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tumblr Users are also able to link their posts to their Twitter and Facebook pages, so whenever they make a post, it will also be sent as a tweet and a status update. [29] Pages - Users are able to fill their blogs with different “pages” to help them organize their blog. For example, people can create pages for their Bio, Contact Info, Images, or whatever they want. The creator of a blog can use a Standard Layout, where every pages mirrors the home page. Or they can set their blog to have Custom Layouts so each page has a unique look.[30] Tags - For each post a user creates, they are able to help their audience find posts about certain topics by adding tags. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search up posts with the tag #pictures. HTML Editing - Tumblr allows users to actually go into their blogs HTML coding which allows them almost total control over how their blog looks and feels to their audience. Users are able to alter their blogs domain name to whatever custom domain they want, providing they actually own a domain. Also, everyone can enable their blog for Google Analytics to help them track the traffic their blog is getting. Widgets - To help customize blogs, users are able to put widgets on their blog to give it something unique. These would include Twitter feeds, livestream apps, or music players that begin playing music when other users view their blog. Queve - Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days. [29] Criticism Tumblr has received criticism for the ability of bloggers to violate copyright. [31] Tumblr's visual appeal has made it a haven for photoblogs, which often times include copyrighted works from others and publishing them without payment. [32] Tumblr users are able to post content that isn't their own by "Re-blogging". “Re-blogging” involves pressing a button that allows users to re-post content that they found on a blog which they subscribe to, onto their own blog. [31] [33] Tumblr has also been criticized because a large portion of the platform's traffic is driven by adult content.[34] Tumblr is the perfect vehicle for image porn: It displays lots of photos in large formats with few words and lots of tags and referrals for viewers who want more in the same vein. [32] While mainstream advertisers with real money are sitting on the sidelines, porn bloggers are earning money by referring traffic to adult businesses through referrals and


widgets. [32] In a study done by Web.App Storm using the free search keyword tool from SEOBook.com, they found that the vast majority of search terms for the microblogging platform were porn related. Including three in the top ten.[33] In addition, "Tumblr Porn" searches on Google have risen in pretty much the same dramatic fashion as general interest in Tumblr has increased. Tumblr has been criticized for over pricing. Tumblr recently attempted to charge $150,000 for a single banner ad on its fashion week site. [32] Tumblr has had spam problems as well. The site recently experienced a chain letter scam that claimed 130,000 victims.[35] tumblr seo tactics


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