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Our corporate typeface is an essential component to our

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visual identity. Knowing that, we’ve decided on Melbourne. As a corporation, we’d like to speak a visual language of

should be used whenever possible for taglines, business

simplicity, boldness, with hints of raw and natural aspects.

cards and any other textual material. When there is a great

This is why we’ve decided to adopt the Melbourne type family

deal of information and issues of heirarchy arise, Melbourne

as our corporate typeface - specifically Burnside Bold (03)

Light (01) can be paired with Melbourne Bold and Regular to

which is used in the Burnside logotype. We feel that this set

differntiate information and establish heirarchy. As with any

of typefaces best suits Burside due to its appeal to both

other element of our visual identity, it’s important to maintain

classicness and modernity as a typeface. As with more

readability and the Burnside ideals. Pay keen attention to

aspects of our identity, there are things to maintain in order to

type size, kerning and leading to preserve visibility.

preserve the cohesiveness we strive so hard to maintain. Melbourne Regular (02) should be used whenever possible

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I D E N TI TY G U ID E LIN E S

T Y PE FAC E S

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