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Special Advertising Section 9

CLOUD COMPUTING:

Drives Business 2.0 Computer giants and visionary firms are seeding Cloud Computing to help businesses drive down cost – and drive up agility and innovation

www.cloudslam09.com

“Cloud computing” is building out the Internet to provide business better control, more power, smarter smarts, tougher security, and more. The goal: Make computing more like electricity, where busi-

A look at the powerful and innovative elements of Trend Micro’s latest approach to cloud-based security reveals how engineers avoided trade-offs between thwarting attacks and real-time file access.

Trend Micro Uses Two Keys For Its ‘Security Cloud’

Trend Micro’s cloud is not just brimming with profiles, signatures, and counter-attacks for millions of virus and malware instances. Its “security cloud” is constantly updated through its network of five data centers worldwide looking for, and fighting off, attacks.

Trend Micro, a leading provider of computer security for consumers and businesses, is one of the most experienced high-tech firms in the cloud.

“On a given day, we look at up to five billion web pages, spam email and files, and when we find attacks we counter them and update the cloud practically in real time.”

Long before Google, Amazon, and Sun got cloud fever, Trend Micro began offering security via a central Internet-based cloud in 2005, with email and consumer products. Since Trend Micro’s first steps into the cloud, CTO Raimund Genes says his engineers have leveraged every aspect of cloud-based computing for security.

Imagine: To get the latest security patches against viruses

Aspects of the Trend Micro “security in the cloud” solution reflect a unique end-to-end security perspective, which includes building a massive and unmatched anti-attack database, deploying a variety of strategies to reduce and fight off attacks, and even “hunt-them-down” proactive techniques that cut off attacks from the source.

And, this “connection” to the cloud is the second key to Trend Micro’s approach. With its lightweight “cloud client,” PCs get always-on, always-updated connection to all that security power. “It’s all about staying ahead of the bad guys, and this approach lets us easily update all our users practically instantly,” Genes said. Another advantage: Once a new attack surfaces and Trend Micro fights it off for any user in the world, all users connected to the cloud are protected—and very quickly. A third advantage

ness can turn on the computing power as needed, and drive down costs and speed up responsiveness. This is not science-fiction. Cloud projects are already on line.

This spring, Trend Micro continues its aggressive campaign to expand its “security in the cloud” offerings for consumers, SMBs, and large enterprises. In April, Trend Micro unveils OfficeScan v10, its full-featured cloud security offering, which combines security for email, gateways, and most importantly, file reputation. “Taking on file reputation was especially challenging because of the latency [delay] issues,” Genes admitted. “Few people will notice a small delay in email or even web pages to do security checks. But access to files has to be real-time. So, to meet customer needs for both high-security and real-time access, we defined a completely new architecture for security in the cloud.”

and malware, customers would need to download security updates three to four times an hour. But, with the cloud, customers are continuously connected to a security engine that is always updated.

Trend Micro “Security in the Cloud” Benefits: Avoids frequent security downloads; Cuts expenses for storage, memory, CPU; Offers practical real-time protection from web threats, email threats, viruses, and malware; Combines email, web and file reputation protection in one offering; Supports mobile and small devices with full protection. www.TrendMicro.com

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Special Advertising Section

VMware & Private Clouds: The Cloud on Your Terms VMware blends technology and know-how to offer customers an on-ramp to the private cloud, an enterprise-ready cloud that spans on- and off-premise locations. As a leader in virtualization, VMware has helped over 130,000 customers worldwide begin to transform their datacenters into virtual internal clouds. Enabling entire servers to be turned into portable virtual machines means simplified ways to allocate resources and account for them, regardless of location.

infrastructure. Over 55% of VMware customers have adopted a policy of standardizing on VMware within their companies.

“Unlike ‘disposable clouds’ that users can set up without the enablement for the level of security, compliance, manageability, or availability needed for business IT, we see enterprises wanting much more,” says Dan Chu, VMware Vice President of Emerging Business. “You wouldn’t want your bank to choose a cloud option like this for your accounts, and CIOs aren’t interested in this for their businesses either.”

Application Compatibility You want a cloud that enables new and current applications, without rewriting or rearchitecting them. “The cloud should work with your apps, when and where you want,” Chu states. “Importantly, VMware DOES NOT require companies to rewrite their software or applications, as other cloud providers do.”

VMware’s ability to on-ramp customers to a private cloud, on- or off-premise, is found in its three-phase approach. Extensible Cloud Technology A private cloud begins with VMware’s industry-leading platform, used by over 130,000 customers for the broad range of their IT

VMware’s private cloud aligns to enterprise needs. Enterprises want reliable clouds that enable applications to span on and off premise, as needed.

Worldwide Cloud Solution Partners Businesses ready to explore the external cloud can be assured that over 400 solution-driven service providers worldwide are running on VMware. This gives enterprisers peace of mind knowing their external cloud services are reliable and compatible with their internal datacenter.

To learn more about VMware and Private Clouds, go to www.vmware.com/cloud; 1-877-486-9273

of the “cloud client” is that small and mobile devices that don’t have large memory stores (such as cell phones and PDAs) can get full protection via their connection to the cloud. In fact, Trend Micro will release a “cloud client” for the iPhone this spring. So far, security analysts are upbeat about taking security into the cloud. “I’m bullish on security in the cloud mainly because it’s becoming so much more difficult to keep up with new threats, with the number of attacks and their sophistication both on the rise,” said Jon Oltsik, a security analyst at Enterprise Strategy Group. “Beyond that, Trend Micro’s cloud approach makes a strong case for providing better real-time security.”

VMware Lets Customers Turn Clouds into ‘Single Giant Computers’ VMware offers a solution to blending cloud and in-house computing. VMware CEO Paul Maritz described his company’s approach as a “private cloud,” which offers “a single giant computer,” where businesses can easily manage, access, and update their applications and IT. Further, Maritz said the cloud should deliver efficiency, control, and choice to customers so they get their IT when and where they need it, on or off premise. VMware’s vCloud initiative enables federation of both new and existing applications between internal and the external clouds of hundreds of leading service providers.

“People initially saw ‘cloud computing’ as plumbing: you turn the faucet on and IT resources come out,” said Dan Chu, VMware, Vice President of Emerging Business. “To leverage cloud computing, businesses recognize that the IT professional must ensure the approach to implementing the cloud enables reliability, quality of service, policy manageability, security, and compatibility with existing applications,” Chu said.

Openness in the Cloud Cloud innovators also offer business users powerful options. Cordys is bringing its expertise in business process management (BPM) to the cloud with powerful results. IBM also sees business users as a key cloud constituency. “The cloud is not just about transforming your infrastructure. It’s about transforming your business,” says Dr. Kristof Kloeckner, Chief Technology Officer, IBM Cloud Computing. Many IBM clients “understand the cloud is more than for data centers. It can also speed applications, integration, [and] security.” IBM, VMware and many others are uniting in an “Open Cloud” effort to avoid technologies or methods that might make cloud difficult for business. Community efforts are also giving users a voice in how the cloud matures. From April 20-24, an online event, Cloud Slam ‘09, is expected to bring together 100 speakers and several hundred virtual attendees worldwide.

Produced by FVG LLC (www.fvg.com) | Written by Vance McCarthy; Editor, Integration Developer News | Designed by Segal Savad

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Cordys Cordys brings business process innovation into the Cloud, allowing the orchestration of end-to-end Inter-cloud, OnPremise, and legacy system processes. The company’s award-winning Enterprise Cloud Orchestration System (ECOSystem) enables “CloudSourcing,” where business users can mix-and-match existing OnPremise applications (such as SAP, Oracle, and Microsoft) with applications designed entirely on the cloud (such as Google). “By assembling business services in the Cloud, enterprises are cutting project timelines from months to days, and eliminating CapEx,” says Cordys Chief Sales and Business Development Officer Mark De Simone. “This unlocks IT budgets, unchains IT departments from fossilized implementations, and unleashes unprecedented levels of competitive advantage.”

www.cordys.com; info@cordys.com or call 1-616-827-0061

Cloud Slam‘09 April 20-24, 2009 Cloud Slam ’09 will use the cloud to hold an online cloud event, with some 100 speakers, including executives from Amazon, Hewlett-Packard and Sun Microsystems. Online interactive sessions will examine cloud technology, use cases, legal and business models. Khazret Sapenov, CEO of Cloudcor Inc. (producers of Cloud Slam ‘09) said, “We bring together the cloud computing community to tackle hot topics because information sharing and collaboration will be key components in cloud computing’s success. We decided to make it a virtual event, since video conferencing is the next logical step in the evolution of business communications.”

Cloud Computing Pioneers Dot Cloud: The 21st Century Business Platform “We are witnessing a seismic shift in information technology, the kind that comes around every decade or so. It will have a huge impact on business in the current economic climate,” says business strategy expert and former CIO, Peter Fingar in his book, Dot Cloud: The 21st Century Business Platform. www.mkpress.com/cloud; info@mkpress.com

Pointivity: The Smarter Path to Cloud Pointivity simplifies cloud computing for businesses and technology providers resulting in a more scalable and cost effective IT environment. Our cloud enablement platform addresses the challenges of delivering and managing a wide variety of applications and services while eliminating the up-front costs, complexity, and risk involved. 1-858-777-6900; www.pointivitycloud.com

CITTIO® Innovation Leader in Unified Monitoring Software CITTIO combines a highly distributed enterprise monitoring product with the first and only DMTF-based agent platform to deliver a seamless view of infrastruture and application health across the datacenter and remote cloud computing environments. 1-877-4CITTIO; www.cittio.com/products/cloud_monitor.shtml

Mezeo: Software-Only, Deployable Cloud Storage Platform Mezeo enables service providers to offer multiple, revenue generating services. Mezeo provides Web-scale service delivery and advanced REST-style APIs that include sharing and collaboration with white-labeled access clients for native desktop, WebDAV, the Web and BlackBerry®, iPhone® and Windows Mobile® Smartphones. 1-713-244-0878; www.mezeo.com

Biocep: Open Platform for Analytics & Computational Science Karim Chine’s Biocep combines R and a Java-based distributed system with EC2 to deliver frameworks for analytical web applications and distributed computing, as well as an extensible virtual workbench for collaborative data analysis and statistical user interfaces prototyping and delivery. +447769961344; www.biocep.net

Skytap: Save 50%+ with Cloud IT Labs Skytap is the leading provider of cloud-based virtual labs that deliver 100% self-service provisioning of application testing, virtual learning, and sales demo environments. Skytap’s service significantly reduces IT costs with an on-demand, pay-as-you-go model and enables application migration to the cloud with no architectural changes. 1-206-866-1162; www.skytap.com

eVapt: Instant SaaS Metering eVapt Inc. has built a software solution which enables the pay-as-you-go model for Cloud Computing. eVapt has the most comprehensive, on-demand, usage based billing solution that meets the needs of Cloud Computing providers. Using eVapt’s solution, providers can operate efficiently and expand in new markets. 1-512-828-7161; www.evapt.com

Dallas Data Center: Flexibility is one of our finest features www.cloudslam09.com; info@cloudslam.org or call 1-510-984-2312

Dallas Data Center specializes in managed hosting, virtualization, business continuity, and cloud computing. DDC also provides dedicated servers, data storage and backup, systems monitoring, and more. We are certified partners with Dell, Microsoft, and VMware. 1-972-993-8888; www.dallasdatacenter.com

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