OCTOBER BEAUTY BOX EDIT
4. BRAND DISCOVERY IGK
This month we are beyond excited to share with you the October box curation! From an award-winning primer by MEMI Makeup, to Skimono’s innovative beauty masks, October’s box will delight you with a seriously indulgent variety of products.
Kicking it off with skincare, this month we introduce you to Skimono – a brand dedicated to creating innovative beauty masks for the face and body. Skimono’s Advanced Moisturisation Discovery Pack will be sure to keep your face, hands and feet feeling perfectly hydrated ready for the cooler weather setting in. For even more hydration, we have the Avant Eight-Hour Anti-Oxidising & Retexturing Hyaluronic Facial Serum.
October’s box features two discovery makeup brands: MEMI Makeup and INC. redible Cosmetics. From MEMI Makeup we have the Lash to Lash Mascara and award-winning Radiance Primer, which will help maintain that Summer glow. If a subtle glow isn’t enough, be prepared to wow with INC.redible’s You Glow Girl Highlighter - perfect for adding some sparkle to any Halloween makeup looks!
Finally, you'll have shiny voluminous hair with IGK’s Rich Kid Coconut Oil Gel and smell gorgeous with Agent Provocateur’s Signature fragrance. Enjoy! With love,
BOX VALUE £185.00
6. IGK RICH KID COCONUT OIL GEL
8. AVANT ANTI-OXIDISING & RETEXTURING HYALURONIC FACIAL SERUM
10. BRAND DISCOVERY MEMI MAKEUP
12. MEMI MAKEUP MASCARA &RADIANCE PRIMER
18. Q&A MEMI MAKEUP
26. BRAND DISCOVERY SKIMONO
28. SKIMONO ADVANCED MOISTURISATION TRIO MASK
34. BRAND DISCOVERY INC.REDIBLE
36. INC.REDIBLE YOU GLOW GIRL HIGHLIGHTER
38. AGENT PROVOCATEUR SIGNATURE FRAGRANCE
HAIRSTYLING FOR THE MODERN GENERATION
IGK is a team of four extraordinary stylists (Aaron Grenia, Frank Izquierdo, Chase Kusero and Leo Izquierdo) from across the globe, who all share a passion to create products designed to aid clients as well as hairstylists. 4
They hope to deliver easy solutions for all hair types and to stay updated on trends. IGK gives you options on what you want your hair to be like in order to give the right impressions in life. So you can rock your look of the moment, in every moment. 5
IGK HAIR RICH KID COCONUT OIL GEL - 145ML RRP : ÂŁ25.OO
The Rich Kid Coconut Oil Gel is a lightweight coconut oil infused styler which is used to create a hydrated smooth shine. The moisturising properties of this product will give you the hair you've always wanted. It is suitable for a variety of different hair types, such as straight, curly, wavy, coiled and fine - indicating the uniqueness of the product.
HOW TO USE : Apply to almost dry hair. 1. Rub product between palms and fingers. 2. On straight hair: finger comb through mid-lengths to ends, twisting hair to create natural waves. On curly hair: work the product through the hair, twisting and scrunching to encourage natural texture. 3. Air dry for an easy tousled texture, or blow dry for style memory, shine and frizz control. 6
EIGHT-HOUR RETEXTURING & ANTI-OXIDISING HYALURONIC FACIAL SERUM RRP: ÂŁ89.00
HOW TO USE: 1. After exfoliating and toning, apply to clean dry skin for maximum results. 2. Press serum into skin with an open palm instead of fingertips to release active ingredients. 3. Wait 2-3 minutes to allow serum to fully absorb before
Hyaluronic Acid penetrates deep into the skin, hydrates and instantly helps improve the appearance of fine lines and wrinkles, whilst lipoic acid, enriched with tightening and potent antioxidant properties, helps improve skin texture and dark spots, and aims to reduce the appearance of wrinkles to expose the brighter, tighter and more youthful skin.
A TRUE BEAUTY RITUAL 9
BRAND DISCOVERY 10
TREND-LED VEGAN & CRUELTY-FREE MAKEUP
MEMI is an affordable luxury cruelty-free and vegan makeup brand that creates luxury trend-led makeup products that stand out in any makeup bag. Their line consists of musthave, trend-led pieces that are beautifully packaged and more importantly affordable. They are a luxury brand's trendier, younger sister.
MEMI RADIANCE PRIMER - 30ML RRP: ÂŁ16.00
Designed to boost skinâ€™s radiance, the award-winning Perfecting Radiance Primer features a formula packed with skin nourishing ingredients to moisturise and prime complexions whilst bathing the skin with a natural radiant looking glow. Used under or over makeup to achieve a glowing complexion, the cult vegan and cruelty-free Perfecting Radiance Primer is housed in travel friendly luxe mirrored packaging.
ATTRACTA BEAUTY AWARDS WINNER 2018
MEMI LASH TO LASH VOLUME EDITION - BLACK RRP: ÂŁ10.00 Designed to add volume to your lashes, the MEMI Lash to Lash Volume Edition lengthens, separates and adds curls to your lashes. Designed with a hourglass wand to perfectly coat each individual lash with ease creating a water and smudge resistant look.
HOW TO USE: 1. Apply mascara from the roots and work your way to the ends in a zig zag movement 2. For the lower lashes, use the tip of the brush and apply downwards for some extra definition
20% OFF Only at: www.memimakeup.com
Use code: COHORTED20 Terms and Conditions: Receive 20% off online at memimakeup.com in one transaction. Enter code COHORTED20 at checkout for the discount to be deducted. Offer valid on current order and not on prior orders. Not applicable in conjuction with any other offer. Only one promotional code can be used per order. Offer valid until 23:59 31/10/2019
EXCLUSIVE INTERVIEW WITH JACK & MILLIE An exclusive interview with the creators of Memi Makeup. This month we caught up with Memi Make Up founders Jack and Millie. After starting the brand in 2016, Jack and Millie have since developed a range across 12 categories and won multiple product awards. We all had a lot to talk about and over a coffee discussed how their brand was born, the importance of being cruelty free and life as successful business owners...
How did the two of you meet and how was Memi Make up born? J: We actually met at school in year 9 and we’ve been together in a relationship for almost 6 years now, so high school sweethearts! The business started in 2016 when we incorporated the brand and we spent around 18 months researching, developing and sourcing manufacturers. From there the brand developed from Millie’s idea to incorporate cruelty free, vegan with luxury. That was our main focus.
M: I struggled to find a brand that wasn’t very eco looking with brown packaging, I wanted to modernise and make it accessible for everyone which was the benchmark of the whole brand. We didn’t intend to have such a vast product line to begin with but once we got to test formulations and what works we knew what we needed and grew really quickly.
When creating your products how important was it to you to remain a fully vegan brand? M: We always knew we wanted to be vegan. Nowadays you can’t not be inclusive to everyone and brands would be setting themselves back if they weren’t. We thought before we went into the process that it would be more difficult and tiresome but it’s actually very easy to do. I don’t think there’s any excuse to not be a vegan and think it’s confusing as to why the bigger brands who have the money aren’t doing so already. J: Knowing the raw materials, the product and developing the brand was actually the most fun part of creating the brand. What is on the horizon for Memi Make Up for 2020, do you have any launches we should be looking out for? J: We can’t say too much yet but definitely new products arriving in 2020 and hopefully a few new retailers. We’re aiming to keep on growing! 21
What is the brands philosophy for readers who aren’t familiar with the Memi Make Up? J: We like to say we’re modernising the cruelty free, vegan make up industry with trend lead colours and modern stylish packaging. M: We’re a luxury brand's trendier younger sister!
"we’re modernising the cruelty free, vegan make up industry" Growing up what were your dream jobs, and did you ever expect to be doing what you do now? M: No I would never have expected it! I think that’s why we started the company; we didn’t have a clear idea as to what careers we really wanted. I worked in a bank and Jack worked in PR, I’ve always been interested in make-up and fashion and Jack was more excited by the business side of things so it happened naturally. J: I actually wanted to be a pilot when I was younger. My Dad was a pilot so the idea was to follow his footsteps but that didn’t quite work out. We both knew that university wasn’t the right direction for us and that’s why we started brain storming ideas which lead to Memi.
What has been your favourite product to develop so far and why? M: Definitely the Creative Control Eyeshadow palette. I loved choosing the colours because even small changes changed the whole dimension of the palette. We put a lot of thought into the names as well which was great. The names are really fun and it’s always a talking point when people try the products. J: Coming up with the names was really fun and I think it shows a bit of our humour and personality come through the products and the brand.
luxury timeless affordable If you could travel back 5 years what advice would you give to your younger self? J: That’s a tough one... I’d say to make sure you enjoy yourself while you're young.
What advice would you give to anyone thinking of starting their own business? M: Don’t be naïve to the amount of work and effort it actually takes. You might think all is takes is a great product but there's so much more that goes into it than that. There will be highs and lows. Be persistent and prepared to put the effort in but most of all enjoy it! J: Yeah, definitely prepare yourself for a lot of hard work and a rollercoaster journey. Performance could be great one week and terrible the next so as a business owner prepare for many ups and downs but make sure you persevere. And finally, what three words best sum up your brand? Luxury Timeless and Affordable. Read the full article on cult.cohorted.co.uk
BRAND DISCOVERY 26
Inspired by the kimono dressing ritual of taking time and care to look your best, SKIMONO believe we should take the same time and care with our skincare routines. In 2015, SKIMONO set out to initate a solution to defeat the damaging effects of modern lifestyle on the skin - such as long distance travels, sun damage, pollution and stress. The innovative mask technology from Asia helps to create skin that is visibly fresher, smoother and delicate.
AS SEEN IN:
SKIMONO ADVANCED MOISTURISATION FACE MASK RRP: ÂŁ15.00 An innovative bio-cellulose face mask containing a replenishing serum infused with extract of rose & hyaluronic acid; the Advanced Moisturisation Face Mask will hydrate and rejuvenate the skin.
INSTRUCTIONS: 1. Wash and dry face before applying the mask. 2. Peel away the outer layer downwards and smooth away any air pockets between mask and skin. 3. Leave mask on for 20-30 minutes and massage any excess serum into the skin.
SKIMONO ADVANCED MOISTURISATION HAND MASK ÂŁ10.00 Shaped as gloves, these hand masks contain a serum forumlated with shea butter, aloe vera and hyaluronic acid. Shea butter will restore moisture to dry skin and reduce inflammation, whilst hyaluronic acid and aloe vera hydrate and reduce the appearance of wrinkles.
INSTRUCTIONS: 1. Wash and dry hands throroughly. 2. Remove the hand mask from the pouch and seperate along the perforations. 3. Carefully open a glove and slip your hand into the layer which contains the serum. 4. Seal the hand mask with the sticker tabs provided and then repeat with the other hand. 5. Make sure that the serum is evenly spread over the skin. 6. Leave for 20-30 minutes and massage in any excess serum. 30
SKIMONO ADVANCED MOISTURISATION FOOT MASK ÂŁ10.00
This hydrating and anti-bacterial bio-cellulose foot mask deeply moisturises and soothes dry and cracked heels with shea butter and olive oil, whilst tea tree and chamomile provide a naturally antibacterial cleansing action, leaving the feet feeling softer and refreshed.
1. Start with clean feet. Remove sock mask from the pouch and seperate along the perforations. 2. Open the sock and insert feet into the layer where the serum is located. 3. Seal the mask around the ankles using the stickers provided. 4. Massage the mask to ensure that the serum is evenly spread on the skin. 5. Leave the sock on for 20-30 minutes and massage any excess serum into the feet. No need to rinse.
BRAND D IS COVE RY INC.redible cosmetics is next generation beauty powered by the award-winning nail brand Nails.INC. An inclusive beauty destination with you in mind, designed to unlock your skin's destiny, shake up your daily makeup routine and keep you fresh faced and feeling INC.redible. Team INC carefully squeeze a little bit of ingredient goodness into each and every formulation across makeup and skincare. Discover our full lip and skincare range and get ready to become your most INC.redible self. 100% cruelty free, 100% good on you. 34
INC.REDIBLE YOU GLOW GIRL HIGHLIGHTER RRP: ÂŁ10.00
Carry on glowing with this iridescent jelly highlighter in the shade: More Fizz, Less Bizz. A truly versatile product, mix a small amount into liquid foundation to create an all-over luminous glow, or layer up for a blinding glow! The jelly texture is vital for precision application - it applies wet and dires down, holding the pigment in place.
HOW TO USE: â€˘ Using your finger or a brush, apply across your brow line, corner of eyes, collarbone, cheek bones and cupids bow for an extra glow.
TIPS: For a full glam glow, layer the product to increase the glow intensity.
MORE FIZZ LESS BIZZ
AGENT PROVOCATEUR SIGNATURE - 2ML 'Signature' is Agent Provocateur's awardwinning fragrance containing exotic ingredients from around the globe Indian Saffron Oil, Moroccan Rose Oil, Egyptian Jasmine, French Magnolia and Haitian Vetiver. This rich mix of ingredients produces a seductive and sensual scent. APPLICATION: 1. Apply fragrance on pulse points or warm areas in order to increase the longevity of the scent 2. To increase the scent even more, rub vaseline on pulse points as well so scent sticks to skin FEATURED IN
Please note: image for respresentational purposes only
Cohorted has teamed up with OFFBLAK to give you an exclusive offer!
GET Â£5 OFF your first Discovery Trial order with code: WE ARE REWRITING THE RULES OF TEA.
T&C: Discount code is valid for new T-Club members only at offblak.com. Code has no cash redemption value and cannot be used with any other offers. One-time use only. Valid until 31/12/2019.
20% OFF Only at: www.zalando.co.uk
Use code: COHORTED20
Terms and Conditions: Receive 20% off a Â£50 minimum spend online at zalando.co.uk in one transaction. Enter code COHORTED20 at checkout for the discount to be deducted. Offer valid on current order and not on prior orders. Not applicable in conjunction with any other offer.
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