Issuu on Google+

CO/auletta

le tue idee abitano qui

IL TAPETTO ROSSO il tappeto rosso


‘IL TAPPETO ROSSO’

an urban catalyst

PREFACE – VISION - IDEA ’along il tappeto rosso’

The intention is to establish our selected course as a democratic stem from which new and old districts will flourish into desirable areas. Frame of thought: ‘act local – think global’.

2014

-establishment of il tappeto rosso

2016

-the branches evolves

2018

-the leave develops

THE GAME: The proposal for “il tappeto rosso” put a democratic game in motion. Few rules, multiple moves. -everybody may participate -the site plan is the game board -the basic module is the piece -collaboration is the condition -the ground floor is the precondition -the narrow economy is the challenge

CO/auletta 01

le tue idee abitano qui

The selected course is the key element in the urban renewal that will not only generate local life but also 2020 infuse the city with far-reaching global aspirations. A widespread sense of community is the motive force behind developing business and social life. Our goal is to create a framework where the inhabitants are able to orchestrate and develop their ideas. Providing them the means to put their ideas into practice. Our only overriding demand is a committed involvement in the development of urban life. the tree grows

Achieving synergy between the diverse professions and town districts eventually forming a strong sense of belonging. Thus strengthening a local identity by its versatility. BUSINESS VISION FOR AULETTA the idea is to create a solid and sound foundation for the new professions of Auletta to ensure sustained economic growth. we believe in the importance of a longterm plan to make sure, that the seeds planted in the five catalyst zones will continue to grow and eventually embody the whole city of Auletta.

B U S I N E S S P L A N Selected buildings on the ground floor are offered free of cost for a maximum of two years. This way lack of revenues won’t be devastating for the businesses. This reliefs the economic pressure from the entrepreneurs and provides them the space, time and possibility to prosper. Not only is this an advantage to the self-employed individuals but also to the city. This practice provides the

continuity needed for a new area/ business to settle and expand. In case the businesses generate profit, a certain percentages of the profit is donated to a foundation that assures the continuation of sustainable development in Auletta. The foundation decides which types of businesses are then given the twoyear expense-free treatment. And so on. This keeps the wheels turning.


CO/auletta 02

le tue idee abitano qui


CO/auletta 03

le tue idee abitano qui


When discussing the relation between quantity and quality, it becomes interesting to consider the parameter ‘beauty’ as a sustainable term. Beauty is synonym for maintenance and social acceptance. In this realization lies an appreciation of architectural designs. Auletta is in many respects a hidden oasis that embodies an extraordinary story and mood. It is our opinion that we have to consider every building in its own context to be able to preserve it the best way possible.

structural steelframe

structural steelframe

structural steelframe

structural steelframe

transition materiale existing mass

transition materiale existing mass

transition materiale existing mass

transition materiale existing mass

traditional materials

traditional materials

traditional materials

traditional materials

wooden frame

wooden frame

wooden frame

wooden frame

glass

glass

glass

glass

steel reinforcement

steel reinforcement

steel reinforcement

steel reinforcement

transition materiale

CO/auletta 04

le tue idee abitano qui


CO/auletta 05

le tue idee abitano qui


CO/auletta 06

le tue idee abitano qui


see page_08

CO/auletta 07

le tue idee abitano qui


CO/auletta 08

le tue idee abitano qui


CO/auletta 09

le tue idee abitano qui


urban connection

ruin addition

rural attraction

CO/auletta 10

le tue idee abitano qui


new wooden addition

glass

absorbtion material

steel frame

existing buildingmass ‘ruin’

CO/auletta 11

le tue idee abitano qui


CO/auletta 12

le tue idee abitano qui


2014

-establishment of il tappeto rosso

business vision for Auletta create a solid sound foundation

2016

-the branches evolves

The ground floor of selected buildings are offered free of cost

local crafts

2018

self-employd

creative business

In case the businesses generate profit

-the leave develops

a certain percentages of the profit is donated to the foundation

assures the continuation of sustainable development

This keeps the wheel turning “il tappeto rosso�

2020

the tree grows

CO/auletta 13

le tue idee abitano qui



graphic storytelling