY THE COLIBI & COLIPED MEMBERS

4 5 7 8

EUROPEAN BICYCLE PRODUCTION EUROPEAN BICYCLE PRODUCTION (EU 28) IN UNITS - 2000-2013 2013 EU28 BICYCLE PRODUCTION – COUNTRY SHARE 2013 EU28 BICYCLE PRODUCTION – COUNTRY RANKING

10 11 12 13

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY SHARE 2013 EU28 BICYCLE PARTS & ACCESSORIES PRODUCTION – COUNTRY RANKING

14 15 16

EUROPEAN BICYCLE SALES EUROPEAN BICYCLE SALES (EU 28) IN UNITS – 2000-2013 2013 EU28 BICYCLE SALES – COUNTRY SHARE 2013 EU28 SALES – COUNTRY RANKING 2013 AVERAGE PRICE (€) PER COUNTRY (EU 28) EUROPEAN EPAC SALES (EU 28) IN UNITS – 2009-2013 2013 EU28 EPAC SALES – COUNTRY SHARE 2013 EU28 EPAC SALES – COUNTRY RANKING

17 18 19 20 21 22 23 24

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT 2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28) 2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28) 2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES

25 26 27 28

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN INDUSTRY & MARKET PROFILE

29

FRANCE BICYCLE MARKET REPORT FRANCE - BICYCLE PRODUCTION FRANCE – BICYCLE SALES (UNITS) FRANCE – BICYCLE SALES (€) FRANCE - PARTS & ACCESSORIES PRODUCTION FRANCE - BICYCLE EMPLOYMENT

30 31 32 33 34 35 36

2


July 2014

GERMANY BICYCLE MARKET REPORT GERMANY - BICYCLE PRODUCTION GERMANY - BICYCLE SALES (UNITS) GERMANY - BICYCLE SALES (€) GERMANY - PARTS & ACCESSORIES PRODUCTION GERMANY - BICYCLE EMPLOYMENT

37 38 39 40 41 42 43

GREAT BRITAIN BICYCLE MARKET REPORT GREAT BRITAIN - BICYCLE PRODUCTION GREAT BRITAIN - BICYCLE SALES (UNITS) GREAT BRITAIN - BICYCLE SALES (€) GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION GREAT BRITAIN - BICYCLE EMPLOYMENT

44 45 46 47 48 49 50

ITALY ITALY - BICYCLE PRODUCTION ITALY - BICYCLE SALES (UNITS) ITALY - BICYCLE SALES (€) ITALY - PARTS & ACCESSORIES PRODUCTION ITALY - BICYCLE EMPLOYMENT

51 52 53 54 55 56

The NETHERLANDS BICYCLE MARKET REPORT THE NETHERLANDS - BICYCLE PRODUCTION THE NETHERLANDS - BICYCLE SALES (UNITS) THE NETHERLANDS - BICYCLE SALES (€) THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION THE NETHERLANDS - BICYCLE EMPLOYMENT

57 58 59 60 61 62 63

BULGARIA BICYCLE MARKET REPORT BULGARIA - BICYCLE PRODUCTION BULGARIA - BICYCLE SALES (UNITS) BULGARIA - BICYCLE SALES (€) BULGARIA - BICYCLE EMPLOYMENT

64 65 66 67 68 69

SPAIN BICYCLE MARKET REPORT SPAIN - BICYCLE PRODUCTION SPAIN - BICYCLE SALES (UNITS) SPAIN - BICYCLE EMPLOYMENT

70 71 72 73 74

3


July 2014

FOREWORD This document is the fifth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the Association of the European Bicycle Industry and COLIPED, the Association of the European Two-Wheeler Parts' & Accessories' Industry. The document is based on figures provided by our member associations and data kindly put at our disposal by non-member countries. It gives an overview of the European bicycle industry’s activities (production and employment), relevant market data (sales) and highlights the economic bicycle activity in the member countries. We wish to extend our sincere thanks to our member associations, the European bicycle manufacturers’ associations, the Chambers of Commerce and Embassies for their valuable and much appreciated contribution in the compilation of this work.

Note: As the present document provides the 2013 figures, reference is correctly made to the ‘EU28’. Croatia joined the EU in 2013 and now this country is included in the 2014 edition.

Copyright 2013 COLIBI - COLIPED The information contained in this document may only be reproduced with explicit mention of: Source: COLIBI-COLIPED

COLIBI – COLIPED Boulevard de la Woluwe 46 b16 B – 1200 Brussels Belgium Tel.: +32 – (0)2 304 48 87 Fax: +32 – (0)2 762 81 71 E-mail: greet.engelen@coliped.com contact@colibi.com Web: www.colibi.com and www.coliped.com

4


July 2014

BACKGROUND

COLIBI is the Association of the European Bicycle Industry; COLIPED is the Association of the European Two-Wheeler Parts' & Accessories' Industry. The aim of the European associations is to promote the common interests of the European bicycle and bicycle parts’ & accessories’ industries. COLIBI and COLIPED are the official spokespartners of the relevant European industry. As such, they keep in regular contact with European policy makers, European bicycle trade and cyclists’ associations, the European standardization body CEN, the industry, mobility experts and the press.

COLIBI and COLIPED campaign for: - the appointment of a European Bicycle Officer within the European Commission. COLIBI & COLIPED launched this idea and presented it to the EC in 2007. Since then, this initiative has been supported by several national and international associations, among them also the ECF and ETRA; - fair trade and the fight against unfair practices in view of safeguarding the European bicycle industry; - the application of a reduced VAT rate on all bicycle products and services; - a better recognition of the (potential of the) bicycle and cycling in European policies and the development of a bicycle (cycling) strategy by European policy makers; - the introduction at European level of reliable and comparable statistics related to cycle infrastructure and use, costs & benefits of cycling, traffic accidents, etc.; - a better and easier access to European funding and financial means; - the introduction in the allocation of European funding of effective criteria that serve sustainability; - an increased cycle usage throughout the EU and beyond; - etc…

The European associations fully support the European (EN) safety standards for bicycles. COLIBI & COLIPED have a Liaison status with CEN TC 333 ‘Cycles’ and are member of the EcoMobility Alliance (part of ICLEI).

The International Transport Forum (ITF) in Leipzig has become the real "Davos" transport meeting of the year. Many Transport Ministers from all over the world annually take part in this event. The presence of bicycles in the Forum is extremely important, as cycling contributions to the C02 emission reduction would otherwise not be taken into account. Indeed, politicians always tend to prefer “up-down” solutions, giving for instance billions to the car industry to try and develop e-cars.

5


July 2014

The e-mobility revolution in the next 10 years should be a "bottom-up" process, focusing first on EPACs (Electric Power-Assisted Cycles) which already developed well in the past decade. Next should be the more powerful two-wheelers such as e-bikes, e-mopeds and e-scooters and only much later (10 to 20 years from now) attention should go to electric cars. In fact, the technology of aluminum alloys and carbon composites, as well as the ever lighter and more powerful batteries that we have been developing in the EPAC industry in the last decade, will undeniably be a source of inspiration for the e-moped and even for the e-cars industry. The EU bicycle & EPAC industry have a very important role to play, not only in Europe’s ambition to seriously cut C02 emissions, but also in policies such as public health, environment (energy efficiency, noise pollution, etc.), transport, and many more. Being the largest employer in Europe in the Green Industries, we will do our utmost to continuously stress this role.

To promote the European bicycle industry, COLIPED annually organizes a joint European participation in the Taipei Cycle Show (Taiwan) for European bicycle and bicycle parts’ & accessories’ manufacturers. Initiated in 1993, the joint European booth has known an ever increasing success. In 2013, 34 European exhibitors participated in the joint European COLIPED booth, which occupied a total surface of 837 m². A list with the 2013 participants can be found at www.coliped.com

Our members are the national bicycle industry associations in 14 different countries: Austria, Belgium, Bulgaria, Germany, Great Britain, Finland, France, Hungary, Italy, the Netherlands, Poland, Spain, Sweden and Turkey.

6


July 2014

THE EUROPEAN BICYCLE INDUSTRY 20,000,000 bicycles are sold annually across Europe. This total exceeds that of any other means of mobility (cars, motorcycles etc.). On average, European citizens own more bicycles than any other means of transport. Via their national associations, all major players on the European bicycle market are represented within COLIBI & COLIPED. The bicycle is: - the most environmentally friendly, energy efficient and sustainable means of mobility; - the cheapest means of mobility (no ownership- motorway or registration taxes, no insurances, no driving license or parking costs and no high service maintenance costs); - the most healthy and social means of mobility; - the most time-saving and silent mode in urban areas; - the most accessible mode of transport; - simply the best mobility mode in urban areas. “COLIBI represents the European bicycle producers. The EU bicycle industry is characterized by its modern automation, its use of high-tech materials such as carbon fibers, special alloys and very light metals. Without any doubt, the high quality of the EU produced bicycles stimulates cycle usage and enhances the whole cycling movement and cycling culture in Europe. For our customers it is important that the production of mainly medium to high-end bicycles is realized near the European home market. Deliveries can then be more flexible as the produced series can be smaller and lead times can be shorter. Our bicycle industry is spread over the whole EU territory, with 250 small and medium-sized bicycle producers. Thanks to the regionalism of our ‘green’ industry, C02 emissions caused by the transport of the bicycles are reduced to almost zero! Bicycles are also used for recreation at all ages. Whether it’s on the playground, in the mountains, or on the road, riding a bicycle is fun and keeps you fit. The EU bicycle industry is seen as the best and most innovative in the world. By continuously striving to improve the quality of our products by R&D and by making further investments, this image can only be strengthened”.

René Takens –COLIBI President “COLIPED defends the interests of the European bicycle parts' industry. To promote this European industry, COLIPED started to organize a joint European participation in the Taipei Cycle Show back in 1993. The fact that we are still present at this show today – 21 years later - proves that this initiative was a big hit. This year, our joint booth accommodated 34 European companies. Despite the difficult economic situation, the European bicycle parts' industry hasn’t lost any of its importance and still plays a prominent role in the worldwide bicycle business. This is of course due to our constant investments & innovation, as well as our expertise & know-how (Europe is the ‘birthplace’ of the bicycle after all). Over the past years, the role of the bicycle in regional, national and European policies has clearly increased. COLIPED is very pleased with this positive evolution, but realizes that there is still a long way to go. We will continue to contribute in making Europe a true bicycle-friendly place”.

Jan Willem ten Dam – COLIPED President

7


July 2014

THE COLIBI & COLIPED MEMBERS Austria FFÖ Wiedner Hauptstrasse 63 Postfach 337 A – 1045 Wien

Tel. +43 - 1 50 105 4805 Fax +43 - 1 50 105 289

E-mail: fahrzeuge@wko.at Web: www.wko.at/fahrzeuge

Belgium AGORIA Diamant Building Bd A. Reyers 80 B – 1030 Brussels

Tel. +32 – (0)2 706 79 69 Fax +32 – (0)2 706 79 76

E-mail: jan.renneboog@agoria.be Web: www.agoria.be

Bulgaria ABPB jk Hipodruma, bl.120 Entr.V apt.74 BG – 1612 Sofia

Tel. +359 - 889-459-536

E-mail: geosof@mail.bg Web: www.abpb-bg.com

Tel. +49 - (0)6196-5077 0 Fax +49 - (0)6196-5077 20

E-mail: neuberger@ziv-zweirad.de Web: www.ziv-zweirad.de

Tel. +44-2476-55 38 38 Fax +44-2476-22 83 66

E-mail: office@ba-gb.com Web: www.ba-gb.com

Tel. +358-919 231 Fax +358 962 44 62

E-mail: heikki.karsimus@techind.fi Web: www.techind.fi

Tel. +33-1 47 31 56 25 Fax +33-1 47 31 56 32

E-mail: catherine.trachtenberg@fifas.com Web: www.tousavelo.com

Germany Z.I.V. Königsteiner Strasse 20A D – 65812 Bad Soden/Ts.

Great Britain BAGB 3, The Quadrant GB – Coventry CV1 2DY

Finland Technology Industries of Finland Vehicle Manuf. Branch Group / Bicycle Manufacturers’ Section Etelaranta 10, POB 10 FIN – 00131 Helsinki

France CNPC “Tous à Vélo !” 3 rue Jules Guesde F – 92300 Levallois Perret

8


July 2014 Hungary MKKSZ P/a Accell Hunland Kft. 5091 Tószeg HU - Parkoló tér 1.

Tel. +36 - 56 586 505 Fax +36 - 56 586 484

E-mail: Z.Steurer@accell-group.com Web: www.mkksz.org

Tel. +39 – 02 677 35 11 Fax +39 – 02 6698 20 72

E-mail: nigrelli@ancma.it Web: www.ancma.it

Poland Polskie Stowarzyszenie Rowerowe Ul. Fabryczna 6 PL - 98-300 Wielun

Tel. +48 – (0)43 843 42 93 Fax +48 – (0)43 843 42 93

E-mail: biuro@polskiestowarzyszenierowerowe.pl Web: www.polskiestowarzyszenierowerowe.pl

The Netherlands RAI-Vereniging Postbus 74800 NL – 1070 DM Amsterdam

Tel. +31 - (0)20-504 49 49 Fax +31 - (0)20-504 49 98

E-mail: s.boedijn@raivereniging.nl Web: www.raivereniging.nl

Tel. +34 - 655 824 085

E-mail: carlos@asociacionambe.es Web: www.asociacionambe.es

Italy ANCMA Via A. Da Recanate 1 I – 20124 Milan

Spain AMBE C/ El Pla, 106 E – 08980 Sant Feliu de Llobregat Barcelona

Sweden FoG Klara Norra Kyrkogata 31 / Box 22307 SE - 104 22 Stockholm

Tel. +46-8 508 938 21

Turkey BISED Organize Sanayi Bölgesi 3.kisim Ahmet Tütüncüoðlu Cad. - NO:1 TR - Manisa

Tel. +90-236-213 0045 Fax + 90-236-213 0050

9

E-mail: joakim@branschbolaget.se Web: www.fog-cykel.se

E-mail: Onder.Senkon@bianchi.com.tr


July 2014

EUROPEAN BICYCLE PRODUCTION

10


July 2014

EUROPEAN BICYCLE PRODUCTION (EU 28) (1,000 units) 2000 – 2013

16 000 14 531

14 000

13 009

12 828

13 232 13 218 13 320 13 086 13 246

12 272

12 178 12 241

12 000

11 758 11 537 11 360

10 000

8 000

6 000

4 000

2 000

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2003

2000

2001

2004

2002

2005

2003

2006

2004

2007

2005

2008

2006

2009

2007

2010

2008

2009

2011

2010

2012

2011

2013

2012

2013

14 531 13 009 12 272 12 828 13 232 13 218 13 320 13 086 13 246 12 178 12 241 11 758 11 537 11 360 -10,47

-5,67

4,53

3,15

Comments : Data including EPAC production

11

-0,11

0,77

-1,76

1,22

-8,06

0,52

-3,95

-1,88

-1,53


July 2014

2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY SHARE (1,000 units)

Slovakia Lithuania 2% Others 3% 5%

Czech Republic 3% Spain 3% Romania 4%

Hungary 3%

Italy 23%

France 6%

Germany 19%

Bulgaria 7%

Poland 8%

Portugal 7%

3

4

8

Czech Republic

9

10

11

Comments : * : estimate Data including EPAC production

12

12

13

14

15

16

Ireland

Latvia

Luxembourg

0

Estonia

5

Croatia

Cyprus

50 34

Denmark

Finland

Slovenia

Greece

Austria

Slovakia

Lithuania

Spain

100

7

Hungary

11 360

18 19 20 21 21 21 21 21 21 21 21

France

0

17

6

Romania

98

5

Portugal

749 741 630 473 375 367 333 294 209 137 124 109

Bulgaria

The Netherlands

Poland

950 850*

EU 28

2

Malta

1

Great Britain

2 671 2 162

Sweden

Ranki ng

Belgium

Bi cycl e Producti on (x 1,000)

Germany

Country

Italy

The Netherlands 7%

0

0

0

0

0

0


July 2014

2013 EUROPEAN BICYCLE PRODUCTION (EU 28) COUNTRY RANKING (1,000 units)

3 000 2 671 2 500 2 162

2 000

1 500

1 000

950

850

749 741 630 473

500

375 367 333 294

209

137 124 109

98

50

34

5

0

4

Czech Republic

9

10

Comments : * : estimate Data including EPAC production

13

11

12

13

14

15

16

Ireland

Latvia

Luxembourg

0

Estonia

5

Croatia

Cyprus

50 34

Denmark

Finland

Slovenia

Greece

Austria

Slovakia

Lithuania

100

8

Spain

11 360

18 19 20 21 21 21 21 21 21 21 21

7

Hungary

0

17

6

Romania

98

5

France

749 741 630 473 375 367 333 294 209 137 124 109

Portugal

EU 28

3

Bulgaria

The Netherlands

Poland

950 850*

2

Malta

1

Belgium

2 671 2 162

Great Britain

Ranki ng

Sweden

Bi cycl e Producti on (x 1,000)

Germany

Country

Italy

0

0

0

0

0

0

0


July 2014

EUROPEAN BICYCLE PARTS AND ACCESSORIES PRODUCTION

14


July 2014

2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY SHARE (M€)

Poland 4%

Czech Republic 5% The Netherlands 6%

Great Britain 2% Others Finland Belgium 2% 2% 2%

Italy 31%

Portugal 7%

France 10%

Germany 17%

0

0

0

0

Comments : VALUES EXCLUDING VAT

15

0

0

0

0

0

0

0

0

0

0 1 601

0

0

0

0

0

0

0

0

0

EU 28

0

Sweden

Malta

5

0

Lithuania

Austria

7

0

Luxembourg

Spain

8

0

Latvia

Bulgaria

8

1

Ireland

Slovenia

10

2

Greece

Slovakia

31

2

Estonia

Hungary

32

2

7

Denmark

Great Britain

35

4

10

Cyprus

Finland

58

5

12

Croatia

Poland

Belgium

85

5

17

France

88

31

Romania

489 265 200 160 120

Italy

Czech Republic

Country Sha re %

Portugal

P & A Producti on (M€)

Germany

Country

The Netherlands

Romania 12%

100


July 2014

2013 EUROPEAN BICYCLE PARTS & ACCESSORIES PRODUCTION (EU 28) COUNTRY RANKING (M€)

500

489

450 400 350 300

265

250 200 200

160 150

120 88

100

85 58 35

50

32

31 10

8

8

7

5

0

0

0

0

17

17

17

17

17

Comments : VALUES EXCLUDING VAT

16

EU 28

0

17

Sweden

0

17

Malta

0

17

Luxembourg

0

17

Lithuania

0

17

Latvia

0

17

Ireland

0

16

Greece

5

15

Estonia

7

13

Croatia

8

13

Denmark

8

12

Cyprus

10

11

Spain

Hungary

31

10

Austria

Great Britain

32

9

Bulgaria

Finland

35

8

4

Slovenia

Belgium

58

7

3

Slovakia

Poland

85

6

2

France

88

1

Romania

489 265 200 160 120

Italy

Czech Republic

Ra nki ng

The Netherlands

P & A Producti on (M€)

Germany

Country

Portugal

0

0 1601 17

2


July 2014

EUROPEAN BICYCLE SALES

17


July 2014

EUROPEAN BICYCLE SALES (EU 28) (1,000 units) 2000 - 2013

25 000

20 206 20 322 20 000

20 912 21 033 21 344

20 206

18 945

19 582

20 461 20 039 19 719 19 780

2009

2010

17 745 17 840

15 000

10 000

5 000

0 2000

Year Bicycle Sales (x 1,000) Evolution (%)

2001

2002

2003

2004

2005

2006

2007

2008

2011

2012

2013

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

18 945

17 745

17 840

20 206

20 322

20 912

21 033

21 344

20 206

19 582

20 461

20 039

19 719

19 780

-6,33

0,54

13,26

0,57

2,90

0,58

1,48

-5,33

-3,09

4,49

-2,06

-1,60

0,31

Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales

18


July 2014

2013 EUROPEAN BICYCLE SALES (EU 28) (1,000 units)

Finland Czech Republic Portugal 2% 2% Greece 2% 2% Others Croatia Austria 6% 2% 2% Belgium 2% Denmark 3% Romania 2%

Germany 19%

Sweden 3%

Great Britain 17%

The Netherland s 5%

Poland 5%

France 14%

Italy 8%

Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales

19

EU 28

1

Malta

285

1

Luxembourg

293

2

Latvia

303

2

Cyprus

304

2

Ireland

Slovakia

333

2

Estonia

Lithuania

333

2

2

Bulgaria

Finland

333

2

Hungary

Greece

382 361

238 207

95

90

62

33

33

11

10

19 780

0

0

0

0

0

0

0

Slovenia

Portugal

5

Czech Republic

2

5

Croatia

444

2

5

Austria

482

3

8

Romania

Belgium

Denmark

527

14

Spain

2 785 1 594 1 050 1 034 1 008

Poland

17

Italy

3 350

19

France

3 800

Sweden

Ra nki ng

The Netherlands

Bi cycl e Sa l es (x 1,000)

Great Britain

Country

Germany

Spain 5%

1

1

-


July 2014

2013 EUROPEAN BICYCLE SALES (EU 28) COUNTRY RANKING (1,000 units)

4 000

3 500

3 800

3 350

3 000

2 785

2 500

2 000

1 594 1 500

1 050 1 034

1 008

1 000 527 482 444 382 361 333 333 333 304 303 293 285 238 207

500

95

90

62

33

33

11

10

Comments : Sales = Sales to consumers including VAT ; Data including EPAC sales

20

EU 28

1

Malta

285

1

Luxembourg

293

2

Latvia

303

2

Cyprus

304

2

Ireland

Slovakia

333

2

Estonia

Lithuania

333

2

2

Bulgaria

Finland

333

2

Hungary

Greece

382 361

238 207

95

90

62

33

33

11

10

19 780

0

0

0

0

0

0

0

Slovenia

Portugal

5

Czech Republic

2

5

Croatia

444

2

5

Austria

482

3

8

Romania

Belgium

Denmark

527

14

Spain

2 785 1 594 1 050 1 034 1 008

Poland

17

Italy

3 350

19

France

3 800

Sweden

Ra nki ng

The Netherlands

Bi cycl e Sa l es (x 1,000)

Great Britain

Country

Germany

0

1

1

-


July 2014

2013 EUROPEAN BICYCLE SALES (EU 28) AVERAGE PRICE/COUNTRY (€)

800

791

700 600 520 500

450 450 450

415 400 400

380 320 317 303 290

300

260

230 195

200

160 152

125 120 120 110 110 110 100 100 100 100

100

76

3

3

6

7

8

9

10

11

12

13

14

15

16

Comments : Average prices include VAT ; Data including EPAC sales

21

17

18

19

19

21

21

21

24

24

Latvia

Estonia

Cyprus

Slovenia

Slovakia

Croatia

Malta

Greece

Portugal

Ireland

Hungary

Spain

France

Italy

Finland

-

3

Poland

-

28

2

Sweden

76

1

Belgium

EU 28

Romania

Czech Republic

Great Britain

Denmark

Luxembourg

791 520 450 450 450 415 400 380 320 317 303 290 260 230 195 160 152 125 120 120 110 110 110 100 100 100 100

Austria

Bulgaria

Ranki ng

Lithuania

Average pri ce (€)

Germany

Country

The Netherlands

0

24

24


July 2014

EUROPEAN EPAC SALES (EU 28) (1,000 units) 2009 – 2013

1 000

907

854 900 800

716

700

588

600

422

500 400

279

300 200

173 98

100 0 2006

Year EPAC Sales (x 1,000) Evolution (%)

2007

2008

2006 98

2007

2009

2010

2008

2009

2011

2010

2012

2011

2013

2012

2013

173

279

422

588

716

854

907

76,53

61,27

51,25

39,34

21,77

19,27

6,21

Comments : EPAC = Electric Power-Assisted Cycle

22


July 2014

2013 EUROPEAN EPAC SALES (EU 28) (1,000 units)

Denmark 2%

Great Britain 3% Austria 4%

Czech Republic 1%

Portugal Spain 1% 1%

Poland 1%

Italy 6% France 6%

Germany 45%

Belgium 9%

Sweden

EU 28

1

0

0

0

0

0

0

0

0

13

0

0

0

0

912

15

16

17

17

17

17

17

17

17

17

8

17

17

17

17

Comments : EPAC = Electric Power-Assisted Cycle

23

Slovenia

1

14

Romania

Lithuania

2

13

Malta

Latvia

4

12

Ireland

5

11

Greece

10

10

Finland

11

9

Estonia

13

7

Croatia

25

6

Cyprus

Spain

38

5

Bulgaria

Portugal

51

4

Hungary

Denmark

56

3

Luxembourg

Great Britain

80

2

Slovakia

Austria

192

1

Poland

Italy

410

Czech Republic

France

Country s ha re (%)

Belgium

EPAC Sa l es (x 1,000)

The Netherlands

Country

Germany

The Netherlands 21%

-


July 2014

2013 EUROPEAN EPAC SALES (EU 28) COUNTRY RANKING (1,000 units)

450 410 400 350

300 250 192

200 150

80

100

56

51

38

50

25

13

11

10

5

4

2

1

1

Sweden

EU 28

1

0

0

0

0

0

0

0

0

13

0

0

0

0

912

15

16

17

17

17

17

17

17

17

17

8

17

17

17

17

Comments : EPAC = Electric Power-Assisted Cycle

24

Slovenia

1

14

Romania

Lithuania

2

13

Malta

Latvia

4

12

Ireland

5

11

Greece

10

10

Finland

11

9

Estonia

13

7

Croatia

25

6

Cyprus

Spain

38

5

Bulgaria

Portugal

51

4

Hungary

Denmark

56

3

Luxembourg

Great Britain

80

2

Slovakia

Austria

192

1

Poland

Italy

410

Czech Republic

France

Country s ha re (%)

Belgium

EPAC Sa l es (x 1,000)

The Netherlands

Country

Germany

0

-


July 2014

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT

25


July 2014

2013 EMPLOYMENT IN THE EUROPEAN BICYCLE AND BICYCLE PARTS & ACCESSORIES INDUSTRIES (EU28)

6000 6000

5000

4000

3900 3347

3200

3000

1820

2000

1420 1322 1230 1190 960 1000 441

310

300

295

248

200

130

98

80

78

Poland

Germany

The Netherlands

Italy

France

Hungary

Bulgaria

Romania

Portugal

Czech Republic

Belgium

Spain

Austria

Slovakia

Lithuania

Great Britain

Greece

Finland

Slovenia

Sweden

Cyprus

Croatia

Denmark

Estonia

Ireland

Latvia

Luxembourg

Malta

EU 28

0

Bi cycl e Empl oyment

1200

2600

2285

1900

920

850

1270

410

690

460

256

300

300

215

248

130

130

55

10

78

0

0

0

0

0

0

0

0

14307

Pa rts & Acces s ori es Empl oyment

4800

1300

1062

1300

900

570

52

820

500

500

185

10

0

80

0

70

0

43

70

0

0

0

0

0

0

0

0

0

12262

Tota l

6000

3900

3347

3200

1820

1420

1322

1230

1190

960

441

310

300

295

248

200

130

98

80

78

0

0

0

0

0

0

0

0

26569

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

21

21

21

21

21

21

21

-

Country

Ra nki ng

26


July 2014

2013 EUROPEAN BICYCLE INDUSTRY EMPLOYMENT (EU 28)

3 000 2 600

2 500

2 000

2 285 1 900

1 500

1 270

1 200 920

1 000

850 690 460

500

410

300

300

256

248

215

130

130

78

55

10

Belgium

Lithuania

Slovakia

Great Britain

Greece

Sweden

Finland

Slovenia

Malta

EU 28

850

690

460

410

300

300

256

248

215

130

130

78

55

10

0

0

0

0

0

0

0

0

14 307

6

7

8

9

10

11

11

13

14

15

16

16

18

19

20

21

21

21

21

21

21

21

21

-

27

Luxembourg

Spain

Austria

920

5

Latvia

Romania

1 200

4

Ireland

Czech Republic

1 270

3

Estonia

Portugal

1 900

2

Denmark

France

Hungary

2 285

1

Cyprus

Poland

2 600

Croatia

Bulgaria

Ranking

Italy

Bicycle Indus try Employment

The Netherlands

Country

Germany

0


July 2014

2013 EUROPEAN BICYCLE PARTS AND ACCESSORIES INDUSTRY EMPLOYMENT (EU 28)

5 000

4 800

4 500 4 000 3 500 3 000

2 500 2 000 1 500

1 300

1 300 1 062

900

1 000

820 570

500

500

500

185

80

70

70

52

43

10

Spain

Malta

EU 28

80

70

70

52

43

10

0

0

0

0

0

0

0

0

0

0

0

0

12 262

10

11

12

12

14

15

16

17

17

17

17

17

17

17

17

17

17

17

17

-

28

Luxembourg

Finland

185

8

Latvia

Bulgaria

500

8

Ireland

Slovenia

500

7

Estonia

Slovakia

Great Britain

570

6

Croatia

Belgium

820

5

Denmark

Czech Republic

900

4

Cyprus

Portugal

1 062

2

Sweden

Hungary

1 300

2

Greece

Romania

1 300

1

Lithuania

France

4 800

Austria

The Netherlands

Ra nki ng

Italy

Pa rts & Acces s ori es Empl oyment

Germany

Country

Poland

0


July 2014

FRANCE/GERMANY/GREAT BRITAIN/ ITALY/THE NETHERLANDS/BULGARIA/SPAIN

Industry & Market Profile 2000-2013

29


July 2014

FRANCE

30


July 2014

2013 FRENCH CYCLE MARKET:

According to the French Bicycle Observatory, the turnover of bike and accessory sales increased by 3.1% in 2013 compared to 2012. Turnover reached 1.5 billion euros. Concerning the bike sales market: 2.78 million bicycles were sold in 2013, representing a value of 845 million euros. Compared to 2012, sales decreased by -1% in terms of sale volume while only -0.4% in terms of financial value. Average bicycle price amounts to 303 euros. Trend varies depending on bicycle category (sale volumes): - Bicycles designed for leisure represented the main market share. Mountain bikes (adult and junior) hold 49.6% of market share and trekking bikes 12%. However, for entry and middle ranges of mountain bikes, the sales decreased by -2% and by -12% for trekking bikes. - Bicycles designed for sport cycling, as racing bicycles or up-market mountain bikes, maintained their market share. Yet, sales knew different way with respectively a drop of -4% and an increase of 3.5%. - Bicycles dedicated to mobility (city bikes, EPAC, folding bikes) raised their market share up to 11%. The associated turnover increased by 10%. The EPAC sales have grown remarkably by 17.5% to reach 56,000 units. In terms of volume, bicycle sales are as follows: - ATB (adult and junior): 1,346,400 units - Junior bikes (except ATB): 470,000 units - Trekking bikes: 331,000 units - City bikes: 214,000 units - Racing bikes: 157,000 units - BMX: 104,000 units - EPAC: 56.600 units - Folding bikes: 29.300 units Components and accessories market: Sales reached 657.3 million euros with an 8% increase compared to 2012. The bicycle park is estimated at 25,000,000 units. Around 40% of the French population owns a bicycle.

The French Cycle Manufacturers and Traders Council is the meeting point of all professional cycle actors in France: bicycle manufacturers, cycle components and accessories producers, distributors of bicycles, brand equipments and accessories and all actors in favor of the promotion of the bicycle.

31


July 2014

FRANCE - BICYCLE PRODUCTION (1,000 units) 2000 – 2013

2 000

1 910 1 728

1 800 1 525

1 600

1 424

1 720

1 492

1 400

1 286

1 248 1 130

1 200 1 000

879

916

900

850

800

630

600 400

200 0

2000

2001

Year Bi cycl e Producti on (x 1,000) Evol uti on year/year-1 (%)

2002

2000 1 910

2003

2001 1 525 -20,16

2004

2002 1 424 -6,62

2005

2003 1 492 4,78

2006

2004 1 728 15,82

32

2005 1 720 -0,46

2007

2006 1 286 -25,23

2008

2007 1 248 -2,95

2009

2008 1 130 -9,46

2010

2009 879 -22,21

2011

2012

2010 916 4,21

2011 900 -1,75

2013

2012 850 -5,56

2013 630 -25,88


July 2014

FRANCE – BICYCLE SALES (1,000 units) 2000 – 2013

4 000

3 764 3 528

3 500

3 518

3 466

3 465

3 338

3 336 3 132

2 952

3 000

2 986

3 197 3 031

2 917

2 785

2 500 2 000 1 500 1 000 500 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bi cycl e Sa l es (x 1,000)

3 338

2 952

2 986

3 528

3 518

3 764

3 465

3 466

3 336

3 132

3 031

3 197

2 917

2 785

-11,56

1,15

18,15

-0,28

6,99

-7,94

0,03

-3,75

-6,12

-3,22

5,48

-8,76

-4,53

Evol uti on yea r/yea r-1 (%)

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

33


July 2014

FRANCE – BICYCLE SALES (M€) 2000 - 2013

900

857

851

869

850

842

800 708

700

846

819

794

845 809

794

732

654

600 500 400

300 200 100 0 2000

2001

Year Bi cycl e Sa l es (M€) Evol uti on yea r/yea r-1 (%)

2002

2003

2004

2005

2006

2007

2008

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

654

708

732

857

851

869

794

842

850

819

794

846

809

845

8,26

3,39

17,08

-0,70

2,12

-8,63

6,05

0,95

-3,65

-3,05

6,55

-4,37

4,45

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

34

2009

2010

2011

2012

2013

2013


July 2014

FRANCE - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013

180

180

165

160

157

160

150

150

150

150

140

139

140

140

130

120

118

2001

2002

120 100 80 60 40 20 0

2000

Year P & A Producti on (M€) Evol uti on year/year-1 (%)

2000 139

2003

2001 120 -13,67

2004

2002 118 -1,67

2005

2003 130 10,17

2006

2004 140 7,69

Comments : VALUES EXCLUDING VAT

35

2007

2005 150 7,14

2008

2006 150 0,00

2009

2007 157 4,67

2008 150 -4,46

2010

2009 140 -6,67

2011

2010 150 7,14

2012

2011 165 10,00

2013

2012 180 9,09

2013 160 -11,11


July 2014

FRANCE - BICYCLE EMPLOYMENT 2000 - 2013

3 500

3 249

3 000

2 794 2 630

2 400

2 500

2 300

2 300

2 250 2 130

2 090

2 050

2 050

2 000

1 900

2 000

1 820

1 500 1 000 500 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

Bicycle Employment 2 000

1 400

1 400

1 200

1 450 1 450 1 400 1 400 1 350

2012

2013

1 180

950

1 000

1 200 1 150 1 150 1 100 1 150

1 200

2011

1 339

1 239

1 800

1 555

2010

Part & Accessory Employment

1 910

1 600

2009

1 000

1 000

900

900

900

930

940

2004

2005

2006

2007

2008

900

900

900

900

900

2009

2010

2011

2012

2013

800

920

600

800 600

400

400 200

200 0

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2000

2001

2002

2003

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bi cycl e Empl oyment

1 910

1 555

1 450

1 450

1 400

1 400

1 350

1 200

1 150

1 150

1 100

1 150

1 000

920

P & A Empl oyment

1 339

1 239

1 180

950

900

900

900

930

940

900

900

900

900

900

Tota l

3 249

2 794

2 630

2 400

2 300

2 300

2 250

2 130

2 090

2 050

2 000

2 050

1 900

1 820

36


July 2014

GERMANY

37


July 2014

2013 GERMAN CYCLE MARKET Cycling has become a trend!

A recent Forsa study shows: The most important resolutions of the Germans for 2014 is: To ride more bike. Many people can imagine to use in the future for the way to work the bike. Also, the e-bike is becoming increasingly popular and should play an important role. A large part of the population intends to move more in the future. This makes cycling - whether with a classic bike or an e-bike - even popular sports such as jogging, hiking or swimming. "Tailwind instead of a headwind" traces the German bicycle, bicycle parts and accessories industry. Sales of bicycles and e-bikes has remained relatively constant at ₏ 4 billion in 2013, despite the decline in unit shipments to retailers. With 3.8 million sold bicycles and e-bikes (minus 4 percent), the German bicycle industry despite difficult market conditions in 2013, such as the long winter, can positively assert. In particular, the further increase in quality awareness and the concomitant willingness of consumers to spend more money for higher quality products ensured a constant turnover. The average price of 520, - ₏ (incl. e-bike) for every bike shows this development. Compared to the previous year, nearly 50,000 workers in the bicycle industry have the e-bike sales increased by 8 percent to 410,000 pieces. The e-bike share in the total annual market has thus risen to nearly 11 percent and ensures that currently 1.6 million e-bikes are out on Germany's roads. The bikes in use remained relatively constant over the past year according to estimates of the ZIV at 71 million units. Expert advice, quality and service are hallmarks of the bicycle and e-bike purchase. All this can only be offered by bicycle dealers and that’s why it is no surprise that nearly 70 percent of all sales in 2013 were made via bicycle dealers. Siegfried Neuberger, general manager of the ZIV: "Cycling is an important part of everyday mobility, whether for school, leisure, to work or to go shopping - cycling is healthy, environmentally friendly, makes fun, and is easy on the wallet. Only the bicycle offers already solutions for future mobility. For this reason, the German bicycle, bicycle parts and accessories industry is positive about the future. "

38


July 2014

GERMANY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

3 500

3 400

3 203 3 000

3 045

2 940

3 000

2 714 2 490

2 500

2 418

2 400

2 248

2 229

2 288

2 211

2 162

2 000

1 500

1 000

500

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bi cycl e Producti on (x 1,000)

3 400

3 000

3 045

3 203

2 940

2 714

2 490

2 400

2 418

2 248

2 229

2 288

2 211

2 162

-11,76

1,50

5,19

-8,21

-7,69

-8,25

-3,61

0,75

-7,03

-0,85

1,78

-0,81

-5,51

Evol uti on year/year-1 (%)

39


July 2014

GERMANY - BICYCLE SALES (1,000 units) 2000 - 2013

6 000 5 120

5 000

4 900

4 700

4 600

4 700

4 750

4 425

4 600 4 350 4 050

4 010

4 050

3 966

4 000

3 800

3 000

2 000

1 000

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bicycle Sales (x 1,000)

5 120

4 700

4 600

4 900

4 700

4 750

4 425

4 600

4 350

4 050

4 010

4 050

3 966

3 800

-8,20

-2,13

6,52

-4,08

1,06

-6,84

3,95

-5,43

-6,90

-0,99

1,00

-2,07

-4,19

Evolution year/year-1 (%)

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

40


July 2014

GERMANY - BICYCLE SALES (M€) 2000 - 2013

2 500

2 004

2 000 1 772

1 806 1 697

1 624

1 686

1 603

1 688

1 620

2 035

1 980

1 842

1 679

1 542

1 500

1 000

500

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bicycle Sales (M€)

1 772

1 697

1 624

1 686

1 603

1 620

1 542

1 688

1 679

1 806

1 842

2 004

2 035

1 980

-4,23

-4,30

3,82

-4,92

1,06

-4,81

9,47

-0,53

7,56

1,99

8,79

1,55

-2,70

Evolution year/year-1 (%)

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

41


July 2014

GERMANY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2013

300 260

265

2012

2013

250 210 199

200

179

171

165

163 152

186

191

2007

2008

180

183

2009

2010

161

150

100

50

0 2000

2001

Year P & A Producti on (M€) Evol uti on year/year-1 (%)

2002

2003

2004

2005

2006

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

199

179

171

165

163

152

161

186

191

180

183

210

260

265

-10,05

-4,47

-3,51

-1,21

-6,75

5,92

15,53

2,69

-5,76

1,67

14,75

23,81

1,92

Comments : VALUES EXCLUDING VAT

42

2011

2013


July 2014

GERMANY - BICYCLE EMPLOYMENT 2000 - 2013

6 000 5 050

5 000

4 700 4 450

4 450

4 250

4 150

4 100

4 000

3 900

3 700

3 900 3 550

3 650

3 550

3 000

2 000

1 000

0 2000

2001

2002

2003

2004

2005

2006

2007

Bicycle Employment 4 500

2009

2010

2011

3 750

2013

Part & Accessory Employment 1 400

4 100

4 000

2008

1 300 1 200

3 500 3 500

3 500

1 200

3 300 3 200

3 000

3 000

2 800

1 000

2 600

2 500

2 450 2 450 2 450

1 100 1 100 1 100 1 100 1 100 950

950

950

950

950

950

2000

2001

2002

2003

2004

2005

2 600 800

2 000

600

1 500

400 1 000 200

500 0

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2013

2006

2007

2008

2009

2010

2011

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2013

Bi cycl e Empl oyment

4 100

3 750

3 500

3 500

3 300

3 200

3 000

2 800

2 600

2 450

2 450

2 450

2 600

P & A Empl oyment Total

950

950

950

950

950

950

1 100

1 100

1 100

1 100

1 100

1 200

1 300

5 050

4 700

4 450

4 450

4 250

4 150

4 100

3 900

3 700

3 550

3 550

3 650

3 900

43


July 2014

GREAT BRITAIN

44


July 2014

UK BICYCLE PRODUCTION AND SALES - 2013

The UK cycle industry does not collect any data on production or sales of bicycles; it relies on the official import statistics generated by Her Majesty’s Revenue and Customs (HMRC). This data gives the total units and their £ value at their arrival port in the UK. These figures therefore do not indicate actual retail sales in the calendar year. (In the long term, imports will equate to consumer sales, assuming trade stocks are broadly constant). These HMRC import statistics are not broken down by types of bicycle. Informal estimates suggest that about 30% of all sales are children’s bikes. Electric Bikes are separately recorded, but this sector is very small (c. 25,000 units p.a.). There are 2 manufacturers of bicycles in the UK – Brompton and Pashley – with total sales of c.50,000 units. The market has remained fairly static over the past five years despite growing interest in sports cycling (Olympics), and increases in commuter cycling, especially in London. The sales of cycles at 3.3 million units in 2013, is 4.4% lower than in 2012. Specialist retailers account for about 40% sales by value. It is estimated that there are about 1500 cycle shops in the UK; by far the largest retailer is Halfords, with over 400 outlets, and probably one-third of the retail sales. There are no figures for on-line sales of bikes or parts and accessories; Wiggle with a UK turnover of c.£120 million is the largest on-line retailer.

45


July 2014

GREAT BRITAIN - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

1 200

1 200 1 000

1 000

800

600

350

400

325 250

200

135 94

27

28

20

23

40

40

50

2007

2008

2009

2010

2011

2012

2013

0 2000

2001

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2002

2000 1 200

2003

2004

2005

2006

2001 1 000

2002 350

2003 325

2004 250

2005 135

2006 94

2007 27

2008 28

2009 20

2010 23

2011 40

2012 40

2013 50

-16,67

-65,00

-7,14

-23,08

-46,00

-30,37

-71,28

3,70

-28,57

15,00

73,91

0,00

25,00

46


July 2014

GREAT BRITAIN - BICYCLE SALES (1,000 units) 2000 - 2013

3 905

4 000

3 727

3 800

3 920 3 771

3 500

3 640 3 311

3 580

3 600

3 400

3 350

3 000 2 500

2 400

2 300

2 300

2 000 1 500 1 000 500 0 2000

2001

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2002

2000 2 300

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2001 2 400

2002 2 300

2003 3 727

2004 3 905

2005 3 800

2006 3 920

2007 3 771

2008 3 311

2009 3 400

2010 3 640

2011 3 580

2012 3 600

2013 3 350

4,35

-4,17

62,04

4,78

-2,69

3,16

-3,80

-12,20

2,69

7,06

-1,65

0,56

-6,94

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

47


July 2014

GREAT BRITAIN - BICYCLE SALES (M€) 2000 - 2013

1 170

1 200

1 151 1 098

1 000 800

800

708

695

2004

2005

834

839

2008

2009

820

725

600

600 430 380

400

320

200

0 2000

2001

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2002

2000 430

2003

2006

2007

2010

2011

2012

2013

2001 380

2002 320

2003 600

2004 708

2005 695

2006 800

2007 725

2008 834

2009 839

2010 1 170

2011 1 151

2012 1 098

2013 820

-11,63

-15,79

87,50

18,00

-1,84

15,11

-9,38

15,03

0,60

39,45

-1,62

-4,60

-25,32

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

48


July 2014

GREAT BRITAIN - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013

35 30

31

31

31

2011

2012

2013

30

25

20 15

15

15

15

15

2006

2007

17

17

2008

2009

15 11

12

12

2004

2005

10

5

0 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 15

2003

2010

2001 15

2002 15

2003 11

2004 12

2005 12

2006 15

2007 15

2008 17

2009 17

2010 30

2011 31

2012 31

2013 31

0,00

0,00

-26,67

9,09

0,00

25,00

0,00

13,33

0,00

76,47

3,33

0,00

0,00

Comments : VALUES EXCLUDING VAT

49


July 2014

GREAT BRITAIN - BICYCLE EMPLOYMENT 2000 - 2013

2 000 1 820

1 800

1 600 1 400 1 210

1 200 1 000 800 600 400

400

400

320

305

200

200

105

110

115

105

100

100

2005

2006

2007

2008

2009

2010

120

0 2000

2001

2002

2003

2004

Bicycle Employment

2011

2012

2013

Part & Accessory Employment 120

1 800

120

1 700

110

1 600

100

100

100 1 400 1 200

75

80

1 100

75

70 65

1 000

70

70

70

70

70

65

60 800 600

40

400

300

300

250

240

20

130

200

40

40

40

30

30

50

30

0

0 2000

2001

Year Bicycle Employment P & A Employment Total

2002

2003

2004

2000 1 700 120 1 820

2005

2006

2001 1 100 110 1 210

2007

2008

2009

2002 300 100 400

2010

2011

2003 300 100 400

2012

2013

2004 240 65 305

2000

2005 40 65 105

50

2001

2002

2006 40 70 110

2003

2004

2007 40 75 115

2005

2006

2008 30 75 105

2007

2008

2009

2009 30 70 100

2010

2011

2010 30 70 100

2012

2013

2011 250 70 320

2012 50 70 120

2013 130 70 200


July 2014

ITALY

51


July 2014

ITALY - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

3 500

3 250

3 000 2 650

2 550

2 600 2 400

2 350

2 500

2 585

2 520

2 418

2 380

2 671 2 489

2 310

2 195

2 000

1 500

1 000

500

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bicycle Production (x 1,000)

3 250

2 650

2 350

2 550

2 600

2 400

2 418

2 520

2 380

2 585

2 489

2 310

2 195

2 671

-18,46

-11,32

8,51

1,96

-7,69

0,75

4,22

-5,56

8,61

-3,71

-7,19

-4,98

21,69

Evolution year/year-1 (%)

52


July 2014

ITALY - BICYCLE SALES (1,000 units) 2000 - 2013

2 000 1 800

1 877 1 722

1 943

1 998 1 927

1 780 1 684

1 771

1 750

1 750

1 666

1 606

1 594

1 600 1 384

1 418

2002

2003

1 400 1 200 1 000 800 600 400 200 0 2000

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2001

2000 1 722

2004

2005

2006

2007

2008

2009

2010

2011

2011

2012

2013

2001 1 684

2002 1 384

2003 1 418

2004 1 666

2005 1 877

2006 1 943

2007 1 998

2008 1 780

2009 1 927

2010 1 771

2011 1 750

2011 1 750

2012 1 606

2013 1 594

-2,21

-17,81

2,46

17,49

12,67

3,52

2,83

-10,91

8,26

-8,10

-1,19

0,00

-8,23

-0,75

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

53


July 2014

ITALY - BICYCLE SALES (M€) 2000 - 2013

600 539

520

516

506

478

500

460

442

455 433

400

375

360 331 302

306

2002

2003

300

200

100

0 2000

2001

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 520

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2001 442

2002 302

2003 306

2004 331

2005 360

2006 375

2007 478

2008 516

2009 539

2010 460

2011 455

2012 433

2013 506

-15,00

-31,67

1,32

8,17

8,76

4,17

27,47

7,95

4,46

-14,66

-1,09

-4,84

16,86

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

54


July 2014

ITALY - PARTS & ACCESSORIES PRODUCTION (M€) 2000 - 2013

700 594

600

560

610 575

561

560

555

559

550

500

496

489

2012

2013

466 442

420

400

300

200

100

0 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2000 560

2003

2004

2005

2006

2007

2008

2009

2010

2011

2001 594

2002 575

2003 561

2004 560

2005 555

2006 550

2007 610

2008 559

2009 466

2010 442

2011 420

2012 496

2013 489

6,07

-3,20

-2,43

-0,18

-0,89

-0,90

10,91

-8,36

-16,64

-5,15

-4,98

18,10

-1,41

Comments : VALUES EXCLUDING VAT

55


July 2014

ITALY - BICYCLE EMPLOYMENT 2000 - 2013

Bicycle Employment

Part & Accessory Employment

3 000

4 000 3 600

2 600

2 120

2 040

3 200

3 200

2 950

3 000

2 080 1 920

1 880

2 000

3 400

3 500

2 450

2 500 1 950

1 900

1 840

1 900

1 820

2 400

2 500

1 700

2 200

1 574

2 000

1 500

2 000

1 900

1 800

1 750

1 600

1 500

1 000

1 200

1 300

1 000 500

500

0

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bi cycl e Empl oyment

2 600

2 120

1 880

2 040

2 080

1 920

1 950

1 900

1 840

1 820

1 700

1 574

2 450

1 900

P & A Empl oyment

3 600

3 400

3 200

3 200

2 950

2 400

2 200

2 000

1 900

1 800

1 750

1 600

1 200

1 300

Total

6 200

5 520

5 080

5 240

5 030

4 320

4 150

3 900

3 740

3 620

3 450

3 174

3 650

3 200

56


July 2014

The NETHERLANDS

57


July 2014

BICYCLE MARKET IN THE NETHERLANDS - 2013 1 in 5 new bicycles is an E-bike In 2013, a total of 1,008,000 new bicycles were sold in The Netherlands. This is a slight drop of 2.5% compared to the previous year. Last year, 19% of all new bicycles sold were E-bikes. In 2013, total revenues from bicycle sales showed a slight increase of 3.7% for a total of 797 million euros. With sales of over 1 million new bikes, the general public’s interest in new bicycles continues to be high. The popularity of high-quality E-bikes indicates that, more and more, this type of bicycle is becoming a serious alternative means of transport for commuter traffic. Of all bicycles sold, the market share of E-bikes has tripled in the past six years. The average purchase price of a new bicycle sold by the bicycle retailer specialiser rose 2.6% to 989 euros, and total bicycle sales in the Netherlands (from retailers and channels outside the sector) increased by 3.7% to more than 797 million euros. In 2013, more new bicycles were sold through the specialised bicycle retail channel than in 2012: 68 versus 66%. This indicates that consumers value expertise and reliability when purchasing a bike. The electric bicycle was the ‘main market driver’. In 2013, sales of new E-bikes rose to 192,000 – an increase of 9.4%. As a result, this type of bicycle was responsible for 19% of the sales volume. In terms of turnover, the share of E-bikes was 45.2%; an increase of 3.1% compared to 2012. Turnover in the other categories were down slightly.

58


July 2014

THE NETHERLANDS - BICYCLE PRODUCTION (1,000 units) 2000 - 2013

1 200

1 200

1 159

1 129 1 082

1 046

1 045 972

967

1 000 882

894

2004

2005

971 882

900

2010

2011

2012

850

800

600

400

200

0 2000

2001

2002

Bicycle Production (x 1,000)

2000 1 159

Year Evolution year/year-1 (%)

2003

2006

2007

2008

2009

2013

2001 1 046

2002 1 082

2003 1 045

2004 882

2005 894

2006 967

2007 972

2008 1 129

2009 1 200

2010 971

2011 882

2012 900

2013 850*

-9,75

3,44

-3,42

-15,60

1,36

8,17

0,52

16,15

6,29

-19,08

-9,17

2,04

-5,56

Comments : * : estimate

59


July 2014

THE NETHERLANDS - BICYCLE SALES (1,000 units) 2000 - 2013

1 600

1 517 1 365

1 400

1 400

1 324

1 324

1 388

1 323

1 250

1 281

1 239

1 213

1 200

1 171 1 035

1 008

1 000 800 600 400 200 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bicycle Sales (x 1,000)

1 517

1 365

1 324

1 324

1 250

1 239

1 323

1 400

1 388

1 281

1 213

1 171

1 035

1 008

-10,02

-3,00

0,00

-5,59

-0,88

6,78

5,82

-0,86

-7,71

-5,31

-3,46

-11,61

-2,61

Evolution year/year-1 (%)

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

60


July 2014

THE NETHERLANDS - BICYCLE SALES (M€) 2000 – 2013

1 000 906

900 800

930

904

844

730

723

737

2000

2001

2002

873 797

770

737

730

717

2003

2004

2005

750

700 600 500 400 300 200 100 0

Year Bicycle Sales (M€) Evolution year/year-1 (%)

2000 730

2006

2007

2008

2009

2010

2011

2012

2013

2001 723

2002 737

2003 737

2004 730

2005 717

2006 770

2007 844

2008 906

2009 930

2010 904

2011 873

2012 750

2013 797

-0,96

1,94

0,00

-0,95

-1,78

7,39

9,61

7,35

2,65

-2,80

-3,43

-14,09

6,30

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

61


July 2014

THE NETHERLANDS - PARTS & ACCESSORIES PRODUCTION (M€) 2000 – 2013

90

90

90

90

90 88

88 86

85

85

85

85

85

85

84 82 80

80

80

2004

2005

2006

80 78 76 74 2000

2001

Year P & A Production (M€) Evolution year/year-1 (%)

2002

2003

2007

2008

2009

2010

2011

2012

2013

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

85

85

85

85

80

80

80

85

90

90

90

85

90

88

0,00

0,00

0,00

-5,88

0,00

0,00

6,25

5,88

0,00

0,00

-5,56

5,88

-2,22

Comments : VALUES EXCLUDING VAT All figures are estimated 62

2013


July 2014

THE NETHERLANDS - BICYCLE EMPLOYMENT 2000 - 2013

3 500

3 347

3 000 2 550

2 500

2 264

2 232

2 220

2 232

2 550

2 600

2 550

2 564

2 264

2 200

2 100

2 000

2 000 1 500 1 000 500 0 2000

2001

2002

2003

2004

2005

2006

2007

2008

Bicycle Employment

1 950

1 630

1 612

1 630

2012

2013

1 062

1 000

1 950 1 850

1 650

2011

1 200

2 285

2 000

2010

Part & Accessory Employment

2 500

1 950

2009

1 764

900

1 764 800

1 600

750

800

1 500 1 400

1 500

614

608

602

602

600

600

600

600

600

600

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

600 1 000 400 500

200

0

0 2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2010

2011

2012

2013

Year

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Bi cycl e Empl oyment

1 650

1 612

1 630

1 630

1 600

1 500

1 400

1 950

1 950

1 950

1 850

1 764

1 764

2 285

P & A Empl oyment Total

614

608

602

602

600

600

600

600

600

600

750

800

900

1 062

2 264

2 220

2 232

2 232

2 200

2 100

2 000

2 550

2 550

2 550

2 600

2 564

2 264

3 347

63


July 2014

BULGARIA

64


July 2014

BICYCLE MARKET IN BULGARIA - 2013

ABPB annual report is prepared based on three sources of data – first of all data from ABPB members, secondly data from Bulgarian national statistics for tariff code 871200 and thirdly – world UN data, including Chinese mirror statistics data. Association of the Bulgarian Producers of Bicycles (ABPB) faced decline in production, export and sales for 2013 in comparison to 2012. Exact figures are given in the enclosed table. ABPB members produced almost 729 thousands (87 % of units produced in 2012) of total value almost 86,5 million EUR (92 % in comparison with 2012). Exported numbers are almost 691 thousands units (91 % in comparison with 2012) of value more than EUR 84 million (98 % in comparison with 2012) and sales in Bulgaria are almost 65 thousands units (105 % in comparison to 2012) of total value close to EUR 6,5 million (significant with 24 % in comparison to 2012). The employment of the ABPB in bicycle production was 1270 persons in 2013 (92 % of the one for 2012). The employment of bicycle parts production was 52 (87 % of the one for 2012) while produced parts value was more than EUR 6,6 million (84 % of the one for 2012). ABPB estimate for the Bulgarian internal market is about 96 000 (almost the same – 97 % as the one for 2012 in terms of units) of total value about EUR 7,3 million (significant with 21 % in comparison to 2012).

We also used Bulgarian National Statistical data for 2013 and World data for 2013 for the bicycles from the tariff code 871200. These date showed slightly different picture in terms of export and controversial picture in terms of Chinese mirror data for sales of their bicycles in Bulgaria. E.g. Bulgarian national statistics export data for 2013 are about 900,469 units and EUR more than 87 millions. ABPB share in Bulgarian export is 76,7 % in terms of numbers of bicycles and 96,7 % in terms of value in EUR. A possible explanation of the difference is combination of several factors. First of all export of 2 or 3 Bulgarian legal entities, which are outside the ABPB, active in this area and also re-export of imported in Bulgaria bicycles. ABPB approached and has a dialogue with 2 of these Bulgarian legal entities in order they to joint us, providing their wish and cooperation with us on this matter. The UN – COMTRADE data, which includes Chinese custom data clearly show that import in Bulgaria and in EU-28 in terms of units and value have not been influenced by EU adopted TDI measures as far as 2013 year is concerned. Chinese data showed sales of almost 47 thousands units of bicycles to Bulgaria of almost EUR 2,8 million, while Bulgarian statistics’ ones show import of only 21 thousands bicycles (more than 2 times smaller) with Chinese origin of value almost EUR 190 thousands (15 times smaller). Chinese mirror data about export to EU-28 for 2013 are more than EUR 51,4 million or 26 % more than 2012 and about 1,2 millions of units – 15 % increase in comparison of 2012, when the number of pieces was 1,01 million.

65


July 2014

BULGARIA - BICYCLE PRODUCTION (1,000 units) 2007 - 2013

837

900

749

800 642

700 600

562

532

516 458

500 400 300 200 100 0 2007

2008

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2009

2010

2011

2012

2013

2007

2008

2009

2010

2011

2012

2013

516

562

458

532

642

837

749

-

8,91

-11,24

16,16

20,68

30,37

-10,51

66


July 2014

BULGARIA - BICYCLE SALES (1,000 units) 2007 - 2013

120 103 95

100

80

86

70

71 62

60

60

40

20

0 2007

2008

Year Bicycle Sales (x 1,000) Evolution year/year-1 (%)

2009

2010

2011

2012

2013

2007

2008

2009

2010

2011

2012

2013

70

71

60

86

103

62

95

-

1,43

-15,49

43,33

19,77

-39,81

53,23

Comments : SALES = SALES TO CONSUMERS

67


July 2014

BULGARIA - BICYCLE SALES (M€) 2007 – 2013

7

7 6

6

6 5

5

5

5 4

4 3 2 1 0 2007

2008

Year

2009

2010

2007

2008

2011

2009

2010

2012

2011

2013

2012

2013

Bicycle Sales (M€)

5

5

4

6

6

5

7

Evolution year/year-1 (%)

-

0,00

-20,00

50,00

0,00

-16,67

40,00

Comments : SALES = SALES TO CONSUMERS INCLUDING VAT

68


July 2014

BULGARIA - BICYCLE EMPLOYMENT 2010 - 2013

Bicycle Employment 1 507

1 600 1 320

1 400 1 010

1 200 1 000

800

800 600 400 200 0 2010

2011

Year Bicycle Employment

2012

2013

2010

2011

2012

2013

800

1 010

1 507

1 320

69


July 2014

SPAIN

70


July 2014

BICYCLE MARKET IN SPAIN - 2013

Recent evolution and current situation of the market Currently exists a limited numbers of national manufacturers. It’s a mature market in which during the last few decades the trend was the concentration, disappearing companies or becoming distributors/importers. Nevertheless it’s seems a part of the initiative has been recovered with new national manufacturers in the last few years. At the same time there has been a bicycle imports increase, due to the global foreign brands based on Spain who has gained market share and because the national manufacturers has moved their assembly lines to Asia and Portugal, maintaining in Spain jut their Design and Quality Control areas. During the last five years the market has grown in spite the economic crisis with a annual growth rate of 10 per cent. This grow is due to an increased use of bicycles in Spain. Traditionally the use and demand of bicycles in Spain is related to practicing sports, recreational and occasional use. Nevertheless there is an increasing trend to use the bicycle as a mean of transportation. This trend is connected to more public environmental awareness , and it’s connected to local, regional and national policies aimed at promoting the bicycle as sport and transport. The implementation of bicycle infrastructures in the cities such as bike lines and parking places like many other European countries motivate the use of bicycle and benefits the bike sales. These kind of public policies has been successfully developed in many Spanish cities including public bicycle sharing services.

71


July 2014

SPAIN - BICYCLE PRODUCTION (1,000 units) 2006 - 2013

450 398

400

404

380

378

373

375

333

350

312

300 250 200 150 100 50 0 2006

2007

Year Bicycle Production (x 1,000) Evolution year/year-1 (%)

2008

2009

2010

2011

2012

2013

2006

2007

2008

2009

2010

2011

2012

2013

378

312

380

333

398

404

373

375

0,53

-11,90

19,52

1,51

-7,67

0,54

-

72


July 2014

SPAIN - BICYCLE SALES (1,000 units) 2007 - 2013

1 119

1 200

1 034

1 000 800

800

780

800

600

400

200

0 2009

2010

Year

2011

2012

2013

2009

2010

2011

2012

2013

800

800

780

1 119

1 034

0,00

-2,50

43,46

-7,60

Bicycle Sales (x 1,000) Evolution year/year-1 (%) -

Comments : SALES = SALES TO CONSUMERS

73


July 2014

SPAIN - BICYCLE EMPLOYMENT 2010 - 2013

Bicycle Employment 310

310

310 308 306 304 302

300

300

300 298 296 294 2010

2011

Year Bicycle Employment

2012

2013

2010

2011

2012

2013

300

300

310

310

74

Profile for Coliped

European bicycle industry & market profile 2014 with 2013 data  

This document is the sixth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the As...

European bicycle industry & market profile 2014 with 2013 data  

This document is the sixth edition of the European Bicycle Industry & Market Profile (BIMP), an economic study carried out by COLIBI, the As...

Profile for coliped
Advertisement