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Cognitrex Consultants Private Limited

Research Market & Business Intelligence

Company Credential 1

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Cognitrex Consultants Private Limited 

Market Intelligence, Business Intelligence & Market Research organization based out of Gurgaon

Offers an array of business solutions for Indian and International clients, helping them grow through better understanding their markets and customers

Services Offered:  Market Research  Market & Business Intelligence  Event Management: Continuous Medical Education  Advisory Board Creation, Management and Consulting

Cater exclusively to HEALTHCARE SEGMENT  Pharmaceuticals, Biopharmaceuticals (both Ethical and OTC)  Medical Devices and Equipment

Across Clinics, Hospitals, and Pathological Labs

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With Global Presence and Experience 

Presence of Field Force & Delivered Projects Across Countries: 

North America: US and Mexico

Europe: Germany

SE Asia: Vietnam and Indonesia

Australia: Melbourne

India

Africa: Nigeria, Kenya, Tanzania, Uganda

Cognitrex has two offices in India: Gurgaon and Mumbai

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Supported by a Team of Experts 

Cognitrex has 19 members and more than 65 Business Associates in India and other international locations

Most Team Members are Post Graduates in Science/Pharmacy from reputed institutions and/or Business Management

Very strong credential in face-to-face in-depth interviews with healthcare respondents

Profile of key members of the team is in the ensuing slides 16-21

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Market Research, Market & Business Intelligence

Research and Market Intelligence


Market Research, Market & Business Intelligence 

Market Research: Design, Operations, and Analytics

Market & Business Intelligence: Secondary and Primary Research

Field Support for MR Studies: Internal & Third Parties

DATA COLLECTION AND ANALYTICS TYPES OF STUDIES 

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Areas of Expertise (1/2) Pharmaceuticals/ Biopharmaceuticals/OTC

Hospitals Medical Devices

Chronic segments: Oncology, Virology, Nephrology, Diabetology, Cardiology, Neurology etc Acute segments: Vaccine, antibiotics, Gastroenterology, Neurology, Dentistry, Urology, Pain Management, Respiratory etc.

Chemists

Clinicians

Ortho, Cardiology, Wound care, Minimally Invasive Surgery, Ophthalmology, Audiology, Aesthetics,

Healthcare

Path-Labs

Hospitals

Clinical Research

Medical Equipment

Respiratory, Neuro, Robotic Navigation etc.

Stockists

Medical Consumables

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MRI, CT, Cath-Labs, Nuclear Medicine, Ultra Sound, X-Ray etc.

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Areas of Expertise (2/2) Private: Clinics, Nursing Homes, Standalone Large Hospitals, Multispecialty Hospitals, Corporate Hospitals. Hospital Chains Government: Hospitals, Teaching Institutes cum Hospitals, Reimbursement Institutions (CGHS, Defence, Railway, ESIC, State governments) PSUs: HUL, BHEL:, ONGC etc

Pharmaceuticals/ Biopharmaceuticals/OTC

Hospitals Medical Devices Chemists

Clinicians

Healthcare

Path-Labs

Medical Equipment

Diagnostics Imaging Genetic and Molecular Diagnostics Hospitals

Clinical Research

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Stockists

Medical Consumables

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Functional Expertise Market sizing and scoping Product comparison and analysis PEST and SWOT Analysis Demand & Supply Gap analysis Price Optimisation

Market entry strategy: Mode of entry Site selection and identification Partner identification Distributor Identification Regulatory dynamics

Market Opportunity Assessment Product performance Tracking Trend analysis Customer satisfaction and loyalty

Pipeline analysis Sales force tracking by HQ Salary and Incentive structure tracking New products Launch tracking Merger & Acquisition analysis

Company Profiling Brand Profiling Customer Profiling Market Profiling

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Industry knowledge across therapy areas

Data Collection Methodologies

Database Preparation

Based on patient pool and industry/segment credentials

Identification of Stakeholder

Face to Face

Telephonic

Audio/Video Recording*

Audio Recording* CCPL Ability to access any type of Stakeholder

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CCPLs own database

STAKEHOLDERS: DEPEND ON STUDY REQUIREMENTS

Online

*Subject to approval from target Stakeholder

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Methodologies: Market Intelligence Studies

Companies

Clinicians

Channel Partners

Competitors

Associations

Channels of Clinical Research

Hospitals

Analysis

Regulatory Authorities

CTRI

Conference Organizers

Payors

Communication Agencies

KEY INSIGHTS AND STRATEGIES 11

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Methodologies: Brand & Prescription Studies

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Event Management: Continuous Medical Education

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Typical CME Event Design (1/2) Item

Description

Objective

Facilitate Hospital Level CMEs Across Target Cities in India for Clients (Pharmaceutical and Healthcare Companies) for promotional activities

Segment and Products to be targeted

All therapy areas within pharmaceutical segment and healthcare segment

Target stakeholders and Audience

• Doctors/Clinicians

Time period of CMEs

• • • • •

No of doctor to be participated in each CME

• Minimum 50 and maximum 300 (as per requirement)

Geography (India)

Monthly Bi-Monthly Quarterly Half Yearly Annually

All cities of India (as per requirement)

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Typical CME Event Design (2/2) Pre CME 

Fixing Venue

Finalize speakers and MOU signing

Details from hospital 

Event management

Hospital CME coordination 

Details of Topics and Speakers shared with doctors through SMS and Email  Consultants  Sr. Residents  Junior Residents Preparation of A4 size printouts and provide to CME Coordinator to be pasted in all notice boards of hospital  OPD  IPD  Ward  Emergency

Get content from client or get it ready and provide to speakers

Get the banner in front of the venue 2 days before the CME

CME

Announcement in the hospital

Registration desk

Kits/literatures or etc. for doctors

Place standees/danglers

Photographer

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Post CME

Provide details of registered doctors (mobile no/email id) to client

Thanking email from CCPL/Client to the doctors

Provide snaps/video recordings to client

Provide certificate of appreciation and laminated snaps to the speakers

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TEAM PROFILES

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Team Cognitrex (1/5) Name ManasRanjan

Qualification MBA (IIM)

Description Rajeev have more than 14 years of experience in sales and marketing, regulatory affairs, and market research.

M.Com (International Marketing) He has in-depth knowledge of Pharmaceutical and Healthcare industry. He has worked for the companies such as Torrent, Eli Lilly, Novo Nordisk and consultants B.Pharm like Strategic Analysis India. During his tenure as Vice President with Strategic Analysis, he executed strategic projects in India, Middle-East, and Africa. Participated in 200+ market research studies, involving Competitive Intelligence, Market Assessment, Key Opinion Leader (KOL) studies, Usage & Attitudinal Studies, Branding, Pricing, Segmentation, Market Entry Strategy, Partner identification, Distributor Identification, Support for Regulatory filings, Regulatory Dynamics, Sales Force Benchmarking, Pipeline tracking, Company & Brand Profiling, and Brand Share Tracking He was involved in 5 major studies in Ophthalmology market of India.

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Team Cognitrex (2/5) Name Abinash Sahoo

Qualification MBA (International Business) – Birmingham City University, UK B.Tech (Electrical Engineering) – University College of Engineering, Burla

Rajesh Chauhan

MBA (Pharmaceutical Management) B. Science (Medical Imaging) Project Management (IIT Delhi)

Description Abinash has about 7 years of working experience of which for 4 years has worked on Project management roles with Larsen & Toubro Limited. Since he joined CCPL India, he has participated in various market assessment and benchmarking studies especially in sale force benchmarking and market analysis. In prior experience he has also work on market research projects for Birmingham City University, UK such as market analysis project for international students.

Rajesh Chauhan is a clinical professional in medical imaging with postgraduation in Pharmaceutical Management from Institute of Health Management & Research, Jaipur. He has experience of more than 5 years of working in healthcare, pharmaceuticals and medical devices industry.

He had worked with prestigious organisations like Apollo Hospitals, Artemis Health Institute, Accenture Services Pvt. Ltd and Strategic Analysis (India) Pvt. Ltd.

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Team Cognitrex (3/5) Name Imran Lohani

Qualification

Description

M.Sc. Clinical Research Imran is a pharmacy graduate from Nagpur university and post graduate in [Cranfield University UK] Clinical Research from Cranfield University UK. He is an affiliate member of “Institute of Clinical Research UK� and State FDA approved Instrumental and B. Pharm Chemical Analyst. Imran has around 10 years of experience in pharmaceutical industry. He started his carrier as territory sales officer with Glenmark pharmaceuticals. He has more than 8 years of experience in clinical research and worked with esteemed organizations like Bristol Myers Squibb, PRA International and Novartis. He has a rich experience of most therapeutic areas, including hepatology, virology, oncology, hematology, immunology, metabolic diseases, infectious diseases, rheumatology, nephrology, urology, neurology and cardiology. In his previous assignments, he worked closely with most of the KOLs in India and various pharmaceutical companies globally. Prior to joining us he was working with Novartis on a unique concept of Adaptive Clinical Research Monitoring.

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Team Cognitrex (4/5) Name Smruti Ranjan

Education M.B.A (Sales & Marketing), WLC UK B.Sc. (Zoology), Utkal University

Saym Ansari

MBA (Marketing), Institute of Health Management Research, Jaipur B.Pharma, Uttar Pradesh Technical University

Description Smruti has experience of 5 years in companies like Dura Products, VDS Design and Strategic Analysis India. He has done his MBA from WLC UK. During his tenure in VDS Design he has worked closely with leading real estate developers such as Ansal, DLF, Vatika, Tera and etc. His major clients includes Reebok, Nike, Maruti, Nokia for VDS Design. In CCPL he is working since last 1 year and he worked across various projects which includes customer satisfaction study, benchmarking, market assessment and competitive intelligence‫‏‬ Saym is a management graduate in Marketing and worked with Pfizer India before joining CCPL. Saym has good experience of conducting in-depth interviews, moderating focus group discussions, face to face and telephonic interviews. He has managed more than 50 healthcare projects in India so far. During his tenure with CCPL , he is been involved in various market research studies in automotive, alternate energy (solar), pharmaceuticals and petro chemical studies

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Team Cognitrex (5/5) Name Nitish Kumar

Education B.Sc, MLT

Description Nitish has more than 4 years of experience in pharmaceutical, healthcare and Diagnostic Labs segment in India He worked with Lal Path Lab, SRL Diagnostics before joining CCPL. Within pharmaceuticals, healthcare and Lab diagnostic segments, he was involved in 30 major studies covering OTC, pain management, oncology, dermatology, rheumatology, virology, ophthalmology and cardiovascular segments. He also managed multiple diabetes projects that required carrying out a large number of interviews across the decision making chain covering KOLs and institutions

Sarswati Sharma

B.Sc.

Sarswati is young, determined market research consultant. In CCPL she is accountable for various market assessment studies and report writing She gained more than 6 years of experience in companies like Alkem, Glenmark Pharma and Cipla before joining CCPL. Competitive intelligence is one of the key aspects of Sarswati.

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For any business related queries please write to us at info@cognitrex.com Cognitrex Consultants Pvt. Ltd. A 171 , A Block (Basement), Sector 55, Sushant Lok Phase 2, Gurgaon (Haryana) 122003 Board line: +91-124-4101356 Cell: +91-9911504735/9205257960 Website: http://cognitrexindia.wixsite.com/cognitrx-consulting

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