GROWING THE FUTURE 2017 ANNUAL REPORT
A PROGRAM OF HANNS R. NEUMANN STIFTUNG NORTH AMERICA
TABLE OF CONTENTS
Front cover: Young coffee farmers like the Tanzanian woman featured on the cover are the future of coffee. Above: An agronomist holding a seedling in Marsella, Colombia. Coffee Kids has been proudly operating as a program of Hanns R. Neumann Stiftung, North America since 2015.
Partner in Focus: Peet's Coffee & Tea
The Coffee Kids Approach
International + National Coffee Day
Outcomes of Rural Business Workshops
Spotlight on Supporters Circle
Kids at a 10 Coffee Glance
The future of coffee begins with young farmers What a year! The Coffee Kids community is growing and thriving. This community includes our team in New York and the regional Hanns R. Neumann Stiftung staff across the globe, the young farmers we work with, and the supporters who generously give their time and resources to make our work possible. Together we are creating new opportunities to empower young coffee farmers. There is a palpable energy at our new office in Brooklyn, a sense of excitement that comes from knowing that we’re building something powerful and purpose-driven. It’s impossible to capture in words and pictures all the exciting developments from the past year. This is an attempt to bring you a bit of the scale and scope of our growth. There’s so much more to share when we meet next. Coffee is so important, both culturally and economically. Across the world, people drink more than two billion cups of it per day, but it's easy to forget that there’s a farmer behind every cup. Whether through our work on International and National Coffee Day described later in this report, our new partnership with Airbnb to share our indepth coffee knowledge with interested travelers from around the world, or the young farmers who newly join our program every day, Coffee Kids is putting those farmers first.
To keep that idea front and center in people’s minds, we’ve also added several new team members (including me!) who are working to spread the Coffee Kids message online, at the major coffee and sustainability conferences, and through in-person conversations. These are just a few of the exciting things we have accomplished in the two years since we began operating as a program of Hanns R. Neumann Stiftung, North America. We hope you've noticed; we’d love to hear from you! This community is nothing without you. We are so grateful for your involvement in Coffee Kids (and the farmers we work with say the same!), because we know that there are plenty ways you could spend your time and money. And we are hopeful that you will help us continue to grow, both by maintaining your own involvement and by sharing our work with friends and loved ones who care about the future of coffee.
After all, without young farmers there will be no coffee! Let’s grab a coffee soon, Joanna Furgiuele Fundraising & Program Manager
Coffee Kids Fundraising & Program Manager, Joanna Furgiuele, HRNS NA General Manager, Jan von Enden, and Social Responsibility Manager of Peet's Coffee, Matt Broscio, with a group of young farmers in La Celia, Colombia.
MARUANGO VILLAGE, NORTHERN TANZANIA
PRISCA'S STORY I LIKE TO SHARE MY KNOWLEDGE AND EXPERIENCES ON COFFEE PRODUCTION WITH MY CHILDREN THAT THEY WILL CONTINUE TO GROW COFFEE IN THE FUTURE. Prisca is a young Tanzanian farmer whose family has worked in coffee for generations. Before she became involved in Coffee Kids, she faced a gut-wrenching decision: stay in Maruango with her family and friends, tending a crop that is in her blood, or move to the country capital of Dar es Salaam, one of the largest cities in the world, and see where her intelligence and ambition could take her. When Coffee Kids came to her village, though, suddenly the choice became simple. Through our Rural Business Workshops, she has learned how to optimize her coffee production, and has also developed a business plan for a side business that gives her a steady year-round income to supplement her annual coffee income. Now, she is focusing her skills and determination on work that benefits her local community. Today, Prisca says, â€œPlanting coffee is my priority for the future. Although people say that coffee is not good, I want to focus on my coffee plantation in the future...I like to share my knowledge and experiences on coffee production with my children that they will continue to grow coffee in the future."
Prisca Koinage, Age 27, is from Maruango Village in Northern Tanzania.
THE COFFEE KIDS APPROACH RURAL BUSINESS WORKSHOPS
Coffee Kids collaborates with the up-and-coming generation of coffee farmers to help them realize their full potential as part of the global coffee community. Our Rural Business Workshops use training, mentorship, and micro-financing to help young farmers see themselves as entrepreneurs, develop the skills to launch their own businesses, and connect to the global coffee industry. The workshops are offered in Tanzania, Colombia, and Trifinio (the tri-border area of Guatemala, Honduras, and El Salvador).
In Maruango Village in Northern Tanzania, Rural Business Workshops take place like "a business school under the trees."
1 Above: A local trainer demonstrates agricultural practices in Trifinio during a Rural Business Workshop training session.
Coffee Kids training sessions help young men and women apply their creativity and ideas to develop productive enterprises in coffee within their communities. Topics include a broad business focus, such as managing the financial side of the operation and writing a business plan, to coffee-specific information, such as how to implement techniques to adapt to climate change and increase yield and coffee quality.
2 Above: Somi Nanyaro, age 25, fine-tunes his business plan with his trainer and mentor in Maruango Village, Tanzania.
We are linking young coffee farmers to successful local and international coffee entrepreneurs, exposing them to the breadth of opportunities that exist within the sector and helping them understand how to reach those positions. The exchange increases farmersâ€™ understanding of different players in the supply chain, and helps professionals understand how new dynamics within the industry are playing out on the ground.
Above: Two brothers pose with their mother after a ceremony awarding financing to Rural Business Workshop graduates in La Celia, Colombia.
By providing micro-financing, Coffee Kids simultaneously helps get community businesses off the ground and gives young farmers collaborative decision making power over financial investments.The revolving fund is replenished as businesses grow, giving young farmers a sense of how thriving businesses can lift up the entire community.
OUTCOMES OF RURAL BUSINESS WORKSHOPS
Alejandro Antonio García Aguillón, age 21, a graduate of the Rural Business Workshops stands in the doorway of the cafe he was able to open with the help of Coffee Kids' microfinancing.
1. KEEPING COFFEE CLOSE TO HOME
2. ADAPTING TO CLIMATE CHANGE
In Iowa, corn on the cob is on the table all summer long. In India, nearly every meal is served with rice. Most Spanish meals begin with olives, and are cooked in a healthy splash of extra virgin olive oil. These crops never leave the area--they are served, fresh and flavorful, right where they were grown. And yet, in many coffee-growing communities, very few people actually drink coffee.
Global agriculture, and coffee in particular, are at grave risk of climate change effects like extreme shifts in rainfall patterns, increasing prevalence of pests and diseases, and a decrease in suitable farmland. According to the Costa Rican Coffee Institute, phenomena such as El Niño have already resulted in global coffee production losses of 2-3% in some years, with research suggesting that climate change will halve the area suitable for coffee production in the coming decades. Leaf rust, for example, is a fungal disease that is exploding as a result of warmer climates, and it cost farmers and the industry nearly $2.5 billion from 2011 to 2016.
This doesn’t just mean that people miss out on a morning pick-me-up, though. It also means that these communities miss out on one more benefit of the global coffee chain: the economic and social value of coffee shops and other coffee-focused businesses. Through rural business workshops, Coffee Kids helps young farmers realize their full potential as part of the global coffee community, including starting small businesses. The training sessions provide a space where young men and women learn how to apply their creativity and ideas to develop productive enterprises, learning everything from life skills to financial management. The result is that many of our participants start their own coffee shops and bars, making coffee a crop that is not simply from the community, but also of the community.
Climate change has the potential to endanger the livelihood of hundreds of millions of people worldwide who earn a living from coffee. The already thin profit margins become thinner each season, as the techniques that farmers learned from their families become increasingly outdated. At Coffee Kids, we teach young farmers a set of simple agricultural techniques that simultaneously improve their crops’ resilience, and reduce their carbon footprint. As a result of this work, they feel confident that they will be able to earn a living in coffee not only next year and the year after that, but throughout their lives.
3. IMPROVING FOOD SECURITY In coffee farming, nothing is certain except uncertainty. Prices fluctuate, tastes evolve, the weather changes, and new pests can take over an ecosystem, to name a few areas of instability. But while larger industry players can diversify and trade futures to mitigate risk, smallholder farmers do not have that flexibility--they are largely stuck selling the crop they can grow for the price they can get. Most of these farmers receive the overwhelming majority of their revenues when they sell their beans, and those proceeds must carry them through the rest of the year to buy their farming inputs and support their families. One particularly troubling side effect of that uncertainty is los meses flacos (the thin months). Even in a good year, the revenues from a farmerâ€™s harvest usually only last until the beginning of the next yearâ€™s growing season. Just when a farmer needs energy for long, hard days, and when he or she needs to invest in inputs, the money from last year is running out.
Manuel Andres Duque, age 30, raises chickens to supplement his income and improve food security in La Celia, Colombia.
COFFEE KIDS $ 1 3 3 , 0 0 0 AT A GLANCE IN DONATIONS IN 2017
directly to the field
EMPOWERING YOUNG FARMERS AGES
$ 37,000 IN MICROFINANCING
LA CELIA,Â COLOMBIA
JORGE'S STORY When Jorge Suarez arrived at the first Coffee Kids Rural Business Workshop in Summer 2016, he really was not sure what to expect. But he was excited to try something new. Jorge was 24 at the time and he had recently spent 2 years away from his family and out of his community, serving in the Colombian military. Once he had the opportunity to return home he was happy to be back in his hometown of La Celia, Colombia and truly did not want to have to leave again. Jorge wanted to follow his family in coffee and he had many ideas about what that could look like, but he wasnâ€™t sure where to start. Coffee Kids provided a path for him to develop his own identity as a young entrepreneur in coffee. Jorge took the lessons from the agronomist trainers in Coffee Kids and learned how to processes his coffee in a variety of ways. He also took the skills he learned in networking to find local people who could roast and package his coffee. And then he took his marketing skills to local fairs where he could sell his coffee, eventually opening his own coffee shop where he serves his own coffee and shares different ways to brew coffee with his community. (Continued on next page)
Jorge Euclice Suarez Motato, age 25, is a Rural Business Workshops graduate from La Celia, Colombia.
(Continued from previous page) Looking to expand his knowledge and leadership skills, Jorge attended the SCA Avance Conference in Guatemala City and visited youth businesses in Trifinio. During this travel, Jorge talked about how he used to be very timid, unwilling to speak his mind, and unsure what he could do with his life. But through the course of the workshops he developed self-confidence, found his voice, learned how to dream into the future. And Jorge is passionate about coffee! Every morning, whether at the hotel or on the road traveling, Jorge found a way to prepare his coffee which he grows and roasts under his label, “The Alps.”
SUPPORTER IN FOCUS:
PEET'S COFFEE & TEA For nearly 30 years, Coffee Kids and Peet’s Coffee & Tea have partnered to expand opportunity for young farmers in coffee-growing communities. As one of the most forward-looking and communityfocused companies in the industry, Coffee Kids is proud to have Peet’s as a supporter, partner, and ally. In 2017 Peet’s released an anniversary blend in support of Coffee Kids, dedicating 25¢ from each bag to projects that empower young coffee farmers. With the help of Coffee Kids and Peet’s, we are helping young farmers develop small businesses that supplement their coffee-growing income and run their farming operations more efficiently.
Jorge was selected for this trip after submitting a proposal for how he could use the skills he learned to increase opportunities for other youth in Colombia. The experience culminated with a visit to the headquarters of Peet’s Coffee in Emoryville, California. Through our partnership with Peet’s, Jorge was able to learn about cupping and quality, large-scale roasting, and barista skills in a US coffee shop. The staff at Peet’s describes Jorge as, “focused, passionate, and driven” and “eager and excited” to ask questions, engage with staff, and learn as much as possible. Through the course of this one year journey, Jorge is now at a place where he realizes his own capability to be a mentor to other youth in his own community, that he can be a leader for his peers in Colombia.
INTERNATIONAL + NATIONAL COFFEE DAY At Coffee Kids, we have seen our community grow exponentially, and we are so grateful to everyone who is committing their time, talent, and resources to our work. To cite just one example, on National Coffee Day (Sept. 29) and International Coffee Day (Oct. 1), 23 businesses asked their customers to get involved with Coffee Kids, and the response was overwhelming. We raised more than $15,000 to create opportunity for young farmers that weekend alone and, just as important, we reached thousands of coffee drinkers with a message about how they can get involved. Together we’re growing something truly special. We’re dreaming big, building a community for everyone who believes coffee can be a positive force in the communities where it is grown, and putting young farmers first. The result is excitement, commitment, and a foundation for long-term success, all of which we have achieved in our second year operating as a program of Hanns R. Neumann Stiftung, North America.
In covering the day, Metro (a newspaper with 1.5 million daily readers in New York) put it nicely, “With National Coffee Day proceeds, Coffee Kids brews opportunities for next-gen growers.”
INTERNATIONAL + NATIONAL COFFEE DAY PARTNERS Thanks to Blank Slate Coffee + Kitchen, Café Victoria Dallas, Banana Dang, Coffee Roboto, Flying M Coffeegarage, Flying M Coffeehouse, Ogawa Coffee USA, Vigilante Coffee Co., Anthology Coffee, Cups an Espresso Café, Red Rock Roasters, Nobletree Coffee, InterAmerican Coffee, Travel Pioneers, Rothfos Corporation, Cafe Grumpy, Brownville Roasters, Irving Farm Coffee Roasters, Joe Coffee Company, Oren's Daily Roast, Shake Shack, Zaro's Family Bakery, Nate's Coffee, Financier Patisserie, and Grand Central Terminal for the beautiful event space in Vanderbilt Hall for participating. We’re grateful to you and your customers who focused the attention of these coffee days on the farmers who bring us our daily cup.
SUPPORTER TESTIMONIALS CARIBOU COFFEE BRETT STRUWE, SR. DIRECTOR COFFEE SOURCING & OPERATIONS "Supporting Coffee Kids was a logical decision for our team, because their commitment to empowering the next generation of coffee farmers and focus on the community aligns perfectly with our vision for the future of coffee and the many ways we believe we can Do Good."
"Coffee Kids has always been one of my favorite organizations in the industry and I was thrilled to see it still doing such valuable work in coffee growing communities. When my good friends at InterAmerican Coffee offered me a coffee that directly supported the Youth Empowerment Project it was a no-brainer. Knowing how important these young farmers and growers are to the future of Specialty Coffee, I wanted to do my part to support this coffee and Coffee Kids."
PATRICK MALONEY, FOUNDER AND PRESIDENT
BLUE FIRE COFFEE ROASTERS
COFFEE KIDS SUPPORTERS CIRCLE Coffee Kids created the Supporters Circle so that every member of our community can find a way to participate. We encourage Coffee Lovers to become monthly donors and read our updates from the field. For Coffee Shops, participation in Coffee Kids gives a simple and cost-effective way to meaningfully contribute to sustainability, and to inform customers about the importance of this work. For Businesses who want Coffee Kids to be a major part of their social and environmental sustainability strategies, we can tailor a partnership to reach the outcomes and audiences you care about. Each of us has our own reasons for caring about young coffee farmers. Drinkers may think about savoring that first cup of the day and remember the hard work that went into it. Coffee shop owners may consider the role that they play in keeping the neighborhood connected, and want to ensure that young farmers have those same social bonds. Businesses at all stages of trading, roasting, and selling coffee may realize that their bottom line is dependent on the well-being of farmers. And for all of us, it’s simply the right thing to do! Young farmers in Northern Tanzania stroll though the rocky paths of the foothills of Mt. Kilimanjaro.
We pride ourselves on creating true partnerships, where every donor feels like a part of the community and contributes more than just resources. If you’re not yet involved in the work of Coffee Kids, we hope you’ll be in touch!
2017 supporters circle
Actual Coffee Airbnb Allison Geerts Allyson & Peter Sawtell Alyssa Pritchard Amy Chance Andrea Hoffman Anh Dinh Anne Smith Anthology Coffee Ashley Trick Ashley Yuckenberg Bagels & Beans Banana Dang Beanstock Coffee Festival Benjamin Frey Beth Martin Blank Slate Coffee + Kitchen Blue Fire Coffee Roasters Bob Fahringer Brown Dog Coffee Brownsville Roasters Bunna & Bike Cafe Grumpy Cafe Victoria Dallas Calvert Foundation Camrin Edwards Caribou Coffee Charter Coffee Chiasso Coffee Child Aid USA
Coffee by Storm Coffee Express Coffee Roasters Coffee Roboto Coffee Productions Common Good Coffee Roasters Coprocafe Iberica Cups: an espresso cafe Daniel Morris Dankoff Coffee Specialist Darrel Burns Denise Cagara Desert Rose Press Douglas Charipper & Karen Botkin Drew Bierman Eduardo Huerta Eversys Fire Mountain Coffee Firestation Roasters Flying M Coffeegarage Flying M Coffeehouse Foglifter Coffee Fort Findlay Coffee Freehold Fresh Roasted Coffee Garald Clark George Howell Coffee
Gregory Miller Gunther Schroer Hanns R. Neumann Stiftung Harold King & Co. Heidi Bernhard Ian Eales IFBI Impact Assets InterAmerican Coffee Europe InterAmerican Coffee USA Irving Farm Coffee Roasters James Dykstra James Gauch Jamie Rempel Jan von Enden Jayme Ellis Jeannie Stewart Jennifer Reusz Jerome Harris Jerome & Phyllis Cohen Jonathan Rubin Juan Carlos Baizan Junior Pena Keanu Pires Kelly Heim Kevin Li Lanny Huang Lee Ellison Lisa Pelo Lori Luken Marge Titcomb Mariella Esposito
Mart Roosimagi Martin Hall-May Mary Callagy Mary Reusz Matt Broscio Megan Reusz Michael Opitz Michelle Young Michelly Martinez Mimi Rena Mountain Market & Cafe Nancy & Mike Anderson Nicholas Lundgaard Nick Law Nobletree Coffee Ogawa Coffee USA Olesya Brizhak Oren's Daily Roast Orient Congregational Church, UCC Ousamequin Club Paragon Coffee Trading Patrick Neal Paul Hegland PAYCHEX PayPal Giving Fund Tripp Peet's Coffee & Tea Peter Elkins Petra Deane Philip White Pigtails and Ladyslippers
Portland Roasting Rachel Langer Rafidah Rashid Red Rock Roasters Rick Trant Rick Fortuin Ripinsky Roasters Robert Grauberger Robert Austin Robert McGinley Robert Fan Rock City Coffee Roasters Ross Mudrick Rothfos Corporation Samia ElMoslimany San Diego Coffee Training Institute Sara Keller
Sarina Potgieter Shake Shack Software Polish Soha Yassine Superior Coffee Roasting Company Susanne Defoe Sweet Maria's Coffee Roastery The Conservatory for Coffee, Tea and Cocoa The Emerson School Thomas Morrison Tibor Dekany Tim Lee Tim Bengsund TK Coffee & Commodities TNT
Tom Lukic Tom Sharpe Tracey-Li Walker Travel Pioneers twohundredº Tyler de Caussin University of Dayton Urnex Brands Vigilante Coffee Volcanic Red Premium Coffees Wayne E. Harbert Wicked Joe Coffee
In-Kind Supporters Baratza Café Grumpy City of Saints Coffee & Tea Festival Fresh Cup Magazine Gimme! Coffee HotDog Ideas Irving Farm Sea Monster Studios
thank you! From the Coffee Kids team in New York and the regional Hanns R. Neumann Stiftung staff across the globe, thank you for making our work possible! The challenges faced by young coffee farmers, and our ambitions in addressing them, are too great for us to tackle alone!
Without young farmers like the ones here in Colombia, there will be no coffee!
Coffee Kids c/o Hanns R. Neumann Stiftung, North America 42 West Street, Suite 201 Brooklyn, NY 11222 coffeekids.org email@example.com
In Growing the Future: the Coffee Kids 2017 Annual Report you will find stories that convey how Coffee Kids' youth focus keeps coffee close...
Published on Feb 13, 2018
In Growing the Future: the Coffee Kids 2017 Annual Report you will find stories that convey how Coffee Kids' youth focus keeps coffee close...