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T HE R ANCHO S ANTA F E NEWS
APRIL 15, 2016
Do You Hear but Not Always Understand? Find out why during a special hearing health open house event!
April 18th - 22nd Call Today for Your Complimentary Hearing Exam* The eardrum is located at the end of your ear canal. Your ear drum catches sound waves, vibrates, and begins a chain reaction. Your eardrum is connected to the first of three bones. We will check to ensure your eardrum is healthy.
This movement vibrates against the oval window in your cochlea, sending sound waves through this snail-shaped organ.
When the hair cells move, they send an electrical impulse through the Eighth Nerve to your brain. Then you hear sound!
Hearing Problem #1 The ear canal’s job is to funnel sound to your ear drum. Sometimes the canal becomes plugged with wax and mimics a hearing loss because it blocks sound from reaching your eardrum. Use of a cotton swab will pack wax even more. We will check for impacted wax with a video ear camera to see if this is a problem.
Hearing Problem #2 The three tiny bones of your inner ear conduct Auditory Cortex of the brain sound between your ear drum and your cochlea. Otosclerosis is the calcification of these bones, resulting in conductive hearing loss. About 10% of people have this type of loss. Hearing Problem #3 The cochlea is a snail-shaped organ containing thousands of living hair cells called stereocilia. A condition known as Sensorineural hearing loss (nerve type hearing loss) occurs when any of the hair cells become damaged. About 90% of hearing loss is this type. A new hearing computer has now been released that is programmed specifically for the frequencies of hair cells that are damaged, resulting in improved speech understanding.
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How your hearing works: Sound enters your ear canal through the air.
The Ner ve To
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Hearing Problem #4 Tinnitus is the phantom sensation of ringing in the ears. It is the result of damaged or misfiring nerves between the cochlea and the brain. A specialist will identify the tone of your tinnitus and demo how the hearing computer may reduce it.
If You Could Unroll The Cochlea’s Tube In a healthy cochlea, all hair cells are alive and standing upright. As sound waves move through the fluid within the cochlea, each hair cell fires and sends an electrical impulse through the Eighth Nerve to the brain. healthy
Low Tones i u e o m Vowel Sounds j
Medium Tones sh a p g r
High Tones s k f th Fricative Sounds
Inside the cochlea are thousands of microscopic hair cells called Stereocilia, and these hair cells sense the motion of sound waves. Consonants like S, T, K, and P, are sensed in the initial section of the cochlea (shown in red). Medium speech tones are picked up in the mid section (shown in yellow).
damaged
Damaged hair cells don’t fire properly and some sounds (fricatives and high tones) are not transmitted to the brain. Hair cell damage is a natural part of aging. It can be caused by moderate sounds over long periods, loud sounds over short periods, or even by prescriptions.
The low tones of speech are picked up in the last section (shown in blue).
During this special event, you are invited to receive the following free services:
FREE
1. Hearing exam* 2. Ear Scan, you will see your ear canal on
Hearing Exam*
a color TV Screen with the use of our video San Diego Rancho Bernardo otoscope. Your hearing problem may just be 4504 Clairemont Mesa Blvd., 11717 Bernardo Plaza Court, Suite 104 Suite 102 wax! (On the corner of Genesee Ave San Diego, CA 92128 3. Come take a look at the latest virtually & Clairemont Mesa Blvd.) (858) 217-4783 invisible hearing aids. Designed to make San Diego, CA 92117 listening easy and enjoyable again, they (619) 313-4816 deliver more hearing clarity, even in the Santee Carlsbad noisest environments! 10765 Woodside Avenue,
4. ATTENTION HEARING INSTRUMENT
USERS . . .Our video otoscope can also help determine fitting problems and ensure your current system is working best for you! Come in today for a free clean and check of your current aids!
785 Grand Avenue, Suite 210-A Carlsbad, CA 92008
(760) 705-9534
Suite A Santee, CA 92071
(858) 248-4187
and hearing aid demonstration EXP: 4/22/16
FREE Batteries one year’s worth with purchase of an NOW™ hearing aid A $200 value - Free EXP: 4/22/16
$500 OFF* a pair of NuEar hearing solutions.
EXP: 4/22/16 *MSRP
Certificates cannot be combined with other discounts, offers or prior purchases. *Hearing exam is for instrumentation selection only, not intended for medical diagnosis of hearing loss