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How To Successfully Market A Security Token Offering (STO)?


The mercurial rise of the ICO fund-raising model has led many industry players to look for better ways to seamlessly integrate it into business and financial functions. Initial coin offering (ICO) was considered a revolutionary idea intended to rewrite the initial public offering concept; it was seen as the bridge between venture capitalism and blockchain technology, but that has not been the case. Now, a new concept is gaining acceptance. This new concept is known as a Security Token Offering (STO). But this time, companies and start-ups planning to join the STO bandwagon will need some high level of finesse to be successful. 2018 saw many ICOs dominate the market, but not all of them were legit, and this has made investors more careful. As a consequence, start-ups and businesses planning an STO will need a reliable approach or partner with a team of experts having good knowledge in the blockchain sector and its associated technologies. An example of such a team is the top ICO marketing company. ICO services comprise a team of experts who have spent time in the financial, marketing, legal, blockchain trenches, and hence is equipped with insights about conducting a proper STO. Over the past years, the pace of digital innovation across various industries has increased tremendously. Advances in storage, networking, and computing power have produced an expanding array of developing technologies and as a result, new financial/business models. They have been able to remove friction from the value chain in their respective industries, and this has led to new innovative products and services that


provide the consumer with increased purchasing power. Look for top cryptocurrency PR agencies to get help regarding the continued growth of your ICO in the market. Data shows that start-ups can boost income by 34%, focusing on digital-first strategies, with business organizations raising revenue by 23%, with new product and service offerings being the most significant contributor to revenue growth across all businesses. Notably, many companies think that new product and service offerings are pivotal to revenue growth for their organizations, followed by improving sales capacity to crosssell and up-sell and adding new capabilities inside the company. Few companies also believe that digital business strategies with the ability to increase product and service delivery speeds are contributing big-time to increased revenue. Furthermore, association with the top cryptocurrency PR agencies helps to stay updated with the latest news. The latest in this line of digital innovations have the potential to strike at one of the core value propositions of the financial industry itself-the fund-raising model. The digital strategy representing this new fund-raising model is the security token offering (STO). A brief on STOs A security token offering (STO) is referred to the sale of tokens that can represent a company’s equity and thrives within a fully compliant trading ecosystem. It allows the owner of token transference over blockchain technology to view tokens as digital assets. The experts from top ICO marketing company can provide more details on security token offering (STO).


They create a high-demand for a system that allows functionalities and benefits that the traditional stock market cannot provide. This new digital strategy combines aspects of IPOs with ICOs to offer the perfect balance between gaining access to capital at a low-cost while complying with the securities laws. This is achieved through essentially digital security tokens, liquid contracts for fractions of any valueadded asset. Security tokens remove the need for intermediaries, which reduces the execution time and fees, as smart contracts will be able to automate many of these processes that require intermediaries. Instead of a single institution settling transactions and controlling shares, security tokens are built on the blockchain operated by distributed miners and nodes (servers). If a miner or node stops working, the blockchain will continue to run as usual. The lack of centralization makes the settlement and transfer of securities more reliable, thus minimizing certain risks. These are just some of the advantages regarding security tokens, and that is why various companies are planning to join the STO bandwagon or have already conducted STOs.

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top ICO marketing company, top cryptocurrency PR agencies  

The mercurial rise of the ICO fund-raising model has led many industry players to look for better ways to seamlessly integrate it into busin...

top ICO marketing company, top cryptocurrency PR agencies  

The mercurial rise of the ICO fund-raising model has led many industry players to look for better ways to seamlessly integrate it into busin...

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