Join the Blue

join the blue

This is the real estate company that shines like no other.

The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to a successful and fulfilling professional path has been our calling for well over a century. It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience.

We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way.

In the following pages, we invite you to learn more about the Coldwell Banker Way. We believe our depth of care, our suite of production-boosting resources and our inspiring culture make this company an extraordinary home for real estate professionals.

Our Schmidt family story.

Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury and commercial real estate, property management, mortgage, and title services.

H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity, and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.

Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken’s son, Mike Schmidt, is the Chairman and CEO of the firm, Steve Bell is the President and CFO, and Tom Gray is the COO. The firm joined Coldwell Banker Corporation as a franchisee in 1983.

Our Coldwell Banker franchise is the largest in the Coldwell Banker network based on the number of offices and third based on units sold. Coldwell Banker Commercial named us the number one affiliate in North America.

A culture of caring.

We’re proud to say that Coldwell Banker® agents and offices leave their mark on their communities in incredibly positive ways. Our charitable initiatives make it easy and rewarding to get involved and make new connections in your neighborhood.

In 2019, Ken and Mike Schmidt founded the Schmidt Community Fund — a place where we can all give to those that need it so much. Our guiding philosophy is to invest in our youth, programs, and initiatives in the communities in which we all live and serve that further the lifework of the Schmidt Family and the purpose of the Schmidt Community Fund, where together, we can do more.

It’s not just people who need a loving home. In 2015, we created the Homes For Dogs Project, facilitating pet adoption drives at Coldwell Banker offices nationwide. We’re proud to have inspired the adoption of tens of thousands of pets, with Homes for Dogs Project events also serving as fantastic networking and marketing occasions for agents and offices.

The CB Supports St. Jude campaign allows Coldwell Banker affiliated agents to make a donation for every home sale or purchase they complete to support the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures. Saving children. Since then, our CB Supports St. Jude partnership has gone on to far surpass its goals, donating more than $1.3 million to St. Jude Children’s Research Hospital since the program’s inception in 2020.

It’s illustrative of the character of our network that Coldwell Banker agents and offices have countless additional causes that they choose to devote their time, energy, and resources to support. Whether benefiting outstanding local organizations or larger nonprofits that make a big impact, together, our network has donated over $31 million. It’s inspiring to see our network doing good in the world.

Help grow your skills and business with exceptional education.

CBU SM Learning Center

CBU Learning Center is a remarkably powerful resource where Coldwell Banker® affiliated agents develop and sharpen their skills. Affiliated agents who took CBU Learning Center courses displayed greater improvement in their business during the 12 months following their coursework than in the 12 months prior. The average improvement over the prior 12 month period was 33% for closed volume and 11% for closed units.1 Discover powerful in-person and virtual programs designed to help you throughout your career, covering topics like maximized productivity, negotiating skills, listing presentations, team-building, and more.

Luxury Property Specialist Certification

This powerful and elite course provides the foundation for a successful business representing exceptional properties and an affluent clientele. It’s a remarkable opportunity to learn from top luxury specialists at the Coldwell Banker brand and superstar agents from across the industry. Affiliated agents with Luxury Property Specialist Certification sell properties with a $200K higher average sales price.2

Sales and Business Coaching

We offer learning opportunities designed for individual and team-building success, provided by internal and external coaches who know our systems and programs.

1 Closed Units and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between January 2020 and December 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the monthly Metrics generated by the Sample Pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker-affiliated sales associate will achieve the same or similar results.

2 Based on 2022 U.S. closed transactions reported by Coldwell Banker®. Results not guaranteed. https://bit.ly/cbglcert

Achieve Maximum Productivity!

How did our agents set 10.5 appointments in 4 weeks? AMP! is the Coldwell Banker agent productivity training program. Consider this: the average participant in the course successfully set four client appointments, while those who actively followed the AMP! course model set 10.5 appointments in just 4 WEEKS! The program includes live classroom instruction, self-paced modules, and online and interactive learning, all designed to turbocharge agent effectiveness through the tools and strategies that the “best of the best” use to drive ever-stronger results.

Why agents love the Coldwell Banker brand.

The things that matter to you are the things that matter to us. We’re in constant dialogue with our affiliated agents and brokers across the country and across the world, learning your needs and challenges and supporting you with tools and resources that make a real difference in your market. The Coldwell Banker brand is dedicated to helping our people reach new heights of success.

This includes providing learning resources that are second to none — affiliated agents who took CBUSM Learning Center courses displayed greater improvement in their business during the 12 months following their coursework than the 12 months prior. The average improvement over the prior month period was an impressive 33% for closed volume.1 What’s more, our powerful brand presence pays dividends — we’ve got the most recognized real estate brand logo2 and in countless communities across the world, Coldwell Banker yard signs command their markets. This is an extraordinary brand that’s empowered our network to transact $295 billion in sales volume in 2022.3

Time after time, agents who join our network discover the powerful benefits of being a part of the Coldwell Banker community — we’re ranked #1 in agent trust.4 And we’re proud to be a home where people of diverse backgrounds and experiences thrive. Our way of doing things has made us the premier destination for agents who want results, and it’s earned their loyalty. Every day, our brand delivers at the high standard demanded by the industry’s best agents and brokers.

and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between January 2020 and December 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the monthly Metrics generated by the Sample Pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Banker affiliated sales associate will achieve the same or similar results.

2 12/14/2021, Lucidpress, https://www.nar.realtor/magazine/real-estate-news/sales-marketing/the-most-recognizable-real-estate-brands

3 Based on Coldwell Banker Financial Data 01/01/22 - 12/31/2022

4 Coldwell Banker/Quester Agent Research/Brand Personality Perceptions January 2023

1 Closed Units,

Just a few of the things Coldwell Banker® agents love about the brand:

“In my opinion, Coldwell Banker is the best company in the industry. Agent support, resources, tools, the list goes on. It offers great technological support along with leadership support.... I’m greatly satisfied.”

“Brand behind the agent is paramount — that’s exactly what Coldwell Banker provides. Everyone knows Coldwell Banker globally, regionally, and locally.”

“Coldwell Banker has been on the forefront of luxury home sales for many years, and our leadership teams are truly agent-centric and well-informed about the business.”

“I have the most amazing broker in the business. I get tons of support and guidance. Any time I have a question, my broker or assistant broker is there to help me. They encourage me and guide me in my work as a real estate agent and always support me.”

Empowering your success in business and in life.

At Coldwell Banker® the most important part of our business is our agents and brokers. In fact, our number-one priority is helping you live an exceptional life. How do we do it? With our Focus 5. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.

Brand

Blue is daring. Blue is determined. Blue is driven to succeed. Blue is having the courage to dream big and the boldness to let nothing stand in your way.

Education

Top-level proven sales training to develop dominant winners and ensure maximum productivity and effectiveness in every market we serve.

Technology

Leveraging the latest industry trends to maintain a leading edge while providing indispensable platforms that are easy to see and deliver the ultimate competitive advantage.

Marketing

World-class marketing services that communicate your value proposition and define your personal identity to generate sales opportunities and stand out, even amidst the most intense competition.

People

It is the highest honor to provide the services and support needed to achieve the most ambitious goals while providing a culture of success and positivity that empowers and unites.

A culture of passion, purpose, and integrity.

We know that teams are here to stay — they are the direction of the future. We provide a growth plan for our aspiring agents who are interested in taking their business to the next level. Our collaborative culture supports learning and development at its very core and provides the blueprint for agents who have the desire and leadership to break into this platform.

The business of building a team.

Our Team Philosophy focuses on the key skills of hiring, managing and leading a team, and harnessing innate entrepreneurial skills to build and run a business.

Business Planning/Coaching

We will guide you through the process and help determine your needs. You will set annual, monthly, and daily goals in alignment with your vision and identify the activities needed to support your team’s financial goals. We’ll help you develop strategies to implement into your business plan.

Define Your Team

Team Structure

Define and Establish Roles

Buyers Agent, Showing Assistant, Listing Agent, Inside Sales Assistant

Compensation/Economic Model

Financial Benchmarks

Best Practices

Value Proposition

Agents often see themselves as just sales people rather than business owners. Shifting that mindset requires vision, goal setting, and a solid plan that focuses on the key activities that will get results.

Empowering teams with tools as strong as our brand.

A team can’t run a world-class business without the proper tools. The Coldwell Banker® brand is continually adding to the arsenal of tools we provide to our teams to support their businesses. We also recognize that administrative support plays a vital role in the success of a team. We will hire and train that support and provide resources during this process.

Revolutionary Innovation Contact Relationship Management Systems

Premium access to an Electronic Transaction Management System

Automated Property Marketing Systems

Coldwell Banker Blue Matter Blog to provide unlimited content for all of your social media platforms.

CB Desk provides immediate access to the most up-to-date content and tools to help you run your business smarter.

CBx is visualization of big data — from arriving at the right market value to determining where potential buyers are located.

Administrative Support

Team policy on agency

Team agreements

Recruiting and hiring assistance, including job descriptions

Get to know Moxi.

In this day and age, if you’re not leading, you’re at a major disadvantage. That’s why at Coldwell Banker®, our finger rests firmly on the pulse of technology. We leverage the latest trends and developments to keep our agents in the lead, turning Silicon Valley tech into indispensable tools that are simple to use and understand.

Start with Moxi, our all-in-one platform. We want you to be successful, and we’re giving you the tools to get you there!

MoxiEngage

MoxiEngage® is a powerful CRM and business planner which allows you to manage your entire book of business, create marketing campaigns, set your sales goals, and get datadriven insights that help you achieve them.

MoxiPresent

MoxiPresent® creates sleek, customizable, showstopping CMAs, luxury presentations, open house flyers and neighborhood tours. Agents and teams who used MoxiPresent to create a seller presentation had 1.5x more list-side units.1

MoxiWebsites

MoxiWebsites® gives you (or your team) the opportunity to create a professional, custom website in minutes, using its easy to use and versatile content management system and collection of branded web page templates.

MoxiImpress

MoxiImpress® helps you promote your listings by allowing you to automatically create and distribute print, digital and social media advertising materials in a matter of minutes.

1 Based on average commission amount of active agents and teams with production that created a seller presentation in MoxiPresent between Oct 1st, 2021 and Sept 30th, 2022. Results are not guaranteed.

Cutting-edge tools that give us an edge.

Desk is a one-of-a-kind product that combines everything you love about an intranet, news site and search engine into one easy-to-use application. It’s your virtual desk where you can access every product and program you need. Programs like Exclusive Look allow you to leverage the strength of your Coldwell Banker® network and promote your listing before it goes live on the market. Agents and teams who used Exclusive Look earned $59.5K more.1

Products like Marketing Center help you automate your marketing, easily and stylishly promoting yourself and your listings with customizable videos and social assets. Tools like Market Quest harness and compile your live, local MLS data to help you keep your sphere up-to-date on what’s really going on in their markets, all while keeping it easy to understand.

And Moxi Present makes it simple to give stunning multimedia presentations to new clients, while Prospect Square helps you stay in touch with your contacts with automated, customizable reports, and an e-marketing center.

Welcome to CB Desk.

Welcome to Desk, a state-of-the-art platform with one mission: to make connecting with the Coldwell Banker brand easier than ever. With Desk, you only need one login to access all the products and programs the Coldwell Banker brand has to offer. And it combines everything you love about an intranet, news site and search engine into one easy-to-use application.

Listings to Leads.

Listings To Leads (L2L) is a technology that allows agents to automate their property marketing. Every tool provided in this program is designed to generate leads while your properties are marketed. L2L includes unlimited customizable single property landing pages, seller lead generation pages, home buyer/seller guides, and more. All of these are ready to go wherever you want to share them — social media, email campaigns, print marketing, you name it. Automated YouTube video creation, Craigslist posting tool, eFlyers, and short codes (text messaging) for every listing.

Transaction Management System

Never get stuck running to the office to scan a contract again! We provide premium access to an electronic transaction management system for you. This allows the paperwork associated with a multi-party real estate transaction to be completed through a proprietary online network. Whether you’re on a showing, in a closing, or on vacation, you’ll still be able to conduct business from anywhere with clients located everywhere.

Change the game with e-marketing.

Exclusive Look

Leverage the strength of your Coldwell Banker network and promote your listing before it goes live on the market. Agents and teams who used Exclusive Look earned $59.5K more.1

Prospect Square

Nurturing your sphere of influence is an important way to grow your business. Staying connected with your existing sphere and expanding your contact list leads to new opportunities and new clients. The challenge is consistently generating content that your friends and family will actually appreciate receiving.

Stay in touch with your contacts with automated, customizable reports and an e-marketing center. Agents and teams who used Prospect Square earned $64K more.2

Your home concierge for life.

We take great pride in delivering an exceptional experience when it comes to home and recommending exceptional service providers. Our HomeHub platform and app allow our brokers and agents to give their customers a truly personalized and pain-free moving experience and homeownership dashboard, backed by powerful technology — and the entire system is automated!

A seamless, branded experience is provided to each broker and agent with their contact information built right into HomeHub, providing them with the ability to promote this as their own custom program. With this, you will be able to provide your client with a live concierge to help set up internet, cable, and utilities, update their address, or get a new driver’s license. They can also get a mortgage, title, and insurance from your recommendations! Additionally, they will be able to find trusted professionals for any home maintenance or projects they have over their entire real estate journey, and agents may add their own vendors into their platform to recommend, too. This will be your client’s move and home assistant for life! The best part is this tool is complimentary for both you and your clients. You can provide exceptional white glove service after you close this transaction and beyond.

Grow your business through happy customers.

Testimonial Tree is the leading online reputation management company. This testimonial software makes it easy for you to collect authentic testimonials from your happy customers and automatically share the best stories online to attract new customers. Schmidt Family of Companies provides this service to our agents complimentary, as a means of empowering our professionals.

With Testimonial Tree, you decide when a testimonial request goes out to your client and which responses get posted online –automatically. Let your best clients do your marketing by posting happy reviews on their third party accounts and their social networks. This program will automatically generate social media graphics with clients’ testimonials for you to share on your social media channels.

With custom surveys, you can improve operations and customer satisfaction. Gain insight into what matters most to your customers.

Reach home sellers like never before.

Coldwell Banker has designed the ultimate seller experience at coldwellbanker.com, where sellers can explore listings across America, get an instant estimate on their home (CB EstimateSM), compare the cost of living city by city (Move MeterSM) and learn more about our Seller’s Assurance Program. We at Schmidt Family of Companies offer additional technologies to supplement those offered by the Coldwell Banker brand.

Cole Information

Cole Information is a tool that we provide complimentary to our agents to help them send mailers, call, and/or email prospects with unlimited mailing lists, landlines, cell phones, and emails from all 50 states. Pull mailing lists, searching by address, street level, subdivision, or an entire zip code(s). Filter lists by 250+ data attributes such as year built, age of residents residing at the property, income, home value, length of residence. Search by business type (i.e., find all of the lawyers or insurance agents in your county) for commercial and business data, or find all businesses on a street or in a zip code for networking. Use Cole’s data to create custom audiences for strategic Facebook campaigns (tutorial included).

Move Meter

The Coldwell Banker Move Meter is a proprietary tool built to allow people to dream by comparing various data points to evaluate a move from one place to another. This is a great tool to share with your clients to inspire them to dream. It is also a great prospecting tool for potential sellers to spark their desire to list their home and make their dream move. We have developed a suite of marketing materials for you to leverage. Here are just a few ways that you can showcase the Move Meter in your marketing:

Social content

Share Move Meter content on your social channels and ask your sphere: If they could move anywhere, where would it be and why? Download social assets and Move Meter videos from BrandSrv.

Direct mail

Reach new clients and encourage prospects or current clients to utilize the Move Meter by visiting XpressDocs to deliver the Move Meter postcard. Look for the “Dream Seller Campaign” section in XpressDocs.

Email message

Send emails to your sphere and encourage them to run a Move Meter search to discover if their dreams are a reality. Email templates are available on MoxiEngage, InTouch, and Prospect Square.

The Campaign Activation Guide on is available on Desk, and will teach you how to bring the campaign to life through all the supporting materials.

When choosing a real estate company, size definitely matters.

The Coldwell Banker® brand is a global network of over 100,000 agents spanning 40 countries, united by what is perhaps the strongest legacy in real estate. As an individual agent, you’ll see some serious advantages from affiliating with one of the industry’s largest names. Advantages such as global referrals, unparalleled brand recognition, advertising campaigns, and advanced tools ensure that our agents have the resources they need to maximize their business. Because when it comes to your real estate business, bigger is most certainly better.

all about you.

We provide unparalleled, complimentary support.

We’re here to support you.

You have an expansive team of support people behind you every step of the way. We provide unparalleled resources in technology, lead generation, relocation/referrals, and personalized marketing to help our agents reach their sales and revenue goals in an environment that is geared toward success.

WORLD-CLASS SUPPORT IS OUR SPECIALTY

President, Marketing

Digital Marketing & Technologies Manager

Digital Marketing Specialists

Continuous Improvement Manager

Graphic Designers

Print Specialists/Print Shop

Commercial Real Estate

Marketing Specialists

Luxury Ambassadors

Regional Marketing Coordinators

Sales Managers

Regional Service Coordinators

Agent Service Coordinators

Commission Specialists

Regional Presidents, Vice Presidents, and Directors

In-House Attorney

President, Commercial Real Estate & Property Management

Commercial Coordinators

Property Management Specialists

Relocation Services

Referral Coordinators

Mortgage, Title, and Insurance Services and MORE!

Put your energy into your clients, and let us handle your marketing! Our team of professional designers and digital marketing specialists are here to create totally custom designs for you, whether you need social media marketing graphics or ads, postcards, brochures...the options are endless! Let us help to increase your digital presence, advertise your services and listings, attract buyer and seller lead opportunities, and more!

Level up with Digital Accelerator.

The Digital Accelerator Program is a digital marketing and brand reputation package to help increase your digital presence, advertise your services and listings, attract buyer and seller lead opportunities, and more. DAP is focused:

50% on Brand Reputation

This is how you’re viewed by the consumer digitally. Do they trust in your brand? Are they confident doing business with you? This is where you work very closely with the Marketing Group to build these assets, and where your unique selling proposition shines!

40% on Marketing

A large focus is on marketing listings, solds, open houses, agent videos, local market stats, etc. You are responsible for delivering this content to your Digital Marketing Specialist.

10% on Lead Opportunities

When we’re effective with these first two areas of focus, especially marketing listings, this is what generates lead opportunities — consumers that have expressed some type of interest in a home or learning more about what you and your brand have to offer. A lead is an unqualified consumer — you must be savvy in working these opportunities through the sales cycle to convert them to a prospect.

Referrals and Relocation, the Coldwell Banker way.

Referrals and Relocation

Coldwell Banker is part of the Realogy Advantage Network, which is a nationwide high-performance network of more than 500 brokers and around 100,000 agents, recognized for exceptional customer service, from some of the most recognizable names in real estate. With market-leading expertise and continuous education through a dynamic certification program, Realogy Advantage Network agents sell homes faster than the national average and help clients and customers realize their true real estate advantage. Our in-house Relocation and Referral Team offers more than 70 years of Relocation experience. We offer a full complement of services for clients who are moving, whether as a result of personal choice or a job change. Over $2.5 million in commissions was paid to our agents last year through the Relocation Department. Whether you have a client moving across the state or across the country, we can help!

Leadology

When you combine the power of digital and social media with Artificial Intelligence (AI), you get Leadology — our internal lead generation division. Our targeted and rigorously tested advertising campaigns generate leads that are then nurtured by a first-of-its-kind AI software. The result is a buyer or seller who’s raised their hand and is ready to talk to one of our agents.

Coldwell Banker goes commercial.

When you partner with the brand that offers global presence and local power, you’ll rise to the forefront of your specialty, whether industrial, retail, hospitality, office, or agriculture. Our tools make the best agents even better. From lead generation to referral programs, we’re behind the scenes supporting every transaction. Our worldclass website and iconic brand work non-stop to enhance your exposure. With 3 million annual page views, CBCworldwide.com was built around what clients do most: search for properties and locate offices. Our Blueprint portal delivers resources to boost every aspect of your business.

The numbers are in.

Nobody beats the Coldwell Banker® brand. Plenty of real estate companies talk a good game, but when the rubber meets the road, few others stack up to the bona fides at the Coldwell Banker brand. Whether it’s having over $295 billion in sales volume,1 leading the social and digital media environment, contributing to local communities and causes, or activating the power of a global network for referrals, the Coldwell Banker network has the competition’s number. Which means so do our agents.

The global standard in luxury real estate.

Coldwell Banker Global Luxury ® Certification

For agents seeking to develop and enhance their luxury skillset, a Coldwell Banker Global Luxury® certification is a fantastic way to open new doors. Presented by the esteemed Coldwell Banker Global Luxury Ambassadors in association with the Institute for Luxury Home Marketing®, the course is designed to help affiliated agents win luxury listings, market luxury properties, and grow your business. Agents with Luxury Property Specialist Certification sell properties with a $200K higher average sales price.1

Upon completion of the luxury certification course, agents can gain two esteemed designations: Luxury Property Specialist (LPS) and Certified Luxury Home Marketing Specialist (CLHMS). Additional luxury mentorship and prestigious speaker series are invaluable occasions to learn firsthand from some of the industry’s most successful figures.

World-Class Luxury Marketing

Discover the countless ways you’ll be supported by the Coldwell Banker Global Luxury® program. Enjoy expansive online syndication on high-traffic websites such as The Wall Street Journal, ListHub Global, Unique Homes, Robb Report, JamesEdition, Mansion Global, MarketWatch, Penta and Barron’s.2 We create real influence through dedicated platforms like the elegant coldwellbankerluxury.com website, Homes & Estates magazine, the Curated blog, industry-leading market reports and our branded content partnership with Modern Luxury. Bespoke marketing assets and a refined identity empower agents even amidst the most intense competition. This is luxury real estate with the power of the Coldwell Banker® brand.

1 Based on 2022 U.S. closed transactions reported by Coldwell Banker. Results not guaranteed. https://bit.ly/cbglcert 2 JamesEdition, Barron’s, Mansion Global, and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.

Covering the spectrum of luxury homes.

Our ability to market extraordinary homes is a testament to our unending commitment to excellence. From our exclusive video series to best-in-class editorial and social media coverage, our portfolio of tools is as vast as the range of homes they help sell.

The “Home of the Week” video series is featured on the top-ranked Coldwell Banker® YouTube channel, posted to our Global Luxury blog, and shared with social advertising targeted specifically at high net-worth individuals.

The Global Luxury Listing Presentation is artfully designed and written to highlight the spectrum of tools, platforms, and media partners that elevate our luxury marketing to an art form.

Representing the country’s most expensive homes, Coldwell Banker® Luxury Property Specialists listed two of the top five most expensive properties in the U.S.

Proven results.

How we market luxury homes.

LUXURY Magazine is the flagship publication of the Schmidt Family of Companies. LUXURY is proud to publish the most distinguished properties represented by our Coldwell Banker Global Luxury brand. Coldwell Banker Global Luxury is the world leader in luxury home sales, and this publication highlights the real estate firm’s extensive portfolio of luxury homes.

Digital Magazine

The digital edition of LUXURY Magazine is updated monthly to act as the current version of the magazine. Each listing includes a live link, taking the reader to the listing website for more information. We run robust social media advertising campaigns monthly to a national audience.

Email Campaign

The magazine is emailed monthly to a proprietary high net worth email database of over 12,000 addresses.

LUXURY in Print

40,000 copies of LUXURY Magazine are directly mailed to homes with values over $500,000 throughout the markets we serve. An additional 10,000 copies are distributed at our offices in Michigan, Ohio, Florida, and U.S. Virgin Islands.

The industry’s top advertising. Eleven years running.

When you join the Coldwell Banker® network, your business benefits from being a part of a marketing powerhouse. From the national level, where our advertising has been the #1 rated real estate ad for 11 years in a row,1 to client outreach pieces customized just for you, discover what happens when you’re supported by the best marketing anywhere.

Beautiful Marketing Made Simple

Present your business perfectly at every touch point with attention-grabbing marketing pieces and elegant design that’s ready to use. Your business can take full advantage of our market presence and professional branding by accessing a library of beautiful imagery, video, and ad graphics. And we make it seamless to customize your marketing materials across every platform: social media, websites, email marketing, and even video.

Benefit from National Advertising

Our award-winning commercials appear across media where home buyers and sellers spend the most time, making for consumer brand recognition and influence of the highest tier—consumers who watched our advertising were 3x more likely to work with a Coldwell Banker affiliated agent.2 Our advertising campaigns are a rallying point for the network and a great occasion for client outreach. We make it easy to customize national campaigns to suit your local needs.

In addition to powerful national advertising, our agents benefit from brand-led search engine marketing and social media lead generation campaigns for every listing on coldwellbanker.com, at no additional cost.

Experience Powerful PR

The Coldwell Banker brand is a news maker in the real estate industry and beyond, earning over 21,000 PR hits last year. In 2022, we made over 33.5 billion impressions and created $100 million in publicity value for our global network.3 Our leadership team and network of agents are consistently called upon by the likes of CNBC, The New York Times, The Wall Street Journal, Cheddar, Fox Business, and Yahoo Finance as the authoritative voice in real estate.

Reach Home Sellers Like Never Before

Winning the listing has never been more important and more of a challenge. That’s why we’ve created highly useful and powerful new web experiences for home sellers that can be harnessed to benefit your business. With our instant home estimate tool, CB Estimate®, and our industry-exclusive Move Meter®—a big data tool that compares quality of life and cost of living city-by-city—we empower people to see the advantages of selling. These experiences are perfectly designed to funnel valuable seller leads to our affiliated agent network.

“When we increase diversity among our broker owners and focus on a culture of inclusion, brokerages will better serve groups that are traditionally underrepresented as home and property owners. The Coldwell Banker network can help build wealth and promote equal opportunity for all.”

— M. Ryan Gorman, CEO of Coldwell Banker Real Estate LLC

Supporting diversity and inclusion.

The Coldwell Banker brand has long been committed to being a leader in diversity and inclusion, not just in the real estate industry but in the world at large. We’re proud to be a company where people of diverse backgrounds and experiences succeed and grow together.

Inclusive Ownership Program

The Inclusive Ownership Program is designed for the important purpose of increasing the presence and power of underrepresented communities within the real estate industry. The program waives the initial franchise fee on the Main Office for people of color, women, LGBTQ+ people and veterans, and provides additional financial incentives and business support to help these entrepreneurs thrive. All of this is combined with one-on-one mentoring with our senior executives. Since its debut in 2020, we’ve welcomed 34 companies to the Coldwell Banker community through the Inclusive Ownership Program.

Fair Housing for All

Our affiliated agents are proud to take the Fair Housing Pledge, a commitment to providing every client, regardless of race, gender or orientation, the same level of respect and excellence. What’s more, the Coldwell Banker brand has reimagined our Fair Housing Act workbook, making it one of the most current and comprehensive guides in understanding and abiding by this legislation.

Empowering Women

The Coldwell Banker brand is deeply invested in fostering leadership and entrepreneurship opportunities for women. We host informative, fun, and inspiring events like our What Moves Her® series, championing the perspectives and talent of women in real estate. And we’re honored to be a winner of the Women’s Choice Award® for six years in a row — a recognition designated by 9 out of 10 female customers highly recommending the brand.

A Network of Belonging

We’re deeply committed to our partnerships with industry associations like NAHREP®, NAREB® , AAREA, and the LGBTQ+ Real Estate Alliance that represent and support agents from diverse backgrounds. Our Agents of Change Mastermind events are another powerful opportunity for Coldwell Banker affiliated agents to network and learn together while celebrating diversity.

The difference between HOME

a house and a

IS LOVE.

At Coldwell Banker®, we are guides, mentors, educators, friends, and confidants. But most of all, we are believers in all that home stands for. As brokers of the most significant transactions in our clients’ lives, we approach our profession with the love and appreciation that only home can create.

True blue.

Blue. It’s the color of first place and the color of winners. Blue is as limitless as the sky and as vast as the ocean. It’s about seeing endless possibilities where others see obstacles and embracing the future with open arms. It’s having the courage to dream big and the boldness to let nothing stand in your way. Blue is daring, determined, and driven to succeed. It’s the color of thinkers, doers, and dealmakers, 100,000 agents strong, spanning 40 countries across this big blue planet. Blue is true and blue is beautiful. That’s why blue is the official color of Coldwell Banker.®

Success is cause for celebration.

The Generation Blue Experience® is a gathering unlike any other. Here, thousands of affiliated agents come together to share knowledge, have fun, and get fired up to be the best. Whether united virtually from every corner of the globe, or brought together in the most prestigious venues of amazing cities like Los Angeles, Miami, Las Vegas, Chicago, New York, and Atlanta, we gather to celebrate who we are and what we can become.

Incredible speakers share knowledge, insight and wisdom. Informative classes teach new skills and the latest technology. Dozens of businessbuilding vendors are there to connect with you. Amazing social events featuring some of the world’s top entertainers let agents connect professionally as colleagues and personally as friends — many times creating friendships that last a lifetime.

At the Generation Blue Experience, it’s easy to see that being part of the Coldwell Banker® brand means being part of something truly special. There’s a powerful spirit that runs through the Gen Blue community, through every agent, office and broker. We wake up inspired. Inspired to have fun. Inspired to care. Inspired to be an indispensable part of our neighborhoods. Inspired to create something amazing for our clients and our business. Across 40 countries and more than 100,000 people, we are united by our passion, by our joy, and by our desire to do great things in real estate.

Every few months we pack our bags, hit the road, and bring you Innovation Exchange. When the “tour” hits your region, you’re welcomed with dozens of opportunities to dive deeper on tools you may not be familiar with, hear from top producing agents on best practices and successes, get hands-on with round table discussions, and so much more. Did we mention games, prizes, and giveaways?

It’s time to join the blue.

The Coldwell Banker brand is home to affiliated agents and brokers with drive and vision, talent and compassion. They work every day to redefine the standards of what it means to serve their clients and guide them to the homes of their dreams. They create successful and fulfilling lives for themselves and their families with the strength and support of the Coldwell Banker brand. That’s the power of the Coldwell Banker Way.

It’s our highest honor to provide our affiliated agents and brokers the resources they use to achieve their most ambitious goals. Tools and programs that grow and strengthen their businesses. A culture of success and positivity that empowers and unites. And a commitment to industry leadership that’s remained steadfast for well over a century.

If you’ve found yourself inspired, energized and ready to take the next step in your career after learning all about our company, we welcome you to the Coldwell Banker brand, your new home.

COLDWELL BANKER | Schmidt Realtors

COLDWELL BANKER | Woodland Schmidt

COLDWELL BANKER | AJS-Schmidt

COLDWELL BANKER | Schmidt Family Of Companies

COLDWELL BANKER | Schmidt Realty

COLDWELL BANKER | Routh Realty

COLDWELL BANKER | Sunstar Realty

COLDWELL BANKER | Paradise

COLDWELL BANKER | Premier Properties

COLDWELL BANKER | The Amelia Group

COLDWELL BANKER | St. Croix Realty

COLDWELL BANKER | St. Thomas Realty

MICHIGAN | CBGreatLakes.com

OHIO | CBSchmidtOhio.com

FLORIDA | CBFloridaHomes.com | FLColdwellBanker.com

ColdwellBankerPremierProperties.com | CBAmelia.com

U.S. VIRGIN ISLANDS | ColdwellBankerVI.com

Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury, and commercial real estate, property management, mortgage, and title services.