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GRAPHIC S TA N DA R D S MANUAL


L O G OT Y P E /S Y MB OL SP EC S

VERSION A

VERSION B

Logotype/symbol is a custom made mark that should not be modifed. TYPEFACES USED

Optima - All title copy Judson - Body text DO NOT OUTLINE LOGOTYPE/TEXT.

STATIONERY DIMENSIONS (W X H)

Letterhead - 8.5” x 11” Envelope - 9” x 4.5” Business Card - 2.8” x 2.9”

RU L E S All minimum sizes are listed maximum sizes are not set. Measurements are Width x Height.

MINIMUM SIZE 0.73” X .77”

MINIMUM SIZE 0.73” X .77”

MINIMUM SIZE 0.66” X 0.54”


VA RI AT I O N S Reversal – No reversing images, logotype, or symbol.

Color Variations – Any part of identity can be designed with any of the secondary color palette.

Patterns – Symbol may be broken apart and be used in a pattern. This pattern needs to be one color from either the primary or the secondary color palette.

F O RMAT Envelope - Logotype must always appear in upper left corner. Must also always include address on back flap. May be printed in any colors of the color palette. May use only one color at a time. Letterhead - Logotype must always appear in upper right corner. Must also always include address at bottom, right aligned. May be printed in any colors of the color palette. May use only one color at a time.

B R E A D H E A D C O O P E R AT I V E B A K E R Y • E S TA B L I S H E D 1 9 7 4

2 3 3 E A S T B U N N E L L AV E N U E • H O M E R , A K 9 9 6 0 3 - 7 8 2 7 • ( 9 0 7 ) 2 3 5 - 2 2 8 0 W W W. B R E A D H E A D B A K E R Y. C O M

Business Card - Symbol must always cover entirety of one side and may be printed in any colors of the color palette. Card may use no more than two of these colors. Logotype (version A or version B) must appear on all printed items. Symbol may be used with/without logotype, but only if minimum size is met. May not be used alone. Innappropiate Use - Do not use more than 2 colors of the color palette in any printed material.


B R E AD H E AD C OOP ER AT IV E BAKERY Welcome to Bread Head, our mission is to enrich lives by providing a space for creativity. We are an independent, community operated and worker owned bakery specializing in organically grown and 100% natural ingredients. Our bakery was born from the counter-culture movement of the 1960’s and was founded in 1974. Bread Head is for the bread-heads. Here at Bread Head, we believe that some of the best baked goods are made using labor intensive processes, which include hand-shaping and baking on a hearth stone. We also believe in experimentation and providing a warm, comfortable, and creative atmosphere for both patrons and aspiring bakers. We place high importance in building and nurturing our local community. Bring a book, mixtape, record, drawing, painting, or poem and exchange it for another in our library. Need a warm space to work on your bicycle while enjoying a pot of hot tea? Bring it in to our garage. Need a place to share your music with more people, come on in. Need some space to grow your own food? Grab a plot of land in our backyard garden. We emphasize regaining our lost connection with food and mindful eating. This idea stems from our counter-culture roots and going back to the land. We strive to inform our customers where every one of our ingredients come from. Our bread is wholesome and healthy – we are grateful we can continue to share our bread and a space with our community. All are welcome.

B R E A D H E A D B A K E R Y. C O M


Graphic Standards Manual