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The Coldwell Banker


2 | The Coldwell Banker Story


Table of

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Hello from our President

Dedicated to the love of people and

The history of

homes since 1906

Coldwell Banker Canada

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Welcome to a real estate company

When choosing a real estate

Exceptional resources for

with real advantages

network, think global

luxury properties

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Putting clients first

Coldwell Banker defined the

A culture of caring

Smart HomeTM

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Quality education and support to

Global connections

Cutting-edge tools

help you reach your full potential

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Why Coldwell Banker?

Is Blue right for you?

The Coldwell Banker Story | 3


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4 | The Coldwell Banker Story


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from our President We are delighted that you are interested in learning more about Coldwell Banker Canada. We have a proud history of providing real estate services to Canadians that dates back to 1943; the Coldwell Banker global brand began business in 1906. Our organization, which now operates in over 47 countries globally, continues to earn business based on performance, integrity and

Andy Puthon

trust. Our Canadian network is comprised of

President,

strong local leaders and productive real estate

Coldwell Banker Canada

professionals found in every province across

5500 North Service Road, Suite 1001. Burlington, ON

Canada, supported by a Canadian leadership team based in Burlington, Ontario, who understands our unique marketplace.

andy.puthon@coldwellbanker.ca

Coldwell Banker offers the best of both worlds. Global networking and a Canadian brand with a reputation built on our Ultimate ServiceŽ philosophy of putting our customers’ needs first.

The Coldwell Banker Story | 5


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Dedicated to the love of

and homes since 1906 Every day, Coldwell Banker

Coldwell Banker® affiliated sales professionals

professionals help dreams

understand that home is far more than just a

become reality for people

location. Home is inextricably tied to family,

across Canada and the

to memories, to hope and to love. Each and

world. We’re devoted to the service of our clients,

every day, it’s a dream that we help make into reality for people across Canada and the world.

the success of our real

We are devoted to the service of our clients,

estate professionals and

the success of our agents and the remarkable

the remarkable power

power of home. We invite you to read these

of home.

pages and learn more about the Coldwell Banker story and why some of the most successful agents in the industry have chosen to join the Coldwell Banker network.

6 | The Coldwell Banker Story


The Coldwell Banker Story | 7


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The

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of Coldwell Banker Canada

The Coldwell BankerÂŽ brand is

a legacy of experience serving the

the oldest and most established

real estate needs of Canadians that

residential real estate franchise

dates back to 1943.

system in North America. Founded in 1906, young entrepreneur Colbert

In 1996, Coldwell Banker Canada

Coldwell, later joined by partner

pioneered Ultimate ServiceÂŽ,

Benjamin Banker, changed the way

a unique customer satisfaction

that people bought and sold homes.

program and business philosophy

More than 112 years later, the

that has earned a 98% overall

Coldwell Banker network is one of

satisfaction rating from over 80,000

the most trusted in the world, with a

Canadian Home Buyers and Sellers.

global presence across 47 countries and territories worldwide.

Today, Coldwell Banker Canada has a national network of approximately

Coldwell Banker became a major

200 independently owned residential

force in the Canadian marketplace

and commercial offices in every

by entering into a joint venture with

province and territory across Canada.

Canada Trust Realty in 1992, gaining

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The Coldwell Banker Story | 9


10 | The Coldwell Banker Story


Welcome to a real estate company with real

All real estate sales representatives

to state-of-the-art technology,

aren’t the same, so it’s not surprising

the strength of a global network

that the same holds true for real

and an empowering culture of

estate companies. In every facet of

excellence, backed by a Canadian

our industry, the Coldwell Banker

operation that understands our

®

organization sets the standard for

unique marketplace—advantages

innovation, expertise and support.

that will elevate you in the minds of

As a Coldwell Banker sales

consumers and distinguish you from

representative, you’ll enjoy access

the competition.

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When choosing a real estate network, think

The Coldwell BankerÂŽ global network is

The Coldwell BankerÂŽ brand has a global network of over 92,000 real estate professionals,

represented by local

spanning 47 countries, united by what is

brokers in over 3,100

perhaps the strongest legacy in real estate.

offices worldwide.

As a real estate professional you’ll have access to competitive advantages such as global networking, world class learning, brand recognition, innovative marketing and advanced systems & tools. These Coldwell Banker resources ensure that our sales representatives have the competitive edge they need to maximize their business.

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Exceptional resources for

properties Exceptional homes require

exceptional marketing. Coldwell Banker Global Luxury is an elite marketing program

The Coldwell Banker Global Luxury Program aligns the power and recognition of the Coldwell Banker global brand with exceptional marketing to meet the specialized needs of the luxury marketplace. A dedicated website,

that offers resources to

proprietary tools targeted to luxury buyers and

cater to the specialized

sellers, a luxury certification course created with

needs of your clients.

the Institute of Luxury Home Marketing and an international referral network are just a few of the reasons why the Coldwell Banker Global Luxury Program is a truly extraordinary force in the luxury space. For the sales representative wanting to specialize in this exclusive market, there is no partner better suited to help you showcase distinctive homes to the most discerning clientele.

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Putting

first

If customer satisfaction is high

you set yourself apart from the

on your list of priorities, then

competition. And since satisfied

Coldwell Banker is the right fit for

customers inevitably lead to more

you. Coldwell Banker professionals

repeat and referral business,

have achieved a 98% overall

Ultimate Service can also help you

customer satisfaction rating*. What’s

raise your personal productivity as

more, they’ve done it every year for

you differentiate yourself in your

over 20 years. That’s an achievement

local market.

®

that’s unparalleled in the Canadian real estate industry.

The foundation of Ultimate Service is a business philosophy of listening

With our unique Ultimate Service®

to the customer and putting their

program, you receive access to

needs first. Ultimate Service is a

comprehensive marketing and

powerful differentiator, and only

learning resources to support you in

Coldwell Banker has it.

servicing your clients and helping

* Based on survey responses from over 80,000 Canadian home buying and selling customers to July 31, 2018, 98% of customers responding were satisfied with the service delivered by their Coldwell Banker representative.

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Coldwell Banker defined the

Smart Home™ technology is changing

sales professionals a smart home

the home and our industry. With

certification course for real estate.

Coldwell Banker , you can be at the

This course will help you understand

leading edge of one of the fastest

all the ins and outs of smart home

®

growing trends in real estate.

integration, from smart lights to

Coldwell Banker Real Estate partnered

smart locks to voice-activated

with the innovative technology

assistants, arming you with expertise

researcher, CNET to define precisely

that will differentiate you from the

what a smart home is, the first real

competition.

estate brand to do so.1 Smart home expertise—one more Coldwell Banker is the first global

reason why joining the Coldwell Banker

brand that offers its affiliated

network is a brilliant move.

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On May 10, 2016, Coldwell Banker Real Estate in collaboration with CNET, the world’s largest and most trusted online source of consumer technology news, announced a joint definition of the term ‘smart home’, the first of its kind in the real estate industry.

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A culture of

The Homes for Dogs Project finds loving homes for pets in need

In 2015, the Coldwell Banker® brand started the Homes for Dogs Project, in partnership with Adopt-a-Pet.com to find loving homes for

and has become a

dogs in need. Our affiliated agents and staff

powerful way for real

have gone above and beyond in embracing

estate professionals to connect with their communities.

the initiative, with many volunteering their time, taking to social media and hosting local pet adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions across North America – an accomplishment we’re extremely proud of.

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Quality

to help you reach your full potential Whether you’re a seasoned

oriented programs that build

professional or just starting out, the

critical skills and habits. What’s

ever-changing real estate landscape

more, our Canadian learning team

provides the opportunity for

offers live, interactive sessions that

continuous growth and development.

are suited for the unique needs

Coldwell Banker University is your

of our Canadian marketplace.

resource for learning.

From setting goals to leveraging

ÂŽ

your resources, winning listings

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CBU education is developed by

to negotiating transactions, the

gathering the best practices of

skills taught will help propel you

top-performing sales representatives

to higher productivity and a more

and converting them into action-

successful future.


CAREER DEVELOPMENT / LEADERSHIP

SALES PROFESSIONALS

As a Coldwell Banker professional, you have access to these helpful courses and programs: Discover Coldwell Banker Canada

Take a tour of all the various CB tools, systems and resources available.

Using eMarketing

Utilize the CRM system and create your own marketing materials using over 900 templates.

How to use CBx

The award winning application that’s revolutionizing the listing presentation.

The Art of the Listing Presentation

An effective Listing Presentation provides flow and structure to help you communicate your value proposition, and to help you close for the business.

Coldwell Banker Profile Pages

Enhance your digital presence and take advantage of your Coldwell Banker profile page!

Ultimate Service®

Grow your business using Ultimate Service. Unique to Coldwell Banker Canada, this client satisfaction program is a differentiator consumers are looking for in their real estate professional.

Get to know CBExchange

Experience the intranet, which provides you access to everything Coldwell Banker has to offer – any time, any where.

Achieve Maximum Production (AMP)

Coldwell Banker offers you a productivity training program which gives agents a proven model to follow to help them boost the number of client appointments they set.

LAUNCH

Seven-week live or self-paced course that introduces sales associates to a broad spectrum of best practices and tools which can be at the core of their long term success in real estate.

Coldwell Banker Smart HomeTM

The Coldwell Banker Smart Home Certificate program to help sales associates leverage the value of smart home technology to secure and sell listings.

8 Weeks to Listing Mastery

Learn to build your listing inventory in eight weeks with this self-paced program. The objective for the course is to secure 4 new listings in 8 weeks. Evaluate your progress through weekly activities tracking during the program. There is no time like the present to begin getting more listings. So get started today!

Tom Ferry – Your Coach (TFYC)

Take advantage of being a part of the only brand to offer custom coaching and preferred discount pricing on Core+, Elite+ and Team+ programs. Plus, access customized episodes of the #TomFerryShow and discount information for Summit and Sales Edge events.

Digital Reputation Series

These 4 episodes cover the new world of referrals in real estate. The Digital Reputation Series helps you learn how social media platforms and your Coldwell Banker profile page can bring in business if used and maintained properly.

Business Planning and Execution Series

Learn what data you need to build your business plan, how to build that plan, and the resources to help you carry out that plan. At the end of this series you will have the opportunity to sign up for a campaign of videos and emails to help keep you on track to execute on your business plan.

Outlist | Outlast

To launch and sustain a career that lasts, the best agents always focus their business on working with sellers. With listings, comes inventory, and with inventory comes market share.

Buyer Strategies

Buyers should be an integral and lucrative part of every agents’ business, but only if they do not take up so much time that they prevent agents from keeping a ‘listings first’ focus in their business. As counter-intuitive as it may seem, strong buyer agents in your offices can actually increase your listings—when your agents have the models and systems they need to streamline and simplify the process of working with buyers, they can work the buyer side of their business with the time they need to keep listings first.

Elevate

World-class training ignites a new way of thinking and doing. A new way of behaving. As a facilitator in this program, you are at the front of the classroom, enabling the change. You can help them get out of their comfort zone and make magic!

FOCUS

A year-long commitment to monthly interactive web meetings designed to increase the knowledge, skill and ability of Coldwell Banker Office Leaders to grow the productivity and profitability of their offices. Applicants must be currently managing one or more Coldwell Banker affiliate offices. Each monthly session will require pre-meeting prep work, participation during the webinar, and the design and execution of a subsequent business assignment intended to create lift and growth for the office.

Ascend

Offered by our parent company, Realogy, this program focuses on succession education and career development. No other company offers a world-class real estate leadership program tailored to learning how to take over and run a brokerage. The tuition for this world-class, 46-week experience is $7,500 USD. There are only 45 seats available for this highly sought-after program.

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Global

Choosing the Coldwell BankerÂŽ

And what better way to celebrate

brand to grow your business, places

than by attending The Generation

you in the company of some of the

Blue Experience, a one-of-a-kind

best brokers and sales professionals

international conference held in

in the world. It signals your desire for

major centres across North America.

excellence and when it’s achieved, we

Featuring visionary speakers, world-

believe it should be celebrated. Our

class entertainment and networking

International Awards & Recognition

with thousands of delegates from

program honours companies,

around the world, this is the ultimate

sales representatives and teams

expression of what it means to be

who demonstrate outstanding

part of Gen Blue.

commitment, integrity and innovation.Â

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Cutting-edge

At Coldwell BankerÂŽ, our finger rests

you drive your business to new

firmly on the pulse of technology.

levels of success. The advanced

We leverage the latest trends

CBExchange intranet portal

and developments to keep

streamlines communication and

Coldwell Banker affiliated agents

content sharing so agents can spend

in the lead.

more time growing their business.

The powerful CBx application

And, of course, presentations and

harnesses big data to more

marketing materials are designed

accurately identify and locate

to look gorgeous across desktop,

potential buyers for ultra-targeted

tablet and mobile. Together, these

marketing. Our national website,

cutting-edge tools make even the

coldwellbanker.ca offers a world-

sharpest sales professionals that

class platform to showcase your

much sharper.

profile and listings, while helping

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Coldwell Banker

The Coldwell Banker Canada

with support that’s the right fit

network is comprised of experienced

for you, your family and your

brokers who bring their own local

business. By building a strong

expertise to the table as they help

business relationship with a local

you tap into our world-class systems

Coldwell Banker broker, you forge

and resources. Our knowledgeable

a connection that can guide your

local brokers can help you differentiate

career to new heights.

yourself from the competition

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Strong brand and company • In real estate since 1906 • Global brand, with companies in 47 countries • Over 92,000 agents worldwide • Owned and supported by the largest real estate company in the world, Realogy. Realogy has approximately 294,000 independent sales associates in 115 countries. • Culture of caring: Homes for Dogs Project

Leadership & Support • Global & Canadian headquarters • Strong, local leadership • Access to Canadian Help Desk • 24 hours email support • After hours, 24 hours tech support

Tools and Resources • Agent profile page on national website, coldwellbanker.ca • @coldwellbanker.ca email address • eMarketing Design Centre, with access to over 900 templates and various customer campaigns • Dedicated, international website for luxury properties • Digital listing presentation & tools (CBx) • Intranet site (CBExchange)

Professional Development • New to real estate orientation & support • Orientation to Coldwell Banker • Various courses to support the experienced sales representative • Productivity-focused courses & learning • Access to online learning through Coldwell Banker University (CBU) • Tom Ferry Your Coach (TFYC) Program • Focused education on Customer Service, Smart Home™ technology & marketing, luxury marketing • Career development courses

Marketing • Annual national consumer marketing campaigns, with access to customizable content • Customer-focused marketing program, Ultimate Service® Program • Sharable social media content (Coldwell Banker Blue Matter blog, videos, Facebook image and video covers, Instagram stories & much more!) • Smart Home™ Program • Coldwell Banker Global Luxury Program • Awards and recognition program (both International and Canadian-only programs) • Gen Blue Experience, global sales conference event • Real Estate Magazine (REM) and REMonline.com advertising The Coldwell Banker Story | 29


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Is

right for you? Making a career choice is one of

We encourage you to explore all

the most important decisions you

your options, and if there is anything

can make, so we understand that

further that we can provide to help

you want to weigh all your options

you come to the right decision

carefully. There’s a lot to consider

for you, please contact your local

on many levels, whether it’s the

Coldwell Banker® broker.

recognition of a global brand name, to a full service philosophy, or

Our nearest Coldwell Banker broker

deciding on the right fit with an

or manager would be delighted to

experienced local broker.

have a discreet conversation with you about your career.

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coldwellbanker.ca/careers

©2018 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Nothing in this document is intended to create an employment relationship. Any affiliation by you with the Coldwell Banker® brand is intended to be that of an independent contractor sales associate.

The Coldwell Banker Story - 2018 Edition  

Thinking of joining the Coldwell Banker brand? The Coldwell Banker Story is a sleek, magazine-like manifesto of what it means to be part of...

The Coldwell Banker Story - 2018 Edition  

Thinking of joining the Coldwell Banker brand? The Coldwell Banker Story is a sleek, magazine-like manifesto of what it means to be part of...