2012 Alabama Beef Checkoff Marketing Plan 1. Consumer Marketing & Advertising…….……Page 2 A. B. C. D. E.
Special Consumer Events Beef Education Consumer Advertising Retail Channel Marketing Foodservice Channel Marketing
2. Industry Information………………………………...Page 10 F. G. H. I.
Public Relations Industry Communications Issues Management Producer Communications
3. Quality…………………………………………….……….Page 18 J. Beef Quality Assurance K. Beef Quality Research
4. Producer Education…………………………..………Page 19 L. Production Programs M. On-Farm Youth Programs N. Production Research
5. Checkoff Support…………………….….….…………Page 22 O. National Program Support P. Collections & Compliance Q. Administration