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Catherine Okafor

The History of Beauty Advertisments from 1910-present time


Catherine Okafor

1910 Vintage Scott & Browne Ad - 1916 The texture of the ad is rought with a newspaper look. This was very popular during this time period to the early 1930s.


Catherine Okafor

1920-1930 Top 2: 1920’s Vintage Beauty ad’s From a 1923 Palmolive ad. These ads were mostly in black & white in the early half of the decade. In the later part, they were printed in color.


Catherine Okafor

1930 1939 ad for Tokalon cream. Many adverstisments featured the “nationalism & romanticism� styles. Most reflected depictions of everyday American life. Many featured political statements.


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1940-1950 1940 WW2 era Cutex nail polish ad featuring shades such as At Ease, Honor Bright, and On Duty. Judy Garland for Lux Soap, 1943 1950 bottom 1940s/50s actress June Haver for Lustre Creme Shampoo


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1960 Vintage beauty ad. Noxzema 1969 This time period represented the civil rights movement. The introduction of ethnic portrayal in the media were become well-known in different areas of media.


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1970-1980 1970 top Vintage ads of the 1970s : Rene Russo for Chanel 1979 - Tame Cream Rinse 1980 bottom~ Richard Avedon 1987. Present day China beauty ad. EstĂŠe Lauder ,Osiao, its first China-specific beauty brand. Oct. 2012.


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1990 Many of the ad’s during the 90’s featured modern American beauty. It featured the girl next door look. 1990 ~ Pretty Woman Chanel Lipstick Photo (1993)


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2000-present Sexier images of models dominated the advertising industry. “Sex sells� was and still remains the theme. 2000 ~ VS I Love my Body Campaign Dove Real Beauty Campaign


Catherine Okafor

The END!!


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