Our Portfolio Fennies Responsive Website Design As a day nursery provider with 20 years’ experience, Fennies wanted a website that would play to their strengths while offering a welcoming and easy to use resource for parents, ensuring maximum conversion.
Answering Parents’ Questions: Accommodating parents with busy lifestyles and commitments on their time, we developed a fully responsive site that any device will be able to navigate and access all of the information provided. The most important question parents need answering is whether Fennies nurseries are a viable option for them in terms of time and distance, so we included a ‘find your local Fennies’ button to take visitors to dedicated pages for each nursery. We created these pages to showcase what each Fennies site has to offer. An illustrated text box introduces the unique features and feel of each premises. This is followed by a checklist of
facilities specific to each nursery. We embedded image galleries that really show off each location, and included customer feedback (quotes) and detailed contact information. These pages have been developed to accept more entries as the number of Fennies nurseries grows, and eventually we will develop a ‘nursery locator’ application for the site.
The General Design: For the overall look we developed a slick site with a simple layout – we included the Fennies logo and another noting the firm’s reassuring 20-year history, a bold colour scheme, and a good use of space to draw the eye to the information. The colourful navigation bar grabs peoples’ attention with illustrated and animated links to the other pages. We didn’t overload the homepage with content, being careful to include just what Fennies needed to say, laid out simply and with one very effective photo. The design really lends itself to the bright………………………………………………………
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