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since 2001 we have travelled all over to offer you the world’s most exotic

THE PREMIUM COFFEE SHOP BACKGROUND Ingredients:cafè is a Coffee Shop born to transmit coffee culture, with over 15 years of expertise in setting up coffee shop franchises. page 2

ECONOMICS

A franchise within everyone’s reach, from €85,000 page 4

COFFEE CULTURE

Discover all the secrets of premium and exclusive coffee page 6

INTERNATIONAL Coffea diversa, the Bellaterra coffee garden, exclusive to Ingredients:cafè page 7

The fnac Callao and Castellana coffee shops reinforce their commitment and the link between the French firm fnac and Ingredients:cafè COMMITMENT AND LINK WITH FNAC

Ingredients:cafè Fnac Castellana

Ingredients:cafè is continuing with it expansion plan in the Community of Madrid, with the opening of its second franchise establishment in Fnac Callao, Calle Preciados 28.

belonging to Antonio Veloso, inside Fnac stores, specialised in the sale of electronic devices, books, music, videos, sound, photography, games and information technology.

This inauguration follows 4 months of top performance of its shop inside the Fnac on Paseo de la Castellana, 3rd Floor, in the Forum Café.

The project between Ingredients:cafè and the French group entails setting up strategically located, pleasant corners for holding presentations, concerts, exhibitions, talks,...on a daily basis.

This is the second opening carried out by the Grupo Hostelero Av Group,

These activities tie in very well with the extensive selection of coffees, sandwiches, artisan pastries, different flavoured hot chocolates, frappés, smoothies and the best cutting-edge cocktails.


page 2 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

BACKGROUND

A NEW CONCEPT OF EXOTIC COFFEE

PRODUCTS In Ingredients:cafè you will find an extensive range of products that cater to all hour schedules so that your business can remain active throughout the day. CAFETERIA Coffees, teas, herbal infusions, ... CHOCOLATERY Chocolate treats, milkshakes, ...

CAKES & PASTRIES Cakes, muffins, churros, cupcakes ... A RANGE OF SALADS

BOCADILLOS, WRAPS & SANDWICHES With Iberian hams, cheeses, smoked cold meats, ...

Photo taken inside the Ingredients:cafè-Callao

Ingredients:cafè is a Coffee Shop born to transmit coffee culture, with over 15 years of expertise in setting up cafeteria franchises.

We devote our efforts to promoting a taste for and consumption of excellent appellation coffees. We contribute high added value as regards the quality and variety of our exclusive offerings and all this accompanied by exquisite service.

We started operating in 2001 as an establishment specialised in selling coffee beans and related products, but in 2009, adapting to market trends we evolved towards a new concept of Exotic Ingredients:cafè is a Coffee with an image that brings back the past, using natural materials, many of Coffee Shop born to them recycled. transmit coffee culture,

On a rotational basis we offer a select range of the world’s premium coffees, such as Kopi Luwak, known as the strangest and most exquisite coffee, Jamaica Blue Mountain and Costa Rica Bellaterra, from our own plantation located in Distrito de Biolley, Puntarewith over 15 years of In 2010 we began operating as a chain of nas Province, in the south of Costa Rica. We shops, initiating growth based on opening also offer gourmet teas, artisan pastries and expertise in setting up our own premises and the launching of cakes, refreshing salads, a great variety of coffee shop franchises. the first franchise with the first associated bocadillos, focaccias and sandwiches, cutting premises, inaugurated in November of the edge cocktails… all of this is wrapped in the same year, 2010. most exquisite aroma which will transport you to different coffee growing countries, inside a perfectly functional estaOur experience in running the business and the proven blishment decorated to the last detail and offering unbeacommercial success of our current establishments encoutable service. rages us to offer you the possibility to take part in an inno vative, dynamic and profitable business. In addition to tasting our exclusive products inside the shop you also have the option of taking home with you a At Ingredients:cafè our intention is to create a Coffee Shop selection of freshly ground coffees adapted to your coffee that transmits coffee culture, where we offer the world’s maker’s grind. rarest and most exquisite coffees, thus creating the concept of Exotic Coffee.

CUTTING-EDGE COCKTAILS Accompanied by the best music

Partners: caffè d’autore

®

caffè d’autore

®

la creación se materializa

la creación se materializa


page 3 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

ADVANTAGES

IMAGEN We provide you with the exclusive design of the Ingredients:cafè establishments set down in our Premises Refurbishing and Decoration Project.

ECONOMIES OF SCALE At Ingredients:cafè we constantly negotiate better prices with the market’s main suppliers for the whole network of establishments.

A new contemporary image which will take you to the different countries of origin thanks to the materials employed whilst taking care of detail in every corner.

The objective: to constantly offer you more attractive margins.

Ingredients:cafè makes it easy for you. We offer you the chance to execute the project at competitive prices and with prompt and quality workmanship. We also offer you the premises turnkey. EXPERIENCE You stand to benefit from the Ingredients:cafè team’s proven expertise in establishment management and running of the business. ORGANISATION Ingredients:cafè is made up of professionals with proven expertise in their corresponding areas (Purchasing, Finance, Operations, Expansion, Marketing,...)

We simplify the daily management of your OPERATIONAL PROCEDURES The operational procedures concerning the internal management of the establishment and the relationship with Ingredients:cafè headquarters have been drawn up and analysed step by step by the Operations Department. The objective: to simplify the daily management of associated establishments.

MANAGEMENT TOOLS The business is supported by our own IT application, totally customised to Ingredients:cafè, which will enable you to control and manage the main parameters that make up your establishment’s scorecard, giving you total control over the business.

We offer you the premises turnkey MARKETING At Ingredients:cafè our working objective is to promote the sales of our network of establishments. We prepare theme, communication and promotional campaigns; we analyse the actions of competitors as well as customer needs and constantly create and launch new products and services. The objective: To follow market trends, offer a mix of differentiated and exclusive products in order to be in the front line and maintain a competitive edge.

THE BRAND We cede our Ingredients:cafè trademark, our greatest asset that is based on the prestige of our current network of establishments, with a uniform graphic design that confers a corporate image. COMMUNICATION On an annual basis we draw up an ambitious Communication and Media Plan in two directions: To promote the Ingredients:cafè trademark and to increase our market presence by publicising new openings of establishments and our innovative and exotic coffees. PROFITABILITY If you take a look at the financial aspects you will see that our economic model is based on a prudent turnover and rationalised overheads with a view to obtaining attractive profitability and profits in a realistic way. ASSISSTANCE FOR STARTING UP AND DURING THE RUNNING OF THE BUSINESS The Franchisee Assistance Department will accompany you from the moment the contract has been signed with all aspects that have to do with setting up the business and will support you with the opening of your establishment.

We follow market trends and offer a mix of differentiated products to give you a competitive edge * You also have the option of hiring accounting, personnel and tax management with headquarters.


page 4 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

ECONOMICS

JOIN US ON OUR JOURNEY STARTING FROM Invesanvel SL

Registered in

Volume 33222, page b226499 of the Registry of Barcelona

G

Company name

IN &

S TONIC

GIN GIN MARE

CATALAN GIN

Trademark Ownership

2473353

Company Capital

293,880€

Domicile

Edificio Octavia, C/ Vallespir, 19. 3-2, 08173, Sant Cugat del Vallès (Barcelona)

E-mail

franquicias@ingredientscafe.es

Web

www.ingredientscafe.es

Investment

from 85,000€

Initial franchise fee

12,500€

Maintenance Royalty

4%

Advertising Royalty

2%

Contract duration

10 years renewable

Locations

Towns with over 30,000 inhabitants or Shopping Malls

Premises characteristics

Locations with a lot of pedestrian traffic, shopping and tourist areas, ... Kiosks from 30m2. Ideal, premises between 80 and 125m2 They do not require a chimney Ideal if there is a terrace

FINANCING

42.7º ABV The first authentic Mediterranean gin, both because of its original presentation and due to its ingredients. It is distilled with arbequina olives, rosemary, thyme and basil, separately in a uniquely built distillery located on the Costa Daurada. Try it with Schweppes Tonic, Pink Pepper or Original HERBAL

CITADELLE FRENCH GIN

44º ABV Limited production of 8,000 bottles aged during 8 months in 21 barrels, which give it this colour with yellow tones. It displays suppleness and complexity with notes of wood and a bouquet of aromas. Ideal for Dry Martini or served with ice. Try it with Schweppes Tonic, Ginger, Cardamom or Pink Pepper SPICED /CITRIC

HENDRICK’S SCOTTISH GIN

44º ABV The original format of the bottle follows the aesthetics of antique botica bottles. Its key feature is that Bulgarian roses and pulp of Dutch cucumber have been added during the distillation process. Made in the traditional way in small tanks. Try it with Schweppes Tonic, Pink Pepper or Original FLORAL / FRUTAL

THE TANQUERAY ENGLISH GIN

41.3º ABV A prize winning sister of Tanqueray gin, with more citrus and fruity notes and fresher than its younger sister. The key is that herbs are added during the first 3 of 4 distillations and chamomile in the 4th, which makes it silkier. Its abv brings out the citrus notes, predominantly grapefruit peel, orange and lime.

CLASSIFIEDS REAL ESTATE We offer you the best locations for your new business. We have access to locations in the main shopping malls and sector professionals keep us notified about prime locations. We hire, select and carry out different viability studies and negotiate your new premises. REFURBISHMENT WORK We offer you a turnkey option for your business given that we have access to sector professionals who have set up most of the premises, whilst always meeting their deadlines.

On the left, the Ingredients:cafè Castellana before the refurbishment and on the right, the fully renovated premises. Signing of the agreement between Ingredients:cafè and Banco before

Banco Sabadell and Ingredients:cafè, the restaurateur company specialised in exclusive coffee, part of the AV Group hospitality group, the flagship of which is Invesanvel, controlled by the businessman Antonio Veloso, have signed a joint collaboration agreement which aims to provide all the necessary assistance and financial support to the latter’s franchisees for opening and developing their business throughout Spain. Banco Sabadell places its franchising service at your disposal, where you will receive differential treatment specialised in financing your business’s start-up investment and which features a global programme of financial and non financial services. BSNegocios.

after


page 5 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

ECONOMIC AND FINANCIAL FIGURES (ESTIMATES)*

INVESTMENT

RESULTS

Based on a 100m2 establishment This is an approximate budget It does not include: VAT at the time of invoicing Permits, licenses, legalisation procedures, activity and industrial project. Refurbishment work, outdoor furnishings, nor stocks,…

Based on a real establishment which follows the AV GROUP’s guidelines

Group

Investment

Initial franchise fee

12,500.00€

Project

5,000.00€

Interior furnishings

4,000.00€

Equipment/ Inox

53,000.00€

Fittings, Sign boards, Vinyling,…

5,000.00€

Utensils, uniforms, etc...

5,500.00€

IT

7,500.00€

Total investment

92,500.00€

SALES 390,000.00€

100%

RENTALS 45,000.00€

15.00%

FRANCHISE ROYALTY FEES 10,909.09€

4.00%S

REPAIRS AND MAINTENANCE 4,500.00€

1.65%

HIRED SERVICES 7,800.00 €

2.86%

INSURANCE 900.00€

0.33%

ADVETTISING ROYALTIES FEES 5,454.55€

2.00%S

MARKETING/COMMUNICATION 1,200.00€

0.44%

SUPPLIES 10,500.00€

3.85%

OTHER SERVICES 6,000.00€

0.22%

TAXES 1,050.00€

0.39%

OTHER OPERATING COSTS 2,045.45€

0.75%S

WAGES, SALARIES & SOCIAL SECURITY 99,000.00€

30.00%

GENERAL COSTS 179,959.09€

SALES Area

E.B.I.T.D.A. 30.040,91

11.2%

Average

Cafetería Teas and Infusions

45% 5%

Cakes & pastries

20%

Sandwiches/ Salads/ Focaccias

15%

Beverages

10%

Ice-cream/ Chocolates/ Milkshakes

5%

BISUTERÍA

ARTESANAL DE COSTA RICA DISPONIBLE EN INGREDIENTS:CAFÈ

Creadas fcrountos semillas, y rva de de la Reselley Bio

SALES ANALYSIS AVERAGE GROSS SALES PER MONTH

25,000.00€

AVERAGE NET SALES PER MONTH

22,727.27€

GROSS BREAKEVEN POINT MONTH

20,943.07€

NET BREAKEVEN POINT MONTH 19,039.15€ OF TOTAL TURNOVER

83.77%


page 6 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

COFFEE CULTURE

KOPI LUWAK, THE WORLD’S MOST EXCLUSIVE COFFEE Civet coffees are coffees whose ripe coffee cherries have been eaten and digested by small cats and later excreted and found in their stools. The workers on Balmadies Estate gather the coffee excreted by civets, from the ground or from fallen branches. It is then carefully washed and dried in the sun. In India this coffee is also known as “Monkey Parchment” which is quite strange because monkeys do not intervene in the process at all. This coffee is 100% Arabica.

Civet coffees are from the ripe coffee cherries that are eaten and digested by Civets –small cat like creatures that are found in various countries in South East Asia. The coffee seed, with the parchment hull still in place, is not digested by the civet and is excreted in its stools. Wild civets are night cats with gigantic eyes and a diligent snout and they love the taste of totally ripe coffee cherries. They climb up the branches of the coffee trees sniffing out and devouring only the ripest and sweetest cherries. After eating the pulp or outside shell of the coffee cherry they swallow the seeds. In their stomach the enzymes and gastric juices come into contact with the coffee seeds and decompose certain coffee proteins that give coffee its bitter taste, making it more buttery on the palate and the beans acquire a unique flavour.

Kopi is the Indonesian word for coffee and luwak is the local name for civet Once the coffee seeds are excreted by the civet, they are collected by hand, washed and dried in the sun before hulling the parchment layer that protects the coffee beans. After that they are lightly toasted in order to preserve their unique flavour profile.

Sumatra: Kopi Musang This coffee is produced in the Banda Ache region located in the north of the island of Sumatra.

A civet feeding

Civet coffees available in Ingredients:cafè Civets are known by various names depending on the country they are in. For example on the islands of Java and Sulawesi they are called Luwak; in Sumatra and the Philippines, Musang; and in India, Civet. In the Philippines at an altitude of close to 2,000 metros, the indigenous Ibaloi and Kankanaey tribes patiently collect the Musang’s excrements which contain the coffee seeds and then carefully wash them and lay them out to dry in the sun before finally removing the parchment hull by hand and selling the green beans at very attractive prices. This business has had a very positive impact on the civet population because they are now zealously protected by the indigenous people. The civets used to be hunted for the tasty meat India: Balmadies Estate This coffee is gathered on the Balmadies Estate coffee plantation at an altitude of 1,400 metres. The estate is located in the south of India in the Nilgiris region, also known as “the blue mountains of India”.

A farmer from the Sumatra region

At Ingredients:cafè, the Kopi Luwak coffee is produced by civets in the wild. Civet coffee can be found on the islands of Sumatra, Java, Bali, the Philippines as well as in India. Scientific data on Civet coffee The Canadian food scientist, Massimo Marcone, carried out a laboratory analysis and discovered that the civet’s digestive system decreases the coffee’s caffeine content which explains why this coffee does not have the same effect on the human organism as conventional coffees. He also found that the enzymes in their digestive tract lower the bitter taste of the coffee.

The coffee on this estate is produced by means of biodynamic agriculture which is even more natural than organic farming. The bio-dynamic method comprises the principles and practices of organic farming whilst taking into consideration the cosmic movements of the Sun and Moon, in addition to planetary influences, when carrying out all the farming work on the plantation.

The civet in this region is called Luwak or Musang yet only the latter name is commonly used. The Musang stools are picked on the coffee plantations of the highlands of Banda Ache at an altitude of 1,300 metres. This coffee is 100% Arabica.

The enzymes found in the civet’s digestive tract lower the bitterness of the coffee History The first European to discover Kopi Musang was a Dutch Governor in Indonesia in the XV century. At that time up to the last bean of coffee produced in Indonesia was exported to Holland because the Dutch had the world monopoly on the coffee trade. Hence, the local people of Sumatra could not consume the product they themselves produced. However, they found a way to obtain coffee for their own consumption. They noticed that the civets ate coffee cherries and then excreted them so they began to gather these coffee beans and drink them. One day the Dutch Governor noticed a delicious coffee aroma coming from one of the local people’s huts. He went to investigate, tried it and was amazed by its sweet flavour, lack of bitterness and its penetrating aroma. From that day on the only coffee that the Governor drank until the day he died was Kopi Musang. Kopi Luwak Tasting Coffee with an exquisite and delicate flavour Strong with complex aromas. Thick and low acidity with a slight taste of caramel.

MUSEO DEL CAFÉ Amplia tu Cultura de Café y acude al Museo de Ingredients:cafè. Preciosos muebles expositores recorrerán nuestros locales para informarte de los orígenes y curiosidades de nuestros Exotic Coffee

Infórmate en facebook donde encontrar los muebles del café, en todo momento!


page 7 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

INTERNATIONAL

COFFEA DIVERSA, MORE THAN AN ESTATE, A COFFEE GARDEN

VENTADCAFÉ PACKS DE 250GR.

Degusta los mejores cafés de origen también en tu casa

Coffea diversa garden

Coffea Diversa Garden is located in the Biolley District, Puntarenas Province, in the southern-most region of Costa Rica, very close to the border with Panama. A plot with unbeatable conditions has been set aside inside the Coffea diversa to produce premium quality coffee. This plot has been given the name Bellaterra, and the coffee is solely and exclusively set aside for the Ingredients:cafè chain. Varieties available in Ingredients:cafè Geisha: A very old and rare varietal of wild Ethiopian coffee. It has a delicate flavour with serene and complex aromas , mild acidity, medium body and a silky texture. The flavour is predominately chocolaty and leaves a long lingering finish on the palate.

Bellaterra coffee is solely and exclusively produced for the enjoyment of Ingredients:cafè customers Villa Sarchi: A genetic variation of the legendary Borbón varietal. It was discovered in the Central meseta of Costa Rica. It has a smoothly penetrating aroma and cup with aromatic hints of mandarin, walnut and moist pipe tobacco. Rich and balanced acidity, medium to strong bodied with a slightly syrupy taste that stays on the palate even after finishing the coffee.

KOPI LUWAK JAMAICA BLUE MOUNTAIN COSTA RICA BELLATERRA BLEND DE LA CASA DESCAFEINADO DE LA CASA

Adaptamos la a. molienda a tu cafeter

LOOKING FOR COFFEE LOVERS WITH ENTREPRENEURIAL AMBITION CONTRACTUAL Ceding of the Ingredients:cafè trademark: You will have the right to use our trademark to commercialise Ingredients:cafè products. Exclusivity zone: You will be able to operate under the total guarantee that neither Ingredients:cafè nor any third parties will commercialise this range under the Ingredients:cafè sign within the exclusivity zone we have conceded to you. Contract duration: The duration of the contract with Ingredients:cafè is set at 10 years and automatically renewable from then on for 5 year periods. Handbooks: You will receive a copy of the Franchise Operations Manual which outlines in detail all Ingredients:cafè’s “knowhow” and specifies all the guidelines and procedures that you need to be apply in order to run your establishment

PROFILE Ingredients:cafè is looking for entrepreneur

profiles, which meet the following requirements: Investors or Self-employed.

Coffee enthusiasts who are also enthusiastic about the business concept we work with. Commercial and service competencies. Ability to provide the necessary investment. Self motivation and team management competencies. Availability in order to attend to different facets of the business. It is not essential to devote the whole working day to the business. Daily control and/ or delegation to a good supervisor. Prior experience is not essential because headquarters will provide you with all the essential training, knowhow and management tools for business follow-up and analysis.


page 8 www.ingredientscafe.es · franquicias@ingredientscafe.es · (+34) 93 576 35 16

PASTIME

7 DIFFERENCES

CROSSWORDS 1

5

C 2

4

W 3

9

11

16

12

P B

V

13

6

S

F

J

7

C

10

14

See if you can find the 7 differences between these two apparently identical stilllifes of a delicious breakfast.

I 8

B

P

E

F

15

P

B

17

C

18

C

19

M 20

I

1_Cuenta la leyenda que éste animal descubrió el café. 2_(Plural)Deliciosa variante del taco, servida en Ingredients:cafè, con diferentes rellenos, envueltos en una tortilla. 3_Embutido parecido a la longaniza muy popular en la cocina catalana 4_Café azucarado, batido con hielo 5_Animal parecido a un gato que se alimenta del fruto rojo del café, imprescindible para obtener el selecto café Kopi Luwak. 6_Distrito, en la región más al sur de Costa Rica, donde se encuentra el jardín de café Coffea diversa. 7_ (Plural) Grupo de la población de Indonesia, que en el siglo XV inició el consumo del ahora conocido café Kopi Luwak. 8_Variedad de nuez originaria de México, muy utilitzada en repostería, que da nombre a una sabrosa tarta servida en Ingredients:cafè, que satisface tus deseos más golosos. 9_Apellido del director y fundador de Ingredients:cafè. 10_Palabra inglesa que define nuestra selecección de cafés importados de las tierras con más tradición cafetalera. 11_Se trata de la capa que está fuertemente unida a la semilla de café cuando está fresca, pero ésta se desprende al encogerse durante el secado. 12_Anglicismo que da nombre al café de la casa, de cuerpo medio, resultado de la mezcla de cafés 100% Arábica. 13_Isla perteneciente a las Grandes Antillas, donde se encuentra la cordillera Blue Mountain, en las laderas de la cual se cultiva uno de los mejores cafés del mundo. 14_Refrescante bebida mezcla de: café, crema de leche, nata, azúcar y canela. 15_Hortaliza de piel verde con la que se acompaña un sofisticado gintonic de Hendrick’s, servido en Ingredients:cafè. 16_Lote de café único y exclusivo para Ingredients:cafè. 17_Plaza de Madrid donde se encuentra el local de Ingredients:cafè que se inauguró el pasado Febrero de 2012. 18_Tubérculo con el que se elabora la horchata. 19_Cocktail de menta, ron moreno, azúcar moreno, soda y hielo picado. 20_País de procedencia del café Kopi Luwak.

SOLUTIONS 1_Corazón en el café 2_Palabra “COFFEE” de la servilleta 3_Sabor del zumo 4_Logotipo del azucarillo naranja de la derecha 5_Humo del dibujo de la taza de café del café 6_Chocolate del croissant 7_Gráfica en el plato del croissant

1_CABRA 2_WRAPS 3_FUET 4_SHAKERATTO 5_CIVETA 6_BIOLLEY 7_INDÍGENAS 8_PECAN 9_VELOSO 10_EXOTIC 11_PERGAMINO 12_BLEND 13_JAMAICA 14_ FRAPUCCINO 15_PEPINO 16_BELLATERRA 17_CALLAO 18_CHUFA 19_MOJITO 20_INDONESIA

LABERYNTH

Download a QR Code reader at: Available on the

Help the civet to find the QR CODE and find out all the secrets of coffee on our facebook.

Android Market

¡FRANQUÍCIATE!

100% FACILIDADES

www.ingredientscafe.es - franquicias@ingredientscafe.es - telf.(+34) 93 576 35 16


01dfranquiciat eng 2013